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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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ANALISIS RISIKO PRODUKSI WORTEL DAN BAWANG DAUN DI KAWASAN AGROPOLITAN CIANJUR JAWA BARAT Mila Jamilah; Popong Nurhayati
Forum Agribisnis Vol 1 No 1 (2011): FA Vol 1 No 1 Maret 2011
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.1.1.1-19

Abstract

One of horticultural commodities which contribute significantly to Gross Domestic Product (GDP) is vegetables. Agropolitan Cianjur is one vegetable producing areas in Indonesia with the priority commodity of carrots and leeks. Farmers in the area of Cianjur agropolitan face the constraints in production fluctuations from the two commodities which indicate a production risk. Therefore, we need to analyze the production risk of carrot and leek  in the region of Cianjur agropolitan andto  analyze the alternative of risk management handlin gin  the production of carrot and leek that can be applied in the region of Cianjur agropolitan. The method used to analyze the level of production risk in carrots and leeks is variance, standard deviation, and coefficient variation That tools can find the alternative production of risk management. Base on the return of productivity, production risk of carrots is 26 percent and lees is 29 percent. The Alternative of risk management is, first, farmers should irrigate carrot and leeks in the dry season and use plastic mulch for leeks. Second, farmers should implement the Integrated Pest Management (IPM). Third, farmers must do proper fertilization and rotate the cropping pattern well. Fourth, farmers must use appropriate input variables according to the Standard Operating Procedure (SOP). Fifth, the government must improve training and extension in cultivation of carrots and leeks and also increase the oversight of the farmers performance. Sixth, diversification by intercropping.
PENGARUH ORIENTASI PASAR TERHADAP KINERJA USAHA DI SENTRA PRODUKSI IKAN HIAS AIR TAWAR JAWA BARAT: THE MARKET ORIENTATION EFFECT ON BUSINESS PERFORMANCE OF FRESH WATER ORNAMENTAL FISH PRODUCTION CENTER IN WEST JAVA Popong Nurhayati; Yosini Deliana; Tuhpawana Priatna Sendjaja; Rita Nurmalina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 1 (2020): JABM Vol. 6 No. 1, Januari 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.1.50

Abstract

This research aimed to: (1) measure the level of market orientation of freshwater ornamental fish cultivators in West Java production centers, (2) analyze turnover and profits as an indicator of the performance of freshwater ornamental fish aquaculture business in West Java production centers, and (3) analyze the effect of market orientation of fish cultivators on the performance of freshwater ornamental fish aquaculture business in West Java production centers. Primary data were collected through observation and interviews with 240 samples of freshwater ornamental fish cultivators in West Java production centers. Research samples determined by multistage sampling methods. The descriptive analysis and profit and loss analysis were employed to analyze the collected data. Research hypotheses were tested by Spearman correlation. The results showed that the market orientation level of ornamental fish cultivators in West Java production centers was categorized as high. Thus, data mode showed that in 2018 the business made a turnover of Rp216,000,000 and a profit of Rp33,971,333. Market orientation and each of market orientation indicators (market knowledge, consumer orientation, competitor orientation, coordination with labor, and marketing implementation) had a significant and positive relationship to business performance. Consumer orientation was the highest market orientation indicator in the relationship between market orientation and business performance.. Keywords: freshwater ornamental fish aquaculture, market orientation, business performance Abstrak: Penelitian bertujuan (1) Mengukur tingkat orietasi pasar pembudidaya ikan hias air tawar di sentra produksi Jawa Barat, (2) Menganalisis omset dan keuntungan sebagai indikator kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat, dan (3) Menganalisis pengaruh orietasi pasar pembudidaya ikan terhadap kinerja usaha budidaya ikan hias air tawar di sentra produksi Jawa Barat. Data primer dikumpulkan melalui observasi dan wawancara kepada 240 sampel pembudidaya ikan hias air tawar di sentra produksi Jawa Barat. Penentuan sample penelitian menggunakan multistage sampling. Metode analisis berupa analisis deskriptif dan analisis rugi laba. Pengujian terhadap hipotesis penelitian dilakukan menggunakan korelasi Spearman. Hasil penelitian menunjukkan bahwa tingkat orientasi pasar pembudidaya ikan hias di sentra produksi Jawa Barat terkategori tinggi, sehingga pada tahun 2018 mampu menghasilkan modus omset usaha Rp216 juta dan modus keuntungan usaha Rp33.971.333. Orientasi pasar dan masing-masing indikator orientasi pasar (pengetahuan pasar, orientasi konsumen, orientasi pesaing, koordinasi dengan tenaga kerja dan pelaksanaan pemasaran) memiliki hubungan yang signifikan dan positif terhadap kinerja usaha. Orientasi konsumen merupakan indikator orientasi pasar yang tertinggi dalam hubungan antara orientasi pasar dengan kinerja usaha. Kata kunci: budi daya ikan hias air tawar, orientasi pasar, kinerja usaha
STRATEGI BISNIS PT XYZ PADA INDUSTRI FUEL RETAIL DI DKI JAKARTA DAN BANTEN Rafdi Dzulfikar Ramdhani; Lukman M. Baga; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 3 (2021): JABM Vol. 7 No. 3, September 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.3.643

