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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Accounting Science JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Majalah Ekonomi Jurnal Manajerial JURNAL EKSBIS JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Applied Management and Business (JAMB) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of Economy, Accounting and Management Science (JEAMS) BISMA (Bisnis dan Manajemen) BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Noerchoidah
Universitas PGRI Adi Buana Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Booster of Employee Loyalty: Application to Job Stress and Job Satisfaction of Bank Employees in East Java , Nurdina; , Noerchoidah; Estiasih, Soffia Pudji; Soloty, Cindy Fransiskho; Arsy, Tegar Muhammad
Journal of Business and Management Review Vol. 5 No. 12 (2024): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i12.1302

Abstract

Research Aims: This study explores the direct and indirect effects of job stress on employee loyalty with the mediation of job satisfaction of bank employees in East Java. Design/methodology/approach: This research is explanatory. The research was conducted on bank employees in East Java, the population. Data was collected through questionnaires and purposive sampling. The number of samples required was 160 respondents. SmartPLS software is used to analyze data and answer research hypotheses. Research Findings: The results provide empirical evidence that job stress has no significant effect on job satisfaction, job satisfaction significantly affects employee loyalty, and job satisfaction can mediate between job stress and job satisfaction. Theoretical Contribution/Originality: The practical implications can be used as a consideration for banking management in generating employee loyalty.
THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
THE INFLUENCE OF HELPFUL BRAND ACTION ON RELATIONSHIP VALUE PERCEPTION THROUGH BEHAVIOURAL BRAND ENGAGEMENT IN GOJEK APPLICATION USERS IN SURABAYA Harjanti, Dhyah; Peerera, Alvian Daniswara Agusta; Noerchoidah, Noerchoidah; Wijayadne, Devi Rahnjen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15347

Abstract

Relationship value perception can be conceptualized as constructing a favorable relationship between a brand and its consumers. This is corroborated by the brand's beneficial actions, which facilitate consumer familiarity with the brand. This study aims to examine the influence of helpful brand action on relationship value perception through behavioural brand engagement in Go-Jek application users in Surabaya. A questionnaire was employed as the data collection technique, with a sample size of 350 respondents. This research utilizes a causal research design with quantitative methods. The data were analyzed using Smart PLS software. The findings indicate that helpful brand action affects behavioral brand engagement, that helpful brand action affects relationship value perception, and that behavioral brand engagement affects relationship value perception.
Transformasi Hijau UMKM: Penerapan Ecopreneurship Dan Technopreneurship Untuk Mendukung Keberlanjutan Usaha Wibowo, Tony Susilo; Noerchoidah, Noerchoidah; Suharyanto, Suharyanto; Fariana, Rina; Prasetyo, Aji; Waryanto, Bambang Dwi
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10548

Abstract

Business sustainability in MSMEs requires efforts to increase competitiveness through ecopreneurship and technopreneurship approaches. The ecopreneurship approach prioritizes environmental management to provide economic and non-economic benefits to MSMEs. The technopreneurship approach prioritizes the use of digital devices to increase business efficiency. Community service in Sepanjang Village, Taman Subdistrict, provides insights, knowledge, and skills through assistance to MSMEs in the food, beverage, and fashion sectors. The socialization activities offer insight into waste management and the use of environmentally friendly containers. The technopreneurship approach uses the marketplace application to increase turnover and business efficiency. The activities conclude that the community service of the Faculty of Economics and Business provides direct benefits to MSME-level entrepreneurs and achieves the set targets by opening up insights and skills in the food, beverage, and fashion sectors in Sepanjang Village, Taman District.
The Influence of Flexible Working Arrangement on Employee Performance with Work Life Balance as a Mediation Harjanti, Dhyah; Harryman, Ellen; Noerchoidah; Rossitika, Amanda Rizky
Journal of Applied Management and Business Vol. 6 No. 1 (2025): Volume 6 No. 1, July. 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i1.1034

