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All Journal Bioplante Jurnal Paradigma Ekonomika Jurnal Promosi Pendidikan Ekonomi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Terapan Abdimas PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Perempuan Al Tijarah Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Journal of Economic, Bussines and Accounting (COSTING) JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Share : Journal of Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Faletehan Health Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Perempuan Eksis: Jurnal Riset Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal JURNAL EKOBIS DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Pengabdian Masyarakat IPTEKS Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Jurnal E-Bis: Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Jurnal Ecogen Indonesian Journal of Law and Economics Review Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan DedikasiMU: Journal of Community Service Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Indonesian Journal of Innovation Studies Jurnal Ilmiah Manajemen dan Kewirausahaan Utsaha: Journal of Entrepreneurship Indonesian Journal of Islamic Studies Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Research Horizon Manis : Jurnal Manajemen dan Bisnis Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INTERACTION Communication Studies Journal Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Frontiers in Research Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Ilmu Manajemen International Journal of Business, Law and Political Science Academia Open
Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Keputusan Pembelian E Commerce Mengulas Peringkat dan Duta Merek Korea Ningtias, Riska Putri Ayu; Sari, Dewi Komala; Supardi, Supardi
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2933

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh Ulasan Pelanggan Online, Penilaian Pelanggan Online, dan Duta Merek Korea terhadap keputusan pembelian di E-commerce Shopee. Penelitian ini merupakan penelitian kausal yang menggunakan metode kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah accidental sampling dengan 96 responden. Teknik pengumpulan data dilakukan dengan mendistribusikan kuesioner. Teknik analisis data menggunakan Partial Least Square (PLS) dengan menggunakan program Smart-PLS Versi 3.0. Hasil dari penelitian ini menunjukkan bahwa (1) Ulasan Pelanggan Online memengaruhi keputusan pembelian. (2) Penilaian Pelanggan Online memengaruhi keputusan pembelian. (3) Duta Merek memengaruhi keputusan pembelian.
Peran Advertising, Brand Image, dan Brand Trust dalam Mempengaruhi Minat Beli Produk Kosmetik Maybelline New York pada Marketplace Shopee Maulida, Reva Rahma; Sari, Dewi Komala; Hariasih, Misti
Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i3.16296

Abstract

This study aims to determine the influence of Advertising, Brand Image, and Brand Trust on Purchase Intention of Maybelline New York Cosmetics Products on the Shopee Marketplace in Sidoarjo Regency. The research employed a quantitative method with the population being the residents of Sidoarjo Regency. Nonprobability sampling was used with purposive sampling method, and the number of respondents was 100 people. Data collection was conducted through questionnaire distribution using a Likert scale. The data analysis technique used multiple linear regression with the assistance of Statistical Package for the Social Sciences version 26.0 for Windows. The research findings indicate that Advertising, Brand Image, and Brand Trust individually have a positive influence on the purchase intention of Maybelline New York products in Sidoarjo Regency
Consumer Purchasing Decisions in Review of Viral Mareting, Brand Ambassador and Brand Image on Skincare Products in Sidoarjo Syahputri, Denisa Firlian; Sari, Dewi Komala; Oetarjo, Mas
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.858

Abstract

This study aims to determine the effect of viral marketing, brand ambassadors, and brand image on purchasing decisions on skincare products in Sidoarjo. This research uses a quantitative approach with the population is people in Sidoarjo who have bought Avoskin products and are ≥17 years old. The sampling technique of this research was carried out by non-probability sampling method with purposive sampling technique with a total of 100 respondents. Collection techniques by distributing questionnaires and answers will be measured using a Likert scale. The data analysis technique in this study uses the PLS-SEM method with the help of SmartPLS 3.0 software. The results of this study prove that viral marketing affects purchasing decisions on Avoskin skincare products in Sidoarjo, brand ambassadors affect purchasing decisions on Avoskin skincare products in Sidoarjo, and brand image affects purchasing decisions on Avoskin skincare products in Sidoarjo.Keywords: Viral Marketing; Brand Ambassador, Brand Image; Purchasing Decisions; Avoskin          
The Influence of Shopee Advertising, Online Customer Reviews, and Online Customer Ratings on Purchase Interest on the Shopee Marketplace Dwi Saputri, Cindy Chareynina; Hariasih, Misti; Sari, Dewi Komala
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.903

