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All Journal Jurnal Manajemen dan Agribisnis Buletin Ekonomi Perikanan JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) Jurnal Doktor Manajemen (JDM) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Review and Case Studies International Journal of Social Service and Research Action Research Literate (ARL) Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat ASEAN Marketing Journal Jurnal Penelitian Pendidikan Indonesia International Research Journal of Business Studies Atestasi : Jurnal Ilmiah Akuntansi
Popong Nurhayati
SB IPB University, Jl. Raya Pajajaran, RT.03/RW.06, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Integration of Triple Bottom Line In Supplier Selection Process (Case Study at Indonesia Bottled Water Company) Aditya Asmara Nala; Harianto; Popong Nurhayati
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.290

Abstract

PT ABC is an Indonesia bottled water company that continues to strive to adopt sustainability efforts in every aspect of its business process, including on their supplier selection process. This study aims to determine the usage of TBL criteria in current formulation of supplier selection decisions at PT Tirta Investama; to determine what are the TBL integrated selection criteria and its assessment indicators which needed to select suppliers appropriately; and how to use them to select suppliers at PT ABC. Researchers conducted in-depth interviews with 4 procurement managers of PT ABC to find out the usage of TBL criteria in current formulation of supplier selection decisions. Currently, economic perspective still becomes the only one focus in supplier evaluation process in PT ABC. In fact, environmental and social concern still not significantly underlie supplier evaluation process which lead to selection decisions. The determination of TBL integrated selection criteria and its assessment indicators begins through literature review and finalized with focus group discussion (FGD). In this study, researchers established 13 TBL integrated selection criteria and 20 assessment indicators to select suppliers at PT ABC. Those criteria and indicators are then used to select suppliers in 4 main material categories of PT ABC using the analytical hierarchy process (AHP) method. Based on this selection process, a ranking of suppliers of each material category is obtained, resulting in PT A2 as top selected supplier in gallon bottle category, PT B1 as top selected supplier in gallon cap category, PT C1 as top selected supplier in preform category, and PT D1 as top selected supplier in screw cap category. Keywords: AHP, business sustainability, supplier selection, supplier selection criteria, triple bottom line
The Factors Influencing The Purchase of Ornamental Plants (Case Study of Monstera and Philodendron Products) Noorisiva Larasati; Ujang Sumarwan; Popong Nurhayati
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.134

Abstract

Ornamental plants contributed greatly to the economy and could be a profitable business opportunity. The trend of ornamental plants in Indonesia was never empty; every year, there were always booming ornamental plants. The purpose of this study was to explain how the consumption behavior patterns of leaf ornamental plant products and the factors that influenced purchases included motivation, lifestyle, and marketing mix through perception as an intervening variable. This study used SEM-PLS analysis of 214 respondents who had purchased Monstera and Philodendron with a minimum age of 19 years. The results of the study showed that motivation, lifestyle, and conversation had a significant effect on perception. Motivation, co-creation, currency, communal activation, and perceptions directly influenced the purchase of leaf ornamental plants. Then, motivation had a significant effect on purchasing leaf ornamental plants indirectly, namely through perception as an intervening variable. Managerial implications in this research were segmentation, targeting, and positioning (STP) strategies and optimizing the variables that influenced the purchase of leaf ornamental plants, which consisted of motivation, co-creation, currency, communal activation, and perception. Keywords: ornamental plants, lifestyle, marketing mix, monstera, philodendron
Leadership, work environment, and work motivation on employee performance at PT Telkomsel’s IT directorate Galih Primanda; Popong Nurhayati; Anggraini Sukmawati
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.823

