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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN Jurnal Pengabdian UNDIKMA J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat International Journal of Emerging Research and Review International Journal of Economics, Commerce, and Management International Journal of Educational Research International Journal of Studies in International Education International Journal of Educational Evaluation and Policy Analysis
Septyan budy Cahya
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH HARGA DAN CITRA MEREK TERHADAP MINAT BELI THRIFTING SHOP DI KALANGAN MAHASISWA AKTIF JURUSAN PENDIDIKAN EKONOMI Muhammad Firdaus Haby Ash Shidiqy; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p66-73

Abstract

This study aims to determine the effect of price and brand image on thrifting buying interest among active students of economic education at Surabaya State University. The sample used was 92 students, selected using a simple random sampling technique. The data analysis technique uses multiple linear regression. The research results explain that partially one of the variables has no effect on the independent variable, namely the price variable (X1), while the brand image variable has an effect on purchase intention. As well as the results of the study explain that simultaneously there is an influence of price and brand image on the intention to buy Thrifting shop.
PENGARUH PERSEPSI WAWASAN WIRAUSAHA DAN MOTIVASI WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA MAHASISWA S1 JURUSAN PENDIDIKAN EKONOMI UNIVERSITAS NEGERI SURABAYA Mohammad Afiful Haqiqi; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p84-91

Abstract

Penelitian ini untuk mengetahui pengaruh persepsi wawasan kewirausahaan dan motivasi wirausaha secara parsial terhadap minat berwirausaha mahasiswa dan juga ingin mengetahui pengaruh persepsi wawaan wirausaha dan motivasi wirausaha secara simultan atau berpengaruh secara bersama terhadap minat berwirausaha mahasiswa.Penelitihan ini menggunakan kuantitaif deskriptif. Populasi dalam penellitian ini sebanyak 751 mahasiswa jurusan Pendidikan Ekonomi Universitas Negeri Surabaya dengan menggunakan metode teknik pengambilan sampel menggunakan “Purposive sampling dengan menggunakan rumus Slovin penentuan sampel dalam penelitian ini sebesar 88 mahasiswa dari Universitas Negeri Surabaya yang terdiri dari Program Studi Pendidikan Ekonomi,Pendidikan Adminstrasi Perkantoran,Pendidikan Akuntasi dan Pendidikan tata Niaga Analisis yang diggunakan analisis regresi linier berganda. Perhitungan regresi linier berganda pada penelitian ini menggunakan program SPSS 25,0 for windows. Hasil penelitian menunjukkan persepsi wawasan kewirausahaan mempunyai pengaruh terhadap minat wirausasha persepsi wawasan kewirausahaan dan motivasi wirausaha secara bersama-sama berpengaruh terhadap minat wirausaha Kata Kunci : Persepsi Wawasan Kewirausahaan, Motivasi Wirausaha, Minat Berwirausaha
ANALISIS MINAT BERBISNIS ONLINE PADA SISWA JURUSAN BISNIS DARING PEMASARAN SEKOLAH MENENGAH KEJURUAN SWASTA (SMKS) KETINTANG SURABAYA Naufal Febi Mahardika; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p105-114

Abstract

Tingginya jumlah penduduk Indonesia belum cukup diiiringi dengan besarnya penyediaan lapangan pekerjaan. Siswa SMK yang dibentuk untuk siap bekerja nyatanya masih menjadi penyumbang tertinggi pengangguran terbuka di Indonesia. Adanya jurusan Bisnis Daring Pemasaran serta percepatan teknologi seharunya menjadi faktor pendorong terciptanya siswa yang memiliki minat berbisnis online. Penelitian memiliki tujuan agar dapat diketahui pengaruh Mata Pelajaran Bisnis Online, Kreativitas dan Mental Berwirausaha terhadap Minat Berbisnis Online pada Siswa SMKS 1 Ketintang. Sampel dalam penelitian ini sebesar 94 siswa. Analisis yang digunakan adalah analisis regresi linier bergandadengan bantuan aplikasi SPSS 25,0 for windows. Hasil dari pengujian ini menunjukkan bahwa secara parsial 1) Mata Pelajaran Bisnis Online memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online, 2) Kreativitas memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online, 3) Mental Berwirausaha memiliki pengaruh positif dan signifikan terhadap Minat Berbisnis Online. Begitu pula secara simultan (bersama sama) Mata Pelajaran Bisnis Online, Kreativitas dan Mental Bewirausaha berpengaruh positif terhadap Minat Berbisnis Online.
PENGARUH BRAND AMBASSADOR KOREA LEE MINHO, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE (STUDI PADA MAHASISWA AKTIF FAKULTAS EKONOMIKA DAN BISNIS UNESA) Anisa Tri Lestari; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 2 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p174-186

