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Dewi Komala Sari
Univiersitas Muhammadiyah Sidoarjo
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Mengembangkan Digital Marketing, Citra Merek dan Brand Awaraness untuk Meningkatkan Keputusan Pembelian Tas pada Pusat Grosir Tas Tanggulangin Sidoarjo Madani, Yamul Furqaan Al; Sari, Dewi Komala
Innovative Technologica: Methodical Research Journal Vol. 1 No. 1 (2022): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v1i1.80

Abstract

Penelitian ini bertujuan untuk mengetahui pengeruh digital marketing, citra merek dan brand awareness terhadap keputusan pembelian pada tas pusat grosir tas Tanggulangin Sidoarjo. Sampel pada Penelitian ini dengan metode pengambilan sampel non probability [sampling dengan teknik Aceedental sampling pada pelanggan tas PUSGITTA. Teknik pengumpulan data menggunanakan kuisoner yang didistribusikan atau disebarkan melalui jot form dengan mengambil 96 responden dalam pengambilan sampel penelitian ini. Teknik analisis yang digunakan penlitian ini regresi linier berganda dengan hasil penelitian menjukkan bahwa digital marketing berpengaruh negatif terhadap keputusan pembelian tas di PUSGITTA dengan nilai t hitung (-1.180) dan nilai signifikasi 0.241. Citra merek berpengaruh positif dan siginifikan terhadap keputusan pembelian tas di PUSGITTA dengan nilai t hitung 4.648 dan nilai signifikansi 0.000. Brand awareness berpengaruh positif dan siginifikan terhadap keputusan pembelian tas di PUSGITTA dengan nilai t hitung 5.241 dan nilai signifikansi 0,000.
PENDAMPINGAN TATA KELOLA DAN MANAJEMEN PADA KEGIATAN ABDIMAS MASJID Sriyono, Sriyono; Sari, Dewi Komala; Febriansah, Rizky Eka; Prapanca, Detak
Jurnal Terapan Abdimas Vol 4, No 2 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.785 KB) | DOI: 10.25273/jta.v4i2.4846

Abstract

Abstract. The objective in this Abdimas is to provide governance assistance and the implementation of management functions at each mosque activity. The implementation method is to choose partners who have problems with the management and implementation of mosque management, being our initial partner is the Salahuddin mosque which is in the Puri Suryajaya residential complex area of Sidoarjo, while the second partner of this abimas is the Sido Nur An Nur mosque. This partner was chosen because the Salahudin mosque and An Nur Sidoarjo mosque had problems both in the governance of the mosque and in its financial management. In addition, the two mosques are quite active in organizing religious activities and relatively large amounts of funds are collected, but the difficulties in managing them. We strive to overcome the problem by offering several solutions as follows: (1) Developing professional organizational structures and clear Job Disks in the mosque organization. (2) Making a strategic plan for activities for mosques in the future (3) Making SOPs for each type of activity. Output targets for this activity are (1) Creation of good mosque governance and organizational structure and Job Desk (2) Creation of clear SOP activities (3) Creation of Strategic Plan for mosque activities within the next 5 years. In the next stage the workshop or training followed by 10 mosques was attended by the chairman of takmir and treasurer of the mosque. Providing assistance and guidance in the field until the partners are truly able to carry out administrative and financial reporting activities.Abstrak. Tujuan dalam Abdimas ini adalah melakukan pendampingan Tata Kelola dan pelaksanaan fungsi-fungsi manajemen pada setiap kegiatan masjid. Metode pelaksanaanya adalah memilih mitra yang mempunyai masalah terhadap tata kelola dan pelaksanaan manajemen masjid, menjadi mitra awal kami adalah masjid Salahuddin yang berada di kawasan komplek perumahan Puri Suryajaya Sidoarjo, sedangkan mitra ke-2 dari abimas ini adalah masjid An Nur Sidoarjo. Dipilihnya mitra ini karena masjid Salahudin dan masjid An Nur Sidoarjo mempunyai masalah baik dalam tata kelola masjidnya maupun dalam pengelolaan keuangannya. Selain itu kedua masjid ini cukup aktif dalam menyelenggarakan kegiatan keagamaan dan dari kegiatan tersebut terhimpun dana yang relatif besar, namun kesulitan dalam pengelolaannya. Kami berusaha untuk mengatasi permasalahan dengan menawarkan beberapa solusi sebagai berikut: (1) Menyusun Struktur Organisasi yang professional serta Job Disk yang jelas pada organisasi masjid tersebut. (2) Membuatkan Rencana Strategis kegiatan untuk masjid di masa depan (3) Membuatkan SOP untuk setiap jenis kegiatan. Target luaran kegiatan ini adalah (1)Terciptanya tata kelola masjid yang baik beserta struktur organisasi dan Job Desk (2)Terciptanya SOP kegiatan yang jelas (3) Terciptanya Renstra kegiatan Masjid dalam waktu 5 tahun ke depan. Pada tahap berikutnya workshop atau pelatihan yang diikuti oleh 10 masjid masing-masing dihadiri oleh ketua takmir dan bendahara masjid. Melakukan pendampingan serta pembinaan dilapangan sampai mitra benar-benar mampu melaksanakan kegiatan administrasi dan pelaporan keuangan. 
Smart Working Orientation dan Customer Orientation; Implikasinya terhadap Kinerja Tenaga Penjualan Multi Level Marketing: Smart Working Orientation and Customer Orientation; Implications for Multi Level Marketing Sales Force Performance Sari, Dewi Komala
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 1 No. 1 (2014): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.955 KB) | DOI: 10.21070/jbmp.v1i1.260

Abstract

It is important to create a reliable, smart, hard working and customer oriented distributor in a company engaged in the field of Multi Level Marketing in an attempt to develop a network of distributors to increase the sales volume. The problem faced by the company today is how to create human resources, particularly the distributors who can produce the optimal performance resulting in increasing sales volume as the company's goals can be achieved. The purpose of the study is to analyze the effect of smart working orientation and customer orientation to the variable of sales performance of PT. Tianshi Branch Surabaya. Here, by knowing the influence of these factors on sales performance, the researcher can determine how to maintain and improve the distributor's sales performance. The study uses primary data collected by distributing questionnaires to the distributor of PT. Tianshi Branch Surabaya. The analytic technique used is Structural Equation Modeling in order to determine the causality between analyzed variables. Based on the results of data processing, it can be concluded that the Orientation Working Smart factor does not have an impact to the sales performance factor, and the customer orientation factor has a positive effect on the sales performance factor of PT. Tianshi Branch Surabaya.
Service Quality, Price, and Customer Satisfaction Impact on Customer Loyalty: Evidence from a Furniture Retail Study Sururi, Alfaris; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5698

Abstract

This quantitative research study investigates the influence of service quality, price, and customer satisfaction on customer loyalty within the context of a furniture retail establishment. A purposive sampling method was employed, involving 100 consumers of the retail store. Data were collected through questionnaires and analyzed using SPSS statistical software (version 25). The findings affirm that service quality, price, and customer satisfaction significantly impact customer loyalty, highlighting their pivotal roles in shaping consumer behavior. These results offer valuable insights for businesses seeking to enhance customer loyalty and, by extension, improve their competitiveness in the global marketplace. Highlights: Key Findings: Service quality, price, and customer satisfaction are crucial determinants of customer loyalty in the retail sector. Methodology: Quantitative research using SPSS software and purposive sampling with a sample size of 100 consumers. Implications: Businesses should prioritize service quality, pricing strategies, and customer satisfaction to foster customer loyalty and enhance competitiveness. Keywords: Service Quality, Price, Customer Satisfaction, Customer Loyalty, Retail Study
Quality, Service, and Price: Key Drivers of Food Purchase Decisions in Indonesia Oktafiyanti, Intan Dewi; Supardi; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.6290

Abstract

This study aims to determine the purchase decision on product quality, service quality, and price of Nasi Goreng 69 in Sidoarjo. In this study using quantitative research and this study using a sampling technique that is Non Probability Sampling with Accidental Sampling type. The sample in this research is 96 respondents. Sources of data collection using a questionnaire method that uses a Likert scale 1-5. The data analysis method uses the Partial Least Square (PLS) analysis with the Outer Model and Inner Model Tests. The results of this study indicate that variable product quality effect on purchasing decisions, variable service quality effect on purchasing decisions and variable price effect on purchasing decisions
Investigating the Impact of Store Atmosphere, Product Quality, and Word of Mouth on Purchase Decisions: A Study at Kiroro Bakery Fauzen, Muhammad; Sari, Dewi Komala
Academia Open Vol 8 No 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.6617

Abstract

This study aimed to investigate the influence of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery in Sidoarjo. A quantitative approach was employed, utilizing a nonprobability sampling method with accidental sampling. The sample comprised 100 respondents who were customers of Kiroro Bakery. Data analysis involved multiple linear regression using SPSS Statistics version 25. The findings revealed significant effects of store atmosphere, product quality, and word of mouth on purchase decisions. These results contribute to a deeper understanding of consumer behavior in the context of bakery purchasing decisions, highlighting the importance of these factors. Highlights: The study examines the impact of store atmosphere, product quality, and word of mouth on purchase decisions at Kiroro Bakery. The research adopts a quantitative approach and utilizes multiple linear regression analysis. The findings reveal significant effects of store atmosphere, product quality, and word of mouth on consumer purchase decisions, emphasizing the importance of these factors in the bakery industry. Keywords: Store atmosphere, product quality, word of mouth, purchase decisions, Kiroro Bakery
Market Orientation Drives Competitive Edge and Performance in Indonesian MSMEs Oktaviah, Ainnia Dewi; Sari, Dewi Komala
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7887

Abstract

This study examines the impact of Product Innovation and Market Orientation on Marketing Performance, with Competitive Advantage as an intermediate variable, among MSMEs in Desa Kejapanan, Gempol. Using a sample of 70 respondents and analyzing data with Path Analysis via SmartPLS 3.0, the findings reveal that Product Innovation positively but insignificantly affects Marketing Performance, whereas Market Orientation has a significant positive impact. Both Product Innovation and Market Orientation significantly enhance Competitive Advantage, which in turn significantly improves Marketing Performance. The results underscore the importance of customer-oriented strategies and quality product innovations for better marketing outcomes. Future research should include variables like Digital Marketing and Social Media Advertising to further explore marketing performance improvements. Highlights: 1. Market Orientation: Significantly boosts Competitive Advantage and Marketing Performance.2. Product Innovation: Positively affects Marketing Performance, not significantly.3. Future Research: Include Digital Marketing and Social Media Advertising variables. Keywords: Product Innovation, Market Orientation, Marketing Performance, Competitive Advantage, MSMEs
Location, Quality, and Price Drive Home Purchases in Indonesia Syaifudin, Muhammad Afif; Hariasih, Misti; Sari, Dewi Komala
Academia Open Vol 9 No 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8107

Abstract

This study examines the influence of location, product quality, and price on purchasing decisions at Graha Candi Pratama housing in Indonesia. Despite extensive research on housing purchase decisions, the unique contributions of these factors at Graha Candi Pratama have not been thoroughly explored. A quantitative approach was employed, sampling 96 homeowners via questionnaires, with data analyzed using SPSS 25. Results indicate that favorable location, high product quality, and affordable pricing significantly impact consumer decisions. Developers are advised to consider modern trends, cultural habits, and continually improve design and amenities while maintaining affordable pricing to attract buyers. Highlight: Location Impact: Proximity to amenities and transport influences purchase decisions. Product Quality: High-quality construction and variety increase buyer satisfaction. Price Affordability: Competitive pricing enhances housing project attractiveness. Keywoard: Housing purchase decision, location, product quality, price, consumer behavior
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE Auwalina, Roudlotul; Febriansah, Rizky Eka; Sari, Dewi Komala
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.925

Abstract

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.
Implementation of Regional Regulation Number 13 of 2011 concerning Retribution for Waste and Cleaning Services in Tualang District, Siak Regency Sari, Dewi Komala; Arianto, Jumili; Hardian, Mirza
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.1893

Abstract

The policy of reimbursement of accommodation or hygiene services in Tualang district of the Siak district in its implementation is still not running optimally. As a result of an interview with the Chief of the Environmental Services at Tualang district of Siak, he noted that the implementation of the policy is still not running optimally due to several factors, namely the lack of facilities for the handling of garbage. The purpose of this research is to determine how the implementation of PERDA No. 13 Year 2011 on Retribution of Public Service and Sanitation in Tualang district of Siak. The method used is purposive sampling. Data collection techniques based on observations and interviews. According to the results of the research obtained, the Implementation of PERDA No. 13 of 2011 on Retribution of Public Service and Sanitation by the government of the district has been implemented even though it has not yet been fully implemented. In terms of delivery of services or infrastructure, governments still have to improve services and infrastructure.
Co-Authors Abby Gina Achmad Taqwimul Khafid Achmad Zilmam Sadad Abu Kautsar Adianto, Titania Elga Afifa Nur Rahma Agung Indra Lesmana Ainun Zariyah Akfinniha, Rizki Akhmad Mulyadi Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Amilatun Nadhifah Apriliyah Andala Rama Putra Barusman Andika, Lintang Pratama Putra Andjani, Salsabilla Andrian Setyo Wibowo Anggraini, Helvina Julia Anggraini, Oktafia Nur Anisa Ayu Karindra Aqhillah Maulitha Kisbiyah Arianti, Dhea Wulan Atnike Nova Sigiro Audri, Della Natasa Auwalina, Roudlotul Ayubi, Mochamad Ayub Al Ayuni Nur Chamila Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Cut Nuraini Detak Prapanca Dewi, Ayu Tri Tungga Dina Mayangsari Dwi Saputri, Cindy Chareynina Emil, Kamila Erisa Al Maidah Evi Rinata Evi Wijayanti Fachrur Rozi Farikha Nur Mafulah Fauzen, Muhammad Febriansah, Risky Eka Fedrica Dellyanti Ferry Irawan, Gusti Elang Firdausi, Heisyah Apriliana Tri Firmansyah, Amirul Zidan Fitanto, Julian Harris Ega Fitriani Fitriani Fitriyah, Silva Nur Lailatul Hadi, Heri Lukman Hidayah, Ika Nurul Hidayati, Fitriana Nurul Illahi, Utami Nur Indah Dwi Lestari Isna Fitria Agustina Istiqlaliyatul Kholiq Izzati, Alisya Maghfiroh Jane Daniels Jannah, Hayyu Nur Januar Ari Ramdan Jumili Arianto Khisamuddin, Muhammad Idrus Khoironi, Affan Krisnaningsih, Diah Kumara Adji Kusuma Kurniawan, Ari Lista Kurniawan, Tri Aditya Lilik Indayani M. Suryawinata M. Suryawinata Madani, Yamul Furqaan Al Made Deviani Duaja Margie, Maryam Wiyar Marlinton, Denata Putri Mas Oetarjo Masruroh, Indah Maulana, Rafli Maulida, Reva Rahma Maulidyah, Nur Laila Metha Karina Mirza Hardian Misti Hariasih Mochamad Rizal Yulianto Mohammad Fattah Muhammad Rajib Krisnahadi Muhammad Yani, Muhammad Muhammad Yosa Vernanda Muhammad, Prayoga Radhitya Mukhammad Zakkiy Badar Musfiqoh Muzakki, Ilham Nadia Nurifayza Sufiyanti NELIYATI, Neliyati Ningtias, Riska Putri Ayu Nizam Maulana At thaariq Noor Abidin, Fityan Izza Novi Rosita Anggraeni Nur Chamila, Ayuni Nurhayati, Isma Dewi NURSEHA NURSEHA Oetarjo, Mas Oktafiyanti, Intan Dewi Oktaviah, Ainnia Dewi Pramahsuari, Salsa Agwah Prasojo, Galih Priyambodo, Moch Iqbal Pandhu Pujianingsih, Vonny Putri Qur’Ana, Dinda Ucik Rachma Annisa Firdaus Raden Hanif Arga Suryana Ratna Lailatul As’ari Rifdah Abadiyah Rindi Kartika Sari Rini Ayu Agustin Rio Chandra, Rio Rita Ambarwati Rita Ambarwati Sukmono Rizal, As’at Rizky Eka Febriansah Rochmaniah, Ainur Romadhoni, Mega Putri Auliya Rudi Cahyono Safina, Maria Sahri, Vania Berlinda Permata Sari, Ainul Nurma Septiany, Irma Galuh Setiawan, Bayu Dwi Shafarina, Dian Sigit Hermawan Sintha Wahyu Arista Sirajuddin Solekha, Amalia Sriyono Sriyono Sudarso, Satrio Sumartik Supardi Supardi Supardi Sururi, Alfaris Sutri, Sutri Syahputri, Denisa Firlian Syaifuddin, Aldy Hamid Syaifudin, Muhammad Afif Tofan Tri Nugroho Uce Indahyanti Uce Indahyati Vera Firdaus Vernanda Suyono Putri Wildan Nasution Yuhanda, Rihadatul Aisy Zahro, Fatimatuh Zaytun, Anita Al