Abstract

PT Telkomsel acquired Fixed Line Business from Telkom Indonesia on July 1st, 2023, integrating IndiHome services. The acquisition process involved system integration and employee joining. A research study was conducted to examine the impact of leadership, work environment, and motivation on employee performance at the IT Directorate of PT Telkomsel. Data was collected through questionnaires distributed via Google Form and analyzed using Likert scale and structural equation model partial least square. Results showed that leadership factors positively influence employee performance, while the merger of IndiHome business line did not affect IT director performance. Leaders' ability to encourage creativity, skill development, and collaboration were the most influential management indicators. Working environment factors, such as harmonious relationships between managers and employees, also positively impacted employee performance. Work facilities were crucial in supporting employee productivity. Motivation also positively influenced employee performance.
Analysis of Consumer Satisfaction and Loyalty Factors with CRM Approach in Agribusiness E-commerce Company Goranda, Iqra Rizky; Nurhayati, Popong; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 6 No. 2 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.2.111-128

Abstract

XYZ e-commerce is a company that sells an agricultural product that draws benefits from the COVID-19 pandemic. The purpose of this research was to analyze CRM factors, satisfaction, and consumer loyalty. This study using quantitative research selected with convenience sampling. The online survey applied toward 232 respondents who were unsatisfied with the service in Jabodetabek and processed using Structural Equation Model (SEM). Based on the SEM results, it was found that CRM has a significant effect on consumer satisfaction and consumer satisfaction with consumer loyalty. In contrast, CRM has no significant effect on consumer loyalty. This research concluded that XYZ needs to become a company that makes it easy for consumers, is professional, reliable and trustworthy. However, efforts need to be made to improve the relationship between criticism and suggestions, communication and providing information, regulating product availability, delivery time, and saving consumer costs—the results of this research results are expected to increase satisfaction and loyalty through the CRM approach.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Alwinie, Ade Agusti; Nurhayati, Popong; Sartono, Bagus
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
Marketing Strategy Development for Green House Karamba Hydroponic Vegetables Nurjanah, Audra Siti; Nurhayati, Popong; Ramadanti, Annisa
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.69

Abstract

Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation. This study aimed to: (1) analyze the ekisting marketing strategy of Green House Karamba based on marketing mix 4C; (2) analyze the competitive advantage of Green House Karamba based on competitive conditions; and (3) formulate a marketing strategy that can be applied by the company. This study focused on the products of hydroponic vegetables of Green House Karamba. Marketing mix 4C analysis, Porter’s five forces model, and marketing genius approach were employed for this study. Based on marketing mix 4C analysis, there were rooms for improvement in co-creation, communal activation, and conversation. According to Porter’s five forces model analysis, Green House Karamba’s potential competitive advantage were in terms of price and quality, relative independent production, and differentiation. The results of the previous analyses were considered for strategy formulation using a marketing genius approach. Based on marketing genius analysis, comprehensive marketing strategy and value proposition development were recommended for Green House Karamba. This study is expected to help Green House Karamba in facing competition. Keywords: hydroponic, marketing genius, marketing mix 4C, marketing strategy
Balancing Rural Development and Corporate Image: Evidence From Social Responsibility Performance in Agriculture Program of Mining Company Sitompul, Firdaus Marihot; Simanjuntak, Megawati; Nurhayati, Popong
Jurnal Manajemen & Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.294

Abstract

Background: Mining companies naturally have the potential to harm the environment, and CSR is a step towards achieving a good image. The harmony and balance between corporate image and rural development through social welfare indicators is an essential aspect of mining companies’ CSR practices. Purpose: This study aims to analyze the performance of the agriculture CSR program on the corporate image and social welfare of mining companies. Design/methodology/approach: Using Structural Equation Modeling (SEM) analysis techniques based on partial least squares (PLS), this study employed purposive sampling to determine the research sample based on one criterion. The sample consisted of 97 out of 117 program recipients.Findings/Result: The findings show that the economic, social, and environmental performance of CSR programs in the agricultural sector positively and significantly influences corporate image and social welfare. Further analysis of the formulation of farming business analysis indicates that mining companies' CSR programs in agriculture can be assessed as sustainable.Conclusion: The three performance aspects of the agricultural CSR program affect the corporate image and social welfare of mining companies.Originality/value (State of Art): This research presents novelty in the management field with empirical research findings, especially related to the comprehensive influence on mining companies and surrounding communities by the three performances of the agricultural CSR programs implemented, which were not explored before. Keywords: agriculture program, corporate image, corporate social responsibility performance, mining company, social welfare
Rekomendasi Pemberian Layanan Terapi Trombolisis (rt-PA) Untuk Pasien Stroke Iskemik Akut: Pendekatan Pengambilan Keputusan Multi Kriteria: Recommendation For Thrombolysis (rt-PA) Therapy Services For Acute Ischemic Stroke Patients: A Multi Criteria Decision- Making Approach Abdullah, Jidin; Indrawan, Dikky; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.1036

Abstract

Backgroud: Stroke is a cardiovascular disease classified as a catastrophic and has significant effects on society and the economy. According to data from the World Stroke Organization, 89% of stroke-related death and disabilities occur in low- and middle-income countries (WSO 2022). In Indonesia, stroke continues to be one of the leading causes of mortality and disability. Data from the Global Burden of Diseases Study (2019) and Riskesdas (2018) indicate that 65% of stroke sufferers have a risk of impairment and 15% have a chance of death.Purpose: This study aims to analyze management policies and implementation of acute ischemic stroke patient management in hospitals and evaluate inter-criteria with multi-criteria decision making. Design/methodology/approach: This research method uses a quantitative approach with a total of 15 respondents from 5 hospitals. Data analysis technique used is the Analytical Hierarchy Process (AHP). Finding/Result: The results of the study show that the effective factor has the highest weight (0.276) in improving thrombolysis therapy service (rt-PA) for acute ischemic stroke patients. Meanwhile, the alternative strategy that becomes the priority in this research is standardizing stroke protocols and pathways with a weight value of (0.275). The AHP processing results in private hospitals prioritizing effective factors or criteria as the main priority, and the alternative strategy in the form of standardizing stroke protocols and pathways becomes the first alternative priority strategy. In government hospitals, the AHP data factor or criteria prioritize tariff and time as the main priority, while the alternative strategy is the formation of a stroke team. The policy implications include tariff adjustments, awareness, and the establishment of standardized stroke protocols and clinical pathways, which also have a positive impact on the outcomes of stroke patients.Conclusion: In order to enhance thrombolysis therapy (rt-PA) services for patients with acute ischemic stroke, the most effective factor is the one with the maximum weight, which is (0.276). The alternative strategy that is the top priority in this study outcome is "standardization of stroke protocols and pathways" with a weighted value (0,275).Original/value (State of the art): In this study, analyze management policies, implement acute ischemic stroke patient treatment in hospitals, and assess the criteria using multi-criteria decision-making. Using 6 criteria: efficacy, feasibility, tariff, time, fairness, and acceptance. The multi-criteria combination and alternative strategies are assessed using AHP to determine the criteria that have the greatest influence on thrombolysis therapy recommendations, and the alternative strategy priority that can improve thrombolysis therapy services. Keywords: clinical pathway, effective factor, stroke patient, tariff, thrombolysis
Factors Affecting The Frequency and Amount of Purchase Value in Online Food Delivery Apps Shidqi, Salman Fauzan; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.871

Abstract

Background: Currently, the trend of using online food delivery applications in Indonesia is growing. Many people are buying food or simply searching for information about available restaurants through food delivery apps. Indonesia itself has become one of the countries with the highest number of internet users utilizing online food delivery applications in the world.Purpose: This research aims to determine the factors that influence repeat purchase decisions on online food delivery applications, which are based on purchase frequency and total purchase value. Design/methodology/approach: The analysis techniques used are descriptive analysis and logistic regression analysis. Findings/Result: The research results showed that product intrinsic factors and loyalty had a significant effect on purchase frequency, while product extrinsic factors, motivation factors, and situational factors did not have a significant effect on purchase frequency. Situational factors and loyalty have a significant effect on the total purchase value, while product intrinsic factors, product extrinsic factors, and motivation factors do not significantly influence the total purchase value.Conclusion: This research shows that a person's purchase frequency is influenced by the intrinsic qualities of the product being sold and by loyalty, where the individual is accustomed to buying the product. Additionally, the total purchase value on food delivery apps is influenced by situational factors and loyalty, where situational factors, such as ongoing promotions, also have a significant impact.Originality/value (State of the art): This research attempts to explain which factors can influence a person in purchasing a product based on the purchase frequency and the total purchase value. Keywords: loyalty factors, product intrinsic factors, purchase frequency, situation factors, total purchase value
Employee Readiness in Implementing the Core Values of the Indonesian Government Organization “BerAKHLAK” Siti Rachmawati, Tisa; Sukmawati, Anggraini; Nurhayati, Popong
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.50062

Abstract

This research aims to identify employee perceptions of employee readiness to implement the core values of BerAKHLAK, analyze the influence of leadership, organizational support, and commitment to the organization on employee readiness to change, and formulate policy recommendations to increase employee readiness to change. The survey samples chosen to be the subjects of this research were TNI, POLRI, and ASN, who had active work periods of more than one year. Data processing and analysis were performed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The research results show that the respondents in this study were dominated by employees aged 46-55 years. Based on the results of Structural Equation Modeling data processing, leadership variables and organizational support directly influence employee readiness to change. However, a commitment to the organization has little effect on employee readiness to change. Managerial implications can be implemented by the Secretariat General of the National Resilience Council by implementing the POLC (Planning, Organizing, Leading, Controlling) model. In addition, further research is likely to include other factors related to employee readiness to change. 
Co-Authors Abdullah, Jidin Achmad Fadillah Aditya Asmara Nala Aditya Asmara Nala Agus Buono Ahmad Fahrudin Alwinie, Ade Agusti Andrini, Raissa Fidela Anggraini Sukmawati Anita Primaswari Widhiani Anjani, Gita Indri Anna Fatchiya Annisa Ramadanti Anto Tri Sugiarto Arif Imam Suroso Bagus Sartono Banowati, Benna Chasanah, Alfa Darmaningsih . Dwi Romadhani Ekananta, Arry Elsi Elfrida Erjayana Ginting Fadhila Akmaliyah Fairuz Malinda Rahma Fauzan Firdaus Risya Febriantina Dewi Fina Windayani Fuad Wahdan Muhibuddin Galih Primanda Ginting, Erjayana Goranda, Iqra Rizky Hadi, Dhea Savira Handito Hadi Joewono Handito Hadi Joewono Handito Hadi Joewono Hansen Tandra Harianto Harianto Harianto Henrikus Passlamanto Iis Diatin Imam Teguh Saptono Indrawan, Dikky Intan Cahya Ningrum Iqra Rizky Goranda Iqra Ivan Godang Wardiman Jauhari, Muhammad Alvin Kaiwa, Ogan Khairiyah Kamilah Khairunnisa Ismah Krisnandiva, Radya Ayu Lilik Noor Yuliati Lohita, Handinata D. Lukman M. Baga Lukman M. Baga Lusi Fausia Megawati Simanjuntak Mila Jamilah Mila Jamilah Moch Prihatna Sobari Mohamad Sahid Rahman Muchamad Bachtiar Muhammad Rachmadi Satria Musa Hubeis Noorisiva Larasati Nur Hasanah Nurjanah, Audra Siti Nurlinda Dewi Kusumah Raden Isma Anggraini Raden Rara Arifah Mulyo Budiarti Rafdi Dzulfikar Ramdhani Retnaningsih Rita Nurmalina Rizal Syarief Rizal Syarief Rizal Syarief Sandy Gunawan Septian, Muhammad Rayno Shalihati, Fithriyyah Shidqi, Salman Fauzan Siti Jahroh Siti Rachmawati, Tisa Sitompul, Firdaus Marihot Sufrin Hannan Teguh Suryanto Tiffani Dias Anggraeni Titin Maytani Trukan Sri Bahukeling Trukan Sri Bahukelling Tuhpawana Priatna Sendjaja Ujang Sumarwan Ujang Sumarwan Wawan Okatriza Yohanes Aris Purwanto Yosini Deliana Yudha Heryawan Asnawi Yunus Triyonggo, Yunus Zenal Asikin