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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Impact of Store Atmosphere and Brand Loyalty on Repurchase Intentions: A Quantitative Study: Dampak Suasana Toko dan Loyalitas Merek terhadap Niat Pembelian Kembali: Sebuah Studi Kuantitatif. Muzakki, Ilham; Sari, Dewi Komala
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.968

Abstract

This study investigates the influence of store atmosphere and brand loyalty on repurchase intentions at a retail outlet. Utilizing a descriptive approach and quantitative methods, data was gathered from 96 respondents through purposive sampling and Google Forms questionnaires. The analysis, conducted using SPSS Statistics 22, revealed that store atmosphere and brand loyalty significantly affect repurchase intentions. These findings underscore the importance of creating a conducive store atmosphere and fostering brand loyalty to enhance customer repurchase intentions, offering valuable insights for marketers and retailers aiming to optimize customer retention strategies Highlights: The study employs quantitative methods to assess the impact of store atmosphere and brand loyalty on repurchase intentions. Findings confirm a significant influence of both store atmosphere and brand loyalty on customer repurchase intentions. This research provides valuable insights for marketers and retailers seeking to enhance customer retention strategies. Keywords: Store Atmosphere, Brand Loyalty, Repurchase Intentions, Quantitative Study, Customer Retention
Role Of Brand Awerenes, Price and Product Innovation on Smartphone Purchasing Decisions In Sidoarjo : Peran Kesadaran Merek, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Smartphone di Sidoarjo Fitanto, Julian Harris Ega; Prapanca, Detak; Sari, Dewi Komala
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.985

Abstract

This descriptive research employs quantitative methods to investigate the intricate interplay between brand awareness, price, and product innovation in shaping smartphone purchasing decisions among 96 respondents in Sidoarjo. Employing a non-probability sampling technique with purposive sampling, the study utilizes multiple linear regression analysis through SPSS version 26 for data analysis. The findings underscore the pivotal roles of brand awareness, price, and product innovation in influencing smartphone purchase decisions in the studied region. This research contributes valuable insights into consumer behavior, offering implications for marketers and policymakers alike in understanding and leveraging these determinants to enhance the appeal and competitiveness of smartphone products. Highlights: Consumer Influence: The study reveals the significant impact of brand awareness, price, and product innovation on consumer decision-making processes when purchasing smartphones in the Sidoarjo region. Quantitative Analysis: Employing multiple linear regression analysis using SPSS version 26, the research provides a rigorous quantitative examination of the relationships between brand awareness, price, and product innovation in the smartphone market. Strategic Implications: The findings offer practical insights for marketers and policymakers, emphasizing the need to strategically manage brand awareness, pricing strategies, and product innovation to enhance the appeal and competitiveness of smartphone products in the targeted market. Keywords: Brand Awareness, Price, Product Innovation, Purchase Decision
Skincare Branding Strategies: The Impact of Brand Awareness, Trust, and Image on Purchasing Decisions Krisnahadi, Muhammad Rajib; Dewi Komala Sari; Kumara Adji Kusuma
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.543

Abstract

This study aims to determine the effect of brand awareness, brand trust and brand image on purchasing decisions on skincare skintific Tiktokshop Sidoarjo. This study uses a quantitative approach, for the population in this study is the Sidoarjo community with a sample of 100.The sampling technique uses purposive sampling with the respondent criteria, namely the Sidoarjo community who have purchased skincare skintific tiktok shop. Data collection techniques by distributing questionnaires and answers are measured using a Likert scale. The data analysis technique in this study uses the smart PLS (Partial Least Square) tool. The results of this study prove that Brand Awareness influences purchasing decisions on skincare skintific tiktokshop products. In addition, Brand Trust influences purchasing decisions on skincare skintific tiktok shop products and Brand Image influences purchasing decisions on skincare skintific tiktok shop products
Peran Visual Merchandising, Store Atmosphere, dan Persepsi Harga dalam Mendorong Keputusan Pembelian Konsumen pada Toko MR. DIY Sidoarjo Chandra, Rio; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54877

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Visual Merchandising, Store Atmosphere, dan Price Perception terhadap keputusan pembelian konsumen pada toko MR. DIY Sidoarjo. Jenis penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen MR. DIY di Sidoarjo sejumlah 96 orang, dengan teknik pengambilan sampel purposive sampling. Lokasi penelitian berada di Sidoarjo, dan data diolah menggunakan program SmartPLS 4. Berdasarkan hasil analisis, diketahui bahwa Visual Merchandising (X1) berpengaruh positif signifikan terhadap Keputusan Pembelian (Y), ditunjukkan oleh nilai koefisien parameter sebesar 0.166 dengan nilai T-statistic 2.156 > 1.96 dan P-values 0.031 < 0.05, sehingga hipotesis H1 diterima. Store Atmosphere (X2) juga berpengaruh positif signifikan terhadap Keputusan Pembelian, dengan nilai koefisien parameter 0.425, T-statistic 6.310 > 1.96 dan P-values 0.000 < 0.05, sehingga hipotesis H2 diterima. Selanjutnya, Price Perception (X3) terbukti berpengaruh positif signifikan terhadap Keputusan Pembelian, dengan nilai koefisien parameter 0.402, T-statistic 3.951 > 1.96 dan P-values 0.000 < 0.05, sehingga hipotesis H3 diterima.
Pengaruh Komunikasi Pemasaran, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Krupuk Pratama Di Sidoarjo Qur’Ana, Dinda Ucik; Hariasih, Misti; Sari, Dewi Komala
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.7915

Abstract

This study aims to determine the Effect of Marketing Communication, Price and Service Quality on Consumer Satisfaction of Krupuk Pratama. This study uses a quantitatve approach with the population being krupuk pratama consumers. The sampling technique in this study was carried out using a non probability sampling method with a purposive sampling technique with a total of 100 respondents. The collection technique was by distributing questionnaires and answers were measured using a likert scale. The analysis technique in this study used the PLS-SEM method with the help of SmartsPLS 3.0 software. The results of this study prove that marketing communication has an effect on krupuk pratama consumer satisfaction, and servive quality has an effect on krupuk pratama consumer satisfaction.
PERAN CONTENT MARKETING, ONLINE CUSTOMER REVIEW DAN SOCIAL MEDIA MARKETING DALAM MEMPENGARUHI MINAT BELI KONSUMEN CAKEABLE SIDOARJO Romadhoni, Mega Putri Auliya; Sari, Dewi Komala; Nugroho, Tofan Tri
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.1.59-76

Abstract

Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh Content Marketing, Online Customer Review dan Social Media Marketing terhadap Minat Beli Konsumen Cakeable Sidoarjo. Metode penelitian ini menggunakan jenis pendekatan kuantitatif dengan populasinya adalah konsumen dan calon konsumen Cakeable Sidoarjo. Teknik pengambilan sampel menggunakan metode non - probability sampling melalui pendekatan purposive sampling dengan banyaknya responden sejumlah 100 konsumen. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menggunakan skala likert. Analisa data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS 3.0. hasil penelitian membuktikan bahwa Content Marketing berpengaruh terhadap Minat Beli konsumen Cakeable Sidoarjo, Online Customer Review berpengaruh terhadap Minat Beli konsumen Cakeable Sidoarjo, Social Media Marketing berpengaruh terhadap Minat Beli konsumen Cakeable Sidoarjo.
THE INFLUENCE OF CUSTOMER RELATIONSHIP MARKETING, TRUST AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF CONVENTIONAL X BANK IN SIDOARJO Musfiqoh; Sari, Dewi Komala
International Journal of Business, Law and Political Science Vol. 2 No. 11 (2025): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v2i11.364

Abstract

Objective: The purpose of this study was to determine the effect of Customer Relationship Marketing Trust, Customer Satisfaction, and Customer Loyalty on Conventional Bank Customer Loyalty in Sidoarjo. Method: The research approach in this study is quantitative research. The population includes all consumers who use Bank products and a sample size of 100 people. The type of data used is quantitative data using primary and secondary data sources. The data collection method in this study used a questionnaire. The analysis technique used is multiple linear regression analysis with the help of SPSS v.25 software. Result: The results prove that Customer Relationship Marketing affects the loyalty of Conventional Bank Customers in Sidoarjo. Trust affects the loyalty of Conventional Bank Customers in Sidoarjo. Satisfaction affects the loyalty of Conventional Bank Customers in Sidoarjo. Novelty: This study highlights the impact of Customer Relationship Marketing, Trust, and Satisfaction on the loyalty of Conventional Bank Customers in Sidoarjo.
Pengaruh Brand Image, Social Media Marketing, dan Experiental Marketing Terhadap Keputusan Pembelian Konsumen pada Uniqlo Store Sidoarjo Amilatun Nadhifah Apriliyah; Dewi Komala Sari; Mas Oetarjo
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.928

Abstract

Orientasi pada penelitian ini untuk mengetahui pengaruh brand image, social media marketing, dan experiental marketing terhadap keputusan pembelian konsumen pada UNIQLO store Sidoarjo. Metode penelitian ini menggunakan jenis pendekatan kuantitatif dengan populasinya adalah masyarakat Sidoarjo yang pernah berbelanja di UNIQLO dan rentan usia 17 tahun ke atas. Teknik pengambilan sampel menggunakan metode non- probability sampling melalui pendekatan purposive sampling dengan banyaknya responden sejumlah 100 konsumen. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menggunakan skala likert. Analisa data dilakukan dengan metode PLS- SEM menggunakan software SmartPLS 4.0. Hasil penelitian membuktikan bahwa brand image berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo, social media marketing berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo, dan experiental marketing berpengaruh terhadap keputusan pembelian konsumen pada UNIQLO store di Sidoarjo.
Pengaruh Endorser Selebriti, Konten Pemasaran, dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Pada Pakaian Merek Erigo Novi Rosita Anggraeni; Rizky Eka Febriansah; Dewi Komala Sari
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1285

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana endorser selebriti, konten pemasaran, dan ulasan pelanggan online memengaruhi keputusan pelanggan untuk membeli pakaian merek Erigo.  Metode kuantitatif digunakan dalam penelitian ini, yang mengumpulkan data melalui kuesioner online kepada seratus orang yang tinggal di Sidoarjo dan pernah membeli produk Erigo.  Analisis data dilakukan dengan regresi linier berganda menggunakan program SPSS. Ini dilakukan sebelum uji validitas, reliabilitas, dan asumsi klasik seperti normalitas, heteroskedastisitas, multikolinearitas, dan autokorelasi.  Hasil penelitian membuktikan bahwa faktor-faktor seperti endorser selebriti, konten pemasaran, dan ulasan pelanggan online berdampak positif dan signifikan pada keputusan pelanggan untuk membeli pakaian merek Erigo.
Peran Kepuasan Konsumen sebagai Mediator dalam Membangun Loyalitas Pelanggan Instagram @growtothrift di Sidoarjo Octavianisyah, Bella; Sari, Dewi Komala; Eka Febriansah, Rizky
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 8 No 1 (2026): Jurnal Ilmiaf Feasible (JIF): Bisnis, Kewirausahaan, dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v8i1.2026.1-15.56726

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Pengalaman Pelanggan, dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Konsumen sebagai variabel mediasi pada akun Instagram @growtothrift. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan melibatkan 100 responden yang pernah bertransaksi, serta dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) melalui software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (p = 0,001) dan Kepuasan Konsumen (p = 0,000), sedangkan Pengalaman Pelanggan berpengaruh negatif namun signifikan terhadap Loyalitas Pelanggan (p = 0,045) dan Kepuasan Konsumen (p = 0,007). Kepercayaan juga terbukti berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (p = 0,013) serta Kepuasan Konsumen (p = 0,000). Selain itu, Kepuasan Konsumen berpengaruh signifikan terhadap Loyalitas Pelanggan (p = 0,001) dan memediasi secara signifikan hubungan Kualitas Produk terhadap Loyalitas Pelanggan (p = 0,003), Pengalaman Pelanggan terhadap Loyalitas Pelanggan (p = 0,046), serta Kepercayaan terhadap Loyalitas Pelanggan (p = 0,012).
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al