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Journal : Economics, Business, Accounting

The Mediating Role of Lifestyle in Strengthening Financial Management Behavior of Gen Z Ramadhani, Indri Gayatri; Aisyah, Siti; Daulay, Aqwa Naser
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.277

Abstract

The rapid evolution of digital technology has profoundly shaped the consumption patterns and financial behaviors of Generation Z, a cohort characterized by high digital exposure and instant access to financial services. Despite their familiarity with financial information, many Gen Z individuals still exhibit impulsive spending and poor debt management, reflecting a gap between financial awareness and behavioral discipline. This study aims to examine the influence of financial knowledge and financial attitude on financial management behavior, with lifestyle serving as a mediating variable. Employing a quantitative research design, data were collected from 410 Gen Z students in Medan through an online questionnaire and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings reveal that both financial knowledge and financial attitude have significant positive effects on financial management behavior, both directly and indirectly through lifestyle. Furthermore, lifestyle demonstrates a partial mediating role, indicating that sound financial knowledge and positive attitudes are more effective when internalized into disciplined and goal-oriented financial lifestyles. This study contributes to the theoretical enrichment of the Theory of Planned Behavior by emphasizing the mediating role of lifestyle as a behavioral mechanism linking cognition and attitude to practical financial management. Practically, the results highlight the importance of promoting financial education programs that integrate lifestyle adjustments to foster responsible and sustainable financial behavior among the younger generation.
The Influence of Customer Orientation and Product Innovation Capability on Customer Satisfaction Medan City Sociolla Store Pujiastuti, Wulandari; Daulay, Aqwa Naser; Aisyah, Siti
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.301

