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PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN PT. PELITA AIR SERVICE DENPASAR) Dewa Ayu Dwi Indra Swari; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Pelita Air Service Denpasar is an airline company that faces tight competition in the national aviation industry, so it needs to increase customer satisfaction and loyalty which can be formed through service quality and appropriate priceperceptions. This research aims to determine the role of customer satisfaction in mediating the influence of service quality andprice perception on customer loyalty. This research uses a quantitative approach with an associative design. The sample taken was 100 respondents with a sampling technique using purposive sampling, so that the respondents were customers of PT. PelitaAir Service Denpasar. The data collection method in this research isquestionnaires. The analysis technique used is path analysis. The results of this research show that 55.2% of the variation in customer loyalty of PT. Pelita Air Service Denpasar is influenced by service quality, price perception and customer satisfaction. Based on hypothesis testing in path analysis, the resultsobtained are: (1) service quality and price perception have a positive effect on customer satisfaction; (2) service quality, priceperception, and customer satisfaction have a positive effect on customer loyalty; (3) customer satisfaction is able to mediate the influence of service quality and price perception on customer loyalty at PT. Pelita Air Service Denpasar.
PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT SARI RAMBUT DI ABUAN BANGLI Ngakan Nyoman Bagus Putra Legawa; Ni Putu Cempaka Dharmadewi Atmaja; I Nengah Suardhika
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The population in this study were 50 employees of PT Sari Rambut Abuan Bangli. Regarding the sample, the sample in this study consisted of 50 people who were determined using the census method or saturated sample. This research uses a number of data collection methods, both primary data and secondary data consisting of observation, interviews, questionnaires and documentation studies. To analyze the data, this research used five methods, including research instrument testing, classical assumption testing, multiple regression analysis, determination analysis, and t test. The research results show that Leadership Style, Work Discipline and Work Motivation have a positive and significant effect on employee performance at PT Sari Rambut Abuan Bangli. This means that the better these three factors are, the better the performance of PT Sari Rambut Abuan Bangli employees will be.
PENGARUH KARAKTERISTIK INDIVIDU, KOMITMEN ORGANISASI, DAN DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KABUPATEN GIANYAR Ni Kadek Sinta Jayanti; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research aims to determine the effect of individual characteristics, organizational commitment, and organizational support partially and simultaneously on employee performance at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar. The population and sample in this research were ASN employees at the Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar, totaling 40 people. Where the sample selection method used in this research is the census method. Data collection was carried out through interviews and questionnaires with the analysis technique used was Multiple Linear Regression Analysis. The results of the research show that partially and simultaneously individual characteristics, organizational commitment, and organizational support have a positive and significant effect on employee performance at the Gianyar Regency Personnel and Human Resources Development Agency. Where from the tests carried out it can be seen that the organizational support variable has a more dominant influence than organizational commitment and organizational support.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG SERAYU DENPASAR I Gusti Ayu Dhita Puspita Dewi; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Purchasing decision making is a process consisting of several stages, namely problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. There are several factors that influence purchasing decisions, including digital marketing, product quality and service quality. This study aims to determine the effect of digital marketing, product quality and service quality on purchasing decisions at Warung Serayu Denpasar. The population used in this study is all consumers who had made purchases of Warung Serayu products. The number of samples in this study were 100 respondents who were determined using purposive sampling method with the Lemeshow formula. The analysis technique used in this research is Multiple Linear Regression Analysis, Coefficient of Determination (R2), t test. The results of the study show that Digital marketing has a positive and significant effect on purchasing decisions at Warung Serayu. Product quality has a positive and significant effect on purchasing decisions at Warung Serayu. Service quality has a positive and significant effect on purchasing decisions at Warung Serayu.
How Job Stress Affect Job Satisfaction and Employee Performance in Four-Star Hotels Ni Made Dwi Puspitawati; Ni Putu Cempaka Dharmadewi Atmaja
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1168

Abstract

Four-Star Hotels in Bali continue to control the situation of the Covid-19 Pandemic by maintaining employee performance. Social Exchange Theory used to understand a person's behavior at work. A company leader who knows what employees want and can explain what will be obtained if the work results are in accordance with employee expectations will try to show maximum performance. The decline in employee performance indicates an increase in job stress and a decrease in employee job satisfaction. This study aims to determine the effect of job stress experienced by employee on job satisfaction and employee performance at Four-Star Hotels in Bali. The questionnaires were distributed to 130 employees from 10 Four-Star Hotels in Bali, only 117 questionnaires were returned (response rate 90%). The results showed that job stress has a negative effect on employee performance and, job satisfaction, while job satisfaction has no effect on employee performance. The research implies that job condition can cause stress depending on the employee's condition. The salaries they earn do not match the workload they, especially when working from home, and working time of other employees reduce their level of satisfaction at work. However, Covid-19 Pandemic conditions nowadays, employees feel that job satisfaction has no effect on their performance.
Antecedents of using electronic money application on technology communication during covid-19 pandemi Atmaja, Ni Putu Cempaka Dharmadewi; Dwi Puspitawati, Ni Made
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.418

Abstract

This paper aims to evaluate and discover the effect of perceived ease of use, perceived usefulness, attitude, and e-money applications use. The research data comprised primary data obtained from online questionnaires, distributed to 100 respondents of e-money users selected with a purposive sampling method. Aided with AMOS analysis tools, the Structural Equation Modeling (SEM) was employed for the data analysis. Findings revealed that perceived ease of use had significant effects on 1) perceived usefulness, and 2) the use of e-money applications. Perceives usefulness significantly affects attitude. Attitude has significant influences on the use of e-money applications. Also, perceived fully mediates on the effect of perceived ease of use on attitude. The effect of perceived usefulness on the use of e-money applications is fully mediated by attitude as the mediator. Besides, the effect of perceived ease of use on attitude is statistically non-significant, implying that it does not mediate the effect of perceived ease of use on the use of e-money applications.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA CV PELANGI REX’S BAKERY Putu Ardelia Febriana; Ni Putu Cempaka Dharmadewi Atmaja
Jurnal Bakti Saraswati (JBS) Vol. 13 No. 2 (2024): Jurnal Bakti Saraswati Vol. 13 No 2, Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

The increasingly high development of business growth in the business world makes competition between business actors increasingly tight and unavoidable. This makes producers think more critically, creatively and innovatively about the changes that occur. The aim of this research is to examine the influence of product quality, service quality and personal sales on purchasing decisions at CV Pelangi Rex's Bakery. This research uses multiple linear analysis methods using SPSS 26. The sampling method used is the probability sampling method with a simple random sampling approach. The population in this research was 100 respondents who were consumers of CV Pelangi Rex's Bakery. The results of the analysis show that product quality and personal selling variables have a positive and significant effect on purchasing decisions. This means that the better the product quality and personal selling provided, the greater the consumer's desire to make a purchase. Meanwhile, the service quality variable has no effect on purchasing decisions. This means that the quality of service provided has not been able to meet or even exceed consumer expectations when making purchasing decisions.
The Role of Brand Image in Mediating the Influence of Online Customer Reviews and Perceived Ease of Use on Purchase Decisions Krisna, I Putu; Nita Anggraini, Ni Putu; Dharmadewi Atmaja, Ni Putu Cempaka
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3471

Abstract

The rapid development of technology and information has significantly impacted the online travel and tour business, including Penidago.com. This study aims to determine the effect of online customer reviews and perceived ease of use on purchasing decisions, and the role of brand image in mediating these effects on Penidago.com. A quantitative research design was employed, with a population consisting of all Penidago.com users. A sample of 100 respondents was collected using a questionnaire as the research instrument. The findings reveal that online customer reviews have a positive and significant effect on purchasing decisions, while perceived ease of use has a negative and insignificant effect. Additionally, online customer reviews positively and significantly affect brand image, while perceived ease of use has a positive but insignificant impact. Brand image positively influences purchasing decisions and partially mediates the relationship between online customer reviews and purchasing decisions. However, brand image does not mediate the effect of perceived ease of use on purchasing decisions
PENGARUH MOTIVASI KERJA, KARAKTERISTIK INDIVIDU DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PT. FIF GROUP CABANG DENPASAR Putu Intan Puspita Dewi; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Human resources have a major role in every activity. Without employee support, namely adequate human resources, company activities will not be able to run well. One of the factors that can influence employee performance is work motivation, individual characteristics and organizational climate. This research aims to determine work motivation, individual characteristics and organizational climate on employees performance PT. FIF Group Denpasar Branch. The research objects in this study are work motivation, individual characteristics and organizational climate on employee performance at PT. FIF Group Denpasar Branch. This research used a sample of 60 people. Sampling was carried out using saturated sampling, where the entire population was sampled. The analysis technique used is multiple linear regression analysis. Based on the test results, it can be stated that work motivation has a positive and significant effect on employee performance which can be seen from the sig value of 0.005 < 0.05, so that H0 is rejected and H1 is accepted. Individual characteristics have a positive and significant effect on employee performance which can be seen from the sig value of 0.011 < 0.05, so that H0 is rejected and H2 is accepted. Organizational climate has a positive and significant effect on employee performance which can be seen from the sig value of 0.039 < 0.05, so that H0 is rejected and H3 is accepted.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BALI STARS PROMOSINDO CABANG GATOT SUBROTO DENPASAR, BALI I Nyoman Nesa Nirta Ardiana; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Digital printing is a modern printing technology that utilizes computers to directly print digital images onto physical surfaces, commonly referred to as printers. A study conducted at CV. Bali Stars Promosindo, Gatot Subroto Denpasar, investigates the influence of service quality, product quality, and customer experience on purchasing decisions. Data collection involved distributing questionnaires to 90 respondents, analyzed through multiple linear regression analysis. Results indicate that service quality significantly impacts purchasing decisions, suggesting improved service quality leads to increased purchases at CV. Bali Stars Promosindo. Similarly, product quality positively affects decisions, indicating higher product quality correlates with increased purchases. Enhanced customer experience also positively influences purchasingdecisions, suggesting improved experiences lead to increased purchases. Respondents recommend focusing on timely serviceand enhancing employee product knowledge. Future research should explore meeting and surpassing customer expectations for product quality and ensuring defect-free products for improved customer experience. Emphasizing employee responsiveness through training and strategic exploration can further boost purchasing decisions.
Co-Authors A.A Putu Agung Aling Krishnanda Armaduhita Anak Agung Made Karma Wijaya Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Andika, Ary Wira Anggriani, Rini Arista Dewi, Ni Putu Mirah Chandra, I Gusti Agung Ayu Dian Priskila Daniel Manek Daniel Manek Daniel Manek3 Darma, I Wayan Agus Budi Dewa Ayu Dwi Indra Swari Dewi, Anak Agung Ayu Pramisanthi Diastuti, Ni Kadek Gusti Ayu Dewi Setiawati I G NG A Gede Eka Teja Kusuma I Gede Cahyadi Putra I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Ayu Artini Dewi I Gusti Ayu Asri Pramesti I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Agung Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Bagus Adhi Putra Sahadewa I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Jaya Winata I Kadek Agus Widiarta I Kadek Yogik Suardika I Ketut Rahyuda I Komang Wira Kencana Putra I Made Irvan Widiatmika I Made Pratama, I Made I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Ariawan I Putu Sumantara I Putu Warjaya I Putu Yoga Pratama Putra I Wayan Darmada I Wayan Mendra I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Pujiartini Putri Keniten Ida Bagus Made Oka Suryawan Ikadek Sumiarta Joe, Augyawati Kadek Asrilina Putrawan Kadek Riza Nevilia Komang Febry Aditya Putra Krisna Kurniari Krisna, I Putu Kusuma, I Gusti Agung Ngurah Gede Eka Teja Kusuma, I Gusti Ngurah Agung Eka Teja Kusumatirta, I Wayan Ryan Laila Rauhun Hidayanti Luh Pande Mirah Jayanti Luh Prayascita Putri Dayani Luh Putu Petrisia Pradnya Wulandari Made Ayu Putri Cahyani Made Mitha Aprilia Pratiwi Mane, Daniel Ngakan Nyoman Bagus Putra Legawa Ni Kadek Ariantini Putri Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Dwi Yuliani Ni Kadek Henita Raina Yanti Ni Kadek Matriani Ni Kadek Sinta Jayanti Ni Kadek Yuli Antari Ni Komang Atika Wicahyani Ni Komang Purnamiasih Ni Luh Putri Aprilia Ni Luh Putu Febri Arista Dewi Ni Luh Putu Ganda Sari Ni Luh Widiantari Ni Made Ari Andani Ni Made Diah Rukmini Ni Made Dwi Puspitawati Ni Made Gitawati Ni Made Irma Widyasari Ni Made Ratnadi Yulia Sari Ni Made Satya Utami Ni Nyoman Menuh Ni Nyoman Menuh Ni Putu Lisa Ernawatiningsih Ni Putu Mira Khrisna Putri Ni Putu Nina Nuryati Ni Putu Rias Ratiwi Ni Putu Sri Widianingsih Ni Wayan Diah Chandra Swari Dewi Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Semiati Ni Wayan Suarjati Yusni Ni Wayan Swari Pradnyani Pinatih Nita Anggraini, Ni Putu Nugroho, Gifari Iman Nur Faiza Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Ketut Ribek Putri Emilia Yanti Putri, Ni Luh Gede Ananta Eka Putu Agus Octa Aristya Putu Ardelia Febriana Putu Eka Pasmidi Ariati Putu Intan Puspita Dewi Putu Lia Pramesti Anggarani Putu Pade Sintia Damayanti Rini Rahmawati Sari, Ni Made Winda Semiati, Ni Wayan Tjokorda Istri Praganingrum Wijana, I Made Dauh Wisnawa, Putu Anom Wisnu yasa, I Gede Agus Sentana Widana Yuliadewi, Nyoman Wiwiek Yunika, Ni Luh