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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan Jurnal Manajemen Terapan dan Keuangan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Journal of Business and Management Inaba Jurnal Penelitian Pendidikan Indonesia Asian Journal of Social and Humanities International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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The Predominant Elements for Strategic CSR Implementation in SMEs Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
International Research Journal of Business Studies Vol. 15 No. 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not many in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not been integrated in their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as strategy. Interpretive Structural Modeling methodology was implemented to the SMEs located in Badung Regency, Bali . The study finds that the integration of strategic CSR into SMEs’ strategy was focused on new paradigm improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED VALUE IN HAUS PRODUCT Kaiwa, Ogan; Yuliati, Lilik Noor; Nurhayati, Popong
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research article Research Aims: This research aims to analyze the influence of social media marketing on repurchase intention through brand awareness and perceived value of Haus products Design/methodology/approach: Data collection was carried out by distributing questionnaires online using Google Forms. This research method uses quantitative with a total of 200 respondents who are at least 17 years old, have purchased Haus products, are Instagram users, and know or have visited the Haus Instagram social media account. Sampling was carried out using the voluntary sampling method. Research Findings: The result shows that social media marketing has a positive and significant effect on brand awareness, repurchase intention and perceived value. Brand awareness has a positive and significant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of brand awareness. Also, Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of perceived value. Theoretical Contribution/Originality: Provide insight regarding value that drive in repurchase intention on Haus product by using social media marketing. Practitioner/Policy Implication: Provide insight to improve Haus’s social media marketing through brand awareness and perceived value. Research limitation/Implication: This research only focuses on Instagram social media.
The Influence of Social Media Marketing on Purchase Decision through Brand Image and Brand Trust on Larutan Penyegar Cap Badak Krisnandiva, Radya Ayu; Nurhayati, Popong; Yuliati, Lilik Noor
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research article Research Aims: To investigate the influence of social media marketing on purchase decisions through brand image and trust focusing on Larutan Penyegar Cap Badak. Design/methodology/approach: Data was collected from December 2023 to January 2024 using Google Forms in Indonesia. The respondents of this study are Instagram users aged over 17 years who have purchased Larutan Penyegar Cap Badak. This study used SEM-PLS analysis with a total of 205 respondents. Research Findings: The result shows that social media marketing has a positive and significant effect on brand image, brand trust, and purchase decisions. Brand image has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on purchase decisions. Also, social media marketing has a positive and significant impact on purchase decisions through the mediating variable of brand trust. Meanwhile, brand image does not have a significant impact on purchase decisions. Social media marketing does not have a significant effect on purchase decisions through the mediating variable brand image. Theoretical Contribution/Originality: Provide insight regarding the value that drives purchase intention on Larutan Penyegar Cap Badak using social media marketing. Practitioner/Policy Implication: Provide insight to improve Larutan Penyegar Cap Badak’s social media marketing and contribute to consumer behavior understanding of health products. Research limitation/Implication: Only limited to the usage of one social media platform which is Instagram. Future studies could investigate other social media platforms to find preponderant findings.
The Influence of TikTok Marketing Content and Facetology Brand Image on Purchase Decisions Mediated by Purchase Intention Hadi, Dhea Savira; Sumarwan, Ujang; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 11 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i11.1172

Abstract

This study aims to analyze the influence of TikTok marketing content and brand image on purchasing decisions mediated by purchase intention. This study is based on the increasing role of social media, particularly TikTok, as an effective marketing channel for beauty brands in reaching the younger generation (Gen Z). Facetology, as a local beauty brand, actively provides interactive content on TikTok with the hope of building a positive brand image and encouraging purchases. This study uses quantitative research, with data obtained through an online questionnaire distributed to 132 respondents who are followers of Facetology on TikTok and have viewed its marketing content. This study employs Structural Equation Model-Partial Least Square (SEM-PLS) data analysis techniques and descriptive analysis to explain the obtained data. The study includes four variables: marketing content, brand image, purchase interest, and purchase decision. The research period was conducted from June to July 2025. The results of this study indicate that marketing content has a positive and significant influence on purchase intention. Furthermore, brand image also has a positive and significant influence on purchase intention. Purchase intention, as the mediating variable, also has a positive and significant influence on purchase decision
Analysis of Service Quality on Community Satisfaction of Bogor Regency BAPPENDA Taxpayers Banowati, Benna; Nurhayati, Popong; Asikin, Zenal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5213

Abstract

This study aims to analyze the influence of service quality on taxpayer community satisfaction at the Regional Revenue Management Agency (BAPPENDA) of Bogor Regency. The research employed a quantitative approach using a survey method and Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis. The measured dimensions of service quality include reliability, responsiveness, assurance, empathy, and tangibles, while community satisfaction serves as the dependent variable. The results indicate that the four dimensions of reliability, assurance, empathy, and tangibles have a positive and significant effect on community satisfaction. However, the responsiveness dimension does not show a significant influence. These findings suggest that information accuracy, staff professionalism, empathetic attitudes, and adequate service facilities are key factors in creating taxpayer satisfaction. On the other hand, response speed alone, without accurate resolution, is insufficient to improve public satisfaction. The implication of this study highlights the need to substantially enhance public service quality by strengthening reliability, transparency, and empathy to build a responsive and citizen-oriented tax administration system.
The Relationship Between Employee Satisfaction and Corporate Financial Performance: A Systematic Review Ginting, Erjayana; Nurhayati, Popong; Sukmawati, Anggraini
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.910

Abstract

This study aims to systematically review the relationship between employee satisfaction and corporate financial performance, examining the influence of various factors such as job satisfaction, work environment, compensation, and career development opportunities. It also explores mediating variables and contextual factors that moderate this relationship. A qualitative systematic review approach was employed, analyzing existing literature to identify key themes and relationships. The study focused on understanding how employee satisfaction influences financial performance, the mediating roles of motivation, productivity, and retention, and the moderating effects of company size, industry type, and geographic location. The review found that employee satisfaction significantly improves financial performance. Key factors such as job satisfaction, a positive work environment, fair compensation, and career development opportunities enhance employee satisfaction, boosting motivation, productivity, and retention. These mediating variables were found to impact financial performance positively. Additionally, contextual factors like company size, industry type, and geographic location moderate the strength of this relationship. Companies with supportive organizational cultures and robust employee satisfaction initiatives tend to perform better financially. The findings provide valuable insights for both academics and practitioners. Organizations can enhance financial performance by improving employee satisfaction through targeted strategies. This study also highlights the need for future research to explore the impact of emerging trends, such as remote work and technological advancements, on this relationship.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Yang Berdampak pada Revisit Intention ke Taman Mini Indonesia Indah Satria, Muhammad Rachmadi; Hubeis, Musa; Nurhayati, Popong
Action Research Literate Vol. 8 No. 1 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i1.2593

Abstract

Wisata merupakan kebutuhan setiap lapisan masyarakat, khususnya bagi masyarakat DKI Jakarta yang merupakan provinsi dengan kepadatan penduduk tertinggi di Indonesia (BPS 2023). TMII merupakan salah satu objek wisata yang menunjukkan penurunan penyerapan jumlah kunjungan sebesar 73% dibandingkan destinasi wisata lain di DKI Jakarta pada tahun 2019-2022 (BPS 2023). Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi kepuasan konsumen yang berdampak pada revisit intenton ke TMII. Jenis data yang digunakan pada penelitian ini adalah data primer dan sekunder. Data primer diperoleh dari hasil wawancara semi terstruktur dan kuesioner yang diajukan kepada konsumen yang sedang berada di TMII dengan metode purposive sampling, serta data sekunder diperoleh dari studi literatur, dan sumber-sumber relevan lainnya. Pengolahan data penelitian ini menggunakan analisis deskriptif dan SEM-PLS. Dari analisis tersebut diperoleh hasil bahwa daya tarik wisata, mutu pelayanan, dan customer experience masing-masing berpengaruh nyata dan positif terhadap kepuasan konsumen, dan mutu pelayanan, customer experience, serta kepuasan konsumen masing-masing berpengaruh nyata dan positif terhadap revisit intention ke TMII.
TBL Integration on Determining Supplier Selection Criteria in Bottled Water Company Nala, Aditya Asmara; Harianto, Harianto; Nurhayati, Popong
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 8 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i8.492

Abstract

Business sustainability has become the company ambition to ensure their business existence in the long term. Companies are competing to adopt sustainability objectives in every aspect of their operations. In the context of sustainability, the term triple bottom line (TBL) is widely known as an integration of economic perspectives, environmental perspectives, and social perspectives that underlie business operations. PT ABC is a bottled water company that adopt sustainability objective since the supplier selection process.  It aims to ensure that only the right suppliers which deserve to enter the company's business ecosystem. Unfortunately, supplier selection criteria at PT ABC currently only focus on economic perspective. Environmental and social perspective have not yet significantly influenced supplier selection decisions. Therefore, this study aims to determine supplier selection criteria in PT ABC based on integration of economic, environmental, and social perspective. Integration of these three perspectives is important to strengthen supplier selection decisions alignment with business sustainability objectives. Researchers reviewed 100 scientific journals which discussed supplier selection criteria from 2012 to 2023. As a result, researchers set 13 selection criteria and 20 indicators that can be used to select suppliers at PT ABC.
Leadership, work environment, and work motivation on employee performance at PT Telkomsel’s IT directorate Primanda, Galih; Nurhayati, Popong; Sukmawati, Anggraini
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.823

Abstract

PT Telkomsel acquired Fixed Line Business from Telkom Indonesia on July 1st, 2023, integrating IndiHome services. The acquisition process involved system integration and employee joining. A research study was conducted to examine the impact of leadership, work environment, and motivation on employee performance at the IT Directorate of PT Telkomsel. Data was collected through questionnaires distributed via Google Form and analyzed using Likert scale and structural equation model partial least square. Results showed that leadership factors positively influence employee performance, while the merger of IndiHome business line did not affect IT director performance. Leaders' ability to encourage creativity, skill development, and collaboration were the most influential management indicators. Working environment factors, such as harmonious relationships between managers and employees, also positively impacted employee performance. Work facilities were crucial in supporting employee productivity. Motivation also positively influenced employee performance.
Analysis of Branch Office Efficiency in the Ranks of DKI Jakarta Regional Office BPJS Ketenagakerjaan Kumalasari, Aristin Nanda; Nurhayati, Popong; Asnawi, Yudha Heriyawan
Asian Journal of Social and Humanities Vol. 3 No. 10 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i10.594

Abstract

The number of active workers who register as BPJS Employment participants is still relatively low. This shows that the use of resources owned by branch offices has not been optimal in an effort to achieve the set targets. This study aims to analyze the efficiency of branch offices in the DKI Jakarta area using the Data Envelopment Analysis (DEA) method with a production approach, which is then followed by Tobit regression analysis to identify the factors that affect the efficiency level. The results of the study show that there is a variation in the level of efficiency between branch offices within the DKI Jakarta Regional Office during the period 2019 to 2023. During the five-year observation period, branch offices with a 3A classification were recorded to have the highest level of efficiency compared to other categories. Tobit's regression analysis revealed that the type of branch office had a significant negative effect on the level of efficiency. On the other hand, the variable in the number of claim cases actually shows a significant positive influence on efficiency. The formulation of recommendations based on the results of the analysis includes appreciation of best practices, adjustment of branch office types, digitization of JHT Claims, and management of employee mutation systems.
Co-Authors Abdullah, Jidin Achmad Fadillah Ade Agusti Alwinie Aditya Asmara Nala Agus Buono Ahmad Fahrudin Ahmad Sabiq Mubarok Alexandrina, Elke Alwinie, Ade Agusti Andi Tenrisau Andrini, Raissa Fidela Anggraini Sukmawati Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arfandi Nur Arif Imam Suroso Arry Ekananta Asnawi, Yudha Heriyawan Bagus Sartono Bahukeling, Trukan Sri Banowati, Benna Bimo Yoga Pratama Chasanah, Alfa Darmaningsih . Dedi Budiman Hakim Dominicus Savio Priyarsono Dominicus Savio Priyarsono Dwi Aryanthi Dwi Romadhani Eko Susetyono Eko Susetyono Elisa Anggraeni Elsi Elfrida Erjayana Ginting Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handinata D. Lohita Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Harison Mocodompis Hartoyo Henrikus Passlamanto Heny Kuswanti Suwarsinah Hidayat, Yayat Syariful Iis Diatin Imam Teguh Saptono Indrawan, Dikky Iqra Rizky Goranda Iqra, Iqra Rizky Goranda Irma Tuti Handayani Ivan Godang Wardiman Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Kristin Elisabeth Siregar Kumalasari, Aristin Nanda Lilik Noor Yuliati Linda Karlina Sari Lukman M. Baga Lukman M. Baga Lusi Fausia Maulana, Syahrial Megawati Simanjuntak Megawati, Lokita Rizky Meyjerd Rombebunga Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Alvin Jauhari Muhammad Rayno Septian Mumtahanah Hujjah Rahmayunita Musa Hubeis Nadya Kamilia Faiqoh Nala, Aditya Asmara Ningrum, Intan Cahya Noorisiva Larasati Nur Hasanah Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Primanda, Galih Putri Puspitasari Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rokhani Hasbullah Sandy Gunawan Satria, Muhammad Rachmadi Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Siti Yuningsih Sitompul, Firdaus Marihot Sufrin Hannan Sumardjo Susetyono, Eko Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo Zenal Asikin Zenal Asikin