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PENERAPAN PEMASARAN ONLINE TANAMAN HIDROPONIK MELALUI MARKETPLACE FACEBOOK Herdhiansyah, Dhian; Asriani, Asriani; Fid Aksara, LM
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.4068-4079

Abstract

UMKM Rumah Bali Hidroponik Kendari telah beroperasi sejak tahun 2019, tetapi masih menggunakan metode promosi dan pemasaran tradisional yang membatasi jangkauan penjualannya. Dengan semakin populernya metode menanam tanaman secara hidroponik, terdapat kebutuhan untuk memperluas pasar melalui strategi pemasaran digital. Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan dalam penerapan pemasaran online melalui Marketplace Facebook bagi UMKM Rumah Bali Hidroponik Kendari. Kegiatan ini dilaksanakan pada 1 Agustus 2024 dan diikuti oleh 20 peserta. Metode pelatihan yang digunakan adalah pendekatan demonstrasi. Hasil evaluasi menunjukkan bahwa sebelum pelatihan, tingkat pengetahuan dan keterampilan peserta mengenai pemasaran online hanya sebesar 65%. Namun, setelah pelatihan, terjadi peningkatan yang signifikan menjadi 90%. Hal ini menunjukkan bahwa penggunaan Marketplace Facebook sebagai media promosi dan pemasaran produk hidroponik memiliki pengaruh positif dalam meningkatkan nilai penjualan di UMKM ini. Penerapan pemasaran online melalui platform digital ini memungkinkan UMKM Rumah Bali Hidroponik Kendari untuk menjangkau pasar yang lebih luas, sehingga mendukung pertumbuhan bisnis mereka di Sulawesi Tenggara.
MARJIN PEMASARAN BERAS DI KECAMATAN LAEYA KABUPATEN KONAWE SELATAN Fatma; Alwi, La Ode; Herdhiansyah, Dhian
Agrisurya Vol 3 No 1 (2024): Agrisurya, Vol. 3 No. 1, Juni 2024
Publisher : Fakultas Pertanian Universitas Muhammadiyah kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/agrisurya.v3i1.644

Abstract

This research aims to determine the marketing margin for rice in Laeya District, South Konawe Regency. The research method used in this study is the descriptive method. The sampling methods used in this research are purposive sampling and snowball sampling techniques. The data analysis used is marketing margin analysis. The research results show that: (1) there are two streams in the rice supply chain in Laeya District, South Konawe Regency. (2) Collectors in value chain streams I and II each have a margin value of Rp. 2,700/kg and Rp. 3,000/kg, large traders in value chain I have a margin of IDR 1,000/kg. Meanwhile, retailers in value chain streams I and II each have a margin value of IDR. 1,500/kg and Rp. 2,000/kg. The share of farmers in the value chain 1 is 43%. Meanwhile, marketing in the two-part value chain is efficient due to the large percentage of parts received by farmers, which is 50%.
Penerapan sistem hazard analysis and critical control point (HACCP) pada sistem produksi gula tebu di Kabupaten Bombana Herdhiansyah, Dhian; Untari Punara, Audhiyah Hayu Untari Punara Hayu; Abdullah, Sukmawati; Asriani, Asriani; Sarinah, Sarinah
AGROINTEK Vol 20, No 1 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i1.29443

Abstract

The scarcity of data and oversight concerning the implementation of food safety systems presents significant challenges in ensuring the quality and safety of cane sugar products in Indonesia, particularly within Bombana Regency. The Hazard Analysis Critical Control Point (HACCP) system, a preventive strategy, has demonstrated efficacy in managing potential hazards throughout the food production chain. However, the extent to which the HACCP system has been effectively implemented in cane sugar processing companies in this region remains uncertain. This study seeks to evaluate the implementation of the Hazard Analysis and Critical Control Point (HACCP) system within cane sugar production systems in Bombana Regency. A descriptive methodology was employed, integrating both qualitative and quantitative techniques. Data were collected through structured observations utilizing an assessment sheet with a binary scoring system (1 = "Yes," 0 = "No") across five primary divisions: production, laboratory, milling, maintenance, and warehousing. The findings revealed that the average level of HACCP implementation was 71.19%, indicating a reasonably good execution of the system. Nonetheless, there remain critical areas requiring enhancement to achieve higher and more sustainable food safety standards.
Analisis pengembangan produk abon ikan tuna menggunakan metode quality function deployment (QFD) Herdhiansyah, Dhian; Ambang, Sakinah; Syukri, Muhammad; Asriani, Asriani; Mariani, Mariani
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.16247

Abstract

The study's purpose was to analyze shredded tuna products' development using the Quality Function Deployment (QFD) method. Research subjects are parties involved in shredded tuna fish products' micro—business determination of the number of samples using the Bernoulli formula. as many as 60. QFD analysis stages include: (1) customer requirements analysis: (2) importance level analysis: (3) satisfaction level analysis: (4) goal value analysis (improvement targets to be achieved): (5) improvement ratio analysis: (6) sales point analysis: (7) natural weight analysis: (8) normalized raw analysis (8) technical requirements analysis: (9) technical requirements score analysis: (10) customer requirements score analysis: (11) technical correlation analysis: and (12) analysis of technical correlation scores. The study's results showed that 34 attributes of shredded tuna products were obtained from as many as 11 technical responses proposed in product development. Furthermore, from the 11 technical responses, eight technical answers were obtained that had a significant influence on the product development plan, including: (1) choosing to use easy-to-read fonts/writings; (2) information on the manufacture of packaging designs: (3) information on the nutritional value of shredded tuna fish in the manufacture of new packaging designs; (4) adding to the composition of the ingredients; (5) inspection of the composition and quality of raw materials; (6) the love tagline for Indonesian products in the new packaging design; (7) make packaging designs with new product brands; and (8) the innovation of making shredded tuna with a variety of new flavors.
Co-Authors - Asriani Abdul Wahab Abdulllah, Weka Gusmiarty Adelia, Fitrah Aksara, L. M. Fid Ambang, Sakinah Andi Besse Patadjai Andi Rini Wahyuni Ardhiansyah Asmila Yunissa Asriani Asriani Asriani Asriani asriani Asriani Asriani, Asriani Awi, La Bahari Bahari Bahari Didik Purwadi Didik Purwadi Elsa Saleh Elsa Saleh Fatma Fid Aksara, LM Fitrawati Fitrawati Fyka, Samsul Alam Gafaruddin, Abdul Gustina Gustina Hadi Sudarmo Hamundu, Ahmad Heni Pujiastuti Hisein, Waode Siti Anima Ida Ayu Putu Sri Widnyani Iluh Kariasti Indarsyih, Yusna intan ayu permata sari Ismi Rahma Yani Juwita Juwita Juwita, Juwita Kiki, Wa Ode Kunta, Tamrin L, Mariani La Karimuna La Ode Alwi La Ode Midi, La Ode La Rianda Lampasa, Yunitawati Lesmana, Sakinah Ambang Diandry Lilik Sutiarso Lilik Sutiarso LM Fid Aksara, LM Fid Lukman Yunus Mariani Mariani Mariani Mariani Marsuki Iswandi Ma’suf, Assayuthi Muh Syukri Sadimantara Muh. Syukri Sadimantara Muh. Syukri Sadimantara Muhammad Syukri Muhammad Syukri muhrifa, muhrifa mulianingsih, sitti Muslihun Husuni, La Ode Muhammad Nadila Hance Nafilawati Nafilawati Napu, Fithriah Nasrullah Nasrullah Nasrullah Nasrullah Nur Alam Nur Asyik Nur Asyik, Nur Nurcayah R. Marsuki Iswand R. Marsuki Iswandi Rayuddin Rayuddin, Rayuddin Resman, Resman Reza Reza Rismawan, Yandi Rizal, Muahammad Rosmawaty Rosmawaty Sahrim, Sahrim sahrul, ade Sailila, Annur Babatia Sakinah Ambang Sakir Sakir Sakir Sakir Samsul, Andini Wulandari Sarinah Sarinah Sri Rejeki Subhan Sudarmi Sudarmi Sukmawati Abdullah Sultan Sultan Suwarjoyowirayatno Suwarjoyowirayatno Syahria Rizka Syukri, Muh. T Taryono T Taryono, T Tamrin Tamrin Taryono, Taryono Untari Punara, Audhiyah Hayu Untari Punara Hayu Wa Embe Wahyuni, Andi Rini Waode Aisyah Weka Gusmiarty Weka Gusmiarty Abdullah Weka Gusmiarty Abdullah, Weka Gusmiarty Yandi Rismawan Yusna Indarsyih Yusriadin, Yusriadin Zainuddin, Yuliani