Abstract

PT XYZ is a company engaged in the retail business of Pertamina's products. PT XYZ needs to have the right alternative strategy to respond the slowdown in fuel sales growth and the growth of foreign gas stations in DKI Jakarta & Banten fuel retail industry. This research aims to analyze internal and external factors that affect the business of PT XYZ and develop appropriate business strategies for PT XYZ. Some of the analytical tools used in this research are VRIO analysis, Porter's Five Forces, PESTEL, Internal-External matrix, and SWOT analysis. The method of collecting data is carried out through observation, interviews, questionnaires, and literature studies. Interviewees in this study consisted of internal parties that government policies in PT XYZ and external parties, namely the BPH Migas committee. Based on the results of the identification of the internal and external environment, there are several internal factors consisting of 7 strengths and 5 weaknesses of the company, as well as strategic external factors consisting of 4 opportunities and 4 threats that affect the business of PT XYZ. PT XYZ is in quadrant V in the IE matrix, so that there are 9 alternative strategies that can be applied to PT XYZ's business, consisting of 6 product development strategies and 3 market penetration strategies. Keywords: alternative strategy, PESTEL, Porter’s Five Forces, SWOT, VRIO
Risk Management At The Agency Inspectorate XYZ Nurlinda Dewi Kusumah; Lukman Mohammad Baga; Popong Nurhayati
International Journal of Social Service and Research Vol. 1 No. 4 (2021): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v1i4.56

Abstract

Risk management in the government environment is currently still not implemented effectively in all government institutions, including the XYZ Agency Inspectorate. Whereas risk management is able to assist the government in achieving its goals and there are regulations to implement it, namely Government Regulation no. 60 of 2008. This study aims to analyze the application of risk management at the XYZ Agency Inspectorate. The benefit of conducting this research is that it can provide management with an understanding of the results of the risk management portrait so that it can decide on the treatment of risks that have the potential to threaten the achievement of activity objectives. Qualitative research methods are carried out through literature studies, normative studies and prospective studies. The method used in this research is a qualitative approach with descriptive analysis research type. The results obtained from this study are that the implementation of risk management in the XYZ Agency's Inspectorate has not been optimally carried out because it is still using the XYZ Agency's risk management standards.
USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS Fuad Wahdan Muhibuddin; Popong Nurhayati; Mohamad Sahid Rahman
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.49

Abstract

Indonesia has a high penetration users of smart phone occupied 4th position behind China, India, and US. The utilization of smart phone should be contributed positive matter to its users, once increasing reading habbit. We argued that so important to user to find some nonfiction books information related to their needs and desires, and high potential platform business model development. This paper aims to map a relation between users experience in exploring and reading of nonfiction books to platform business development opportunities. The study was human centre and qualitative approach, conducted by user experience analysis with empathy mapping canvas and customer journey mapping approach, then conducted mind mapping for synthesis problems as user experiences. The result shown the frequently user problems are lacked of nonfiction books information, lacked of reading motivation, constrained on purchasing or rent the book, lacked of book reading management. By solving those problems should drive to ideate developing platform based human centered design and shown highly potential market platform for special user book reader and generally smart phone users. Keywords: user experience, human centre, empathy map canvas, customer journey mapping
Peluang, Potensi, dan Pengembangan Bisnis Bersama Komunitas Masyarakat Cinta Bogor melalui Seminar Kewirausahaan dan Pengenalan Produk Fadhila Akmaliyah; Siti Jahroh; Lokita Rizky Megawati; Achmad Fadillah; Anita Primaswari Widhiani; Popong Nurhayati; Alfa Chasanah; Retnaningsih Retnaningsih; Febriantina Dewi
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 2 (2020): April 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.677 KB)

Abstract

One of the sectors that can be developed in the economic improvement of Indonesia is small and medium enterprises (SME) sector. Strengthening several important aspects that must be applied in business activities such as digital advertising, marketing strategy, accounting and taxation. The purpose of this activity is to encourage participants who do not have a business to be motivated and increased business for those who already have a business. The event was held with the business school and partnered with the Bogor Love Society (MCB). Through this activity, it is expected to motivate partners to encourage local products to be the flagship product of Bogor. Furthermore, there has been an increased motivation for participants and partners to entrepreneurship and improve the quality of their products. Keywords: business, economy, products, UKM
Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ) Iqra Rizky Goranda Iqra; Popong Nurhayati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.609

