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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Goranda, Iqra Rizky; Nurhayati, Popong; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Alwinie, Ade Agusti; Nurhayati, Popong; Sartono, Bagus
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
The Relationship Between Employee Satisfaction and Corporate Financial Performance: A Systematic Review Ginting, Erjayana; Nurhayati, Popong; Sukmawati, Anggraini
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.910

Abstract

This study aims to systematically review the relationship between employee satisfaction and corporate financial performance, examining the influence of various factors such as job satisfaction, work environment, compensation, and career development opportunities. It also explores mediating variables and contextual factors that moderate this relationship. A qualitative systematic review approach was employed, analyzing existing literature to identify key themes and relationships. The study focused on understanding how employee satisfaction influences financial performance, the mediating roles of motivation, productivity, and retention, and the moderating effects of company size, industry type, and geographic location. The review found that employee satisfaction significantly improves financial performance. Key factors such as job satisfaction, a positive work environment, fair compensation, and career development opportunities enhance employee satisfaction, boosting motivation, productivity, and retention. These mediating variables were found to impact financial performance positively. Additionally, contextual factors like company size, industry type, and geographic location moderate the strength of this relationship. Companies with supportive organizational cultures and robust employee satisfaction initiatives tend to perform better financially. The findings provide valuable insights for both academics and practitioners. Organizations can enhance financial performance by improving employee satisfaction through targeted strategies. This study also highlights the need for future research to explore the impact of emerging trends, such as remote work and technological advancements, on this relationship.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Yang Berdampak pada Revisit Intention ke Taman Mini Indonesia Indah Satria, Muhammad Rachmadi; Hubeis, Musa; Nurhayati, Popong
Action Research Literate Vol. 8 No. 1 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i1.2593

Abstract

Wisata merupakan kebutuhan setiap lapisan masyarakat, khususnya bagi masyarakat DKI Jakarta yang merupakan provinsi dengan kepadatan penduduk tertinggi di Indonesia (BPS 2023). TMII merupakan salah satu objek wisata yang menunjukkan penurunan penyerapan jumlah kunjungan sebesar 73% dibandingkan destinasi wisata lain di DKI Jakarta pada tahun 2019-2022 (BPS 2023). Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi kepuasan konsumen yang berdampak pada revisit intenton ke TMII. Jenis data yang digunakan pada penelitian ini adalah data primer dan sekunder. Data primer diperoleh dari hasil wawancara semi terstruktur dan kuesioner yang diajukan kepada konsumen yang sedang berada di TMII dengan metode purposive sampling, serta data sekunder diperoleh dari studi literatur, dan sumber-sumber relevan lainnya. Pengolahan data penelitian ini menggunakan analisis deskriptif dan SEM-PLS. Dari analisis tersebut diperoleh hasil bahwa daya tarik wisata, mutu pelayanan, dan customer experience masing-masing berpengaruh nyata dan positif terhadap kepuasan konsumen, dan mutu pelayanan, customer experience, serta kepuasan konsumen masing-masing berpengaruh nyata dan positif terhadap revisit intention ke TMII.
TBL Integration on Determining Supplier Selection Criteria in Bottled Water Company Nala, Aditya Asmara; Harianto, Harianto; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i8.492

Abstract

Business sustainability has become the company ambition to ensure their business existence in the long term. Companies are competing to adopt sustainability objectives in every aspect of their operations. In the context of sustainability, the term triple bottom line (TBL) is widely known as an integration of economic perspectives, environmental perspectives, and social perspectives that underlie business operations. PT ABC is a bottled water company that adopt sustainability objective since the supplier selection process.  It aims to ensure that only the right suppliers which deserve to enter the company's business ecosystem. Unfortunately, supplier selection criteria at PT ABC currently only focus on economic perspective. Environmental and social perspective have not yet significantly influenced supplier selection decisions. Therefore, this study aims to determine supplier selection criteria in PT ABC based on integration of economic, environmental, and social perspective. Integration of these three perspectives is important to strengthen supplier selection decisions alignment with business sustainability objectives. Researchers reviewed 100 scientific journals which discussed supplier selection criteria from 2012 to 2023. As a result, researchers set 13 selection criteria and 20 indicators that can be used to select suppliers at PT ABC.
Leadership, work environment, and work motivation on employee performance at PT Telkomsel’s IT directorate Primanda, Galih; Nurhayati, Popong; Sukmawati, Anggraini
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.823

Abstract

PT Telkomsel acquired Fixed Line Business from Telkom Indonesia on July 1st, 2023, integrating IndiHome services. The acquisition process involved system integration and employee joining. A research study was conducted to examine the impact of leadership, work environment, and motivation on employee performance at the IT Directorate of PT Telkomsel. Data was collected through questionnaires distributed via Google Form and analyzed using Likert scale and structural equation model partial least square. Results showed that leadership factors positively influence employee performance, while the merger of IndiHome business line did not affect IT director performance. Leaders' ability to encourage creativity, skill development, and collaboration were the most influential management indicators. Working environment factors, such as harmonious relationships between managers and employees, also positively impacted employee performance. Work facilities were crucial in supporting employee productivity. Motivation also positively influenced employee performance.
Analysis of Branch Office Efficiency in the Ranks of DKI Jakarta Regional Office BPJS Ketenagakerjaan Kumalasari, Aristin Nanda; Nurhayati, Popong; Asnawi, Yudha Heriyawan
Asian Journal of Social and Humanities Vol. 3 No. 10 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i10.594

Abstract

The number of active workers who register as BPJS Employment participants is still relatively low. This shows that the use of resources owned by branch offices has not been optimal in an effort to achieve the set targets. This study aims to analyze the efficiency of branch offices in the DKI Jakarta area using the Data Envelopment Analysis (DEA) method with a production approach, which is then followed by Tobit regression analysis to identify the factors that affect the efficiency level. The results of the study show that there is a variation in the level of efficiency between branch offices within the DKI Jakarta Regional Office during the period 2019 to 2023. During the five-year observation period, branch offices with a 3A classification were recorded to have the highest level of efficiency compared to other categories. Tobit's regression analysis revealed that the type of branch office had a significant negative effect on the level of efficiency. On the other hand, the variable in the number of claim cases actually shows a significant positive influence on efficiency. The formulation of recommendations based on the results of the analysis includes appreciation of best practices, adjustment of branch office types, digitization of JHT Claims, and management of employee mutation systems.
The role of leadership style and organizational culture in enhancing employee performance Ginting, Erjayana; Nurhayati, Popong; Sukmawati, Anggraini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244614

Abstract

Employee performance is critical to the success of an organization, heavily influenced by leadership style and organizational culture. This study aims to measure the influence of transformational leadership style on organizational culture and its impact on improving employee at PT XYZ, a consulting firm specializing in Strategic Project Management across multiple sectors, including Oil & Gas, Energy, Chemicals, Industrial & Infrastructure (ECI), Financial Services, Telecommunications, and Property. A quantitative approach was adopted, utilizing SEM-PLS for data analysis. The research sample consisted of 220 employees of PT XYZ in Pekanbaru, selected using non-probability convenience sampling, with the criterion that participants had a minimum of one year of work experience. Data were collected through structured questionnaires. The results revealed that transformational leadership significantly enhances organizational culture (R² = 86.4%) and directly improves employee performance (R² = 76.3%). Additionally organizational culture positively mediates the relationship between leadership style and employee performance. Employees working in teams characterized by trust, openness to risks, and idea-sharing demonstrated significantly higher performance levels. This study highlights practical implications for organizations: implementing transformational leadership training programs and fostering team-oriented cultures can drive employee performance and align with strategic organizational goals. These findings serve as a basis for developing leadership strategies and cultural initiatives to optimize workforce potential.
Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ) Iqra, Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.609

Abstract

Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identification factor-factor internal and external which can affect marketing XYZ, strategize and managerial implication for alternative strategy which been chosen. This research was conducted at PT XYZ for one month from the end of October 2020 to November 2020. The research method used was descriptive qualitative method with a case study approach to the research object. Sampling was determined purposively (purposive sampling). The analysis carried out was an analysis of internal and external environmental factors then analyzed using SWOT. The results of the study are factors that affect the internal logistics environment and external environmental factors are the bargaining power of suppliers and the threat of new entrants being important, Acquisition of partners and conducting incentive activities. Develop business with SO and ST strategy. This strategy is expected to be able to increase PT XYZ's consumers and simultaneously improve cooperative relationships with farmers. Keywords: COVID-19, external analysis, internal analysis, market penetration, SWOT analysis
Local Wisdom Based Social Responsibility of Balinese SME to Improve Competitiveness Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.141

Abstract

Small and Medium Enterprises (SMEs) have crucial role in Indonesian economy. Despite the enormous contribution, SMEs still encounter obstacles in business development. SMEs do not yet have appropriate strategy to create competitiveness. Strategies suitable for SMEs must consider local wisdom of the location where SMEs domicile. This study aims to analyze the influence of local wisdom in creating competitiveness for SMEs, carried out through socially responsible practices. This study applies qualitative method focusing on twelve SMEs located in Badung district, Bali. Information was obtained through in-depth interviews and literature review. The information was analyzed to determine the relation between local wisdom values and the concept of social responsibility. This research proves that local wisdom has influence in creating competitive advantage through socially responsible business practices. The value triggers the SMEs to be socially responsible towards its customers, employees, environment and community that in return improve its reputation, customers’ satisfaction, employees’ loyalty and productivity. Keywords: competitiveness, local wisdom, smes, social responsibility, strategy
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dwi Romadhani Ekananta, Arry Elfrida, Elsi Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Hidayat, Yayat Syariful Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Sandy Gunawan Satria, Muhammad Rachmadi Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Sugiarto, Anto Tri Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin