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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The Impact of Service Quality and Customer Satisfaction on Reuse Intention in Urban Public Transportation Anjani, Gita Indri; Nurhayati, Popong; Yuliati, Lilik Noor
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.212

Abstract

Background: Public transportation is an important key to solving traffic congestion and air pollution problems. Bogor is ranked as the 832nd most congested city globally in 2022 and has a poor air quality index. In an effort to mitigate these challenges, the government initiated a soft launch of a public transportation service in Bogor City, named BISKITA Transpakuan, in November 2021. But, from May 2023 to May 2024, the average daily ridership of BISKITA Transpakuan was only 0.86%. In contrast, cities worldwide that have successfully achieved public transportation utilization targets aligned with the Sustainable Development Goals typically exhibit daily ridership percentages ranging from 9% to 12%. Consequently, concerted efforts are necessary to increase BISKITA Transpakuan ridership.Purpose: The study investigates the impact of service quality and customer satisfaction on reuse intention within the urban public transportation context, specifically focusing on the BISKITA Transpakuan bus transit system in Bogor, Indonesia.Design/methodology/approach: The research employs a hybrid data collection approach, combining online and offline surveys, to gather responses from 250 BISKITA Transpakuan passengers. The study utilizes Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze the relationships between transportation performance, driver performance, service quality, customer satisfaction, and reuse intention.Finding/result: The findings reveal that both transportation performance and driver performance significantly influence service quality. However, while transportation performance directly impacts customer satisfaction, driver performance's effect is mediated through service quality. The study also confirms the significant role of service quality and customer satisfaction in shaping reuse intention. The predominance of female passengers and those aged 19-35 underscores the need for gender-sensitive infrastructure and services.Conclusion: The direct and positive influence of transportation performance on service quality, customer satisfaction, and reuse intention highlights its significance in enhancing the overall passenger experience. While driver performance also plays a crucial role in shaping service quality, its impact on customer satisfaction and reuse intention is indirect, mediated through the perceived quality of service. The substantial proportion of passengers residing in Bogor Regency suggests potential for service expansion. To enhance Bogor's public transportation, management should optimize vehicle maintenance, routes, schedules, and driver training, prioritizing passenger comfort and female passenger safety. The government should also analyze bus stop regulations for efficiency and accessibility while increasing subsidies to reduce fares and support operators.Originality/value (state of the art): This study contributes significantly to the measurement of service quality in the transportation service sector. The use of reuse intention variables provides a better understanding of the relationship between service quality and consumer decision-making. Keywords: bus transit system, customer satisfaction, reuse intention, service quality, structural equation model
The role of leadership style and organizational culture in enhancing employee performance Ginting, Erjayana; Nurhayati, Popong; Sukmawati, Anggraini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244614

Abstract

Employee performance is critical to the success of an organization, heavily influenced by leadership style and organizational culture. This study aims to measure the influence of transformational leadership style on organizational culture and its impact on improving employee at PT XYZ, a consulting firm specializing in Strategic Project Management across multiple sectors, including Oil & Gas, Energy, Chemicals, Industrial & Infrastructure (ECI), Financial Services, Telecommunications, and Property. A quantitative approach was adopted, utilizing SEM-PLS for data analysis. The research sample consisted of 220 employees of PT XYZ in Pekanbaru, selected using non-probability convenience sampling, with the criterion that participants had a minimum of one year of work experience. Data were collected through structured questionnaires. The results revealed that transformational leadership significantly enhances organizational culture (R² = 86.4%) and directly improves employee performance (R² = 76.3%). Additionally organizational culture positively mediates the relationship between leadership style and employee performance. Employees working in teams characterized by trust, openness to risks, and idea-sharing demonstrated significantly higher performance levels. This study highlights practical implications for organizations: implementing transformational leadership training programs and fostering team-oriented cultures can drive employee performance and align with strategic organizational goals. These findings serve as a basis for developing leadership strategies and cultural initiatives to optimize workforce potential.
Pengaruh Stres Kerja, Motivasi Kerja, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT CRI: The Effect of Job Stress, Work Motivation, Compensation, Job Satisfaction on Employee Performance at PT CRI Septian, Muhammad Rayno; Nurhayati, Popong; Ekananta, Arry
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2024): JABM, Vol. 11 No. 1, Januari 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.339

