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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
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Pengaruh Brand Loyalty, Brand Trust, dan Social Media Advertising terhadap Minat Beli Ulang Produk Sunscreen Azarine di Sidoarjo Nuraini, Intan; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal Disrupsi Bisnis Vol. 9 No. 2 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i2.57737

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh brand loyalty, brand trust, dan social media advertising terhadap minat beli ulang produk sunscreen Azarine di Sidoarjo. Metode penelitian menggunakan pendekatan kuantitatif deskriptif, dengan populasi terdiri dari 100 responden yang pernah membeli dan memakai produk sunscreen Azarine di Sidoarjo. Pengumpulan data dilakukan melalui penyebaran kuesioner yang diukur dengan skala likert. Teknik analisis data menggunakan metode Partial Least Square – Structural Equation Modeling (PLS – SEM) dengan program SmartPLS 3.0. Hasil analisis membuktikan bahwa brand loyalty berpengaruh positif terhadap minat beli ulang dengan koefisien parameter sebesar 0.269, T  statistic (2.486) > T tabel (1.96), serta P Values < 0.05 sebesar 0.013. Variabel brand trust berpengaruh positif terhadap minat beli ulang dengan nilai koefisien parameter sebesar 0.266, T  statistic (2.866) > T tabel (1.96), serta P Values < 0.05 sebesar 0.004. Variabel social media advertising berpengaruh positif terhadap minat beli ulang, ditunjukkan oleh koefisien parameter sebesar 0.282, T  statistic (2.470) > T tabel (1.96), serta P Values < 0.05 sebesar 0.014. Hasil penelitian ini menegaskan bahwa ketiga variabel tersebut memiliki pengaruh signifikan terhadap minat beli ulang produk sunscreen Azarine di Sidoarjo.
Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable: Pengaruh Visual Merchandising, Store Atmosphere, dan Price Discount terhadap Impulse Buying dengan Positive Emotion sebagai Variabel Intervening Raden Hanif Arga Suryana; Dewi Komala Sari
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.2596

Abstract

This study aims to determine the effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable at Ace Hardware Sidoarjo. The sample used is 100 respondents. Samples were taken by purposive sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that visual merchandising has an effect on impulse buying, store atmosphere has an effect on impulse buying, price discounts have no effect on impulse buying, visual merchandising has an effect on positive emotion, store atmosphere has an effect on positive emotion, price discount has an effect on positive emotion, positive emotion affects impulse buying, visual merchandising affects impulse buying through positive emotion, store atmosphere affects impulse buying through positive emotion, and price discounts affect impulse buying through positive emotion.
The Influence of Viral Marketing, Celebrity Endorser, and Brand Awareness on Purchase Decisions on Make Over Cosmetic Products in Sidoarjo: Pengaruh Viral Marketing, Celebrity Endorser, Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Kosmetik Make Over Di Sidoarjo Istiqlaliyatul Kholiq; Dewi Komala Sari
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2604

Abstract

The purpose of this study was to determine the effect of the Viral Marketing variable on the Purchase Decision, the influence of the Celebrity Endorser variable on the Purchase Decision, the influence of Brand Awareness on the Purchase Decision, and the influence of Viral Marketing, Celebrity Endorser, and Brand Awareness simultaneously affecting the Purchase Decision on Make Over Cosmetic Products. in Sidoarjo. This study uses a quantitative approach, by collecting data through a questionnaire. This study uses a purposive sampling technique. The sample used in this study was 100 respondents who used Make Over Cosmetics in Sidoarjo. The data analysis technique used to answer the hypothesis is multiple regression using the SPSS version 18.0 program. Based on the validity test of the valid questionnaire statement. The results of this study prove that the Viral Marketing variable has an effect on the Purchase Decision, the Celebrity Endorser variable has an effect on the Purchase Decision, and the Brand Awareness variable has an effect on the Purchase Decision. Viral Marketing, Celebrity Endorser, and Brand Awareness simultaneously affect the Purchase Decision on Make Over Cosmetics products in Sidoarjo.
The Influence of Brand Image, Experiential Marketing and Word Of Mouth on Purchase Decisions at E-Commerce Shopee in Sidoarjo: Pengaruh Brand Image, Experiential Marketing dan Word Of Mouth terhadap Keputusan Pembelian pada E-Commerce Shopee di Sidoarjo Wildan Nasution; Dewi Komala Sari
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.2608

Abstract

This study aims to determine the effect of brand image, experiential marketing and word of mouth on purchasing decisions at Shopee e-commerce in Sidoarjo. The method used in this research is a quantitative approach method. Sampling in this study was carried out using a probability sampling method with the type of proportionate stratified random sampling with a total of 100 respondents who had purchased products through the Shopee e-commerce online shopping application in Sidoarjo. The data analysis technique used in this study uses multiple linear regression using the SPSS Statistics version 25 program. The results of this study prove that brand image affects purchasing decisions, experiential marketing affects purchasing decisions, word of mouth affects purchasing decisions.
Communication, Leadership, and Motivation: Boosting Employee Morale Through Regression Analysis: Komunikasi, Kepemimpinan, dan Motivasi Kerja: Meningkatkan Semangat Karyawan Melalui Analisis Regresi Achmad Taqwimul Khafid; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2745

Abstract

This study aims to examine the influence of communication, leadership skills, and work motivation on employee morale in a private organization. The research utilized a saturated sampling method, with 67 respondents providing primary data. Multiple linear regression analysis was employed to analyze the data. The findings indicate that communication, leadership skills, and work motivation individually and collectively affect employee morale. The results highlight the significance of effective communication, strong leadership skills, and high work motivation in enhancing employee morale within organizations. These findings have important implications for managers and practitioners, emphasizing the importance of fostering positive communication, enhancing leadership skills, and promoting work motivation to boost employee morale in the workplace. Highlights: Effective communication, strong leadership skills, and high work motivation impact employee morale. Multiple linear regression analysis confirms the influence of communication, leadership skills, and work motivation on employee morale. Findings emphasize the importance of fostering positive communication, enhancing leadership skills, and promoting work motivation for boosting employee morale in organizations. Keywords: Communication, Leadership Skills, Work Motivation, Employee Morale, Multiple Linear Regression
Purchase Decisions Impacted by Service Quality, Price, and Location: A Study on Zakiah Hijab Solution Stores.: Keputusan Pembelian Dipengaruhi oleh Kualitas Layanan, Harga, dan Lokasi: Studi pada Toko Zakiah Hijab Solution. Agung Indra Lesmana; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2805

Abstract

This research aimed to investigate the influence of service quality, price, and location on purchase decisions at Zakiah Hijab Solution Stores in Mojokerto City. The study employed the slovin sampling method, with a sample size of 100 respondents. Primary data was collected and analyzed using Multiple Linear Regression in SPSS 23. The findings revealed that service quality significantly affected purchase decisions, indicating the importance of providing excellent customer service. Additionally, price was found to be a significant factor influencing purchase decisions, highlighting the significance of pricing strategies. Moreover, location emerged as a significant determinant of purchase decisions, emphasizing the importance of store accessibility. Furthermore, the combined effect of service quality, price, and location was found to significantly impact purchase decisions. These results contribute to the understanding of consumer behavior in the hijab retail industry and hold implications for marketing strategies, aiding businesses in enhancing their competitiveness and attracting a larger customer base. Highlights: Service quality significantly influences purchase decisions: The study demonstrates the crucial role of providing excellent service quality in shaping customers' purchasing behavior at Zakiah Hijab Solution Stores. Price is a determining factor in purchase decisions: The research highlights the impact of pricing strategies on customers' decision-making process, emphasizing the significance of competitive pricing. Location plays a vital role in purchase decisions: The findings underscore the importance of store location and accessibility as key factors influencing customers' choices when shopping at Zakiah Hijab Solution Stores. Keywords: Service quality, Price, Location, Purchase decisions, Zakiah Hijab Solution Stores
The Mediating Role of Satisfaction in the Impact of Ease of Use, Service Features, and Trust on User Loyalty in Zoom.: Peran Mediasi Kepuasan dalam Pengaruh Kemudahan Penggunaan, Fitur Layanan, dan Kepercayaan terhadap Loyalitas Pengguna di Zoom. Rudi Cahyono; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2827

Abstract

This quantitative study investigates the relationship between ease of use, service features, trust, user satisfaction, and loyalty in the context of the Zoom application. A non-probability sampling method was employed, and data were collected from 100 respondents who were students of the Muhammadiyah University of Sidoarjo management program and had prior experience using Zoom. Path analysis using the Smart PLS version 3.0 program was conducted for data analysis. The findings reveal that ease of use does not significantly influence user loyalty, while service features and trust positively affect user loyalty. Additionally, ease of use and trust have a positive impact on user satisfaction, while service features do not significantly affect user satisfaction. Furthermore, the study demonstrates that ease of use and trust indirectly influence user loyalty through satisfaction, whereas service features do not exert an indirect effect on user loyalty through satisfaction. These results provide valuable insights for both researchers and practitioners in understanding the factors that drive user loyalty in video conferencing applications, with implications for improving user experience and service quality. Highlights: Ease of use and trust significantly impact user loyalty in Zoom. Service features do not directly affect user loyalty but play a role in shaping user satisfaction. User satisfaction mediates the relationship between ease of use, trust, and user loyalty in the Zoom application. Keywords: Zoom, user loyalty, ease of use, service features, trust.
Driving Purchasing Decisions: Digital Marketing, Brand Image, and Store Atmosphere at Gazebo Jamur: Pengaruh Pemasaran Digital, Citra Merek, dan Atmosfer Toko terhadap Keputusan Pembelian: Studi Kasus di Gazebo Jamur Sidoarjo Rachma Annisa Firdaus; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2922

Abstract

This study aimed to investigate the influence of digital marketing, brand image, and store atmosphere on purchasing decisions at Gazebo Jamur, a restaurant in Sidoarjo. A quantitative research approach was employed, utilizing a non-probability sampling method called purposive sampling. The sample consisted of 100 respondents who had purchased and dined at Gazebo Jamur. Data analysis was performed using multiple linear regression through SPSS version 25. The findings revealed significant effects of digital marketing, brand image, and store atmosphere on purchasing decisions at Gazebo Jamur. These results highlight the importance of these factors in shaping consumer behavior and emphasize the need for businesses to strategically manage their digital marketing efforts, maintain a positive brand image, and create an inviting store atmosphere to enhance purchasing decisions. Highlights: The study examines the impact of digital marketing, brand image, and store atmosphere on purchasing decisions at Gazebo Jamur in Sidoarjo. The research employs a quantitative approach with 100 respondents using purposive sampling. Results indicate significant effects of digital marketing, brand image, and store atmosphere on purchasing decisions, emphasizing the importance of these factors for businesses in shaping consumer behavior. Keywords: Digital marketing, Brand image, Store atmosphere, Purchase decisions, Gazebo Jamur.
Democratic Leadership and Work Environment Impact on Employee Performance: Dampak Gaya Kepemimpinan Demokratis, Lingkungan Kerja, dan Disiplin Kerja terhadap Kinerja Karyawan: Studi Kuantitatif Andrian Setyo Wibowo; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2924

Abstract

This study aimed to investigate the influence of democratic leadership style, work environment, and work discipline on employee performance within the context of PT. Universal Prima Grafika in Sidoarjo. The research utilized a quantitative approach with hypothesis testing, and the sample consisted of 77 employees from the company. Multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classical assumption test were employed as analytical tools, utilizing SPSS version 18 for Windows. Primary data were collected through questionnaires employing a Likert scale, with validity and reliability testing conducted. The findings revealed significant effects of democratic leadership style, work environment, and work discipline on employee performance at PT. Universal Prima Grafika in Sidoarjo. These results contribute to our understanding of the factors influencing employee performance and have implications for organizational practices and managerial decision-making. Highlights: The study explores the impact of democratic leadership, work environment, and work discipline on employee performance. It employs a quantitative research approach with hypothesis testing and multiple linear regression analysis. The findings highlight the significant influence of democratic leadership, work environment, and work discipline on employee performance at PT. Universal Prima Grafika in Sidoarjo. Keywords: Democratic leadership, work environment, work discipline, employee performance, quantitative study.
Analyzing the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Choices: Menganalisis Dampak Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Konsumen: Studi Kuantitatif Fachrur Rozi; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3040

Abstract

This research aims to investigate the influence of brand image, product quality, and price on consumer purchasing decisions in the context of Bolu Malang Singosari in Singosari. A quantitative approach was employed, utilizing a sample of 100 consumers as respondents. The sampling technique employed the Lemeshow formula due to the unknown or infinite total population. The data analysis involved conducting classical assumption tests and multiple linear regression analysis, with data processed using SPSS 25 for Windows. The findings of this study provide evidence that brand image, product quality, and price individually impact purchasing decisions at Bolu Malang Singosari. Moreover, the results reveal that these factors collectively exert a significant influence on consumer purchasing decisions. The implications of these findings highlight the significance of brand image, product quality, and price in shaping consumer behavior, emphasizing the need for businesses to strategically manage these factors to enhance their competitiveness and attract customers. Highlights: Brand image significantly influences purchasing decisions: The study establishes a strong impact of brand image on consumer purchasing decisions, highlighting the importance of effective brand management strategies. Product quality plays a crucial role in consumer decision-making: The research reveals that consumers consider product quality as a vital factor when making purchasing decisions, emphasizing the need for businesses to focus on delivering high-quality products. Price has a significant effect on consumer behavior: The study highlights the influence of price on consumer purchasing decisions, indicating the necessity for businesses to adopt appropriate pricing strategies to attract and retain customers. Keywords: Brand image, Product quality, Price, Consumer purchasing decisions, Quantitative study
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al