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All Journal Jurnal Teknik Industri Jurnal Teknoin J@TI (TEKNIK INDUSTRI) Techno.Com: Jurnal Teknologi Informasi JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Optimasi Sistem Industri REKAYASA Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering AdBispreneur JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING JRSI (Jurnal Rekayasa Sistem dan Industri) Wikrama Parahita : Jurnal Pengabdian Masyarakat Tekinfo | Scientific Journal of Industrial and Information Engineering PERFORMA : Media Ilmiah Teknik Industri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JURNAL REKAYASA SISTEM INDUSTRI Jurnal INTECH Teknik Industri Universitas Serang Raya Matrik : Jurnal Manajemen dan Teknik Industri Produksi SEMAR Automotive Experiences Makara Journal of Technology Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL TEKNIK INDUSTRI Metris: Jurnal Sains dan Teknologi
Yuniaristanto Yuniaristanto
Universitas Sebelas Maret
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Journal : AdBispreneur

 1 
PENGEMBANGAN BISNIS PADA STARTUP TEMANRINDU DENGAN METODE STARTUP EVOLUTION CURVE Rasyid Yudhistira; Yuniaristanto Yuniaristanto; Muhammad Hisjam
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 5, No 3 (2020): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v5i3.30641

Abstract

Technological developments have made it easier for people to use social networks. Almost all people of productive age use the internet in their social interactions. The purpose of this research is primarily to provide a platform for TemanRindu to make its product prototype appropriately with the Lean Canvas business model and so  Startup Evolution Curve as its method. The main principles of Startup Evolution Curve are providing step-by-step guidance in company discussions,  business development of TemanRindu by Feasibility Study especially on market aspect so that shown the segment and position TemanRindu itself. Product prototyping or Minimum Viable Product (MVP) start from doing hypothesis verification that will be used on MVP adjustment. Slogan making and pipe and sales funnel are also be done that lately will be used to planning the marketing strategy.  This method has succeeded on generating of TemanRindu’s market segmentation and positioning as well as the making of product prototype in the form of Instagram design based on Lean Canvas design. Its affect on  increasing of business growth in followers, likes, comments and saves because the product has been more adapted to customer needs without reducing the added value that offered.Perkembangan teknologi menyebabkan semakin mudahnya masyarakat dalam menggunakan jejaring sosial. Hampir keseluruhan masyarakat usia produktif memakai internet dalam interaksi sosialnya. Tujuan dari penelitian ini adalah menyediakan sarana untuk startup TemanRindu dalam membuat prototipe produk bisnisnya dengan model bisnis Lean Canvas secara tepat dan dengan metode Startup Evolution Curve. Prinsip utama dari Startup Evolution Curve adalah memberikan arahan per tahap dalam diskusi perusahaan, dan pengembangan bisnis startup TemanRindu melalui Feasibility Study pada aspek pasar sehingga memberikan gambaran terhadap segmen dan posisi daripada TemanRindu. Pembuatan prototipe produk atau Minimum Viable Product (MVP) dilakukan dari verifikasi hipotesis yang akan digunakan pada penyesuaian MVP. Pembuatan slogan hingga uji komunikasi dan saluran distribusi juga dilakukan yang kemudian dapat digunakan untuk menentukan strategi pemasaran. Pengaplikasian metode tersebut berhasil menghasilkan pemetaan daripada segmentasi dan posisi TemanRindu di pasar dan juga terciptanya prototipe produk TemanRindu berupa desain kiriman Instagram yang berdasarkan atas rancangan Lean Canvas. Dampaknya pertumbuhan bisnis naik, baik pada followers, likes, comment maupun save karena produk telah lebih disesuaikan dengan kebutuhan pelanggan tanpa mengurangi nilai lebih yang ditawarkan TemanRindu.  