Abstract

Background: Companies serve as institutions where economic actors interact to achieve specific goals. The success of a company is heavily influenced by the quality and capability of its human resources. To attain optimal performance, human resources play a crucial role in realizing company objectives. This study investigates the impact of work pressure, work motivation, and compensation on employee performance at PT Citra Resins Industries.Purpose: The research focuses on determining how these factors affect employee performance and satisfaction within a specific organizational context.Design/methodology/approach: This study examines 77 employees at PT Citra Resins Industries using a quantitative approach to identify relationships between the variables.Findings/Result: The findings of this study demonstrate that work stress exerts a significant influence on employee performance at PT Citra Resins Industries, highlighting the critical role of effective stress management in enhancing organizational productivity. Furthermore, work motivation is shown to positively contribute to employee performance, emphasizing the importance of fostering a motivational work environment to achieve optimal outcomes. However, compensation does not exhibit a direct effect on employee performance, indicating that financial incentives alone may not suffice to drive employee productivity. As an intervening variable, job satisfaction is affected by work stress but remains unaffected by work motivation or compensation. These findings suggest that to enhance job satisfaction, the organization should prioritize reducing work stress. Meanwhile, additional strategies may be required to maximize the impact of work motivation and compensation on employee satisfaction and performance.Conclusion: Work stress and motivation are critical drivers of employee performance. Companies must strategically address these factors while reevaluating their compensation structures to enhance satisfaction and performance outcomes.Originality/value (State of the art): This research highlights the unique organizational dynamics at PT Citra Resins Industries, providing valuable insights for companies facing similar challenges in managing employee stress, motivation, and compensation. Keywords: employee performance, employee satisfaction, work motivation, sem-pls, work stress
The Predominant Elements for Strategic CSR Implementation in SMEs Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
International Research Journal of Business Studies Vol. 15 No. 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not many in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not been integrated in their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as strategy. Interpretive Structural Modeling methodology was implemented to the SMEs located in Badung Regency, Bali . The study finds that the integration of strategic CSR into SMEs’ strategy was focused on new paradigm improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
The Influence of Brand Equity and Relationship Quality on Repeated Purchase Intentions of Cosmetic Active Ingredients in PT XYZ Lohita, Handinata D.; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.659

Abstract

Background: Indonesia's cosmetics industry is growing rapidly, driven by increasing consumer interest in beauty and skincare product. Derma-cosmetics, which treats skin problem, needs good-quality cosmetic active ingredients. In a competitive market, recurring purchases are influenced by relationship quality and brand equityPurpose: This study seeks to examine the impact of brand equity and the factors influencing relationship quality on consumer intentions to repurchase PT XYZ's cosmetic active ingredient. Furthermore, it investigates the role of relationship quality as a mediating variable between brand equity and repurchase intention.Design/methodology/approach: PT XYZ cosmetic active ingredient customers in Indonesia were evaluated in May 2024 through of 80 local industry clients via Google Forms. SEM and Partial Least Square were used to analyze in the structural model (inner model) and measurement model (outer model).Finding/result: The findings show that in PT XYZ, brand equity influences relationship quality, including satisfaction, trust, and commitment, and affects repurchase decisions. Relationship quality mediates the link between brand equity and repurchase intention.Conclusion: Enhancing brand equity and relationship quality boosts repeat purchase intentions for cosmetic active ingredients. Trust, satisfaction, and commitment among manufacturers, distributors, and customers are crucial, with relationship quality mediating brand equity’s impact on repeat purchases.Originality/value (State of the Art): This study explores brand equity and relationship quality in a B2B context, focusing on cosmetic active ingredients rather than finished products. It examines these factors impact on repeated purchase decision through distributor, providing role insight the cosmetic ingredient supply chain. Keywords: cosmetic active ingredients, B2B, brand equity, relationship quality, repeated purchase intention
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED VALUE IN HAUS PRODUCT Kaiwa, Ogan; Yuliati, Lilik Noor; Nurhayati, Popong
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research article Research Aims: This research aims to analyze the influence of social media marketing on repurchase intention through brand awareness and perceived value of Haus products Design/methodology/approach: Data collection was carried out by distributing questionnaires online using Google Forms. This research method uses quantitative with a total of 200 respondents who are at least 17 years old, have purchased Haus products, are Instagram users, and know or have visited the Haus Instagram social media account. Sampling was carried out using the voluntary sampling method. Research Findings: The result shows that social media marketing has a positive and significant effect on brand awareness, repurchase intention and perceived value. Brand awareness has a positive and significant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of brand awareness. Also, Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of perceived value. Theoretical Contribution/Originality: Provide insight regarding value that drive in repurchase intention on Haus product by using social media marketing. Practitioner/Policy Implication: Provide insight to improve Haus’s social media marketing through brand awareness and perceived value. Research limitation/Implication: This research only focuses on Instagram social media.
The Influence of Social Media Marketing on Purchase Decision through Brand Image and Brand Trust on Larutan Penyegar Cap Badak Krisnandiva, Radya Ayu; Nurhayati, Popong; Yuliati, Lilik Noor
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research article Research Aims: To investigate the influence of social media marketing on purchase decisions through brand image and trust focusing on Larutan Penyegar Cap Badak. Design/methodology/approach: Data was collected from December 2023 to January 2024 using Google Forms in Indonesia. The respondents of this study are Instagram users aged over 17 years who have purchased Larutan Penyegar Cap Badak. This study used SEM-PLS analysis with a total of 205 respondents. Research Findings: The result shows that social media marketing has a positive and significant effect on brand image, brand trust, and purchase decisions. Brand image has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on purchase decisions. Also, social media marketing has a positive and significant impact on purchase decisions through the mediating variable of brand trust. Meanwhile, brand image does not have a significant impact on purchase decisions. Social media marketing does not have a significant effect on purchase decisions through the mediating variable brand image. Theoretical Contribution/Originality: Provide insight regarding the value that drives purchase intention on Larutan Penyegar Cap Badak using social media marketing. Practitioner/Policy Implication: Provide insight to improve Larutan Penyegar Cap Badak’s social media marketing and contribute to consumer behavior understanding of health products. Research limitation/Implication: Only limited to the usage of one social media platform which is Instagram. Future studies could investigate other social media platforms to find preponderant findings.
The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention Hadi, Dhea Savira; Sumarwan, Ujang; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1172

