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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis JURNAL BISNIS STRATEGI Jurnal Ilmiah Kesatuan (JIK) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research International Research Journal of Business Studies (E-Journal) Edukasi Islami: Jurnal Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship BHUMI: Jurnal Agraria dan Pertanahan Aptisi Transactions on Technopreneurship (ATT) Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Sistem Informasi Airlangga Journal of Innovation Management Business Review and Case Studies Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Research of Social Science, Economics, and Management IIJSE International Research Journal of Business Studies Al-Infaq : Jurnal Ekonomi Islam
Yudha Heryawan Asnawi
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : IIJSE

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Strategic Business Development Through Product Differentiation: Case Study PT Galang Prakarsa Sodara (GPS) Pulunggono, Ahmad Heko; Harianto, Harianto; Asnawi, Yudha Heryawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8621

Abstract

This study aims to improve PT GPS’s business strategy by (1) examining the internal strengths and weaknesses, and external opportunities and threats; (2) formulating alternative strategies using SWOT; and (3) prioritizing strategies with the Advanced SWOT (A’WOT) method. Primary data were collected from nine purposively selected experts via interviews, questionnaires, and field observations. Secondary data came from company records, government publications, and industry reports. Analyses used VRIO and Porter’s Five Forces, followed by IFE and EFE matrices. The SWOT matrix generated strategies, and A’WOT determined priorities. The IFE-EFE placed PT GPS in Quadrant II (grow and build) of the IE matrix. Nine strategies emerged, with the top four priorities: (1) optimizing product quality and variety (ST1), (2) expanding market penetration via distribution optimization (SO1), (3) developing innovative product variations for new segments (SO2), and (4) enhancing monitoring and branding in distribution channels (WO1). PT GPS’s competitive position can be strengthened by focusing on product differentiation, expanding distribution reach, and continuous innovation. Improving branding and product monitoring will reinforce market presence and customer loyalty. Implementing these strategies in sequence will enable sustainable growth and resilience against competitive pressures in the meatball industry. This research enriches MSME strategy literature by integrating VRIO, Porter’s Five Forces, SWOT, and A’WOT for objective strategy prioritization in processed food markets. Keywords: A’WOT, meatball, positioning, product differentiation, SWOT.
Co-Authors Abdul Azis Abeng, Andi Tenri Achmad Fachruddin Afdhal Agus Riyanto Ahmad Saomin Ali Aji Hermawan Alghofari, Farid Alif, Muhammad Farras Amir Mutaqin Amzul Rifin Anggraini Sukmawati Asep Taryana Aswin Fajri Aulia Ramadhan, Muhammad Bambang Eka Muliano Budi Suharjo Dalu Agung Darmawan Dalu Agung Darmawan Darlina Kartika Rini Denny Bernadus Kurnia Endriatmo Soetarto Esti Rahayu Fadila, Rinda Fahmi, Alm. Idqan Fasya, Hannika Fatriani Paloh, Meina Hadi S Alikodra Hadi Sukadi Alikodra Hafizh Akbar Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Hariyadi Hariyadi Hariyadi, Hariyadi Hidayat, Yayat Syariful Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Irfan Syauqi Beik Jamaluddin Mahasari Joyo Winoto, Joyo Kameswari, Ika Kartika, Emeralda Tria Kasaya Annisa Rahmaniah Laily Dwi Arsyianti Lukman M. Baga Lutfiyah, Konita M. Syamsul Maarif Mahasari, Jamaluddin Marpaung, Jenny Emile Paulina Mayang Sari Marchainy Megawati Simanjuntak Muhammad Aulia Ramadhan Mukhamad Najib Musbakri, Musbakri Naura Rahmalia Nurfrina Putri, Rizkia Paramitha, Dyah Pohan, Sheilla Yasmin Afriani Popong Nurhayati Pulunggono, Ahmad Heko Qoniah, Inas Rachman, Mohammad Irfan Rahmana, Adhitya Rai Sita RIFAI, ARDI Rini, Darlina Kartika Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Roslina Roslina Rumampuk, Tasya Laudita Sandy Gunawan Sentosa, Alam Setiadi Djohar Setiawan, Budi Susilo Setyo Ferry Wibowo Sianggaputra, Muhammad Danny Siti Jahroh Sitti Hadijah, Sitti Soeryo Adiwibowo Sri Hartono, Sri Sufrin Hannan Suhendi Suhendi Suhendi Sunandar, Muhammad Prayoga Suprehatin Teti Haryati Tulus Sajiwo Ujang Sumarwan Wahyuni, Hilda Yunus Triyonggo Yurika Rahayu, Yurika Rahayu Zenal Asikin