Co-Authors Aditha Capryani Aditya Isnaini Setyargo Putri Aditya Pradana Aditya, Muhammad Hafiz Akbar, Chaidir Aldi Pascagama Nurrachman Alviandi Wahyu Nugroho Amelia Rahma Dhani Mandala Ananda Noor Sholichah Anik Septiani Anisa Agustina Anissa Rianda Putri Anita Andria Sari Ardy Denta Utama Ari Nugroho Astuti, Rina Wiji Aurelia Salsabila Putri Ayu Setiawati Ayusya Khoirun Nisa Azizah Aisyati Azizah Aisyati Azizah Aisyati Azizah Aisyati Azizah Hadny Quarrota A'yun Azmi Mas’ud Bambang Suhardi Bellinda Ratih Puspasari Chaidir Akbar Cucuk Nur Rosyidi Dana Prianjani Danang Miftahudin Pratama Diah Rahmanasari Diesya, Stephani Donar Setyajid Carel Dwi Indah Maryanie Dwi Setyo Sulisityono Dwi Setyo Sulistyono Dyan Parardyo S Edi Hartono Edi Hartono Edwin Fakhrul Arifin Eko Liquiddanu Enggar Wahyu Wulaningtyas Era Febriana Aqidawati Erwin Zakiyah Euis Nurlathifah Evizal Abdul Kadir Fadhil Rafi Hidayat Fakhrina Fahma Fakhrina Fahma Fakhrina Fahma Fakhrina Fahma Fathin Kusumo Pramesti Pudjiantoro Fauzan Azmi Febriana Kusumawardani Ferry Dimas Prakoso Fiko Erisa Fatq Fitri Nurul Firdaus Frisca Pomalia Galuh Qodrina Hamada, Aulia Hanif Ardian Hisjam, Muhammad I Wayan Suletra I Wayan Suletra I Wayan Suletra I Wayan Suletra Indah Kurniyati Iqbal Wahyu Saputra Irfan Hilmi Hamdani Irfan Nurdiansah Irwan Iftadi Irwan Iftadi Jeehad Muhammad Joshua Vicky Karunia Prasetyawan Levinia Dian Laraswati Levinia Dian Laraswati, Levinia Dian Lsa Aldira Hafidza M. Hisjam Mahesa Jenar Martha Widhi Dela Utami Maulana Ichwan Anshory Maulidina Khairannisa Nunuh Meidi Putri Ariyani Meidiana Faras Isnafitri Muh. Hisjam, Muh. Muhammad Abyan Naufal Muhammad Hisjam Muhammad Hisjam Muhammad Hisjam Muhammad Hisjam Muhammad Hisjam Muhammad Hisjam Muhammad Hisjam Muhammad Hisyam Muhammad Iqbal Sulistyo Putra Muhammad Iqbalnur Muhammad Iriandru Pradipta Muhammad Reza Kusuma Wardana Munifah Munifah Muryastuti, Karina Naufal Ammar Niken Aristyawati Nina Salsabila Sulistiani Nino Rahadian Nuzulia Khoiriyah Octavia Riskadayanti P., Yogie Budi Poppy Nandasari Pramono, Wakit Priyandari , Yusuf Pujiyanto, Eko Putri, Aditya Isnaini Setyargo Ramadhany A. T. Rasyid Yudhistira Ratnasari, Sintya Renny Rochani Retno Wulan Damayanti Rina Wiji Astuti Risya Zeline Rochani, Renny Romi Primadian Roni Zakaria Roni Zakaria Roni Zakaria Roni Zakaria R. Roni Zakaria Raung Roni Zakaria Roni Zakaria Roni Zakaria Zakaria Sakinah Sakinah Sakti Arya Wiseka Sayyidah Maulidatul Afraah Sayyidah Maulidatul Afraah Sayyidah Maulidatul Afraah Selvia Mayangsari Sherlinta Immanuella Silvi Istiqomah Sofyan Arifin Sri Yohana Simanjuntak Srihono - Susy Susmartini Tasya Santi Rahmawati Tri Hariyanto Urip Sarwo Sambodo Utami Sri Sundari Veriawan, Herindra Virda Hersy Lutviana Saputri Virda Hersy Lutviana Saputri Wafiq Hasan Al Banna Wahyu Ani Maulidiyah Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo Wahyudi Sutopo wahyudi sutopo Wahyudi Sutopo Widha Windhira Wisdania Rusdianasito Yahuda Patria Christiawan Yahuda Patria Christiawan Yonatan Ardi Hardono Yudi Hartono, Yudi Yusuf Priyandari Yusuf Priyandari Yusuf Priyandari Yusuf Priyandari Yusuf Priyandari Yusuf Priyandari Yusuf Priyandari Zakaria, Roni Zakariya, Roni Zikri Haqqoni