Abstract

This study aims to analyze the influence of TikTok marketing content and brand image on purchasing decisions mediated by purchase intention. This study is based on the increasing role of social media, particularly TikTok, as an effective marketing channel for beauty brands in reaching the younger generation (Gen Z). Facetology, as a local beauty brand, actively provides interactive content on TikTok with the hope of building a positive brand image and encouraging purchases. This study uses quantitative research, with data obtained through an online questionnaire distributed to 132 respondents who are followers of Facetology on TikTok and have viewed its marketing content. This study employs Structural Equation Model-Partial Least Square (SEM-PLS) data analysis techniques and descriptive analysis to explain the obtained data. The study includes four variables: marketing content, brand image, purchase interest, and purchase decision. The research period was conducted from June to July 2025. The results of this study indicate that marketing content has a positive and significant influence on purchase intention. Furthermore, brand image also has a positive and significant influence on purchase intention. Purchase intention, as the mediating variable, also has a positive and significant influence on purchase decision
The Influence of Training, Motivation, Discipline, Work Life Balance on Performance in SMK Duta Karya Jauhari, Muhammad Alvin; Nurhayati, Popong; Triyonggo, Yunus
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.906

Abstract

Background: SMK Duta Karya Kudus has received support from the local government through the Vocational School Development Program based on the Industrial Revolution 4.0 to improve the quality of human resources. Despite this, an internal survey indicates that the performance of teachers and administrative staff remains below expectations.Purpose: This study aims to analyze the influence of training, motivation, discipline, and work-life- balance on human resource performance at SMK Duta Karya Kudus and to propose strategic recommendations for performance improvement.Design/methodology/approach: This research employs descriptive statistical analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships among variables. The analysis is based on data collected from the school environment to ensure contextual relevance and practical applicability.Findings/Result: The findings reveal that motivation and work life balance significantly affect human resource performance. Motivation has the highest impact, with a path coefficient of 0.462 and a p-value of 0.000 (p < 0.05), followed by work life balance with an original sample value of 0.369 and a p-value of 0.000 (p < 0.05). Based on these findings, two strategic recommendations are proposed: (1) providing monthly financial incentives to outstanding teachers and administrative staff, and (2) implementing flexible learning models through platforms such as Zoom to support remote teaching and administrative tasks.Conclusion: The study concludes that motivation and work-life-balance are critical factors in enhancing human resource performance in vocational schools. Strategic interventions focusing on these aspects are necessary to align HR performance with the goals of the Industrial Revolution 4.0 framework.Originality/value (State of the art): This study contributes to the limited empirical literature on HR performance improvement in vocational education settings aligned with Industry 4.0 demands. By integrating SEM-PLS analysis with practical strategy formulation, it offers actionable insights for educational institutions seeking to optimize staff performance in the digital era. Keywords: human resource, industrial revolution, motivation, SEM-PLS, work life balance 
Analysis of Service Quality on Community Satisfaction of Bogor Regency BAPPENDA Taxpayers Banowati, Benna; Nurhayati, Popong; Asikin, Zenal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5213

Abstract

This study aims to analyze the influence of service quality on taxpayer community satisfaction at the Regional Revenue Management Agency (BAPPENDA) of Bogor Regency. The research employed a quantitative approach using a survey method and Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The measured dimensions of service quality include reliability, responsiveness, assurance, empathy, and tangibles, while community satisfaction serves as the dependent variable. The results indicate that the four dimensions of reliability, assurance, empathy, and tangibles have a positive and significant effect on community satisfaction. However, the responsiveness dimension does not show a significant influence. These findings suggest that information accuracy, staff professionalism, empathetic attitudes, and adequate service facilities are key factors in creating taxpayer satisfaction. On the other hand, response speed alone, without accurate resolution, is insufficient to improve public satisfaction. The implication of this study highlights the need to substantially enhance public service quality by strengthening reliability, transparency, and empathy to build a responsive and citizen-oriented tax administration system.
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anggraini, Raden Isma Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Arif Imam Suroso Asnawi, Yudha Heriyawan Bachtiar, Muchamad Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Budiarti, Raden Rara Arifah Mulyo Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dwi Romadhani Ekananta, Arry Elfrida, Elsi Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Harianto Harianto Harianto Henrikus Passlamanto Hidayat, Yayat Syariful Iis Diatin Imam Suroso, Arif Imam Teguh Saptono Indrawan, Dikky Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Musa Hubeis Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Sandy Gunawan Satria, Muhammad Rachmadi Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Sugiarto, Anto Tri Tandra, Hansen Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Widhiani, Anita Primaswari Windayani, Fina Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin