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All Journal MediaTor: Jurnal Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Bitnet: Jurnal Pendidikan Teknologi Informasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Komunika: Journal of Communication Science and Islamic Dakwah Jurnal Abdimas Komunikasi dan Bahasa Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Cyber PR Innovative: Journal Of Social Science Research Jurnal Media Penyiaran Scientica: Jurnal Ilmiah Sains dan Teknologi Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Mahardika Adiwidia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Sinergi : Jurnal Ilmiah Multidisiplin Komunikasi : Jurnal Komunikasi
Iin Soraya
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Strategi Komunikasi Corporate Secretary Patrindo Dalam Membangun Citra Perusahaan Berkelanjutan Eka Akmaliyah; Iin Soraya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.9347

Abstract

the dynamic development of the business environment and the increasing demand for transparency require companies to build a corporate image that is not only positive but also sustainable. in this context, the role of the corporate secretary has become increasingly strategic, as it is responsible for managing corporate communication with various stakeholders. this study aims to analyze the communication strategies of the corporate secretary in building a sustainable corporate image and to understand how these communication practices are implemented based on the principles of two-way symmetrical communication and public relations communication strategies. this research employs a qualitative approach using a case study method. data were collected through in-depth interviews with informants directly involved in the company’s communication activities, supported by document analysis. the data analysis techniques used include thematic analysis and content analysis to identify patterns, themes, and meanings emerging from the research data. data validity was ensured through source and method triangulation. the findings indicate that the corporate secretary applies two-way symmetrical communication through open organizational and public communication relationships, continuous dialogue, and the ability to negotiate and balance interests with stakeholders. in addition, public relations communication strategies are implemented systematically through the stages of fact-finding, planning, communication, and evaluation. these consistent and participatory communication practices contribute to building public trust and strengthening a sustainable corporate image. the conclusion of this study confirms that the communication strategies of the corporate secretary play a significant role in shaping a sustainable corporate image. the integration of two-way symmetrical communication and well-planned public relations strategies enables the establishment of harmonious long-term relationships between the company and its stakeholders. this research is expected to contribute theoretically to the field of corporate communication studies and serve as a practical reference for companies in developing sustainability-oriented communication strategies.
STRATEGI PUBLIC RELATIONS MELALUI PROGRAM CSR DALAM MENINGKATKAN CITRA POSITIF PADA PT TransJakarta Vhatinah, Inas; Soraya, Iin
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10196

Abstract

Jakarta's growing urban mobility challenges PT TransJakarta to build public trust amidst persistent safety and service quality issues. This study aims to analyze PT TransJakarta's Public Relations strategy in designing and implementing Corporate Social Responsibility (CSR) programs as an effort to build a positive corporate image. The research employs a qualitative approach with a case study design, involving two internal informants, namely the Head of Public Relations & CSR Department and the CSR Coordinator, selected through purposive sampling. Data were collected through in-depth interviews, observation, documentation, and literature review, subsequently analyzed using Miles and Huberman's interactive model. The findings reveal that PT TransJakarta's CSR communication is predominantly characterized by the Press Agentry Model and Public Information Model, reflected through massive digital platform publications and sustainability reports. The Two-Way Asymmetrical and Two-Way Symmetrical Models have only been partially implemented through strategic partnerships. This research contributes academically by enriching PR communication strategy studies within the public transportation sector of state-owned regional enterprises. It is recommended that PT TransJakarta develop a more inclusive participatory dialogical approach grounded in the community's actual needs. Keywords: Communication Strategy, Corporate Image, Corporate Social Responsibility, Public Relations, Public Transportation
Co-Authors Ade Irmayanti Adnan Aditiyana Akmal Rizieq Fauzi Akmali, Ahmad Jaiz Alifahmi, Hifni Andi Setyawan Angel Nabella Sydney Potonengan Annisarizki, Annisarizki Arina Muntazah Ario Bimo Adipura Atik Bagus Hajianto Cindya Yunita Pratiwi Depvia Faizah Tsaniyah Devy Putri Kussanti Dina Andriana Diyas Aenur Ropiq Earth Yakhin Da’boas Abedneju Lasut Eka Akmaliyah Eka Sapta Apriatna Ekowati , Sari Ekowati, Sari Ernila Gusari Siregar Fauzi Syarief Fauziah Rahmawati Faza Sava’Atul Ulya Fifit Fitriansyah Firdaus, Alfian Nur Gan Gan Giantika Ganjar Wibowo Ganjar Wibowo Hammamiardi, Helmi Aji Hikmatul Rafif Hanifah Imsar Gunawan Irwanto Irwanto Jaqualine Pramanta Putra Jusuf Fadilah Kharlina Oktaviani Laurensia Retno Hariatiningsih Lila Sari Andamaya Linujaya Samudra M. Ismail Alif, M. Ismail M. Yogi Riyantama Isjoni Manik Sunuantari Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mario Komarindo Saputra Maulaniah, Suci Nasir, Ikhwan Muchtar Nazilah Nazilah, Nazilah Ningtyas, Dito Anjasmoro Nova Florentina Silaen Noventa, Christifera Nur Iman El Hidayah Oktaviana Puspitasari Pratiwi, Cindya Yunita Putra, Rizki Pramana Rasendra, Keefe Ratna Kartika Sari Retno, Laurensia Rifaldy Rios Wanadri Robiyah, Nurul Sarah Rizqi Aprilia Sari Ekowati Sari Ekowati Hadi Sari Ekowati Hadi3 Setiawan, Abdul Lafif Shelomitha Anjani Sunuantari , Manik Susilowati Susilowati Susilowati Susilowati Syachzidan Mahadi Dwi Kusuma Syarafi Dwi Mansuri Syifa Nadia Tin Ayu Amilya Ainun Nisya Vhatinah, Inas Widarti Widarti Widyaningsih, Dhika Yogi Ariska Yunita Pratiwi, Cindya Zuchril Bintang Luberta