Abstract

The cosmetic industry in Indonesia has experienced rapid expansion and has emerged as a strategic sector contributing to national economic growth. This development is accompanied by rising consumer expectations regarding product quality, service excellence, and immersive retail experiences, particularly within modern beauty store environments. This study examines how customer orientation and product innovation capability shape customer satisfaction at the Sociolla Offline Store in Medan City. A quantitative, associative research design was employed, involving 96 purposively selected respondents, with data analyzed using multiple linear regression. The findings demonstrate that customer orientation plays a central role in elevating customer satisfaction, as reflected in the effectiveness of personalized guidance, product education, and attentive interactions offered by beauty advisors. Product innovation capability likewise contributes meaningfully to the formation of satisfaction, particularly through the presence of diverse product assortments, frequent updates, aesthetic interior design, and experiential store concepts. Statistical results further show that customer orientation constitutes the more prominent determinant, while both variables collectively account for 86.2% of the variance in customer satisfaction, underscoring the robustness of the proposed model. These results highlight the necessity for beauty retail firms to strengthen customer-centered service practices while continuously advancing innovation in product offerings and store experiences to maintain competitiveness and respond to evolving consumer expectations.
Co-Authors Achmadi, Faiz Mukaffi ADELIA, PUTRI Afifah Rahmadani Afifah, Yasmin Ahmad Syakir Ahsan Putra Hafiz Aji, Mhd. Habrul Aldira Sari, Ayu Alfatunisa, Alfatunisa Alif Lailasari Saragih Amanda, Putri Anandani, Thalia Ananti, Aurensia Andri Seomitra Andri Soemitra Andri Soemitra Anggriany, Juni Arieffan Syah Arifin Fauzi Lubis Ariska, Dini Dwi atika Atika Atika Awaluddin Awaluddin Baehaqi Basri Mahendra Hasibuan Br. Lumban Tobing, Fanny Asyifa Budi Harianto Budi Harianto, Budi Chuzaimah Batubara, Chuzaimah Dalimunthe, Ahmad Amin Damayanti, Tri Deby Dandi Ibnu Sutowo Dea Lora Veni Debby Nadillah Harahap Debby Tamara Enre Devia Astry Khairani Dharma, Budi Dila Wandasari Fadillah, Ade Noviola Fani, Mukhammad As Alukal Huda Mei Fili, Nada Sausan Adha Franadita, Dwi Fridayani, Lola Frizky, Mhd Habbil Habib, Muhammad Fahmi Hani, Hani Widari Harahap, Andi Hotmatua Harahap, Muhammad Ikhsan Harahap, Nonita Fitriani Harahap, Rahmat Daim Harianja, Lisa Rahmadani Hasanah, Annisa Javalia Hasibuan, Khofifah Hasibuan, Martua Raya Hasibuan, Mhd. Ali Bukit Hasibuan, Reni Ria Armayani Hayady, Roza Hendra Harmain Hendra Hermain Hermain, Hendra Hernita, Hernita Ilhamy Nst, Muhammad Lathief Imsar, Imsar Indradewa, Rhian Isnaini Harahap Izza, Vanya Nurul Juliana Juliana Juliana Nasution Kamilah, K khusnul khotimah Kuncoro, Muhammad Agus Kusmilawaty, K Kusmilawaty, Kusmilawaty Kusuma, Mitra Dewi Laylan Syafina Lazuardi, Bayu Lestari Hulu, Rita Dwi Lubis, Muhammad Iqbal Asyari Lubis, Rahma Fahmadina Lubis, Rizky Aulia M. Ryansyah Makarim, Naylatussalwa Manurung, Alifia Nasya Marliyah Marliyah, Marliyah Marliyah, Marliyah Martogi Ariski Matondang, Seri Rezeki Maulida Jam’ah Mhd. Agung Pratama Trg Mhd. Rizky Al Akbar Mufti, Muhammad Ikhsan Muhammad Agung Nugraha Muhammad Arif Muhammad Lathief Ilhamy Nasution muhammad Syahbudi, muhammad Muhammad Yafiz Muhammad Yafiz, Muhammad N Nurhayati Nahulae, Leni Lastrian Nararya, Habib Lauda Nasution, Arifah Nasution, Elna Sari Nasution, Juliana Nasution, Mei Lani Nasution, Syukry El Hanif Nelisya Putri Ningrum, Berlian Puspita Niswan, Ramandha Nugraha, Muhammad Bima Nur Ahmadi Bi Rahmani Nurdiana Nurdiana Nurhasanah Siregar . Nuri Aslami Nurul Inayah Nurul Jannah Panjaitan, Nana Karlina Pertiwi, Sri Indah Pratiwi, Bela Harti Prayogi, Feri Pujiastuti, Wulandari Pulungan, Silviani Qarni, Waizul Rahma, Tri Inda Fadhila Rahman, Alif Zuan Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Rahmi Syahriza Raihan, Muhammad Ramadhani, Indri Gayatri Ramadhini, Suci Ramadiansyah, Ridho Reni Ria Armayani Hasibuan Ridho Al Kautshar Malau Ridho Khairi Affandi Ritonga, Melisa Ananda Putri Ritonga, Suhairi Sagala, Putri Wulandini Sahputri, Ria Anjriani Sahri, Riadil Jannah Salsabila, Amanda Putri Salsabila, Tasya Saputri, Aulia Habibi Saragih, Rizky Febrian Sari Harahap, Siska Permata Sari, Hamidah Sari, Preti Intan Selayan, Asyaadatun Nazila Sembiring, Fauji Arkhan Simamora, Wardah T. Siregar, Ahmad Rajin Siregar, Jumriani siregar, shofwan hafiz Siti Aisyah Siti Aisyah Sri Wahyuni Sugianto Sugianto Sugianto Sugianto Suhairi Suhairi Syafira, Dinda Syahputri, Salsabila Syamsiar, Syamsiar Syarifah, Siti Alfaini Tambunan, Nurhasanah Telaumbanua, Berlian Tri Inda Fadhila Rahma Tuti Anggraini Tuti Anggraini Vina Adelia Wahyu Syarvina Wiwik Handayani Wulandari, Rika YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yunus, Hesty Ananta Yusrizal Yusrizal Zahwa Fadhlila Lubis Zuhrinal M. Nawawi