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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Review and Case Studies Journal La Lifesci International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Journal of Economics and Management Scienties Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Yang Berdampak pada Revisit Intention ke Taman Mini Indonesia Indah Satria, Muhammad Rachmadi; Hubeis, Musa; Nurhayati, Popong
Action Research Literate Vol. 8 No. 1 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i1.2593

Abstract

Wisata merupakan kebutuhan setiap lapisan masyarakat, khususnya bagi masyarakat DKI Jakarta yang merupakan provinsi dengan kepadatan penduduk tertinggi di Indonesia (BPS 2023). TMII merupakan salah satu objek wisata yang menunjukkan penurunan penyerapan jumlah kunjungan sebesar 73% dibandingkan destinasi wisata lain di DKI Jakarta pada tahun 2019-2022 (BPS 2023). Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi kepuasan konsumen yang berdampak pada revisit intenton ke TMII. Jenis data yang digunakan pada penelitian ini adalah data primer dan sekunder. Data primer diperoleh dari hasil wawancara semi terstruktur dan kuesioner yang diajukan kepada konsumen yang sedang berada di TMII dengan metode purposive sampling, serta data sekunder diperoleh dari studi literatur, dan sumber-sumber relevan lainnya. Pengolahan data penelitian ini menggunakan analisis deskriptif dan SEM-PLS. Dari analisis tersebut diperoleh hasil bahwa daya tarik wisata, mutu pelayanan, dan customer experience masing-masing berpengaruh nyata dan positif terhadap kepuasan konsumen, dan mutu pelayanan, customer experience, serta kepuasan konsumen masing-masing berpengaruh nyata dan positif terhadap revisit intention ke TMII.
TBL Integration on Determining Supplier Selection Criteria in Bottled Water Company Nala, Aditya Asmara; Harianto, Harianto; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i8.492

Abstract

Business sustainability has become the company ambition to ensure their business existence in the long term. Companies are competing to adopt sustainability objectives in every aspect of their operations. In the context of sustainability, the term triple bottom line (TBL) is widely known as an integration of economic perspectives, environmental perspectives, and social perspectives that underlie business operations. PT ABC is a bottled water company that adopt sustainability objective since the supplier selection process.  It aims to ensure that only the right suppliers which deserve to enter the company's business ecosystem. Unfortunately, supplier selection criteria at PT ABC currently only focus on economic perspective. Environmental and social perspective have not yet significantly influenced supplier selection decisions. Therefore, this study aims to determine supplier selection criteria in PT ABC based on integration of economic, environmental, and social perspective. Integration of these three perspectives is important to strengthen supplier selection decisions alignment with business sustainability objectives. Researchers reviewed 100 scientific journals which discussed supplier selection criteria from 2012 to 2023. As a result, researchers set 13 selection criteria and 20 indicators that can be used to select suppliers at PT ABC.
Leadership, work environment, and work motivation on employee performance at PT Telkomsel’s IT directorate Primanda, Galih; Nurhayati, Popong; Sukmawati, Anggraini
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.823

Abstract

PT Telkomsel acquired Fixed Line Business from Telkom Indonesia on July 1st, 2023, integrating IndiHome services. The acquisition process involved system integration and employee joining. A research study was conducted to examine the impact of leadership, work environment, and motivation on employee performance at the IT Directorate of PT Telkomsel. Data was collected through questionnaires distributed via Google Form and analyzed using Likert scale and structural equation model partial least square. Results showed that leadership factors positively influence employee performance, while the merger of IndiHome business line did not affect IT director performance. Leaders' ability to encourage creativity, skill development, and collaboration were the most influential management indicators. Working environment factors, such as harmonious relationships between managers and employees, also positively impacted employee performance. Work facilities were crucial in supporting employee productivity. Motivation also positively influenced employee performance.
Analysis of Branch Office Efficiency in the Ranks of DKI Jakarta Regional Office BPJS Ketenagakerjaan Kumalasari, Aristin Nanda; Nurhayati, Popong; Asnawi, Yudha Heriyawan
Asian Journal of Social and Humanities Vol. 3 No. 10 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i10.594

