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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention Hadi, Dhea Savira; Sumarwan, Ujang; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1172

Abstract

This study aims to analyze the influence of TikTok marketing content and brand image on purchasing decisions mediated by purchase intention. This study is based on the increasing role of social media, particularly TikTok, as an effective marketing channel for beauty brands in reaching the younger generation (Gen Z). Facetology, as a local beauty brand, actively provides interactive content on TikTok with the hope of building a positive brand image and encouraging purchases. This study uses quantitative research, with data obtained through an online questionnaire distributed to 132 respondents who are followers of Facetology on TikTok and have viewed its marketing content. This study employs Structural Equation Model-Partial Least Square (SEM-PLS) data analysis techniques and descriptive analysis to explain the obtained data. The study includes four variables: marketing content, brand image, purchase interest, and purchase decision. The research period was conducted from June to July 2025. The results of this study indicate that marketing content has a positive and significant influence on purchase intention. Furthermore, brand image also has a positive and significant influence on purchase intention. Purchase intention, as the mediating variable, also has a positive and significant influence on purchase decision
The Influence of Training, Motivation, Discipline, Work Life Balance on Performance in SMK Duta Karya Jauhari, Muhammad Alvin; Nurhayati, Popong; Triyonggo, Yunus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.906

Abstract

Background: SMK Duta Karya Kudus has received support from the local government through the Vocational School Development Program based on the Industrial Revolution 4.0 to improve the quality of human resources. Despite this, an internal survey indicates that the performance of teachers and administrative staff remains below expectations.Purpose: This study aims to analyze the influence of training, motivation, discipline, and work-life- balance on human resource performance at SMK Duta Karya Kudus and to propose strategic recommendations for performance improvement.Design/methodology/approach: This research employs descriptive statistical analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships among variables. The analysis is based on data collected from the school environment to ensure contextual relevance and practical applicability.Findings/Result: The findings reveal that motivation and work life balance significantly affect human resource performance. Motivation has the highest impact, with a path coefficient of 0.462 and a p-value of 0.000 (p < 0.05), followed by work life balance with an original sample value of 0.369 and a p-value of 0.000 (p < 0.05). Based on these findings, two strategic recommendations are proposed: (1) providing monthly financial incentives to outstanding teachers and administrative staff, and (2) implementing flexible learning models through platforms such as Zoom to support remote teaching and administrative tasks.Conclusion: The study concludes that motivation and work-life-balance are critical factors in enhancing human resource performance in vocational schools. Strategic interventions focusing on these aspects are necessary to align HR performance with the goals of the Industrial Revolution 4.0 framework.Originality/value (State of the art): This study contributes to the limited empirical literature on HR performance improvement in vocational education settings aligned with Industry 4.0 demands. By integrating SEM-PLS analysis with practical strategy formulation, it offers actionable insights for educational institutions seeking to optimize staff performance in the digital era. Keywords: human resource, industrial revolution, motivation, SEM-PLS, work life balance 
Analysis of Service Quality on Community Satisfaction of Bogor Regency BAPPENDA Taxpayers Banowati, Benna; Nurhayati, Popong; Asikin, Zenal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5213

Abstract

This study aims to analyze the influence of service quality on taxpayer community satisfaction at the Regional Revenue Management Agency (BAPPENDA) of Bogor Regency. The research employed a quantitative approach using a survey method and Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The measured dimensions of service quality include reliability, responsiveness, assurance, empathy, and tangibles, while community satisfaction serves as the dependent variable. The results indicate that the four dimensions of reliability, assurance, empathy, and tangibles have a positive and significant effect on community satisfaction. However, the responsiveness dimension does not show a significant influence. These findings suggest that information accuracy, staff professionalism, empathetic attitudes, and adequate service facilities are key factors in creating taxpayer satisfaction. On the other hand, response speed alone, without accurate resolution, is insufficient to improve public satisfaction. The implication of this study highlights the need to substantially enhance public service quality by strengthening reliability, transparency, and empathy to build a responsive and citizen-oriented tax administration system.
Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Goranda, Iqra Rizky; Nurhayati, Popong; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Alwinie, Ade Agusti; Nurhayati, Popong; Sartono, Bagus
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arif Imam Suroso Bagus Sartono Banowati, Benna Chasanah, Alfa Darmaningsih . Dwi Romadhani Ekananta, Arry Elsi Elfrida Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Galih Primanda Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Henrikus Passlamanto Iis Diatin Imam Teguh Saptono Indrawan, Dikky Intan Cahya Ningrum Iqra Rizky Goranda Iqra Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Lilik Noor Yuliati Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Megawati Simanjuntak Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Rachmadi Satria Musa Hubeis Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rizal Syarief Sandy Gunawan Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin