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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies Journal La Lifesci International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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ANALISIS RISIKO PRODUKSI WORTEL DAN BAWANG DAUN DI KAWASAN AGROPOLITAN CIANJUR JAWA BARAT Mila Jamilah; Popong Nurhayati
Forum Agribisnis Vol 1 No 1 (2011): FA Vol 1 No 1 Maret 2011
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.1.1.1-19

Abstract

One of horticultural commodities which contribute significantly to Gross Domestic Product (GDP) is vegetables. Agropolitan Cianjur is one vegetable producing areas in Indonesia with the priority commodity of carrots and leeks. Farmers in the area of Cianjur agropolitan face the constraints in production fluctuations from the two commodities which indicate a production risk. Therefore, we need to analyze the production risk of carrot and leek  in the region of Cianjur agropolitan andto  analyze the alternative of risk management handlin gin  the production of carrot and leek that can be applied in the region of Cianjur agropolitan. The method used to analyze the level of production risk in carrots and leeks is variance, standard deviation, and coefficient variation That tools can find the alternative production of risk management. Base on the return of productivity, production risk of carrots is 26 percent and lees is 29 percent. The Alternative of risk management is, first, farmers should irrigate carrot and leeks in the dry season and use plastic mulch for leeks. Second, farmers should implement the Integrated Pest Management (IPM). Third, farmers must do proper fertilization and rotate the cropping pattern well. Fourth, farmers must use appropriate input variables according to the Standard Operating Procedure (SOP). Fifth, the government must improve training and extension in cultivation of carrots and leeks and also increase the oversight of the farmers performance. Sixth, diversification by intercropping.
PENGARUH ORIENTASI PASAR TERHADAP KINERJA USAHA DI SENTRA PRODUKSI IKAN HIAS AIR TAWAR JAWA BARAT: THE MARKET ORIENTATION EFFECT ON BUSINESS PERFORMANCE OF FRESH WATER ORNAMENTAL FISH PRODUCTION CENTER IN WEST JAVA Popong Nurhayati; Yosini Deliana; Tuhpawana Priatna Sendjaja; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.50

Abstract

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha
STRATEGI BISNIS PT XYZ PADA INDUSTRI FUEL RETAIL DI DKI JAKARTA DAN BANTEN Rafdi Dzulfikar Ramdhani; Lukman M. Baga; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.643

Abstract

PT XYZ is a company engaged in the retail business of Pertamina's products. PT XYZ needs to have the right alternative strategy to respond the slowdown in fuel sales growth and the growth of foreign gas stations in DKI Jakarta & Banten fuel retail industry. This research aims to analyze internal and external factors that affect the business of PT XYZ and develop appropriate business strategies for PT XYZ. Some of the analytical tools used in this research are VRIO analysis, Porter's Five Forces, PESTEL, Internal-External matrix, and SWOT analysis. The method of collecting data is carried out through observation, interviews, questionnaires, and literature studies. Interviewees in this study consisted of internal parties that government policies in PT XYZ and external parties, namely the BPH Migas committee. Based on the results of the identification of the internal and external environment, there are several internal factors consisting of 7 strengths and 5 weaknesses of the company, as well as strategic external factors consisting of 4 opportunities and 4 threats that affect the business of PT XYZ. PT XYZ is in quadrant V in the IE matrix, so that there are 9 alternative strategies that can be applied to PT XYZ's business, consisting of 6 product development strategies and 3 market penetration strategies. Keywords: alternative strategy, PESTEL, Porter’s Five Forces, SWOT, VRIO
Risk Management At The Agency Inspectorate XYZ Nurlinda Dewi Kusumah; Lukman Mohammad Baga; Popong Nurhayati
International Journal of Social Service and Research Vol. 1 No. 4 (2021): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v1i4.56

Abstract

Risk management in the government environment is currently still not implemented effectively in all government institutions, including the XYZ Agency Inspectorate. Whereas risk management is able to assist the government in achieving its goals and there are regulations to implement it, namely Government Regulation no. 60 of 2008. This study aims to analyze the application of risk management at the XYZ Agency Inspectorate. The benefit of conducting this research is that it can provide management with an understanding of the results of the risk management portrait so that it can decide on the treatment of risks that have the potential to threaten the achievement of activity objectives. Qualitative research methods are carried out through literature studies, normative studies and prospective studies. The method used in this research is a qualitative approach with descriptive analysis research type. The results obtained from this study are that the implementation of risk management in the XYZ Agency's Inspectorate has not been optimally carried out because it is still using the XYZ Agency's risk management standards.
USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS Fuad Wahdan Muhibuddin; Popong Nurhayati; Mohamad Sahid Rahman
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.49

Abstract

Indonesia has a high penetration users of smart phone occupied 4th position behind China, India, and US. The utilization of smart phone should be contributed positive matter to its users, once increasing reading habbit. We argued that so important to user to find some nonfiction books information related to their needs and desires, and high potential platform business model development. This paper aims to map a relation between users experience in exploring and reading of nonfiction books to platform business development opportunities. The study was human centre and qualitative approach, conducted by user experience analysis with empathy mapping canvas and customer journey mapping approach, then conducted mind mapping for synthesis problems as user experiences. The result shown the frequently user problems are lacked of nonfiction books information, lacked of reading motivation, constrained on purchasing or rent the book, lacked of book reading management. By solving those problems should drive to ideate developing platform based human centered design and shown highly potential market platform for special user book reader and generally smart phone users. Keywords: user experience, human centre, empathy map canvas, customer journey mapping
Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
The Predominant Elements for Strategic CSR Implementation in SMEs Sandy Gunawan; Rizal Syarief; Popong Nurhayati; Yudha Heryawan Asnawi; Handito Hadi Joewono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not much in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not integrated it into their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as a strategy. Interpretive Structural Modeling methodology was implemented in the SMEs located in Badung Regency, Bali. The study finds that the integration of strategic CSR into SMEs’ strategy was focused on a new paradigm to improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
Embrace Indonesia: a Collaborative Digital Platform Between Creative Industry Actors and Non-Governmental Organizations Fauzan Firdaus Risya; Lokita Rizky Megawati; Popong Nurhayati
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.237

Abstract

Indonesia’s economic growth had shown a positive trend in the span of 2015-2020. On the other hand, Indonesia’s economic growth affected the inequality in a negative way. Ideally, the economic growth must be followed by social development actions. Researcher designed a digital platform which was formed as a combination of marketplace and crowdfunding model. This research aimed (1) to analyze consumer interests and problems in shopping and donating online (2) to formulate appropriate features and services to answer consumer interests and problems in shopping and donating online, (3) to develop verified business models and to design Embrace Indonesia prototypes according to consumer preferences. This research was conducted based on the stages of customer discovery in the customer development method to identify problems and generate business models to be a solution to the problem of shopping and donating online. The results of the research identifed 10 problems and their solutions in shopping and donating online by providing 6 features on the prototype, as well as a verified business model for Embrace Indonesia. The results of found that Embrace Indonesia's features as a digital platform can be a solution for customers in shopping and donating online. Keywords: inequality, digital platform, business model canvas, marketplace, crowdfunding
Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc: The Influence of Brand Image, Perceived Quality, and Social Media Influencer On Brand Loyalty of Somethinc: A Study of Somethinc Beauty Brand Fairuz Malinda Rahma; Ujang Sumarwan; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.919

Abstract

Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses. This study aims to analyze the effect of perceived quality, social media influencers, and the role of mediating brand image on Something's brand loyalty and to analyze the factors that influence brand loyalty by consumers to Something's products. This study used SEM-PLS analysis on 222 respondents aged 15-64 years and had bought and used Somethinc products. The results showed that perceived quality (PQ) had a positive and significant effect on brand image (BI) and brand loyalty (BL). Brand image (BI) also has a positive influence on brand loyalty (BL). Brand image (BI) can also be a mediator between perceived quality (PQ) and brand loyalty (BL). In this study, brand image (BI) is not a mediator between social media influencers (SMI) and brand loyalty (BL). In this study, social media influencers (SMI) have a negative and non-significant relationship to brand image (BI) and brand loyalty (BL). Therefore, to increase Something's brand loyalty (BL), Somethinc can improve perceived quality (PQ) and brand image (BI). Perceived quality can be increased by develop the product, made some product innovations that fit consumer needs, and provide a great service for consumers. Brand image of Somethinc can be increased by optimizing the use of social media and consistently make content that can strengthen a good brand image. Keywords: brand image, brand loyalty, perceived quality, social media influencer, somethinc
Determinan Factors of Decision to Choose an Online Travel Agent to Book a Place to Stay Tiffani Dias Anggraeni; Megawati Simanjuntak; Popong Nurhayati
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17417

Abstract

This study analyzes the factors influencing customers to book a place to stay through Online Travel Agent (OTA). This research was conducted on 382 respondents selected by convenience sampling with the criteria of having booked a place to stay through OTA in the last two years and being at least 18 years old. This research uses quantitative methods by filling out questionnaires distributed online. Data were analyzed using SEM AMOS. The results showed that brand image and perceived ease of use (PEU) have a significant positive direct effect on the decision to choose an OTA to book a place to stay, brand image and PEU has a significant positive indirect effect on e-WOM, e-WOM has a significant negative effect on the decision to choose OTA to book a place to stay and perceived risk does not significantly influence the decision to choose OTA to book a place to stay. The managerial implications can be carried out by company management in collaboration with OTA to increase the intention of repurchasing customers through comments (e-WOM), maintaining the privacy of customers' data to avoid leakage, improving transaction systems safety, and conducting evaluations related to quality and service.
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Asep Taryana Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dikky Indrawan, Raden Dominicus Savio Priyarsono Dwi Romadhani Ekananta, Arry Eko Susetyono Elfrida, Elsi Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Faiqoh, Nadya Kamilia Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Hakim, Dedi Budiman Handayani, Irma Tuti Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Nurrahmaniah, Nurrahmaniah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Riska Ariyanti, Riska Rita Nurmalina Rizal Syarief Rizal Syarief Rombebunga, Meyjerd Sandy Gunawan Satria, Muhammad Rachmadi Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Sugiarto, Anto Tri Susetyono, Eko Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widaningsih Widaningsih, Widaningsih Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin