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Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship Alexandrina, Elke; Sumarwan, Ujang; Yuliati, Lilik Noor; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.738

Abstract

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.
Pengaruh Stres Kerja, Motivasi Kerja, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT CRI: The Effect of Job Stress, Work Motivation, Compensation, Job Satisfaction on Employee Performance at PT CRI Muhammad Rayno Septian; Popong Nurhayati; Arry Ekananta
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.339

Abstract

Background: Companies serve as institutions where economic actors interact to achieve specific goals. The success of a company is heavily influenced by the quality and capability of its human resources. To attain optimal performance, human resources play a crucial role in realizing company objectives. This study investigates the impact of work pressure, work motivation, and compensation on employee performance at PT Citra Resins Industries.Purpose: The research focuses on determining how these factors affect employee performance and satisfaction within a specific organizational context.Design/methodology/approach: This study examines 77 employees at PT Citra Resins Industries using a quantitative approach to identify relationships between the variables.Findings/Result: The findings of this study demonstrate that work stress exerts a significant influence on employee performance at PT Citra Resins Industries, highlighting the critical role of effective stress management in enhancing organizational productivity. Furthermore, work motivation is shown to positively contribute to employee performance, emphasizing the importance of fostering a motivational work environment to achieve optimal outcomes. However, compensation does not exhibit a direct effect on employee performance, indicating that financial incentives alone may not suffice to drive employee productivity. As an intervening variable, job satisfaction is affected by work stress but remains unaffected by work motivation or compensation. These findings suggest that to enhance job satisfaction, the organization should prioritize reducing work stress. Meanwhile, additional strategies may be required to maximize the impact of work motivation and compensation on employee satisfaction and performance.Conclusion: Work stress and motivation are critical drivers of employee performance. Companies must strategically address these factors while reevaluating their compensation structures to enhance satisfaction and performance outcomes.Originality/value (State of the art): This research highlights the unique organizational dynamics at PT Citra Resins Industries, providing valuable insights for companies facing similar challenges in managing employee stress, motivation, and compensation. Keywords: employee performance, employee satisfaction, work motivation, sem-pls, work stress
The Influence of Training, Motivation, Discipline, Work Life Balance on Performance in SMK Duta Karya Muhammad Alvin Jauhari; Popong Nurhayati; Yunus Triyonggo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.906

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Background: SMK Duta Karya Kudus has received support from the local government through the Vocational School Development Program based on the Industrial Revolution 4.0 to improve the quality of human resources. Despite this, an internal survey indicates that the performance of teachers and administrative staff remains below expectations.Purpose: This study aims to analyze the influence of training, motivation, discipline, and work-life- balance on human resource performance at SMK Duta Karya Kudus and to propose strategic recommendations for performance improvement.Design/methodology/approach: This research employs descriptive statistical analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships among variables. The analysis is based on data collected from the school environment to ensure contextual relevance and practical applicability.Findings/Result: The findings reveal that motivation and work life balance significantly affect human resource performance. Motivation has the highest impact, with a path coefficient of 0.462 and a p-value of 0.000 (p < 0.05), followed by work life balance with an original sample value of 0.369 and a p-value of 0.000 (p < 0.05). Based on these findings, two strategic recommendations are proposed: (1) providing monthly financial incentives to outstanding teachers and administrative staff, and (2) implementing flexible learning models through platforms such as Zoom to support remote teaching and administrative tasks.Conclusion: The study concludes that motivation and work-life-balance are critical factors in enhancing human resource performance in vocational schools. Strategic interventions focusing on these aspects are necessary to align HR performance with the goals of the Industrial Revolution 4.0 framework.Originality/value (State of the art): This study contributes to the limited empirical literature on HR performance improvement in vocational education settings aligned with Industry 4.0 demands. By integrating SEM-PLS analysis with practical strategy formulation, it offers actionable insights for educational institutions seeking to optimize staff performance in the digital era. Keywords: human resource, industrial revolution, motivation, SEM-PLS, work life balance 
Merger and Acquisition Integration Ultra Micro State-Owned Enterprise (SOE) Holding:  A Systematic Literature Review Eko Susetyono; Dominicus Savio Priyarsono; Anggraini Sukmawati; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.65

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Background: This research is important because although the literature on mergers and acquisitions (M&A) has developed significantly at the global level, most of it still focuses on private and multinational companies in developed countries, while studies on state-owned enterprises (SOEs) in the ultra-micro sector in developing countries, including Indonesia, are still very limited. However, the post-merger integration (PMI) process is a crucial factor in determining the success of M&A, and existing research remains fragmented between financial, structural, and sociocultural perspectives. In the Indonesian context, the formation of the Ultra-Micro Holding Company (HUM), involving BRI, Pegadaian, and PNM, plays a strategic role in expanding financial inclusion, strengthening access to financing for SMEs, and improving SOE efficiency. Therefore, a systematic review of M&A integration in ultra-micro SOEs not only contributes theoretically to the development of management science and public policy but also has practical implications for regulators and management in ensuring the success of such policies.Purpose: This study focuses on the application of mergers and acquisitions with a Systematic Literature Review (SLR) of previous studies, where mergers and acquisitions are an organized and flexible process used to deal with problematic situations that require corrective measures.Design/methodology/approach: This study used a qualitative approach through a systematic literature review (SLR) using the PRISMA approach.Conclusion: The results of this review show that M&A research is still dominated by the context of private and multinational companies in developed countries, while studies on ultra-micro SOEs in Indonesia are very limited. A systematic analysis underscores the importance of managerial factors, communication, and sociocultural aspects in the success of post-merger integration (PMI). However, previous research is theoretically fragmented and methodologically limited. Thus, this study highlights a research gap that necessitates further in-depth examination of M&A integration strategies in ultra-micro SOEs in developing countries.Originality/value (State of the art): This study makes an original contribution through an innovative combination of Mergers and Acquisitions with a Systematic Literature Review (SLR) in the context of state-owned enterprise (SOE) holding companies in Indonesia. Using the PRISMA approach, this study provides an in-depth analysis of the formation of ultra-micro holding companies involving the integration of three major financial institutions. The multidimensional analytical framework developed encompasses research trends, impact evaluation, success factors, model comparisons, policy evaluation, and risk analysis, providing a holistic understanding of SOE transformation through the formation of holding companies. Practically and theoretically, this study provides a framework for practitioners and fills a gap in the literature on SOE transformation studies in developing countries. Keywords:  acquisition, merger, prisma, systematic literature review, ultra-micro
The Influence of Brand Equity and Relationship Quality on Repeated Purchase Intentions of Cosmetic Active Ingredients in PT XYZ Handinata D. Lohita; Ujang Sumarwan; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.659

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Background: Indonesia's cosmetics industry is growing rapidly, driven by increasing consumer interest in beauty and skincare product. Derma-cosmetics, which treats skin problem, needs good-quality cosmetic active ingredients. In a competitive market, recurring purchases are influenced by relationship quality and brand equityPurpose: This study seeks to examine the impact of brand equity and the factors influencing relationship quality on consumer intentions to repurchase PT XYZ's cosmetic active ingredient. Furthermore, it investigates the role of relationship quality as a mediating variable between brand equity and repurchase intention.Design/methodology/approach: PT XYZ cosmetic active ingredient customers in Indonesia were evaluated in May 2024 through of 80 local industry clients via Google Forms. SEM and Partial Least Square were used to analyze in the structural model (inner model) and measurement model (outer model).Finding/result: The findings show that in PT XYZ, brand equity influences relationship quality, including satisfaction, trust, and commitment, and affects repurchase decisions. Relationship quality mediates the link between brand equity and repurchase intention.Conclusion: Enhancing brand equity and relationship quality boosts repeat purchase intentions for cosmetic active ingredients. Trust, satisfaction, and commitment among manufacturers, distributors, and customers are crucial, with relationship quality mediating brand equity’s impact on repeat purchases.Originality/value (State of the Art): This study explores brand equity and relationship quality in a B2B context, focusing on cosmetic active ingredients rather than finished products. It examines these factors impact on repeated purchase decision through distributor, providing role insight the cosmetic ingredient supply chain. Keywords: cosmetic active ingredients, B2B, brand equity, relationship quality, repeated purchase intention
SMEs Business Development Strategy for Coffee Shop Siti Yuningsih; Popong Nurhayati; Sufrin Hannan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.13593

Abstract

The fast proliferation of coffee shops and eateries in Bogor has increased rivalry in this business. This also affects Askara Coffee & Kitchen, making it more difficult to sustain revenue stability and business growth. The purpose of this study is to examine the elements that influence consumer purchase decisions at Askara Coffee & Kitchen, as well as to design methods to stabilize revenue and business growth. This study uses a mixed method, combining quantitative and qualitative approaches. To better understand customer behavior in purchasing decisions, qualitative analysis is carried out using the findings from interviews with informants. Meanwhile, the quantitative analysis is carried out utilizing IPA analysis, value chain analysis, Porter's five forces analysis, IFE matrix, EFE matrix, IE matrix, SWOT analysis, and QSPM matrix to determine the suitable strategic priorities for the organization. The main priority strategy produced is for Askara Coffee & Kitchen to add a new area for the coffee shop to address all the current issues while maintaining the nature-themed coffee shop concept, which will impact the increase in business revenue.
The Effectiveness of Claim Queue Services and Participant Reception on the Onsite Queue System Arfandi Nur; Popong Nurhayati; Linda Karlina Sari
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.4941

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The study specifically seeks to identify factors influencing participant acceptance, analyze the service load of the manual queuing system, and provide recommendations for effective claim service load management. A mixed-methods approach was used, combining quantitative surveys and qualitative in-depth interviews. Data were analyzed using the Technology Acceptance Model (TAM), Structural Equation Modeling–Partial Least Squares (SEM-PLS), and the Multiple Channel Queuing System framework. Results show that social influence does not significantly affect perceived usefulness, but has a significant effect on perceived ease of use. Furthermore, perceived ease of use significantly influences perceived usefulness and behavioral intention, while perceived usefulness does not significantly affect behavioral intention. Behavioral intention, in turn, has a significant effect on actual system use. While participants generally demonstrate high digital literacy, formal organizational communication channels remain underutilized. Analysis of the manual queuing system also indicates that service waiting times have not met established performance targets. This study provides an integrated analysis combining TAM, SEM-PLS, and Multiple Channel Queuing System modeling to evaluate public service performance. Findings offer strategic recommendations to optimize queue management and enhance service efficiency across branches.
BAGAIMANA CAMPAIGN KEAMANAN DATA MENDORONG REPURCHASE INTENTION PADA LAYANAN DIGITAL BANKING? Puspitasari, Putri; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.57781

Abstract

Abstrak Perkembangan layanan perbankan digital meningkatkan pentingnya keamanan data dalam membangun kepercayaan dan mempertahankan penggunaan produk simpanan. Social media campaign menjadi strategi komunikasi untuk menyampaikan informasi keamanan data sekaligus memperkuat ekuitas brand. Penelitian ini bertujuan menganalisis pengaruh social media campaign terhadap brand awareness, brand image, brand trust, dan repurchase intention, serta menguji peran mediasi brand awareness, brand image, dan brand trust. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap nasabah Bank XYZ. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa social media campaign berpengaruh positif dan signifikan terhadap brand awareness, brand image, dan brand trust. Ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention serta memediasi pengaruh social media campaign terhadap repurchase intention, dengan brand trust sebagai mediator yang memberikan pengaruh tidak langsung terbesar. Penelitian ini menyimpulkan bahwa efektivitas social media campaign dalam meningkatkan repurchase intention ditentukan oleh kemampuannya membangun ekuitas brand melalui komunikasi keamanan data yang relevan, konsisten, dan dapat dipercaya. Kata kunci: Brand, data security, digital banking, repurchase intention, social media campaign
Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Trukan Sri Bahukeling; Arif Imam Suroso; Agus Buono; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

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The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
Formulasi Strategi Pengembangan Usaha Cafe: Formulation of Business Development Strategies in Cafe Fina Windayani; Popong Nurhayati; Sufrin Hannan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.602

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Background: The rise of coffee shops in Bogor City is increasing every year. In the middle of a tightly populated café industry with coffee commodities, business actors are still recovering due to the impact of COVID-19.Purpose: This study aims to analyze the internal using the VRIO analysis method through a resource-based view (RBV) approach and external factors using the Porter's Five-Forces approach a PEST Analysis (politic, economy, social, and technology) of The Coffee Companion in facing competition, formulate suitable strategies, and determine priority strategies that can be implemented by the company. Design/methodology/approach: The analytical tools for this research include; the IFE matrix, EFE matrix, VRIO, PEST, and QSPM.Findings/Result: The results of the IE matrix analysis show alternative strategies that can be execute; intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration, and horizontal integration). There are four alternative strategies; improving the quality of existing products, increasing supplier control, improving marketing strategies, and expanding product distribution channels. The results of the QSPM analysis show that the best alternative strategy is to improve the quality of existing products which is 6.57 greater than the other three alternative strategies.Conclusion: The main strategy suggested to companies is to improve the quality of existing products. Followed by increasing control over suppliers, improving marketing strategies, and expanding distribution channels.Originality/value (State of the art): In implementing strategies that have been formulated by adapting to current conditions and making improvements to financial conditions and managing capabilities in facing changing consumer trends. Keywords: PEST analysis, RBV, strategy formulation, VRIO
Co-Authors Abdullah, Jidin Achmad Fadillah Ade Agusti Alwinie Aditya Asmara Nala Agus Buono Ahmad Fahrudin Ahmad Sabiq Mubarok Alexandrina, Elke Alwinie, Ade Agusti Andi Tenrisau Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arfandi Nur Arif Imam Suroso Arry Ekananta Asnawi, Yudha Heriyawan Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Bimo Yoga Pratama Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dominicus Savio Priyarsono Dwi Aryanthi Dwi Romadhani Eko Susetyono Eko Susetyono Elisa Anggraeni Elsi Elfrida Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handinata D. Lohita Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Harison Mocodompis Hartoyo Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Teguh Saptono Indrawan, Dikky Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kristin Elisabeth Siregar Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Alvin Jauhari Muhammad Rayno Septian Mumtahanah Hujjah Rahmayunita Musa Hubeis Nadya Kamilia Faiqoh Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Putri Puspitasari Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Sandy Gunawan Satria, Muhammad Rachmadi Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Siti Yuningsih Sitompul, Firdaus Marihot Sufrin Hannan Sumardjo Susetyono, Eko Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo Zenal Asikin Zenal Asikin