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Journal : VCD (Journal of Visual Communication Design)

Character Design of Mahapatih Gajah Mada Based on Visual References from Bima and Brajanata/Kertala Statues Hutomo Setia Budi; I Wayan Adnyana; I Wayan Swandi; I Nyoman Suardina
VCD Vol. 8 No. 1 (2023): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3956

Abstract

Mahapatih Gajah Mada was a great figure who united the archipelago in his time, but no statues have been found that depict the figure. Archaeologists disagree on the accuracy of the human head statue artifact referenced by Mr. Muhammad Yamin, as it does not have any markers that indicate it is a statue of Mahapatih Gajah Mada. To design an accurate visualization of the character design of Mahapatih Gajah Mada, this design is divided into 2 stages: data mining and character design. Data mining involves a data search related to Mahapatih Gajah Mada and culture during the Majapahit Kingdom Era. Character design involves designing the character design of Gajah Mada using data from the references that have been obtained. Data searches have revealed that Mahapatih Gajah Mada is likely to be the Brajanata/ Kertala character in the Panji story and the Bima character in the Mahabarata story. The character has a large, tall body, strapping, crossed mustache, and wavy curls, using a headdress in the form of a foreheadband with carvings, upper arm bands made with snake motifs, a belt with a Kala head patterned buckle, and an upawita (caste rope) that crosses from the left shoulder to the right waist depicting Gajah Mada's caste. For weapons, Gajah Mada carries a keris with a cundrik type (not notched) and an oval mace, which means that Gajah Mada is one of Lord Vishnu's attendants who has a guardian nature. The design of the oval mace takes reference from door guard statues. Keywords: Character Design, Gajah Mada, Majapahit kingdom
Brand Image in Cosmetic Packaging Design with a Visual Appeal Approach (Case Study: MS Glow) Ni Made Chandra Oktavia Devi; I Nyoman Larry Julianto; I Wayan Swandi
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.4580

Abstract

The study identified the brand image of the cosmetic packaging moisturizer MS Glow. MS Glows is a local cosmetics brand in Indonesia, one of its best products is Moisturizers which won the first championship as the best local moisturizer of the year 2022. Qualitative descriptive methods with observation techniques, literature, and documentation are used in this research. The theoretical framework used included a visual appeal approach (Kotler and Amstrong) and brand image (Keller). The results showed that the moisturizer packaging of three variants (yuzu, watermelon, cactus, and grape seed) consists of primary, secondary, and tertiary packaging. Practical shapes, lightweight materials, colors in harmony with product variants, a combination of serif and sans serif letters, illustrations highlighting the main materials, and an asymmetrical layout. Three brand image components, namely the strength of the brand association, the benefits of its association, and the uniqueness of brand associations evaluate the ideal and accurate design of the MS Glow moisturizer packaging so that products spread across the market can be trusted. This study shows that an ideal visual appeal can build relevant packaging and open up opportunities for MS Glow to create products with their distinctive image.
Co-Authors Alit Kumala Dewi Alvin Raditya Sutopo Anak Agung Bagus Aditya Keshawa Putra Anak Agung Bagus Wirawan Anak Agung Gde Bagus Udayana Anak Agung Gede Aris Septiana Putra Artadi, I Made Pande Artawan, Cokorda Alit Artha, I Gede Agus Indram Bayu Arya Pageh Wibawa Ayu Krisna Gayatri Sari Dewi BAYU PRAMANA, I MADE BAYU SEGARA PUTRA, GEDE BRENDA MEIDYTA SARI, BRENDA MEIDYTA BRYANT ALFREDO, BRYANT christofer satria Debora Okdila Santoso Denise Kusuma Dewi, Ayu Krisna Gayatri Sari Elsye Andriani Delfi Elvian Andreani, Ni Putu Ersania, Ayu Bella Ervin Feliana Faisal, Yusuf faran, sefri FENTINNIA YASODHARA, FENTINNIA Garwa, I Ketut Hasbullah - Hasbullah Hasbullah Hasbullah Hasbullah Hutomo Setia Budi I Gede Anjas Kharismanata I Gede Mudana I Gusti Ngurah Agung Mahaputra I Made Agung Windu Sancaya I Made Agung Windu Sancaya I Made Dwiarya Swandi I Nengah Wirakesuma I Nyoman Artayasa I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Lodra I Nyoman Widhi Adnyana I Nyoman Yoga Sumadewa I Nyoman, suardina I Putu Agus Aditya Mega Putra I Putu Bagus Jayadaru I Putu Tony Aditya I Wayan Adnyana I Wayan Adnyana I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Putra Adhi Prayoga Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Kadek Dwiyani Kharismanata, I Gede Anjas Made Gana Hartadi Markadi, Bhimo Wicaksono MENDY HOSANA M., MENDY HOSANA Mendy Hosana, Mendy Ni Luh Sustiawati Ni Made Chandra Oktavia Devi Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pranawa, I.G.A.Ngurah Bagus Rama Pratama, Nicholas Wila Adi Purnama Adi Wirawan Raharja, I Gede Mugi Ratna Anggraini Ratna Cora Sudharsana, Tjok Istri Remawa, Anak Agung Gede Rai Santosa, Hendra Sarjani, Ni Ketut Pande Seanny Kurniawati Halim Sony Prasetya Wanandi Sophia Lerina Chandra Suteja, I Kt Swandi, I Made Dwiarya Try Adi Stanaya, I Komang Udayana, Anak Agung Gede Bagus Vincentius Michael Sugiharto virginia puspadewi hadinoto Vonny Taniwijaya Wahyu Indira Wasista, I Putu Udiyana Wayan Karja Wina Pertiwi putri Wardani Wirawan, I Gusti Ngurah WULAN PURNAMASARI, WULAN Yogantara, Wayan Arfian YONANDO YONANDO, YONANDO