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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Accounting Science JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi Jurnal Manajerial JURNAL EKSBIS JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Applied Management and Business (JAMB) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of Economy, Accounting and Management Science (JEAMS) BISMA (Bisnis dan Manajemen) BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Noerchoidah
Universitas PGRI Adi Buana Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
Transformasi Hijau UMKM: Penerapan Ecopreneurship Dan Technopreneurship Untuk Mendukung Keberlanjutan Usaha Wibowo, Tony Susilo; Noerchoidah, Noerchoidah; Suharyanto, Suharyanto; Fariana, Rina; Prasetyo, Aji; Waryanto, Bambang Dwi
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10548

Abstract

Business sustainability in MSMEs requires efforts to increase competitiveness through ecopreneurship and technopreneurship approaches. The ecopreneurship approach prioritizes environmental management to provide economic and non-economic benefits to MSMEs. The technopreneurship approach prioritizes the use of digital devices to increase business efficiency. Community service in Sepanjang Village, Taman Subdistrict, provides insights, knowledge, and skills through assistance to MSMEs in the food, beverage, and fashion sectors. The socialization activities offer insight into waste management and the use of environmentally friendly containers. The technopreneurship approach uses the marketplace application to increase turnover and business efficiency. The activities conclude that the community service of the Faculty of Economics and Business provides direct benefits to MSME-level entrepreneurs and achieves the set targets by opening up insights and skills in the food, beverage, and fashion sectors in Sepanjang Village, Taman District.
The Influence of Flexible Working Arrangement on Employee Performance with Work Life Balance as a Mediation Harjanti, Dhyah; Harryman, Ellen; Noerchoidah; Rossitika, Amanda Rizky
Journal of Applied Management and Business Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i1.1034

Abstract

Flexible working arrangement (FWA) is increasingly being implemented to improve operational efficiency and employee welfare. Technological advances support the implementation of FWA, but challenges in human resource management remain. Work-life balance is a key factor that influences employee performance in a flexible work system. The study analyzed the relationship between flexible working arrangements, work-life balance, and employee performance to better understand the mechanisms underlying this relationship. This study used purposive sampling with 305 respondents. Data were gathered by means of Google Form and analyzed using the SEM-PLS method. Flexible work arrangements have a positive but insignificant direct impact on employee performance. However, FWA significantly has positive impact on work-life balance, which in turn improves employee performance and enacts as a mediator in the correlation. This study found that FWA improves employee performance through work-life balance as a mediator. The implications of the study encourage the effective implementation of FWA, with recommendations for further research on demographic factors and industry sectors.
MODEL INTEGRATIF GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWANGENERASI Z DI INDONESIA: PERAN MEMEDIASI WORKPLACE WELLBEING Dhyah Harjanti; Noerchoidah Noerchoidah; Francis Daniel Juventino; Amanda Rizky Rossitika
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i1.22733

Abstract

Loyalty from employees is vital for the long-term success of a business, especially when it comes to Generation Z, who have their own unique traits in the modern workplace. The goal of this study is to look at how transformational leadership style and the work environment affect the loyalty of Generation Z workers in Indonesia. Workplace wellness will be looked at as an intervening variable. This study used a sample of 100 respondents selected through purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the study showed that the results of the study showed that transformational leadership style and work environment through workplace wellbeing have a significant effect on the loyalty of Generation Z employees in Indonesia.
PERCEIVED ORGANIZATIONAL SUPPORT, WORK ENGGEMENT, DAN JOB AUTONOMY: UPAYA STRATEGIS MENINGKATKAN KREATIVITAS Noerchoidah, Noerchoidah; Nurdina, Nurdina; Latif, Nashrudin; Rossitika, Amanda Rizky; Frisyanto, Balqis Khairunisa
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1954

Abstract

This study aims to analyze the effect of perceived organizational support (POS) on the creativity of creative industry employees in Surabaya, with work engagement as a mediator and job autonomy as a moderator. This study used a survey method, collecting data via questionnaires from 165 employees selected through purposive sampling. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach in SmartPLS. The results indicate that POS has a positive and significant effect on work engagement and creativity; work engagement also positively affects creativity and mediates the relationship between POS and creativity. Conversely, job autonomy did not moderate the relationship between work engagement and creativity. The coefficient of determination indicates that the model has moderate explanatory power for creativity and low explanatory power for work engagement. These findings confirm the importance of POS and work engagement as key factors driving employee creativity in the creative industry
MEDIA WEBSITE SEBAGAI SOLUSI PROMOSI PENJUALAN PADA UMKM Noerchoidah, Noerchoidah; Nurdina, Nurdina
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 1 (2022): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.661 KB) | DOI: 10.24034/kreanova.v2i1.5212

Abstract

Saat ini kemajuan teknologi informasi tidak dapat dihindari keberadaannya. Pandemi Covid-19 telah membawa perubahan pola konsumsi konsumen dari pola penjualan tradisional menuju sistem penjualan digitalisasi berbasis website. UMKM di Desa Janti   masih menggunakan sistem penjualan tradisional. Kondisi tersebut menyulitkan UMKM di Desa Janti untuk melakukan promosi penjualan. Tujuan Pengabdian Kepada Masyarakat dilakukan untuk memberikan solusi yang dihadapi melalui kegiatan sosialisasi dan pelatihan pembuatan website sebagai sarana mempromosikan produk UMKM di Desa Janti. Hal ini sebagai terobosan baru bagi UMKM karena pemasaran secara tradisional sudah tidak efektif. Pelaksanaan kegiatan dengan metode sosialisasi, diskusi, dan pelatihan. Kegiatan sosialisasi dan pelatihan mendapat respon positif dari pelaku UMKM. Secara keseluruhan kegiatan berjalan lancar dan mendapat respon positif dari pelaku UMKM. Hasil kegiatan berdampak terhadap peningkatan penjualan sehingga pendapatan UMKM juga meningkat secara umum, sehingga hal itu akan berdampak pada peningkatan ekonomi dan peran dari sumber daya manusia, Adanya COVID pada tahun 2020-2021 membuat MSMEs di Desa Janti harus mampu bekerja keras.
Career Plateau Forms Turnover Intention: The Important Role of Affective Commitment and Career Satisfaction Noerchoidah, Noerchoidah; Widowati, Dyah; Mahmudah, Siti; Pudji Estiasih, Soffia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.39583

Abstract

The pervasive high employee turnover intention, particularly prevalent in the hospitality sector, often disrupts company operations. This study investigates the influence of career plateau on turnover intention, mediated by affective commitment and career satisfaction. The research population comprises all hotel employees in East Java, with a sample size of 170 employees. The data analysis used the Partial-Least-Square Structural-Equation-Modeling (PLS-SEM) approach. The hypothesis testing results substantiate that career plateau significantly and negatively impacts affective commitment and career satisfaction. Furthermore, both affective commitment and career satisfaction significantly and negatively influence turnover intention. The study also reveals that career plateau significantly and positively affects turnover intention when mediated by affective commitment. However, when judged by career satisfaction, the career plateau's effect on turnover intention was positive but insignificant.
Employee Voice, Authentic Leadership, Innovative Work Behavior and Psychological Empowerment:  A Multilevel Moderated Mediation Noerchoidah Noerchoidah; Siti Istikhoroh; Dhyah Harjanti; Devi Rahnjen Wijayadne; Tony Susilo Wibowo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1011

Abstract

Background: The dynamics of the tourism industry require companies to continue to innovate. As the company spearhead, employees need to be encouraged to continue to demonstrate innovative work behavior.  Purpose: This research explores the impact of authentic leadership and innovative work behavior, emphasizing the mediating role of employee voice and the moderating effect of psychological empowerment within the tourism industry in East Java. Design/methodology/approach: The type of research used is quantitative research with an explanatory approach, namely explaining the causal relationship between variables based on data collected through questionnaires. The study involved 217 respondents selected through a purposive sampling technique. The gathered data were analyzed using PLS-SEM.Findings/Result: The results showed that authentic leadership positively and significantly encourages employee voice, positively influencing innovative work behavior. In addition, employee voice can mediate authentic leadership and innovative work behavior. Psychological empowerment strengthens the influence of authentic leadership on innovative work behavior.Conclusion: Tourism industry management should promote openness and innovation among employees by positioning authentic leaders to foster an inclusive culture of innovation.Originality/value (State of the art): These findings offer valuable insights for tourism industry managers in East Java to enhance authentic leadership in fostering innovation. Keywords: authentic leadership, employee voice, innovative work behavior, psychological empowerment, tourism industry
Pengembangan Kewirausahaan dan Literasi Digital Masyarakat Desa Berbasis Pemberdayaan Ekonomi di Desa Jimbaran Wetan Kecamatan Wonoayu Kabupaten Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Tony Susilo Wibowo; Noerchoidah; Wira Yudha Alam
Ekobis Abdimas Vol 7 No 1 (2026): Juni 2026
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.7.1.11730