Abstract

In the era of globalization, all information is easily obtained by people worldwide, which can lead to global cultural exchange. One of the cultural exchanges that occurred in Indonesian society was the inclusion of South Korean culture. South Korea is famous for its beauty standards which have influenced the high interest in treating facial skin in Indonesia, which is marked by the increasing income of beauty products in Indonesia. The entry of South Korean culture is used by the company as a marketing strategy by using Korean artist brand ambassadors to influence purchasing decisions. In addition, companies compete to improve product quality and determine pricing strategies to influence consumers' purchasing decisions. This study aims to analyze the influence of Korean brand ambassador Lee Minho, product quality, and price perceptions on the purchase decision of Azarine sunscreen. The population in this study were students of the Unesa Faculty of Economics and Business who had purchased Azarine sunscreen products with a sample of 98 students using the Slovin method. The sampling technique used a purposive sampling method and data collection through online questionnaires. The data analysis technique used multiple linear regression analysis which was processed with SPSS 25 software. The results showed that the brand ambassador variable partially affected purchasing decisions. The product quality variable has a partial effect on purchasing decisions. The price perception variable has a partial effect on purchasing decisions. As well as Korean brand ambassador Lee Minho, product quality and price perceptions simultaneously influence the decision to buy Azarine sunscreen.
PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA BELI MASYARAKAT TERHADAP MINAT BERKUNJUNG DI KEDAI YOI SIDOARJO Afifuddin, Luthfi; Cahya, Septyan Budy; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p216-228

Abstract

Social media to have a big impact in the modern era especially since increased the globalization.Having an aspect which is of significant to all line included in the centre of the economy with marketing focus to segmentation.This study using the purchasing power, social media, visit the interest or Visiting Intention with the approach to understand the influence of social media instagram customers to interest and a visit in a tavern yoi sidoarjo which after triangulation lab data and processes interpretation has done will produce the variables of social media instagram and the people purchasing power has the effect on interest visit tavern yoi sidoarjo. Keyword: Social Media, Purchasing Power, Visiting Intention
PENGARUH DIGITAL MARKETING DAN HARGA TERHADAP MINAT BELI SENTRA WISATA KULINER WIYUNG Sukamto, Dinda Dwi Lukita; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p199-206

Abstract

Digital marketing is a marketing activity that is currently being developed and has the potential to getcustomers online through internet media. While the price is the amount of money issued in exchange to get aproduct or service that is in accordance with what we want. From the results of previous research it is known thatdigital marketing and price have a positive effect on buying interest. So the purpose of this study is to determinethe effect of digital marketing and price on buying interest in the Wiyung Culinary Tour Senta. This research isa quantitative study using a simple random sampling technique, namely by analyzing the effect of digitalmarketing (X1) and price (X2) on buying interest (Y) at the Wiyung culinary tourism center, with a total of 100subjects. Data collection techniques in this study used observation, interviews, and questionnaires. From theresults of data processing in the research, The results of the t test stated that digital marketing had an influenceon buying interest in the Wiyung culinary tourism center, prices had an effect on buying interest on the Wiyungculinary tourism center.
PENGARUH CONTENT MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI MAFIA GEDANG DI KOTA SURABAYA Adelia, Resha; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p325-333

Abstract

This study aims to examine the impact of Content Marketing and Brand Image on the Buying Interests of the Gedang Mafia in Surabaya City. The analytical method uses the IBM version of SPSS software 25. The results show that individually there is a positive influence between Content Marketing on purchase intention with a value of 3.646 > 1.984, and there is a positive influence between Brand Image and purchase intention with a value of 3.620 > 1.984. In addition, the results of the study also identified that overall there was a positive influence between Content Marketing, Brand Image and purchase intention with a value of 79.800 > 3.09. Research data were collected via google form and measured using a Likert scale with the help of SPSS software IBM version 25 and analyzed using multiple linear regression methods. The findings of this study indicate that partially there is a positive influence between Content Marketing and purchase intention, and there is a positive influence between Brand Image and purchase intention. In addition, the research results also explain that overall there is a positive influence between Content Marketing, Brand Image, and purchase intention. Keywords : Content Marketing, Brand Image, and Purchase Intention
PENGARUH PENDIDIKAN KEWIRAUSAHAAN, EFIKASI DIRI, DAN POLA PIKIR KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNESA Prawesti, Marisa Intan; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p233-242

Abstract

This study aims to analyze the effect of entrepreneurship education, self-efficacy, and entrepreneurial mindset on entrepreneurial intention of students at the Faculty of Economics and Business, Surabaya State University. The method used in this research is data analysis technique with Structural Equation Modeling Partial Least Squares (SEM-PLS) using SmartPLS 3 software, by distributing questionnaires to the sample of this study, namely students who have taken entrepreneurship courses in 2020, 2021, and 2022. The results of this study are that among the variables studied, self-efficacy and entrepreneurial mindset have an influence on the entrepreneurial intention of FEB Unesa students, while in this study the entrepreneurship education variable has no effect on entrepreneurial intention. Future researchers are advised to explore other factors that may affect entrepreneurial intentions outside of this study, so that it can help broaden insights into the factors that play a role in student entrepreneurial intentions.
PENGARUH PENGGUNAAN PLATFORM DIGITAL MONEY DAN PLATFORM E-COMMERCE TERHADAP PERILAKU KONSUMTIF MAHASISWA Wati Arifin, Mila Rahma; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p263-272