Abstract

Technological advances have resulted in changes in consumer behavior, from offline shopping to online shopping. This study aims to determine the effect of Shopee advertising, online customer reviews, and online customer ratings on purchase interest in the Shopee marketplace. This study uses a quantitative method with the population being Shopee marketplace users in the Sidoarjo area. The sampling technique for this study uses non-probability sampling with a purposive sampling method and the number of respondents is 100 people. The data collection technique is carried out by distributing questionnaires measured on a Likert scale. The data analysis technique for this study uses multiple linear analysis with the help of the Statistical Package for the Social Sciences version 22.0 for Windows program. The results of this study prove that Shopee advertising, online customer reviews, and online customer ratings have an effect on purchase interest, while the effect is positive and significant.
Influencing Generation Z’s Green Purchase Intention: Roles of Awareness and Eco-Labels Illahi, Utami Nur; Sari, Dewi Komala; Ambarwati, Rita; Alimova, Mashhura Toirxonovna
Jurnal Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7790

Abstract

Increasing population growth accompanied by excessive consumptive patterns encourages the exploitation of natural resources which will result in environmental pollution. Environmental problems that are not immediately resolved will certainly have an impact on the lives of the next generation. This study aims to determine the role of environmental awareness, consumption value and eco-labeling on green purchase intention in Generation Z. The theory used is the theory of consumption value initiated by Sheth et al. (1991) on how the nature of the customer decision-making process is based on 5 perceived consumption values, namely functional value, social value, emotional value, epistemic value and conditional value. The research method used is quantitative method with 135 respondents. Data analysis in this study used PLS-SEM analysis with the help of SmartPLS 3.0 software. The results showed that environmental awareness, consumption value and eco-label have a positive and significant effect on green purchase intention in Generation Z. The consumption value variable is the variable with the greatest influence on green purchase intention in Generation Z. The novelty of this research is the addition of consumption value variables using five dimensions of consumption value in accordance with the Theory of Consumption Values which are very rarely studied by Indonesian researchers in their influence on green purchase intention in generation Z.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Konsumen MS Glow di Sidoarjo Setiawan, Bayu Dwi; Hariasih, Misti; Sari, Dewi Komala
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1937

Abstract

Penelitian ini mengeksplorasi pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian konsumen MS Glow di Kabupaten Sidoarjo. Pendekatan kuantitatif digunakan dengan melibatkan 100 responden yang dipilih melalui teknik non-probability sampling. Analisis data menggunakan regresi linier berganda menunjukkan bahwa ketiga variabel, baik secara parsial maupun simultan, memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Koefisien determinasi sebesar 68,1% mengindikasikan peran dominan variabel-variabel tersebut dalam memengaruhi keputusan konsumen. Penelitian ini menegaskan pentingnya penerapan strategi pemasaran yang berbasis pada peningkatan kualitas produk, penetapan harga yang kompetitif, serta promosi yang efektif untuk mendukung pengambilan keputusan pembelian yang berkelanjutan.
Impact of Work Overload Work Stress and Work Discipline on Employee Job Satisfaction Septiany, Irma Galuh; Prapanca, Detak; Sari, Dewi Komala
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: January - March 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.25030

Abstract

This research aims to determine the relationship between work overload, work stress, and work discipline in influencing job satisfaction. The study employs a quantitative approach as the research method. The population for this research includes all employees in the Sidoarjo region, totaling 210 employees. A sample of 137 active employees is taken using the simple random sampling technique. The data used in this research consist of primary data obtained through the distribution of questionnaires to respondents. Data analysis is conducted using Partial Least Square (PLS) with the assistance of the SmartPLS program. The results of the research, based on the inner model test calculations, indicate that the variables of work overload, work stress, and work discipline significantly influence job satisfaction
Peran Digital Marketing, Daya Tarik, dan EWOM Dalam Meningkatkan Minat Berkunjung ke Taman Ghanjaran Desa Wisata Ketapanrame Trawas Fitriyah, Silva Nur Lailatul; Sari, Dewi Komala; Hariasih, Misti
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8949

Abstract

Penelitian dilakukan untuk mengetahui pengaruh digital marketing, daya tarik, dan Electronic Word Of Mouth (E-WOM) terhadap minat pengunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi yang terdiri dari semua pengunjung Taman Ghanjaran. Teknik pengambilan sampel dilakukan dengan metode non-probability sampling menggunakan purposive sampling, melibatkan 100 responden yang merupakan masyarakat yang telah berkunjung minimal satu kali. Pengumpulan data dilakukan melalui kuesioner online sebagai data primer. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Penelitian ini menjadi penting mengingat perkembangan teknologi digital yang semakin pesat telah mengubah cara promosi wisata, termasuk di Taman Ghanjaran. Selain itu, daya tarik wisata dan peran Electronic Word of Mouth (E-WOM) semakin signifikan dalam memengaruhi keputusan wisatawan di era digital. Dengan memahami pengaruh ketiga faktor ini, pengelola destinasi wisata dapat merancang strategi yang lebih efektif untuk meningkatkan minat kunjungan wisatawan, khususnya di tengah persaingan destinasi wisata yang semakin ketat. Hasil penelitian membuktikan bahwa digital marketing, daya tarik, dan E-WOM memiliki pengaruh positif terhadap minat berkunjung di Taman Ghanjaran Desa Wisata Ketapanrame Trawas.
THE EFFECT OF CUSTOMER SATISFACTION, CUSTOMER RETENTION, AND ITS IMPACT ON THE TOURISM SECTOR IN LAMPUNG BEACH Sari, Dewi Komala; Barusman, Andala Rama Putra
UTSAHA: Journal of Entrepreneurship Vol. 4 Issue 1 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v4i1.701

Abstract

By studying beach tourism in South Lampung, Indonesia, researchers assess how customer satisfaction affects customer retention. In this study use variables, service quality, promotion, and destination image, with using the mediating variable and customer satisfaction and the endogenous variable customer retention, this article employs the Structural Equation Model (SEM) technique with 360 respondents, revealing a relationship where customer retention is influenced by service quality, promotion, destination image variables mediated by customer satisfaction. Therefore, researchers recommend several strategies for the Lampung Provincial government, namely being able to enhance promotions, providing good service to improve service quality, and developing adequate facilities that can be utilized by visitors to enhance destination image variables.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada PT Lihe Auto Parts Indonesia di Kabupaten Bekasi Sari, Dewi Komala; Sirajuddin
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i1.309

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan PT Lihe Auto Parts Indonesia di kabupaten bekasi baik secara parsial maupun secara simultan. metode yang digunakan adalah kuantitatif. teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel dalam penelitian ini berjumlah 79 responden. analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis, Hasil penelitian menunjukkan bahwa Budaya Organisasi (X1) dan Lingkungan Kerja Fisik (X2) berpengaruh signifikan Kinerja Karyawan pembelian dengan diperoleh persamaan regresi Y = 9,554 + 0,615X1 + 0,155X2. Nilai koefisien korelasi atau tingkat hubungan antara variabel bebas dengan variabel terikat diperoleh sebesar 0,534 artinya memiliki hubungan yang kuat. Nilai koefisien determinasi atau kontribusi pengaruhnya secara simutan sebesar 53,4% sedangkan sisanya sebesar (100-53,4%) = 46,6% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung > Ftabel atau (43,614> 2,720). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh yang signifikan secara simultan budaya organisasi dan lingkungan kerja fisik terhadap kinerja karyawan.
Co-Authors Abby Gina Boangmanalu, Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainnia Dewi Oktaviah Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi ALFARIS SURURI Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dini Anjarwani Dwi Saputri, Cindy Chareynina Eka Febriansah, Rizky Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Intan Dewi Oktafiyanti Intan Nuraini Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnahadi, Muhammad Rajib Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Fauzen Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Octavianisyah, Bella Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al