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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peran Digital Marketing, Daya Tarik, dan EWOM Dalam Meningkatkan Minat Berkunjung ke Taman Ghanjaran Desa Wisata Ketapanrame Trawas Fitriyah, Silva Nur Lailatul; Sari, Dewi Komala; Hariasih, Misti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8949

Abstract

Penelitian dilakukan untuk mengetahui pengaruh digital marketing, daya tarik, dan Electronic Word Of Mouth (E-WOM) terhadap minat pengunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi yang terdiri dari semua pengunjung Taman Ghanjaran. Teknik pengambilan sampel dilakukan dengan metode non-probability sampling menggunakan purposive sampling, melibatkan 100 responden yang merupakan masyarakat yang telah berkunjung minimal satu kali. Pengumpulan data dilakukan melalui kuesioner online sebagai data primer. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Penelitian ini menjadi penting mengingat perkembangan teknologi digital yang semakin pesat telah mengubah cara promosi wisata, termasuk di Taman Ghanjaran. Selain itu, daya tarik wisata dan peran Electronic Word of Mouth (E-WOM) semakin signifikan dalam memengaruhi keputusan wisatawan di era digital. Dengan memahami pengaruh ketiga faktor ini, pengelola destinasi wisata dapat merancang strategi yang lebih efektif untuk meningkatkan minat kunjungan wisatawan, khususnya di tengah persaingan destinasi wisata yang semakin ketat. Hasil penelitian membuktikan bahwa digital marketing, daya tarik, dan E-WOM memiliki pengaruh positif terhadap minat berkunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas.
KEPUTUSAN PEMBELIAN DITINJAU DARI SOCIAL MEDIA MARKETING, VIRAL MARKETING SERTA BRAND AWARENESS PADA PRODUK CAMILLE BEAUTY Andjani, Salsabilla; Sari, Dewi Komala; Hariasih, Misti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4884

Abstract

Penelitian dilakukan untuk mengetahui pengaruh social media marketing, viral marketing, serta brand awareness terhadap keputusan pembelian produk Camille Beauty . Metodologi penelitian ini didasari oleh pendekatan deskriptif kuantitatif, dimana populasinya meliputi seluruh pengguna produk skincare Camille Beauty di Sidoarjo, dan sampel yang diambil 100 orang. Sampel dipilih menggunakan teknik purposive sampling , dengan demografi berupa pria dan wanita berusia di atas 17 tahun yang pernah membeli produk Camille Beauty di platform TikTokShop. Data dikumpulkan melalui kuesioner, dan skala Likert digunakan untuk mengukur jawaban. Analisis data dilakukan dengan metode PLS-SEM menggunakan perangkat lunak SmartPLS 3.0 . Hasil penelitian membuktikan bahwa social media marketing berpengaruh terhadap keputusan pembelian pada produk Camille Beauty di Sidoarjo, viral marketing berpengaruh terhadap keputusan pembelian pada produk Camille Beauty di Sidoarjo, dan brand awareness mempengaruhi keputusan pembelian pada produk Camille Beauty di Sidoarjo.
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Sidoarjo Andika, Lintang Pratama Putra; Oetarjo, Mas; Sari, Dewi Komala
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.48989

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Laptop Asus di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dan populasinya adalah seluruh pengguna Laptop Asus di Sidoarjo. Teknik sampling penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling dan dengan jumlah responden sebanyak 100 orang. Adapun kriterianya yaitu seseorang yang pernah membeli Laptop Asus. Teknik pengumpulan data pada penelitian ini adalah data primer dengan menggunakan kuesioner online. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitian membuktikan bahwa citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian Laptop Asus di Sidoarjo.
Pengaruh Gaya Hidup, Kepercayaan Konsumen, Dan Nilai Yang Dirasakan Terhadap Minat Beli Thrift Shop di Sidoarjo Sari, Dewi Komala; Maulidyah, Nur Laila; Nugroho, Tofan Tri
Airlangga Journal of Innovation Management Vol. 5 No. 2 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i2.57719

Abstract

The purpose of this study was to determine the effect of lifestyle, consumer trust, and perceived value on consumer buying interest in Thrift Shop products in Sidoarjo. This research uses a quantitative approach with the population being Generation Z and who have purchased Thrift Shop products in Sidoarjo. The sampling technique of this research was carried out by non-probability sampling method with purposive sampling technique with a total of 102 respondents. The data source collection technique used in this study is primary data using an online questionnaire through Google form media and disseminated through social media. Based on the results of this study, it proves that Lifestyle affects purchase intention, consumer trust affects purchase intention and perceived value affects Thrift Shop purchase intention in Sidoarjo. Customers consider the perceived value of Thrift Shop to be good, thus having an impact on buying interest. Perceived value makes sense to consumers, encouraging high buying interest in thrift shop products The managerial implications of the discussion and analysis results in research on lifestyle consumer trust and perceived value in thrift shop products in the functional and symbolic dimensions are expected to be useful for interested parties, especially for second-hand clothes sellers. This study implies that consumers have a perceived value related to the quality and benefits of the products they will get. So, this has implications for consumers in making decisions to buy thrift shop products
Optimalisasi Penggunaan Media Augmented Reality, Brand Image, dan Brand Equity Terhadap Customer Loyalty di Platform Shopee Sari, Dewi Komala; Dewi, Ayu Tri Tungga; Indayani, Lilik
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.61442

Abstract

The ongoing development of the world of technology has a considerable impact on the daily use of the Internet in Indonesia, data based on a survey conducted by the Indonesia Internet Service Providers Association shows that the number of Internet users in Indonesia itself has increased from 132.7 million in 2016 to as many as 143.26 million in 2017, thus there has been an increase of 10, 56 million per year. The use of smart devices encourages the emergence of a new dimension in the business view of beauty product marketing activities in Indonesia. The research aims to determine how the enhancement of Augmented Reality, Brand Image, and Brand Equity influences Customer Loyalty towards Maybelline Products on the Shopee Platform. The research focused on all consumers who buy or use Maybelline products. For sampling in this study, nonprobability sampling is applied using the purposive sampling approach, with a total of 196 respondents. Data collection was performed through questionnaires that were evaluated using the Likert scale. The data analysis for this study employs multiple linear analysis, utilizing Smart PLS 3. 2. 8 software. Findings from this research show that the optimization of Augmented Reality does not impact the customer loyalty of Maybelline New York products in Sidoarjo Regency, while Brand Image and Brand Equity do influence Customer Loyalty for Maybelline Products.
PERAN BRAND AMBASSADOR, BRAND AWARENESS DAN CUSTOMER TRUST TERHADAP MINAT BELI WARDAH Jannah, Hayyu Nur; Yulianto, Mochamad Rizal; Sari, Dewi Komala
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 2 (2024): Vol 10, No. 2 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i2.10852

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui peran brand ambassador, brand awareness, dan customer trust terhadap minat beli Skincare Wardah pada konsumen di Sidoarjo. Populasi yang terlibat pada penelitian ini yakni konsumen di Sidoarjo yang pernah melakukan pembelian Produk Wardah minimal satu kali pembelian. Sampel yang digunakan dalam penelitian ini sebanyak 100 orang. Metode penelitian ini menggunakan analisis deskriptif dengan pendekatan kuantitatif. Data primer di peroleh dengan membagikan link kuensioner dengan menggunakan Google Form. Teknik analisis data menggunakan Partial Least Square. Hasil penelitian ini menunjukkan bahwa brand ambassador, brand awareness dan customer trust berpengaruh positif dan signifikan terhadap minat beli. Temuan penelitian ini memiliki beberapa implikasi penting, diharapkan Wardah mampu mengembangkan strategi pemasaran melalui brand ambassador terutama pada reputasi yang dimiliki oleh brand ambassador Wardah karena mampu meningkatkan minat beli konsumen, membangun brand awareness yang kuat, serta menjaga kepercayaan konsumen melalui perilaku atau kebiasaan penjual dalam menjual produk. ABSTRACT This research aims to determine the role of brand ambassadors, brand awareness, and customer trust in consumers' interest in purchasing Wardah Skincare in Sidoarjo. The population involved in this research comprises consumers in Sidoarjo who have purchased Wardah products at least once. The sample used in this research was 100 people. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Forms. The data analysis technique uses Partial Least Square. This research shows that brand ambassadorship, brand awareness, and customer trust positively and significantly affect purchasing interest. The findings of this research have several important implications. It is hoped that Wardah will be able to develop marketing strategies through brand ambassadors, especially on the reputation of Wardah brand ambassadors because they can increase consumer buying interest, build strong brand awareness, and maintain consumer trust through seller behavior or habits in selling. product.
Dapatkah Brand Image, Social Media Marketing & Perceived Quality Terhadap Keputusan Pembelian Parfume HMNS di Sidoarjo Ferry Irawan, Gusti Elang; Sari, Dewi Komala; Febriansah, Rizky Eka
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2543

