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All Journal Bioplante Jurnal Paradigma Ekonomika Jurnal Promosi Pendidikan Ekonomi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Terapan Abdimas PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Perempuan Al Tijarah Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Journal of Economic, Bussines and Accounting (COSTING) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Share : Journal of Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Faletehan Health Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Perempuan Eksis: Jurnal Riset Ekonomi dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal JURNAL EKOBIS DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat IPTEKS Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Jurnal E-Bis: Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Jurnal Ecogen Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Prima Abdika: Jurnal Pengabdian Masyarakat DedikasiMU: Journal of Community Service JUKESHUM: Jurnal Pengabdian Masyarakat Bima Journal : Business, Management and Accounting Journal Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies Utsaha: Journal of Entrepreneurship Proceedings of The ICECRS Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Research Horizon Manis : Jurnal Manajemen dan Bisnis Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry IIJSE Journal of Business Economics and Agribusiness Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Inovasi Daerah INTERACTION Communication Studies Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Frontiers in Research Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmu Manajemen International Journal of Business, Law and Political Science Academia Open Indonesian Journal of Global Health Research Journal of Artificial Intelligence and Digital Economy
Dewi Komala Sari
Prodi Manajemen, Fakultas Bisnis, Hukum & Ilmu Sosial Universitas Muhammadiyah Sidoarjo
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The Triad of User Satisfaction: Lifestyle, Convenience, and Trust in OVO: Dampak Gaya Hidup, Kemudahan, dan Kepercayaan terhadap Kepuasan Pengguna: Studi pada Pengguna Aplikasi OVO Farikha Nur Mafulah; Dewi Komala Sari
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3186

Abstract

This research aimed to investigate the influence of lifestyle, convenience, and trust on the satisfaction of OVO application users in Sidoarjo. The study employed a quantitative approach, collecting data from a sample of 100 respondents. IBM SPSS version 25 software was utilized for data analysis, encompassing validity and reliability tests, as well as various classical assumption tests. Multiple linear regression analysis was employed to examine the relationships between the variables. The findings revealed that lifestyle, convenience, and trust significantly affected consumer satisfaction both individually and collectively. The outcomes of this study contribute to our understanding of the factors influencing user satisfaction in digital payment applications. The implications of this research highlight the importance of catering to users' lifestyles, providing convenience in transactions, and fostering trust to enhance satisfaction levels in similar electronic payment platforms. Highlights: Lifestyle, Convenience, and Trust: This study examines the impact of lifestyle, convenience, and trust on user satisfaction in the context of the OVO application. Understanding how these factors influence satisfaction can help improve the overall user experience. Quantitative Data Analysis: The research employs a quantitative approach, utilizing data processing assistance from IBM SPSS version 25 software. This allows for rigorous analysis of the collected data, providing valuable insights into the relationships between variables. Implications for Digital Payment Platforms: The findings of this study have practical implications for digital payment platforms, emphasizing the significance of catering to users' lifestyles, ensuring convenience in transactions, and fostering trust. Implementing strategies based on these factors can enhance user satisfaction and drive success in the competitive digital payment market. Keywords: Digital payments, User satisfaction, Lifestyle, Convenience, Trust
Leather Wallet Purchasing: Quality, Price, and Advertising Influence: Pengaruh Kualitas Produk, Harga, dan Periklanan terhadap Keputusan Pembelian Dompet Kulit: Studi Kuantitatif Fedrica Dellyanti; Dewi Komala Sari
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3947

Abstract

This descriptive study aimed to examine the impact of product quality, price, and advertising on purchasing decisions for leather wallets at Aris Collection, Tanggulangin Sidoarjo. The research employed a quantitative approach with a sample size of 57 respondents, selected through Simple Random Sampling. Data was collected using a questionnaire and analyzed using multiple linear regression in the SPSS Statistics version 22 program. The results revealed significant effects of product quality, price, and advertising on leather wallet purchasing decisions at Aris Collection. These findings contribute to the understanding of consumer behavior and provide implications for marketers and businesses to enhance their strategies in the competitive leather wallet market. Highlights: The study examines the influence of product quality, price, and advertising on purchasing decisions for leather wallets. Multiple linear regression analysis is employed to analyze the data collected through a questionnaire. Significant effects of product quality, price, and advertising on leather wallet purchasing decisions are identified, providing insights for marketers in the industry. Keywords: Product quality, Price, Advertising, Leather wallets, Purchasing decisions.
Store Atmosphere's Impact on Noodle Consumers' Purchasing Decisions: Pengaruh Suasana Toko terhadap Keputusan Pembelian: Wawasan dari Konsumen Mie Rini Ayu Agustin; Dewi Komala Sari
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.4115

Abstract

This research aims to examine the impact of store atmosphere, food quality, and service quality on purchasing decisions within the context of the Noodle Kingdom in Sidoarjo. Employing a quantitative approach, data were collected from 100 customers who had purchased products from the Noodle Kingdom. The analysis employed multiple linear regression using the SPSS version 25 software. The findings of this study demonstrate that store atmosphere significantly influences perceived quality and subsequently affects purchasing decisions. These results shed light on the importance of creating a favorable store atmosphere to enhance consumer perception and drive positive purchasing behaviors. The implications of this study offer valuable insights for practitioners seeking to optimize store environments and boost customer satisfaction and loyalty within the global noodle industry. Highlights: Store atmosphere significantly impacts purchasing decisions. Noodle consumers' perceptions of store atmosphere influence their purchasing behavior. Understanding the influence of store atmosphere can help optimize marketing strategies. Keywords: Store atmosphere, Purchasing decisions, Noodle consumers, Influence, Insights.
Service Quality, Price, and Customer Satisfaction Impact on Customer Loyalty: Evidence from a Furniture Retail Study: Kualitas Layanan, Harga, dan Kepuasan Pelanggan Mempengaruhi Loyalitas Pelanggan: Bukti dari Studi Ritel Perabotan Alfaris Sururi; Dewi Komala Sari
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5698

Abstract

This quantitative research study investigates the influence of service quality, price, and customer satisfaction on customer loyalty within the context of a furniture retail establishment. A purposive sampling method was employed, involving 100 consumers of the retail store. Data were collected through questionnaires and analyzed using SPSS statistical software (version 25). The findings affirm that service quality, price, and customer satisfaction significantly impact customer loyalty, highlighting their pivotal roles in shaping consumer behavior. These results offer valuable insights for businesses seeking to enhance customer loyalty and, by extension, improve their competitiveness in the global marketplace. Highlights: Key Findings: Service quality, price, and customer satisfaction are crucial determinants of customer loyalty in the retail sector. Methodology: Quantitative research using SPSS software and purposive sampling with a sample size of 100 consumers. Implications: Businesses should prioritize service quality, pricing strategies, and customer satisfaction to foster customer loyalty and enhance competitiveness. Keywords: Service Quality, Price, Customer Satisfaction, Customer Loyalty, Retail Study
Quality, Service, and Price: Key Drivers of Food Purchase Decisions in Indonesia: Kualitas, Layanan, dan Harga: Faktor Utama Keputusan Pembelian Makanan di Indonesia Intan Dewi Oktafiyanti; Supardi; Dewi Komala Sari
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.6290

Abstract

This study aims to determine the purchase decision on product quality, service quality, and price of Nasi Goreng 69 in Sidoarjo. In this study using quantitative research and this study using a sampling technique that is Non Probability Sampling with Accidental Sampling type. The sample in this research is 96 respondents. Sources of data collection using a questionnaire method that uses a Likert scale 1-5. The data analysis method uses the Partial Least Square (PLS) analysis with the Outer Model and Inner Model Tests. The results of this study indicate that variable product quality effect on purchasing decisions, variable service quality effect on purchasing decisions and variable price effect on purchasing decisions
Investigating the Impact of Store Atmosphere, Product Quality, and Word of Mouth on Purchase Decisions: A Study at Kiroro Bakery: Mengeksplorasi Dampak Atmosfer Toko, Kualitas Produk, dan Word of Mouth terhadap Keputusan Pembelian: Studi Kuantitatif di Kiroro Bakery Muhammad Fauzen; Dewi Komala Sari
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6617

Abstract

This study aimed to investigate the influence of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery in Sidoarjo. A quantitative approach was employed, utilizing a nonprobability sampling method with accidental sampling. The sample comprised 100 respondents who were customers of Kiroro Bakery. Data analysis involved multiple linear regression using SPSS Statistics version 25. The findings revealed significant effects of store atmosphere, product quality, and word of mouth on purchase decisions. These results contribute to a deeper understanding of consumer behavior in the context of bakery purchasing decisions, highlighting the importance of these factors. Highlights: The study examines the impact of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery. The research adopts a quantitative approach and utilizes multiple linear regression analysis. The findings reveal significant effects of store atmosphere, product quality, and word of mouth on consumer purchase decisions, emphasizing the importance of these factors in the bakery industry. Keywords: Store atmosphere, product quality, word of mouth, purchase decisions, Kiroro Bakery
Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs: Orientasi Pasar Mendorong Keunggulan Kompetitif dan Kinerja UMKM Indonesia Ainnia Dewi Oktaviah; Dewi Komala Sari
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7887

Abstract

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product Innovation positively but insignificantly affects Marketing Performance, whereas Market Orientation has a significant positive impact. Both Product Innovation and Market Orientation significantly enhance Competitive Advantage, which in turn significantly improves Marketing Performance. The results underscore the importance of customer-oriented strategies and quality product innovations for better marketing outcomes. Future research should include variables like Digital Marketing and Social Media Advertising to further explore marketing performance improvements. Highlights: 1. Market Orientation: Significantly boosts Competitive Advantage and Marketing Performance.2. Product Innovation: Positively affects Marketing Performance, not significantly.3. Future Research: Include Digital Marketing and Social Media Advertising variables. Keywords: Product Innovation, Market Orientation, Marketing Performance, Competitive Advantage, MSMEs
Location, Quality, and Price Drive Home Purchases in Indonesia: Lokasi, Kualitas, dan Harga Mendorong Pembelian Rumah di Indonesia Muhammad Afif Syaifudin; Misti Hariasih; Dewi Komala Sari
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8107