Abstract

Flexible working arrangement (FWA) is increasingly being implemented to improve operational efficiency and employee welfare. Technological advances support the implementation of FWA, but challenges in human resource management remain. Work-life balance is a key factor that influences employee performance in a flexible work system. The study analyzed the relationship between flexible working arrangements, work-life balance, and employee performance to better understand the mechanisms underlying this relationship. This study used purposive sampling with 305 respondents. Data were gathered by means of Google Form and analyzed using the SEM-PLS method. Flexible work arrangements have a positive but insignificant direct impact on employee performance. However, FWA significantly has positive impact on work-life balance, which in turn improves employee performance and enacts as a mediator in the correlation. This study found that FWA improves employee performance through work-life balance as a mediator. The implications of the study encourage the effective implementation of FWA, with recommendations for further research on demographic factors and industry sectors.
MODEL INTEGRATIF GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWANGENERASI Z DI INDONESIA: PERAN MEMEDIASI WORKPLACE WELLBEING Dhyah Harjanti; Noerchoidah Noerchoidah; Francis Daniel Juventino; Amanda Rizky Rossitika
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i1.22733

Abstract

Loyalty from employees is vital for the long-term success of a business, especially when it comes to Generation Z, who have their own unique traits in the modern workplace. The goal of this study is to look at how transformational leadership style and the work environment affect the loyalty of Generation Z workers in Indonesia. Workplace wellness will be looked at as an intervening variable. This study used a sample of 100 respondents selected through purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the study showed that the results of the study showed that transformational leadership style and work environment through workplace wellbeing have a significant effect on the loyalty of Generation Z employees in Indonesia.
PERCEIVED ORGANIZATIONAL SUPPORT, WORK ENGGEMENT, DAN JOB AUTONOMY: UPAYA STRATEGIS MENINGKATKAN KREATIVITAS Noerchoidah, Noerchoidah; Nurdina, Nurdina; Latif, Nashrudin; Rossitika, Amanda Rizky; Frisyanto, Balqis Khairunisa
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1954

Abstract

This study aims to analyze the effect of perceived organizational support (POS) on the creativity of creative industry employees in Surabaya, with work engagement as a mediator and job autonomy as a moderator. This study used a survey method, collecting data via questionnaires from 165 employees selected through purposive sampling. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach in SmartPLS. The results indicate that POS has a positive and significant effect on work engagement and creativity; work engagement also positively affects creativity and mediates the relationship between POS and creativity. Conversely, job autonomy did not moderate the relationship between work engagement and creativity. The coefficient of determination indicates that the model has moderate explanatory power for creativity and low explanatory power for work engagement. These findings confirm the importance of POS and work engagement as key factors driving employee creativity in the creative industry
MEDIA WEBSITE SEBAGAI SOLUSI PROMOSI PENJUALAN PADA UMKM Noerchoidah, Noerchoidah; Nurdina, Nurdina
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 1 (2022): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.661 KB) | DOI: 10.24034/kreanova.v2i1.5212

Abstract

Saat ini kemajuan teknologi informasi tidak dapat dihindari keberadaannya. Pandemi Covid-19 telah membawa perubahan pola konsumsi konsumen dari pola penjualan tradisional menuju sistem penjualan digitalisasi berbasis website. UMKM di Desa Janti   masih menggunakan sistem penjualan tradisional. Kondisi tersebut menyulitkan UMKM di Desa Janti untuk melakukan promosi penjualan. Tujuan Pengabdian Kepada Masyarakat dilakukan untuk memberikan solusi yang dihadapi melalui kegiatan sosialisasi dan pelatihan pembuatan website sebagai sarana mempromosikan produk UMKM di Desa Janti. Hal ini sebagai terobosan baru bagi UMKM karena pemasaran secara tradisional sudah tidak efektif. Pelaksanaan kegiatan dengan metode sosialisasi, diskusi, dan pelatihan. Kegiatan sosialisasi dan pelatihan mendapat respon positif dari pelaku UMKM. Secara keseluruhan kegiatan berjalan lancar dan mendapat respon positif dari pelaku UMKM. Hasil kegiatan berdampak terhadap peningkatan penjualan sehingga pendapatan UMKM juga meningkat secara umum, sehingga hal itu akan berdampak pada peningkatan ekonomi dan peran dari sumber daya manusia, Adanya COVID pada tahun 2020-2021 membuat MSMEs di Desa Janti harus mampu bekerja keras.
Pengaruh Financial Management Behavior, Lifestyle, dan Self-Control terhadap Impulsive Buying Pengguna Buy Now Pay Later Harjanti, Dhyah; Nur, Pricilla Angelina; , Noerchoidah; Sahetapy, Wilma Laura
Majalah Ekonomi Vol 31 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10212