Abstract

The COVID-19 pandemic has driven an increase in the adoption of digital platforms, especially digital money platforms and e-commerce among the public, including students who are one of the groups with high levels of digital consumption. This study aims to analyze the effect of using digital money and e-commerce platforms on consumptive behavior among students of the Faculty of Economics and Business (FEB), Surabaya State University. The research method used is a quantitative approach with an experimental design. The research subjects were 378 students of FEB Surabaya State University class of 2020-2023 who actively use digital money and e-commerce platforms. Data collection was carried out through distributing questionnaires using a likert scale. Data analysis was performed using multiple linear regression techniques. The results showed that the use of digital money platforms and e-commerce platforms had an effect on student consumptive behavior, both partially and simultaneously. So it can be concluded that the higher the use of digital money and e-commerce platforms, the greater the tendency of consumptive behavior shown by students.
The Impact of Leadership Training on Student Learning Ability in Higher Education: Seen from the College Learning Effectiveness Inventory (CLEI) Nurlaili, Eka Indah; Cahya, Septyan Budy; Fatoni, Fandi; Arif, Amirul; Susilowati, Fitriah Dwi; Wulandari, Ruri Nurul Aeni
International Journal of Emerging Research and Review Vol. 2 No. 4 (2024): December
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i4.88

Abstract

Objective: This research refers to the purpose of student organizations that function as a means for students to develop intellectual abilities and skills, so student interest talent development activities as part of the educational process can be carried out through student organizations. This is important because honing skills through self-habituation and fulfilling the needs of life can form a balance between knowledge and skills as the basis of quality human resources in the development of the time. Method: It was carried out by analyzing the research model of the influence between student leadership training, including Pre-LKKMTD, LKKMTD, and LKKMTM on CLEI (measurement of higher education learning effectiveness inventory) in this measurement method. This procedure was used to test multiple regression research models. Results: It was stated that the participation of students in the leadership training of Pre-LKKMTD, LKKMTD, and LKKMTM students had a partial and simultaneous effect on student learning ability through the measurement of student learning ability effectiveness inventory (CLEI).  Novelty: in this study is to measure the impact of participation in the level of student leadership training on students' learning abilities by using a variety of six learning abilities, including self-efficacy, organization and attention to learning, stress control due to time and environmental pressures, involvement in college activities, emotional satisfaction, and communication in learning adapted from a research questionnaire called inventory higher learning effectiveness (CLEI).
Co-Authors Achmad Afandy Adamas Hafizh Addin Adelia, Resha Afifuddin, Luthfi Agung Listiadi Ahmad, Rofaq Azharul Ajiban, Mochammad Hildad Alamsyah, Sayyidul Aulia Alfandi, Moch Rana Amaliyah, Khoirotul Amirul Arif Amirusholihin Amirusholihin Ananda, Diva Yulia ANGGA MARTHA MAHENDRA, ANGGA Anisa Tri Lestari Aristanta, Rafverga Dewie Trie Wijayati Dwi Yuli Rakhmawati Eka Hendi Andriansyah Fandi Fatoni Farhan Rachmat Widianto Farras Rana Febriani Febrika Yogie Hermanto Firdaus, Jessica Elizabeth Fitriah Dwi Susilowati Fresha Kharisma Handayani Rahayu Ningsih Harti Hidayatullah, Rachmad Syarifudin Husna, Netty Elliya Insyirah Putikadea Irawati, Winaika Irwan Adimas Ganda Saputra Khusnul Fikriyah Ladi Wajuba Perdini Fisabilillah Lifa Farida Panduwinata Luqman Hakim Maulia, Danis Mohammad Afiful Haqiqi Muhamad Imam Syairozi Muhammad Firdaus Haby Ash Shidiqy Nadia Asandimitra Haryono Naufal Febi Mahardika NORIDA CANDA SAKTI Nurlaili, Eka Indah Pratiwi, Vivi Prawesti, Marisa Intan Rasyidi Faiz Akbar Raya Sulistyowati Ruri Nurul Aeni Wulandari Siti Sri Wulandari Sukamto, Dinda Dwi Lukita Tri Sudarwanto Tri Sudarwanto Tyana, Renata Salsabila Veni Rafida Vivi Pratiwi Waspodo Tjipto Subroto Wati Arifin, Mila Rahma Yoyok Soesatyo