Abstract

This study examines the influence of location, product quality, and price on purchasing decisions at Graha Candi Pratama housing in Indonesia. Despite extensive research on housing purchase decisions, the unique contributions of these factors at Graha Candi Pratama have not been thoroughly explored. A quantitative approach was employed, sampling 96 homeowners via questionnaires, with data analyzed using SPSS 25. Results indicate that favorable location, high product quality, and affordable pricing significantly impact consumer decisions. Developers are advised to consider modern trends, cultural habits, and continually improve design and amenities while maintaining affordable pricing to attract buyers. Highlight: Location Impact: Proximity to amenities and transport influences purchase decisions. Product Quality: High-quality construction and variety increase buyer satisfaction. Price Affordability: Competitive pricing enhances housing project attractiveness. Keywoard: Housing purchase decision, location, product quality, price, consumer behavior
Pengaruh Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus di Sidoarjo Lintang Pratama Putra Andika; Mas Oetarjo; Dewi Komala Sari
Jurnal Ekonomi Efektif Vol. 7 No. 3 (2025): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i3.48989

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh citra merek, harga, dan kualitas produk terhadap keputusan pembelian Laptop Asus di Sidoarjo. Penelitian ini menggunakan pendekatan kuantitatif dan populasinya adalah seluruh pengguna Laptop Asus di Sidoarjo. Teknik sampling penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling dan dengan jumlah responden sebanyak 100 orang. Adapun kriterianya yaitu seseorang yang pernah membeli Laptop Asus. Teknik pengumpulan data pada penelitian ini adalah data primer dengan menggunakan kuesioner online. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitian membuktikan bahwa citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian Laptop Asus di Sidoarjo.
Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pembersih Toner VIVA Kosmetik Lokal di Sidoarjo Lianawati; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Business Economics and Agribusiness Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i2.1178

Abstract

The competition in the cosmetics industry has made local cosmetics pr saveral companies required to maintain their business by implementing the right marketing strategies to keep up with developments. The research aims to analyze the influence of product quality, price and barnd image on the puchasing decisions of cleansear toner viva cosmetics in Sidoarjo area. The type of research used is quantitative method with the population being the community in Sidoarjo. This research sampling technique uses non-probability sampling with puposive sampling method and total of 100 respondents. The data collection technique is carried out throught the distribution of questionnaires measured using a Likert scale. The data analysis technique of this research uses multiple linear analysis with the help of SmartPls 3 software. The research findings indicate that quality product affects positive and significant to purchasing decision, that price affects positive and no significant, that brand image affects purchasing decision in Sidoarjo.
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Adinda , Taskia Putri Afifa Nur Rahma Agung Indra Lesmana Agustina Santi Ainnia Dewi Oktaviah Ainun Zariyah Ainur Rochmaniah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Amirah Najchan Hibah Andala Rama Putra Barusman Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Atnike Nova Sigiro Attalia Reinita Erlitna Putri Audri, Della Natasa Aura Athiyah Anargia Auwalina, Roudlotul Ayu Tri Tungga Dewi Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dhea Wulan Arianti Diah Krisnaningsih Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Dwi Wulandari Edwin Dwi Kusharianto Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Febriansah, Rizky Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriani Fitriani Fitriyah, Silva Nur Lailatul Fityan Izza Noor Abidin Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Imelda Dian Rahmawati Indah Apriliana Sari Wulandari Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Irma Galuh Septiany Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Khoirun Nisa Ashada Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lailatul Fitriyah Lianawati Lilik Indayani Lintang Pratama Putra Andika Lusi Rahmawati M. Farid Hilmi Najim M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Mashhura Toirxonovna Alimova Masithasari, Arrini Andina Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Dwi Fajar Romadhon Dwi Fajar Mohammad Fattah Muhammad Afif Syaifudin Muhammad Fauzen Muhammad Rajib Krisnahadi Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Muhsinin, Siti Zuraida Mukhammad Zakkiy Badar Musfiqoh Musniati Muzakki, Ilham Nadia Nurifayza Sufiyanti Naufal Akmal Christiono NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nisfullaili Hidayati Nizam Maulana At thaariq Nonik Atika Aprilia Rosa Novi Rosita Anggraeni Nur Chamila, Ayuni Nur Hidayah, Meizar Nur Laila Maulidyah Nurhayati, Isma Dewi NURSEHA NURSEHA Octafehili, Dwi Nur Octavia, Rena Salsabil Octavianisyah, Bella Oktafian , Rio Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rindiani Rindiani Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Satrio Sudarso Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Silvy Imelda Windari Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sonia Puspita Sari Sriyono Sriyono Sumarno . Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tiara Khurnia Illahi Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Utami Nur Illahi Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al