Abstract

Penelitian ini bertujuan untuk menganalisis pengembangan kewirausahaan dan literasi digital masyarakat desa berbasis pemberdayaan ekonomi di Desa Jimbaran Wetan, Kecamatan Wonoayu, Kabupaten Sidoarjo. Perkembangan teknologi digital dan meningkatnya kebutuhan masyarakat terhadap pemanfaatan teknologi informasi menuntut masyarakat desa untuk memiliki kemampuan kewirausahaan dan literasi digital yang memadai guna meningkatkan kesejahteraan ekonomi. Namun, masih terdapat berbagai kendala seperti rendahnya pemahaman teknologi digital, keterbatasan akses informasi, serta kurang optimalnya pemanfaatan media digital dalam kegiatan usaha masyarakat desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas perangkat desa, pelaku usaha mikro kecil menengah (UMKM), serta masyarakat Desa Jimbaran Wetan. Analisis data dilakukan melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan.Hasil penelitian menunjukkan bahwa pengembangan kewirausahaan berbasis pemberdayaan ekonomi di Desa Jimbaran Wetan dilakukan melalui pelatihan usaha, pendampingan UMKM, serta pemanfaatan media digital sebagai sarana pemasaran produk. Literasi digital masyarakat mulai mengalami peningkatan melalui penggunaan media sosial, marketplace, dan aplikasi digital dalam aktivitas ekonomi. Meskipun demikian, masih ditemukan hambatan berupa keterbatasan kemampuan teknologi, minimnya pelatihan berkelanjutan, serta rendahnya inovasi usaha masyarakat. Oleh karena itu, diperlukan dukungan pemerintah desa, lembaga terkait, dan partisipasi masyarakat dalam meningkatkan kapasitas kewirausahaan dan literasi digital agar pemberdayaan ekonomi masyarakat desa dapat berjalan secara optimal dan berkelanjutan.
Co-Authors , Nurdina Aji Prasetyo Alfia, Nida Ali Hasan Amanda Rizky Rossitika Amanda Rizky Rossitika Andhika Cahyono Putra Ariprabowo, Tri Aristha Purwanthari Sawitri Arsy, Tegar Muhammad Asidigisianti Surya Patria Ayuni Afri Dani Putri Bisma Arianto Christina Menuk Sri Handayani Devi Rahnjen Wijayadne Dewi Urip Wahyuni Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti, Dhyah Harjanti Dicky Surya Putra Pradana Dyah Widowati Edy Sulistiyawan Edy Sulistiyawan, Edy Estiasih, Soffia Pudji Evita Purnaningrum Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Francis Daniel Juventino Frisyanto, Balqis Khairunisa Han, David Christian Harjanti, Dhyah Harryman, Ellen Harryono, Sumadji Harryono, Sumadji I Made Dwiarta Imam Chambali Latif, Nashrudin Marchyta , Nony Kezia Mochammad Munir Rachman Mochklas, Mochamad Mohammad Afrizal Miradji Mutiara Rachma Ardhiani Nashrudin Latif Nida Alfia Nurdina Nurdina Nurul Silfiyah Isnaini Nurullaili Mauliddah Nuzulul Fatimah Peerera, Alvian Daniswara Agusta Perdana, Buyung Cahya Pricilla Angelina Nur R Bambang D W Ratih Indriyani Rina Fariana Rismawati br Sitepu Rossitika, Amanda Rizky Sabrina Nur Saraswati Sahetapy, Wilma Laura Siti Isthikoroh Siti Istikhoroh Siti Mahmudah Soloty, Cindy Fransiskho Subakir Suharyanto Sumadji Harryono Sumadji Harryono Taudlikhul Afkar Teguh Purwanto Tony Susilo Wibowo Tri Ariprabowo Tri Ariprabowo Tyasha A. M. Sari Untung Lasiyono Wahyu Priyanto Waryanto, Bambang Dwi WIdjojo Suprapto Wira Yudha Alam Yanus Sumitro Yunia Dwie Nurchayanie Yusuf Iskandar