Abstract

Penelitian ini menyelidiki adopsi Buy Now Pay Later (BNPL), sebuah layanan pembayaran ditangguhkan yang memungkinkan konsumen untuk mendapatkan produk dengan segera dan melunasi pembayaran di kemudian hari. Penelitian ini berfokus pada bagaimana praktik manajemen keuangan dan pilihan gaya hidup individu memengaruhi perilaku pembelian impulsif, dengan kontrol diri yang diteliti sebagai faktor moderasi. Dengan menggunakan metode kuantitatif, data dikumpulkan dari 205 responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kebiasaan keuangan dan pola gaya hidup memainkan peran penting dalam mendorong pembelian impulsif. Selain itu, pengendalian diri ditemukan memoderasi kekuatan hubungan ini. Wawasan ini berkontribusi pada pemahaman yang lebih luas tentang pengaruh perilaku dan psikologis di balik konsumsi impulsif dalam konteks layanan BNPL. Investigasi di masa depan direkomendasikan untuk memasukkan variabel tambahan seperti literasi keuangan dan digital untuk memperdalam analisis perilaku keuangan konsumen kontemporer.
Leveraging Artificial Intelligence in Marketing and Management: A Spatial Analysis of Competitiveness in Muslim Fashion Industry Nurcahyanie, Yunia Dwie; Noerchoidah, Noerchoidah; Istikhoroh, Siti; Patria, Asidigisianti Surya; Saraswati , Sabrina Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4201

Abstract

The Muslim fashion industry in Indonesia is growing rapidly, driven by increasing demand for culturally relevant designs and global market opportunities. This study aims to examine how artificial intelligence enhances the industry’s competitiveness through technology-driven marketing and management strategies, focusing on spatial disparities. A qualitative approach was used, combining interviews with 35 stakeholders in Jakarta, Bandung, and Surabaya, field observations, and spatial analysis using Geographic Information Systems. The findings reveal that urban centres lead in artificial intelligence adoption, achieving 89% accuracy in trend forecasting and a 22% increase in e-commerce conversion rates, while rural areas lag due to limited digital infrastructure. Cultural biases in designs and job displacement are notable challenges. This study is limited to major cities, potentially overlooking rural dynamics. The results highlight the need for inclusive digital policies to bridge the urban-rural gap, ensure culturally sensitive designs, and promote sustainable practices. These strategies can strengthen Indonesia’s position as a global leader in Muslim fashion.
Co-Authors , Nurdina Aji Prasetyo Alfia, Nida Ali Hasan Amanda Rizky Rossitika Andhika Cahyono Putra Ariprabowo, Tri Aristha Purwanthari Sawitri Arsy, Tegar Muhammad Asidigisianti Surya Patria Bisma Arianto Ch. Menuk Sri H Christina Menuk Sri Handayani Dani Putri, Ayuni Afri Devi Rahnjen Wijayadne Dewi Urip Wahyuni Dhyah Harjanti Dhyah Harjanti Dhyah Harjanti Dyah Widowati Edy Sulistiyawan Estiasih, Soffia Pudji Evita Purnaningrum Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Firdausia, Yuli Kurnia Francis Daniel Juventino Frisyanto, Balqis Khairunisa Harjanti, Dhyah Harryman, Ellen Harryono, Sumadji Harryono, Sumadji I Made Dwiarta Imam Chambali Latif, Nashrudin M. Afrizal Miradji Moch. Munir Rachman Moch. Munir Rachman Mochklas, Mochamad Mohammad Afrizal Miradji Nida Alfia Nur, Pricilla Angelina Nurdina Nurdina Nurul Silfiyah Isnaini Nurullaili Mauliddah Nuzulul Fatimah Peerera, Alvian Daniswara Agusta Perdana, Buyung Cahya R Bambang D W Ratih Indriyani Rina Fariana Rismawati br Sitepu Rossitika, Amanda Rizky Sahetapy, Wilma Laura Saraswati , Sabrina Nur Siti Isthikoroh Siti Istikhoroh SITI MAHMUDAH Siti Mahmudah Soloty, Cindy Fransiskho Subakir Suharyanto Sumadji Harryono Sumadji Harryono Taudlikhul Afkar Teguh Purwanto Tony Susilo Wibowo Tri Ariprabowo Tri Ariprabowo Tyasha A. M. Sari Untung Lasiyono Wahyu Priyanto Waryanto, Bambang Dwi WIdjojo Suprapto Yanus Sumitro Yunia Dwie Nurchayanie