Abstract

The purpose of this study is to examine the influence of Brand Image, Social Media Marketing, and Perceived Quality on purchasing decisions for HMNS Perfume in Sidoarjo. This type of research is based on a quantitative descriptive research approach. The population of this study was 96 consumers of HMNS perfume in Sidoarjo. The sampling technique was purposive sampling. The location of the study was in Sidoarjo. The data obtained will then be processed using the SmartPLS 4 program. The results of the study are that Brand Image, Social Media Marketing, and Perceived Quality have a significant positive effect on purchasing decisions for HMNS perfume in Sidoarjo
Label Ramah Lingkungan, Iklan Ramah Lingkungan, dan Kemasan Ramah Lingkungan terhadap Keputusan Pembelian: Mediasi Sikap Pro-lingkungan Fattah, Mohammad; Yani, Muhammad; Sari, Dewi Komala
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2592

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari Ecolabel, Green Advertising, dan Green Packaging yang dimediasi Environmental Attitude terhadap keputusan pembelian. Populasi pada penelitian ini adalah para konsumen yang pernah melakukan pembelian Aqua di JawaTimur, dengan sampel sebanyak 100 orang. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh dari penyebaran kuisioner kepada responden. Teknik analisis data menggunakan aplikasi Smart PLS, hasil analisis data yang dilakukan membuktikan bahwa Ecolabel, Green Advertising, dan Green Packaging berpengaruh positif signifikan terhadap keputusan pembelian pada konsumen Aqua dan juga Envrinmental Attitude mampu memediasi pengaruh Ecolabel, Green Advertising, dan Green Packaging terhadap keputusan pembelian.
Citra Merek, Konten Pemasaran Dan E-WOM Terhadap Keputusan Pembelian Produk Skincare Azarine Firmansyah, Amirul Zidan; Febriansah, Rizky Eka; Sari, Dewi Komala
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2693

Abstract

Azzarine sebagai merek skincare lokal semakin populer, khususnya di kalangan generasi muda. Namun, belum diketahui faktor utama yang memengaruhi keputusan pembelian konsumen, apakah citra merek, konten pemasaran, atau e-WOM. Penelitian ini bertujuan mengkaji pengaruh citra merek, konten pemasaran, dan e-WOM terhadap keputusan pembelian produk skincare Azzarine di Kabupaten Sidoarjo. Penelitian menggunakan metode kuantitatif dengan populasi 96 konsumen Azzarine di Sidoarjo dan teknik sampling probability. Data dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa citra merek, konten pemasaran, dan e-WOM secara parsial berpengaruh signifikan terhadap keputusan pembelian.
The Influence of Leadership, Self Efficacy, and Career Development on Employee Performance: Pengaruh Leadership, Self Efficacy, dan Pengembangan Karir terhadap Prestasi Kerja Karyawan Sari, Ainul Nurma; Sari, Dewi Komala
Indonesian Journal of Law and Economics Review Vol. 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.324 KB) | DOI: 10.21070/ijler.v15i0.777

Abstract

The purpose of this study was to determine the effect of Leadership, Self Efficacy, and Career Development on Employee Work Performance either partially or simultaneously. And to find out the most significant influence between the influence of Leadership, Self Efficacy, and Career Development on Employee Work Achievement at CV. Amanda Son. The research method in this study uses a quantitative approach with primary data sources. The data in this study used tabulated data from respondents from the questionnaire results. The sample used in this study was 54 employees at CV. Amanda Son. This primary data was obtained from a questionnaire whose measurement was using a Likert scale which was tested for validity and reliability. The analysis used is multiple linear regression analysis, coefficient of determination (R2), partial correlation coefficient, t test, F test and classical assumption test using SPSS program. This study proves that leadership has an effect on work performance. Self efficacy has an effect on work performance. Career development affects work performance. Leadership, self efficacy, and career development affect work performance.
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al