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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Triad of User Satisfaction: Lifestyle, Convenience, and Trust in OVO Farikha Nur Mafulah; Dewi Komala Sari
Academia Open Vol 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2886.67 KB) | DOI: 10.21070/acopen.7.2022.3186

Abstract

This research aimed to investigate the influence of lifestyle, convenience, and trust on the satisfaction of OVO application users in Sidoarjo. The study employed a quantitative approach, collecting data from a sample of 100 respondents. IBM SPSS version 25 software was utilized for data analysis, encompassing validity and reliability tests, as well as various classical assumption tests. Multiple linear regression analysis was employed to examine the relationships between the variables. The findings revealed that lifestyle, convenience, and trust significantly affected consumer satisfaction both individually and collectively. The outcomes of this study contribute to our understanding of the factors influencing user satisfaction in digital payment applications. The implications of this research highlight the importance of catering to users' lifestyles, providing convenience in transactions, and fostering trust to enhance satisfaction levels in similar electronic payment platforms. Highlights: Lifestyle, Convenience, and Trust: This study examines the impact of lifestyle, convenience, and trust on user satisfaction in the context of the OVO application. Understanding how these factors influence satisfaction can help improve the overall user experience. Quantitative Data Analysis: The research employs a quantitative approach, utilizing data processing assistance from IBM SPSS version 25 software. This allows for rigorous analysis of the collected data, providing valuable insights into the relationships between variables. Implications for Digital Payment Platforms: The findings of this study have practical implications for digital payment platforms, emphasizing the significance of catering to users' lifestyles, ensuring convenience in transactions, and fostering trust. Implementing strategies based on these factors can enhance user satisfaction and drive success in the competitive digital payment market. Keywords: Digital payments, User satisfaction, Lifestyle, Convenience, Trust
Leather Wallet Purchasing: Quality, Price, and Advertising Influence Fedrica Dellyanti; Dewi Komala Sari
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.086 KB) | DOI: 10.21070/acopen.8.2023.3947

Abstract

This descriptive study aimed to examine the impact of product quality, price, and advertising on purchasing decisions for leather wallets at Aris Collection, Tanggulangin Sidoarjo. The research employed a quantitative approach with a sample size of 57 respondents, selected through Simple Random Sampling. Data was collected using a questionnaire and analyzed using multiple linear regression in the SPSS Statistics version 22 program. The results revealed significant effects of product quality, price, and advertising on leather wallet purchasing decisions at Aris Collection. These findings contribute to the understanding of consumer behavior and provide implications for marketers and businesses to enhance their strategies in the competitive leather wallet market. Highlights: The study examines the influence of product quality, price, and advertising on purchasing decisions for leather wallets. Multiple linear regression analysis is employed to analyze the data collected through a questionnaire. Significant effects of product quality, price, and advertising on leather wallet purchasing decisions are identified, providing insights for marketers in the industry. Keywords: Product quality, Price, Advertising, Leather wallets, Purchasing decisions.
Store Atmosphere's Impact on Noodle Consumers' Purchasing Decisions Rini Ayu Agustin; Dewi Komala Sari
Academia Open Vol 8 No 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.058 KB) | DOI: 10.21070/acopen.8.2023.4115

Abstract

This research aims to examine the impact of store atmosphere, food quality, and service quality on purchasing decisions within the context of the Noodle Kingdom in Sidoarjo. Employing a quantitative approach, data were collected from 100 customers who had purchased products from the Noodle Kingdom. The analysis employed multiple linear regression using the SPSS version 25 software. The findings of this study demonstrate that store atmosphere significantly influences perceived quality and subsequently affects purchasing decisions. These results shed light on the importance of creating a favorable store atmosphere to enhance consumer perception and drive positive purchasing behaviors. The implications of this study offer valuable insights for practitioners seeking to optimize store environments and boost customer satisfaction and loyalty within the global noodle industry. Highlights: Store atmosphere significantly impacts purchasing decisions. Noodle consumers' perceptions of store atmosphere influence their purchasing behavior. Understanding the influence of store atmosphere can help optimize marketing strategies. Keywords: Store atmosphere, Purchasing decisions, Noodle consumers, Influence, Insights.
Pengaruh Price Discount, Fashion Involvement dan Shopping Lifestyle terhadap Impulse Buying pada Pengguna Brand ERIGO Apparel di Sidoarjo Erisa Al Maidah; Dewi Komala Sari
BALANCE: Economic, Business, Management and Accounting Journal Vol 19, No 2 (2022): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v19i2.13014

Abstract

ABSTRACT This study aimed to determine the effect of Price Discount, Fashion Involvement and Shopping Lifestyle on Impulse Buying on ERIGO Apparel Brand users in the Sidoarjo area. This research is a descriptive study using quantitative methods. The Nonprobability sampling technique is a sampling technique used in this study, and the Purposive Sampling method is used in sampling for the number of samples in this study that took as many as 100 respondents to be the research sample. Data collection techniques using questionnaires. This study uses multiple linear regression analysis techniques using the SPSS Statistics version 22 data processing program. The results of this study prove that Price Discount has an effect on Impulse Buying, FashionCInvolvement has an impact on Impulse Buying, and Shopping lifestyle has an effect on Impulse buying on ERIGO Apparel brand usersABSTRAKTujuan dari penelitian ini adalah untuk mengetahui Pengaruh Price Discount, Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying pada pengguna Brand ERIGO Apparel di wilayah Sidoarjo. Penelitian ini merupakan sebuah penelitian deskriptif yang menggunakan metode kuantitatif. Teknik Nonprobability Sampling merupakan teknik sampling yang di gunakan dalam penelitian ini dan metode Purporsive Sampling adalah metode yang digukan dalam pengambilan sampel, untuk jumlah sampel dalam penelitian ini mengambil sebanyak 100 responden untuk menjadi sampel penelitian. Teknik pengumpulan data menggunakan penyebaran kuesioner. Dalam penelitian ini menggunakan teknik analisis regresi linier berganda dengan menggunakan program olah data SPSS Statistics versi 22 Hasil penelitian ini membuktikan bahwa Price Discount berpengaruh terhadap Impulse Buying, FashionCInvolvement berpengaruh terhadap Impulse Buying, dan Shopping lifestyle berpengaruh terhadap Impulse buying pada pengguna brand ERIGO Apparel
The Effect of Perceived Convenience, Perceived Usefulness and Trust on Interest in Using Electronic Wallets at the Muhammadiyah University of Sidoarjo Anisa Ayu Karindra; Dewi Komala Sari
Indonesian Journal of Islamic Studies Vol 11 (2023): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijis.v11i0.1653

Abstract

In this regard, the payment system used by the community is also developing. Currently, the payment system is not only in the form of physical (cash) but there is already technology that can replace money into an intangible (non-cash) commonly called electronic money. OVO is an application that can be used to make purchase or payment transactions. The purpose of this study is to determine the influence of perceptions of convenience, perception of usability, and trust both partially and simultaneously on the interest in using the OVO application at the University of Muhammadiyah Sidoarjo.This research uses quantitative data. And samples were taken as many as 100. The data analysis technique in this study uses data processing assistance from IBM SPSS version 25 software. The tests carried out are validity test, reliability test, classical assumption test which includes normality test, linearity test, autocorrelation test, heteroscedasticity test, and multicollinearity test, then using multiple linear regression analysis, hypothesis testing includes t-test and f-test, then the multiple correlation coefficient and multiple determination coefficients are tested.The results of the study prove that Perceived Ease Of Use affects intention to use, perceived usefulness affects intention to use, Trust affects intention to use, as well as intention to use, perceived usefulness, and trust simultaneously affect intention to use of OVO application users at University of Muhammadiyah in Sidoarjo.
Keputusan Pembelian ditinjau dari Ekuitas Merek, Promosi dan Harga pada Konveksi Herya di Sidoarjo Nizam Maulana At thaariq; Misti Hariasih; Dewi Komala Sari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3503

Abstract

Penelitian ini bertujuan untuk mengetahui bahwa ekuitas merek, promosi, dan harga berpengaruh secara simultan terhadap keputusan pembelian. Pada penelitian ini menggunakan metode kuantitatif. Pengambilan data dalam penelitian ini menggunakan data primer berupa kuisioner yang disebarkan melalui Google Form dan data sekunder sebagai sumber informasi data dari penelitian terdahulu. Sedangkan, teknik analisis data yang digunakan pada penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, heteroskedstisitas, uji T, uji F, dan uji R² yang dioperasikan menggunakan program SPSS16.
Pengaruh Brand ambassador, Brand image, dan Harga terhadap Keputusan Pembelian Pada Konsumen Produk Skincare Scarlett Whitening Di Sidoarjo Afifa Nur Rahma; Vera Firdaus; Dewi Komala Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7643

Abstract

This study aims to find out The Influence of Brand ambassador, Brand image, and Price On Purchase Decisions On Skincare Product Consumer Scarlett Whitening In Sidoarjo City. This study used a quantitative approach with descriptive methods as a research method. The study's population is consumers who have used Scarlett Whitening's Skincare. The study involved a sample of 105 respondents selected according to the Slovin formula and using non-probability sampling methods and using incidental sampling techniques. The data used in this study consisted of primary data obtained from the distribution of questionnaires to respondents through Google Forms media. Quantitative data analysis techniques use Partial Least Square (PLS) to analyze data. The PLS method used is SmartPLS. Based on the research results, it was found that Brand ambassador had a positive and significant influence on Scarlett Whitening Sidoarjo's skincare Purchase Decision. Brand image has a positive and significant influence on Scarlett Whitening Sidoarjo's skincare Purchase Decision. Prices have a positive and significant influence on Scarlett Whitening Sidoarjo's skincare Purchase Decision. In addition, in this context, Brand ambassador, Brand image, and Price have proven to have a significant influence on Scarlett Whitening Sidoarjo's skincare Purchase Decision. Keywords: Brand Ambassador, Brand Image, Price, Purchase Decision
Analisis Bauran Pemasaran Jasa terhadap Keputusan Pembelian pada Apartemen Tamansari Prospero Sidoarjo Dina Mayangsari; Rizky Eka Febriansah; Dewi Komala Sari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4138

Abstract

This research was done on purpose to help determining the marketing mix for purchasing decisions at the Tamansari Prospero Sidoarjo Apartment.This research is applied method of descriptive research using quantitative. Sampling used is the echnique of Non Probability Sampling through Accidental Sampling and then the samples used was 100 respondents. It also uses techniques of data collection by distributing questionnaires. The data analysis applied is multiple linear regression analysis using SPSS version 25 statistical tools. The variables in this research contains of the independent variable, marketing mix (7P) and the related variable, namely decisions. purchase. The results indicated that the product, price, place, process variables partially have a positive and significant influence toward decision to purchase, but the promotion,people,and physical evidence do not have a significant influence toward decision to purchase the Tamansari Prospero Sidoarjo Apartment. Results Simultaneous research indicates that product, price, place, promotion, people, process and also physical evidence have a positive and significant influence toward purchasing decisions for Tamansari Prospero Sidoarjo Apartments.
PKAMI PENDAMPINGAN PROGRAM APLIKASI ANALISIS PEMBIAYAAN MURABAHAH PADA UNIT USAHA IJAB QABUL DI SMK ANTARTIKA 1 SIDOARJO Diah Krisnaningsih; Dewi Komala Sari; Uce Indahyati
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 2 No. 3 (2021): November 2021
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jlkklkk.v2i3.p85-93.14335

Abstract

Pembiayaan Murabahah merupakan pembiayaan yang disalurkan oleh badan usaha yang menyalurkan dana dari masyarakat dan untuk masyarakat pada Bank Syariah dan atau Lembaga Keuangan Syariah lainnya. Namun, dalam praktiknya masih belum menunjukkan peningkatan yang efektif dan efisien, hal ini disebabkan akan rendahnya kualitas dan kuantitas analisis baik intrumen dan perangkat aplikasi analisis pembiayaan untuk mengukur kelayakan calon nasabah. Berdasarkan hal tersebut, penelitian ini bertujuan untuk membantu pengembangan pengetahuan pembelajaran dini dalam satu mata pelajaran Bank Syariah di SMK Antartika 1 Sidoarjo yakni Pembiayaan Murabahah. Metode yang digunakan dalam pengabdian pada masyarakat ini adalah metode pendampingan yang sekaligus dengan pelatihan. Tujuan dari pengabdian pada masyarakat ini adalah memberikan pendampingan pelatihan pada program aplikasi analisis pembiayaan murabahah pada unit usaha Ijab Qabul di SMK Antartika 1 Sidoarjo agar dapat memudahkan pengajar dan siswa memahami analisis pembiayaan murabahah 5 C karena terkait materi pelajaran kredit atau pembiayaan jurusan Perbankan sehingga proses belajar mengajar menjadi efektif dan efisien.Kata kunci : Pembiayaan Murabahah, Analisis 5C, Ijab qabul
PENGARUH KUALITAS PRODUK, ORIENTASI PASAR DAN PENJUALAN ADAPTIF TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING PADA MITRA USAHA PT. NATURAL NUSANTARA DI KECAMATAN PRIGEN PASURUAN Emil, Kamila; Sari, Dewi Komala
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 3 (2022): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i3.568

Abstract

This study aims to determine the effect of product quality, market orientation and adaptive sales on marketing performance and competitive advantage in business partners of pt. natural archipelago in prigen district, pasuruan. this study uses a quantitative approach. sampling in this study using simple random sampling technique, with a population of 250 respondents and the sample used amounted to 71 respondents. samples were taken using the simple random sampling method. the data analysis technique used is pls-sem analysis with the smartpls 3.0 program. Keywords: Product Quality, Market Orientation, Adaptive Sales, Marketing Performance, Competitive Advantage
Co-Authors Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dwi Saputri, Cindy Chareynina Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Rajib Krisnahadi Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al