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All Journal Bioplante Jurnal Paradigma Ekonomika Jurnal Promosi Pendidikan Ekonomi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Terapan Abdimas PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Perempuan Al Tijarah Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Journal of Economic, Bussines and Accounting (COSTING) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Share : Journal of Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Faletehan Health Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Perempuan Eksis: Jurnal Riset Ekonomi dan Bisnis MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal JURNAL EKOBIS DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat IPTEKS Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Jurnal E-Bis: Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Jurnal Ecogen Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan DedikasiMU: Journal of Community Service Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Indonesian Journal of Innovation Studies Utsaha: Journal of Entrepreneurship Indonesian Journal of Islamic Studies Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Research Horizon Manis : Jurnal Manajemen dan Bisnis Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INTERACTION Communication Studies Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Frontiers in Research Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmu Manajemen International Journal of Business, Law and Political Science Academia Open
Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
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Service Quality, Price, and Customer Satisfaction Impact on Customer Loyalty: Evidence from a Furniture Retail Study: Kualitas Layanan, Harga, dan Kepuasan Pelanggan Mempengaruhi Loyalitas Pelanggan: Bukti dari Studi Ritel Perabotan Alfaris Sururi; Dewi Komala Sari
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5698

Abstract

This quantitative research study investigates the influence of service quality, price, and customer satisfaction on customer loyalty within the context of a furniture retail establishment. A purposive sampling method was employed, involving 100 consumers of the retail store. Data were collected through questionnaires and analyzed using SPSS statistical software (version 25). The findings affirm that service quality, price, and customer satisfaction significantly impact customer loyalty, highlighting their pivotal roles in shaping consumer behavior. These results offer valuable insights for businesses seeking to enhance customer loyalty and, by extension, improve their competitiveness in the global marketplace. Highlights: Key Findings: Service quality, price, and customer satisfaction are crucial determinants of customer loyalty in the retail sector. Methodology: Quantitative research using SPSS software and purposive sampling with a sample size of 100 consumers. Implications: Businesses should prioritize service quality, pricing strategies, and customer satisfaction to foster customer loyalty and enhance competitiveness. Keywords: Service Quality, Price, Customer Satisfaction, Customer Loyalty, Retail Study
Quality, Service, and Price: Key Drivers of Food Purchase Decisions in Indonesia: Kualitas, Layanan, dan Harga: Faktor Utama Keputusan Pembelian Makanan di Indonesia Intan Dewi Oktafiyanti; Supardi; Dewi Komala Sari
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.6290

Abstract

This study aims to determine the purchase decision on product quality, service quality, and price of Nasi Goreng 69 in Sidoarjo. In this study using quantitative research and this study using a sampling technique that is Non Probability Sampling with Accidental Sampling type. The sample in this research is 96 respondents. Sources of data collection using a questionnaire method that uses a Likert scale 1-5. The data analysis method uses the Partial Least Square (PLS) analysis with the Outer Model and Inner Model Tests. The results of this study indicate that variable product quality effect on purchasing decisions, variable service quality effect on purchasing decisions and variable price effect on purchasing decisions
Investigating the Impact of Store Atmosphere, Product Quality, and Word of Mouth on Purchase Decisions: A Study at Kiroro Bakery: Mengeksplorasi Dampak Atmosfer Toko, Kualitas Produk, dan Word of Mouth terhadap Keputusan Pembelian: Studi Kuantitatif di Kiroro Bakery Muhammad Fauzen; Dewi Komala Sari
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6617

Abstract

This study aimed to investigate the influence of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery in Sidoarjo. A quantitative approach was employed, utilizing a nonprobability sampling method with accidental sampling. The sample comprised 100 respondents who were customers of Kiroro Bakery. Data analysis involved multiple linear regression using SPSS Statistics version 25. The findings revealed significant effects of store atmosphere, product quality, and word of mouth on purchase decisions. These results contribute to a deeper understanding of consumer behavior in the context of bakery purchasing decisions, highlighting the importance of these factors. Highlights: The study examines the impact of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery. The research adopts a quantitative approach and utilizes multiple linear regression analysis. The findings reveal significant effects of store atmosphere, product quality, and word of mouth on consumer purchase decisions, emphasizing the importance of these factors in the bakery industry. Keywords: Store atmosphere, product quality, word of mouth, purchase decisions, Kiroro Bakery
Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs: Orientasi Pasar Mendorong Keunggulan Kompetitif dan Kinerja UMKM Indonesia Ainnia Dewi Oktaviah; Dewi Komala Sari
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7887

Abstract

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product Innovation positively but insignificantly affects Marketing Performance, whereas Market Orientation has a significant positive impact. Both Product Innovation and Market Orientation significantly enhance Competitive Advantage, which in turn significantly improves Marketing Performance. The results underscore the importance of customer-oriented strategies and quality product innovations for better marketing outcomes. Future research should include variables like Digital Marketing and Social Media Advertising to further explore marketing performance improvements. Highlights: 1. Market Orientation: Significantly boosts Competitive Advantage and Marketing Performance.2. Product Innovation: Positively affects Marketing Performance, not significantly.3. Future Research: Include Digital Marketing and Social Media Advertising variables. Keywords: Product Innovation, Market Orientation, Marketing Performance, Competitive Advantage, MSMEs
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Sidoarjo Lintang Pratama Putra Andika; Mas Oetarjo; Dewi Komala Sari
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.48989

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Laptop Asus di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dan populasinya adalah seluruh pengguna Laptop Asus di Sidoarjo. Teknik sampling penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling dan dengan jumlah responden sebanyak 100 orang. Adapun kriterianya yaitu seseorang yang pernah membeli Laptop Asus. Teknik pengumpulan data pada penelitian ini adalah data primer dengan menggunakan kuesioner online. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitian membuktikan bahwa citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian Laptop Asus di Sidoarjo.
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pembersih Toner VIVA Kosmetik Lokal di Sidoarjo Lianawati; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Business Economics and Agribusiness Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i2.1178

Abstract

The competition in the cosmetics industry has made local cosmetics pr saveral companies required to maintain their business by implementing the right marketing strategies to keep up with developments. The research aims to analyze the influence of product quality, price and barnd image on the puchasing decisions of cleansear toner viva cosmetics in Sidoarjo area. The type of research used is quantitative method with the population being the community in Sidoarjo. This research sampling technique uses non-probability sampling with puposive sampling method and total of 100 respondents. The data collection technique is carried out throught the distribution of questionnaires measured using a Likert scale. The data analysis technique of this research uses multiple linear analysis with the help of SmartPls 3 software. The research findings indicate that quality product affects positive and significant to purchasing decision, that price affects positive and no significant, that brand image affects purchasing decision in Sidoarjo.
Peran Content Marketing, Electronic Word of Mouth (e-WOM) dan Online Customer Review terhadap Minat Beli Produk Wardah Glasting Liquid Lip di Sidoarjo Nisfullaili Hidayati; Dewi Komala Sari; Rizky Eka Febriansah
Journal of Business Economics and Agribusiness Vol. 3 No. 3 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i3.1184

Abstract

Penelitian ini berfokus pada Content Marketing, Electronic Word of Mouth (WOM), Online Customer Review terhadap Minat beli. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk memutuskan membeli suatu produk sebagai sumber informasi dan titik perbandingan produk yang dapat menimbulkan perubahan sikap dan perilaku konsumen yang memiliki pengetahuan terbatas terhadap produk. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Produk Wardah Glasting Liquid Lip minimal 1 kali dan lebih dari 18 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Content Marketing berpengaruh terhadap Minat beli, Electronic Word of Mouth (WOM berpengaruh terhadap Minat beli, dan Online Customer Review berpengaruh terhadap Minat beli.
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MOISTURIZER DI SIDOARJO Dini Anjarwani; Dewi Komala Sari; Rizky Eka Febriansah
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21408

Abstract

Penelitian ini berfokus pada pengaruh Digital Marketing, Brand Image, dan Brand Awareness terhadap keputusan pembelian. Masalah yang di ambil pada penelitian ini adanya pengenalan masalah yang merujuk pada kemampuan konsumen untuk mengenali kebutuhan mereka dan mencari merek yang tepat untuk memenuhi kebutuhan tersebut. Metode penelitian ini menggunakan pendekatan kuantitatif dengan populasi masyarakat Sidoarjo yang pernah membeli produk Moisturizer minimal 1 kali dan berusia lebih dari 17 tahun. Teknik pengambilan sampel menggunakan non probability sampling dengan pendekatan sampling purposive dan banyaknya responden sejumlah 100. Metode pengumpulan data melalui penyebaran kuesioner dan jawaban diukur menerapkan skala likert. Teknik analisis data yang dimanfaatkan unuk penelitian ini menggunakan analisis statistic PLS-SEM menggunakan software SmartPLS 3.0. Hasil penelitian ini membuktikan Digital Marketing berpengaruh terhadap keputusan pembelian, Brand Image berpengaruh terhadap keputusan pembelian, dan Brand Awareness berpengaruh terhadap keputusan pembelian.
Analysis of Product Differentiation, Brand Image, and Consumer Perceptions of Purchasing Decisions in E-Commerce M. Farid Hilmi Najim; Kumara Adji Kusuma; Dewi Komala Sari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1482

Abstract

The fast growth of online shopping has altered the ways in which consumers typically make purchases. The main objective of this study is to examine how product uniqueness, brand image, and customer feelings influence online shopping behavior. One hundred participants from the Management Study Program at Muhammadiyah University of Sidoarjo were interviewed using a purposive sampling method in this quantitative study. Multiple linear regression in SPSS was used to analyze the data. The study showed that the three factors have a positive and significant effect on purchasing decisions, with their respective levels of significance: product differentiation (t = 2.603; p = 0.011), brand image (t = 9.038; p = 0.000), and consumer perception (t = 9.534; p = 0.000). Consumer perception is the most dominant variable. The conclusion of this study emphasizes the importance of differentiation strategies, strengthening brand image, and understanding consumer perception. The implication is that e-commerce players need to focus on product value and customer experience to increase loyalty and sales.
Impact of Work Overload Work Stress and Work Discipline on Employee Job Satisfaction Irma Galuh Septiany; Detak Prapanca; Dewi Komala Sari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: 2024
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25030

Abstract

This research aims to determine the relationship between work overload, work stress, and work discipline in influencing job satisfaction. The study employs a quantitative approach as the research method. The population for this research includes all employees in the Sidoarjo region, totaling 210 employees. A sample of 137 active employees is taken using the simple random sampling technique. The data used in this research consist of primary data obtained through the distribution of questionnaires to respondents. Data analysis is conducted using Partial Least Square (PLS) with the assistance of the SmartPLS program. The results of the research, based on the inner model test calculations, indicate that the variables of work overload, work stress, and work discipline significantly influence job satisfaction
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Irma Galuh Septiany Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lianawati Lilik Indayani Lintang Pratama Putra Andika M. Farid Hilmi Najim M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nisfullaili Hidayati Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Silvy Imelda Windari Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al