Abstract

The number of active workers who register as BPJS Employment participants is still relatively low. This shows that the use of resources owned by branch offices has not been optimal in an effort to achieve the set targets. This study aims to analyze the efficiency of branch offices in the DKI Jakarta area using the Data Envelopment Analysis (DEA) method with a production approach, which is then followed by Tobit regression analysis to identify the factors that affect the efficiency level. The results of the study show that there is a variation in the level of efficiency between branch offices within the DKI Jakarta Regional Office during the period 2019 to 2023. During the five-year observation period, branch offices with a 3A classification were recorded to have the highest level of efficiency compared to other categories. Tobit's regression analysis revealed that the type of branch office had a significant negative effect on the level of efficiency. On the other hand, the variable in the number of claim cases actually shows a significant positive influence on efficiency. The formulation of recommendations based on the results of the analysis includes appreciation of best practices, adjustment of branch office types, digitization of JHT Claims, and management of employee mutation systems.
Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ) Iqra, Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.609

Abstract

Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identification factor-factor internal and external which can affect marketing XYZ, strategize and managerial implication for alternative strategy which been chosen. This research was conducted at PT XYZ for one month from the end of October 2020 to November 2020. The research method used was descriptive qualitative method with a case study approach to the research object. Sampling was determined purposively (purposive sampling). The analysis carried out was an analysis of internal and external environmental factors then analyzed using SWOT. The results of the study are factors that affect the internal logistics environment and external environmental factors are the bargaining power of suppliers and the threat of new entrants being important, Acquisition of partners and conducting incentive activities. Develop business with SO and ST strategy. This strategy is expected to be able to increase PT XYZ's consumers and simultaneously improve cooperative relationships with farmers. Keywords: COVID-19, external analysis, internal analysis, market penetration, SWOT analysis
Local Wisdom Based Social Responsibility of Balinese SME to Improve Competitiveness Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.141

Abstract

Small and Medium Enterprises (SMEs) have crucial role in Indonesian economy. Despite the enormous contribution, SMEs still encounter obstacles in business development. SMEs do not yet have appropriate strategy to create competitiveness. Strategies suitable for SMEs must consider local wisdom of the location where SMEs domicile. This study aims to analyze the influence of local wisdom in creating competitiveness for SMEs, carried out through socially responsible practices. This study applies qualitative method focusing on twelve SMEs located in Badung district, Bali. Information was obtained through in-depth interviews and literature review. The information was analyzed to determine the relation between local wisdom values and the concept of social responsibility. This research proves that local wisdom has influence in creating competitive advantage through socially responsible business practices. The value triggers the SMEs to be socially responsible towards its customers, employees, environment and community that in return improve its reputation, customers’ satisfaction, employees’ loyalty and productivity. Keywords: competitiveness, local wisdom, smes, social responsibility, strategy
The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok Ningrum, Intan Cahya; Megawati, Lokita Rizky; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.467

Abstract

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers. The purpose of this research is to (1) identify digital marketing strategies that Sudut Lombok has carried out in building its brand awareness, (2) measure the level of brand awareness of Sudut Lombok in potential customers, and (3) determine the solution proposed implementation of the right digital marketing strategy in increasing brand awareness. This study used the marketing mix 4C in identifying Sudut Lombok’s marketing activities and brand awareness pyramid to measure the level of brand awareness of Sudut Lombok. The results show that the right digital marketing strategies, brand awareness, and digital marketing solutions can optimize the marketing media used by Sudut Lombok. Keywords: brand awareness, brand awareness pyramid, digital marketing, marketing mix 4C
Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram: Consumer Reactions After Shopping For Clothing and Cosmetic Products Online on Instagram Khairunnisa Ismah; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.1006

Abstract

The development of online businesses, consumers still feel disappointed after shopping online as a consumer reaction after shopping online on Instagram. This study aims to analyze the factors that influence consumer reactions through consumer satisfaction after shopping for clothing and cosmetics products online on Instagram, and analyze consumer reactions after shopping for clothing and cosmetics products online on Instagram. Respondents used in the study were 200 respondents using purposive sampling with criteria; respondents have bought clothing or cosmetic products on Instagram in the last month. Data were analyzed using SEM-PLS. The results showed that service quality, product quality, and perceived value have a positive and significant effect on customer satisfaction in clothing and cosmetics products. Product quality, perceived value, and customer satisfaction have a positive and significant effect on consumer reactions on clothing products. Service quality, product quality, and customer satisfaction have a positive and significant effect on consumer reactions in cosmetic products. Consumer reactions after shopping for clothing and cosmetics products online on Instagram show that respondents agree with the subvariable statements of loyalty 1, loyalty 2, loyalty 3, paymore, switch, internal response, and external response, and have a significant effect between clothing and cosmetics products. Respondents disagree with the statement of external response subvariable 2 and there is no significant effect with external response subvariable 2. Keywords: clothing product, cosmetic product, consumer reaction, instagram, online shopping
Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Bahukeling, Trukan Sri; Imam Suroso, Arif; Buono, Agus; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

Abstract

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
Formulasi Strategi Pengembangan Usaha Cafe: Formulation of Business Development Strategies in Cafe Windayani, Fina; Nurhayati, Popong; Hannan, Sufrin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.602

Abstract

Background: The rise of coffee shops in Bogor City is increasing every year. In the middle of a tightly populated café industry with coffee commodities, business actors are still recovering due to the impact of COVID-19.Purpose: This study aims to analyze the internal using the VRIO analysis method through a resource-based view (RBV) approach and external factors using the Porter's Five-Forces approach a PEST Analysis (politic, economy, social, and technology) of The Coffee Companion in facing competition, formulate suitable strategies, and determine priority strategies that can be implemented by the company. Design/methodology/approach: The analytical tools for this research include; the IFE matrix, EFE matrix, VRIO, PEST, and QSPM.Findings/Result: The results of the IE matrix analysis show alternative strategies that can be execute; intensive strategies (market penetration, market development, and product development) or integrative (backward integration, forward integration, and horizontal integration). There are four alternative strategies; improving the quality of existing products, increasing supplier control, improving marketing strategies, and expanding product distribution channels. The results of the QSPM analysis show that the best alternative strategy is to improve the quality of existing products which is 6.57 greater than the other three alternative strategies.Conclusion: The main strategy suggested to companies is to improve the quality of existing products. Followed by increasing control over suppliers, improving marketing strategies, and expanding distribution channels.Originality/value (State of the art): In implementing strategies that have been formulated by adapting to current conditions and making improvements to financial conditions and managing capabilities in facing changing consumer trends. Keywords: PEST analysis, RBV, strategy formulation, VRIO
Co-Authors Abdullah, Jidin Achmad Fadillah Adisty, Mohamad Rhesa Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alexandrina, Elke Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Arry Ekananta Asep Taryana Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dikky Indrawan, Raden Dominicus Savio Priyarsono Dominicus Savio Priyarsono Dwi Romadhani Eko Susetyono Eko Susetyono Elfrida, Elsi Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Faiqoh, Nadya Kamilia Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Hakim, Dedi Budiman Handayani, Irma Tuti Handinata D. Lohita Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Ivan Godang Wardiman Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muhammad Alvin Jauhari Muhammad Rayno Septian Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur, Arfandi Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Riska Ariyanti, Riska Rita Nurmalina Rizal Syarief Rizal Syarief Rombebunga, Meyjerd Sandy Gunawan Satria, Muhammad Rachmadi Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Siti Yuningsih Sitompul, Firdaus Marihot Sufrin Hannan Sufrin Hannan Sugiarto, Anto Tri Susetyono, Eko Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widaningsih Widaningsih, Widaningsih Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo Zenal Asikin