Abstract

Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identification factor-factor internal and external which can affect marketing XYZ, strategize and managerial implication for alternative strategy which been chosen. This research was conducted at PT XYZ for one month from the end of October 2020 to November 2020. The research method used was descriptive qualitative method with a case study approach to the research object. Sampling was determined purposively (purposive sampling). The analysis carried out was an analysis of internal and external environmental factors then analyzed using SWOT. The results of the study are factors that affect the internal logistics environment and external environmental factors are the bargaining power of suppliers and the threat of new entrants being important, Acquisition of partners and conducting incentive activities. Develop business with SO and ST strategy. This strategy is expected to be able to increase PT XYZ's consumers and simultaneously improve cooperative relationships with farmers. Keywords: COVID-19, external analysis, internal analysis, market penetration, SWOT analysis
ONLINE SHOPPING: ANALYSIS OF THE INFLUENCE OF ETHNOCENTRISM ON PURCHASE INTENTION IN LOCAL COSMETICS Raden Rara Arifah Mulyo Budiarti; Megawati Simanjuntak; Popong Nurhayati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.276

Abstract

The rapid development of E-Commerce in the current digital era offers various available products and provides greater opportunities for consumers to choose and determine which products to buy. The purpose of this study was to analyze the demographic segmentation of local cosmetic products online consumers and the effect of ethnocentrism on purchase intention in local cosmetics through online shopping. The sampling technique used was non-probability sampling with a convenience sampling method. This study involved a sample of 210 respondents, dominated by women in the age range of 17-24 years, college graduates, unmarried, and have jobs as employees with an income of IDR 5,000,000 – IDR 10,000,000 per month. The research was using the SEM-LISREL analysis tool. The results showed that the ethnocentrism variable had a positive and significant effect on consumer purchase intention. The variables of cultural openness, patriotism, conservatism, and collectivism have a positive and significant effect on ethnocentrism and have a significant indirect effect on purchase intention in local cosmetics through ethnocentrism as an intervening variable. A strategy that can be applied by the company to increase purchase intention of local cosmetics through ethnocentrism is to educate consumers related to Indonesian cultural heritage which is applied to local cosmetics.
The Predominant Elements for Strategic CSR Implementation in SMEs Sandy Gunawan; Rizal Syarief; Popong Nurhayati; Yudha Heryawan Asnawi; Handito Hadi Joewono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not much in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not integrated it into their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as a strategy. Interpretive Structural Modeling methodology was implemented in the SMEs located in Badung Regency, Bali. The study finds that the integration of strategic CSR into SMEs’ strategy was focused on a new paradigm to improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
Embrace Indonesia: a Collaborative Digital Platform Between Creative Industry Actors and Non-Governmental Organizations Fauzan Firdaus Risya; Lokita Rizky Megawati; Popong Nurhayati
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.237

Abstract

Indonesia’s economic growth had shown a positive trend in the span of 2015-2020. On the other hand, Indonesia’s economic growth affected the inequality in a negative way. Ideally, the economic growth must be followed by social development actions. Researcher designed a digital platform which was formed as a combination of marketplace and crowdfunding model. This research aimed (1) to analyze consumer interests and problems in shopping and donating online (2) to formulate appropriate features and services to answer consumer interests and problems in shopping and donating online, (3) to develop verified business models and to design Embrace Indonesia prototypes according to consumer preferences. This research was conducted based on the stages of customer discovery in the customer development method to identify problems and generate business models to be a solution to the problem of shopping and donating online. The results of the research identifed 10 problems and their solutions in shopping and donating online by providing 6 features on the prototype, as well as a verified business model for Embrace Indonesia. The results of found that Embrace Indonesia's features as a digital platform can be a solution for customers in shopping and donating online. Keywords: inequality, digital platform, business model canvas, marketplace, crowdfunding
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arif Imam Suroso Bagus Sartono Banowati, Benna Chasanah, Alfa Darmaningsih . Dwi Romadhani Ekananta, Arry Elsi Elfrida Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Galih Primanda Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Henrikus Passlamanto Iis Diatin Imam Teguh Saptono Indrawan, Dikky Intan Cahya Ningrum Iqra Rizky Goranda Iqra Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Lilik Noor Yuliati Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Megawati Simanjuntak Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Rachmadi Satria Musa Hubeis Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rizal Syarief Sandy Gunawan Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin