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All Journal Jurnal Hortikultura Jurnal Pendidikan Matematika (Kudus) Islamic Review : Jurnal Riset dan Kajian Keislaman Jurnal Sekretari Universitas Pamulang ALGORITMA : Journal of Mathematics Education Ulumuddin : Jurnal Ilmu-ilmu Keislaman JPMI (Jurnal Pembelajaran Matematika Inovatif) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JPIn : Jurnal Pendidik Indonesia Santri: Journal of Pesantren and Fiqh Sosial JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Riset dan Inovasi Pembelajaran Journal of English Language and Education ProBisnis : Jurnal Manajemen Journal of Advanced Sciences and Mathematics Education Edumatica: Jurnal Pendidikan Matematika Journal of Indonesian Sharia Economics Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jurnal Pengabdian Masyarakat Tapis Berseri Journal of Research and Publication Innovation Jurnal Intelek Insan Cendikia Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Jurnal Media Komunikasi
Ahmad Dimyati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Konten Unboxing dan Review Affiliator Tiktok Shop terhadap Minat Beli Produk Fashion Mahasiswa Perbankan Syariah IPMAFA Afiana, Zyayan; Dimyati, Ahmad
JIOSE: Journal of Indonesian Sharia Economics Vol 5 No 1 (2026): Maret 2026
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v5i1.1952

Abstract

The digitalization of the economic sector has driven the emergence of various innovations, one of which is e-commerce platforms such as TikTok Shop, which are widely favored by Generation Z, including students of the Islamic Banking Study Program at IPMAFA. Common marketing strategies used on this platform include unboxing content and affiliate reviews that leverage the For You Page (FYP) feature, particularly for trending fashion products. This study aims to analyze the effect of unboxing content and affiliate reviews on students’ purchase intention. The research employs a quantitative method with a simple random sampling technique, resulting in 69 samples drawn from a total population of 83 respondents using the Slovin formula. Data analysis was conducted using SmartPLS 3.2.9. The results indicate that unboxing content does not have a significant effect on purchase intention, while affiliate reviews have a positive and significant effect, with a t-statistic value of 4.914 (> 1.99495). Simultaneously, unboxing content and affiliate reviews have a positive and significant effect on purchase intention, contributing 38% to the variance.
Co-Authors - Kusmana Abdul Muin Afiana, Zyayan Ahmad Ahmad Ahmad Salim Al Wahida, Sabila Yusma AMBAR WIDYA LESTARI Ami'in, Siti Nur Anwar, Mauludin Arif Siaha Widodo Arsid, H. Azkia, Nada Fatiyyah Azzahra, Salsabila Farah Cahyadi, Eco Dhiani, Hanum Puspa Dindin Sobiruddin, Dindin Faisal Faisal Fatra, Maifalinda Finola Marta Putri Hanum, Nurilah Hanum, Nurillah Hilman Harun Kadir Kadir Kumara, Dedek M Hafiz M. Hafiz M. Tonny Heru Susanto Ma’fiyah, Ma’fiyah Maruf, Chasan Maulida Rizqia Ma’fiyah Ma’fiyah Mieke Ameriana Moch. Bani Khoerul Abdullah Muhamad Aprilyandi Muhammad Fajar Romadhon, Fajar Muhammad Nasrudin Muhammad Qaysa Al Haq, Qaysa Muthmainah Muthmainah Mutmainnah Mutmainnah Mutmainnah Mutmainnah Nurhakimah, Nurhakimah Nurjanah, Enung Rahman Suherman Rahman, Alfiansyah Rena, Syahida Reni Nursyanti Rofik Sinung Basuki rofik Sinung Basuki Rukayati, Dewi Rusdianto, Ujang Situmeang, Muhammad Sukri Sundulusi, Cecep Surti Wardani Sutarna Sutarna, Sutarna Thomas Agoes Soetiarso Thomas Agoes Soetiarso Wardini, Sri Gusti Witono Adiyoga Witono Adiyoga Yuhrotun, Yuhrotun