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Pengaruh Employer Branding Dan E-Recruitment Terhadap Minat Melamar Kerja Dengan Reputasi Perusahaan Sebagai Variabel Moderasi (Studi Pada Pelamar Kerja Bagian Paper Produksi Di PT Indah Kiat Pulp & Paper Riau) Wanodyayu Saylendra; Wyati Saddewisasi; Adijati Utaminingsih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19324

Abstract

Minat melamar kerja merupakan keinginan atau kecenderungan individu untuk mencari informasi, mempertimbangkan, dan mengajukan lamaran pada suatu perusahaan yang dianggap mampu memenuhi harapan dan kebutuhannya. Tinggi rendahnya minat melamar kerja menjadi hal penting bagi perusahaan karena berpengaruh terhadap kemampuan perusahaan dalam menarik calon pelamar yang berkualitas. Minat melamar kerja dipengaruhi oleh berbagai faktor, baik yang berasal dari citra perusahaan maupun proses rekrutmen yang diterapkan perusahaan. Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh, employer branding dan e-recruitment terhadap minat melamar kerja serta bagaimana reputasi perusahaan memoderasi employer branding dan e-recruitment terhadap minat melamar kerja. Populasi dalam penelitian ini adalah seluruh pelamar kerja yang mengajukan lamaran ke bagian paper produksi PT. IKPP Riau dan tidak diterima (status “rejected/ not hired”) dalam periode pengamatan (12 bulan terakhir dari saat pengumpulan data). Sampel sejumlah 91 orang. Jenis data yang digunakan adalah data primer yang diperoleh dari jawaban responden atas kuesioner yang dibagikan dan dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa employer branding tidak berpengaruh terhadap minat melamar kerja dan e-recruitment memiliki pengaruh terhadap minat melamar kerja serta reputasi perusahaan tidak mampu memiliki peran memoderasi employer branding dan e-recruitment terhadap minat melamar kerja. Berdasarkan hasil penelitian dapat disimpulkan bahwa minat melamar kerja pada pelamar bagian produksi kertas PT Indah Kiat Pulp & Paper Riau lebih dipengaruhi oleh faktor teknis yang berkaitan dengan kemudahan, kecepatan, dan efisiensi proses rekrutmen melalui e-recruitment dibandingkan faktor citra perusahaan seperti employer branding dan reputasi perusahaan.
TRUST AND ZAKAT PAYMENT DECISIONS: EXAMINING THE MEDIATING EFFECTS OF RELIGIOSITY AND ACTUAL SELF Mochammad Mundzir; Adijati Utaminingsih; Paulus Wardoyo
Jurnal Education and Development Vol 14 No 3 (2026): Vol 14 No 3 September 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i3.8504

Abstract

This study examines the effect of institutional trust on zakat payment decisions and investigates the mediating roles of religiosity and actual self among muzakki of LAZNAS Baitul Maal Hidayatullah Central Java. A quantitative explanatory design was employed using a cross-sectional survey. Data were collected from 203 muzakki selected through purposive sampling and analysed using Partial Least Squares Structural Equation Modeling. The measurement model demonstrated acceptable convergent validity, discriminant validity, and internal consistency. The structural model explained 67.3% of the variance in zakat payment decisions. The results show that institutional trust has a strong positive effect on zakat payment decisions (β = 0.774, p < 0.001), religiosity (β = 0.623, p < 0.001), and actual self (β = 0.341, p = 0.002). Religiosity also positively influences actual self (β = 0.262, p = 0.010). However, religiosity and actual self do not significantly affect zakat payment decisions. Furthermore, neither religiosity nor actual self mediates the relationship between institutional trust and zakat payment decisions, either independently or sequentially. These findings indicate that institutional trust is the principal determinant of muzakki decisions to pay zakat through a formal institution. Religiosity may encourage zakat compliance in general, but institutional choice is primarily determined by confidence in organisational integrity, competence, transparency, and accountability. The study highlights the importance of strengthening governance, programme traceability, and transparent reporting to sustain muzakki participation and loyalty.
Talent Management and Knowledge Management on Organizational Performance: The Mediating Role of Competitive Advantage Prakas Arif Gunawan; Yuli Budiati; Adijati Utaminingsih
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol. 12 No. 2 (2026): JMK Yayasan RS.Dr.Soetomo, Oktober 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i2.2590

Abstract

This research explores how talent management and knowledge management contribute to organizational performance in a hospital context, with particular attention to the role of competitive advantage as an underlying mechanism. Drawing on the Resource-Based View (RBV), the study considers human resources and organizational knowledge as key strategic assets. A quantitative design was applied, involving all hospital employees as the study population. A total of 50 respondents were included using a census approach. The data were the processed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM). The results of this study show that talent management does not play a meaningful role in influencing organizational performance or competitive advantage. In contrast, knowledge management contributes to the development of competitive advantage, although it does not directly translate into improved organizational performance. furthermore, organizational performance is largely driven by competitive advantage, which also serves as a pathway through which knowledge management affects performance. however, this mechanism is not observed in the case of talent management. These findings suggest that knowledge management functions as a strategic capability in enhancing organizational performance, through the development of competitive advantage. In contrast, talent management has not yet optimally contributed to creating strategic value in the hospital context.
Circular Economy Implementation in Water Hyacinth Craft SMEs for Sustainable Business Adijati Utaminingsih; Rohmini Indah Lestari; Stefanus Rahoyo; Bobby Widyasmara
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.827

Abstract

This study examines the application of a green business model based on circular economy principles to water hyacinth craft micro, small, and medium enterprises (MSMEs) in Central Java, Indonesia. Environmental concerns continue to rise and the traditional craft industry has the potential for sustainable transformation. However, empirical studies on the influence of green business models on the competitiveness of MSMEs in the context of developing countries are still limited. The researchers used Smart Partial Least Squares Structural Equation Model 4.0 (Smart-PLS 4.0) to analyse data from 148 water hyacinth craft MSMEs in Demak, Semarang, and Sukoharjo Regencies. The results show that green business models significantly enhance the sustainable competitiveness of MSMEs through three key mediators: green entrepreneurial orientation, environmentally friendly collaboration, and green innovation. Green innovation is the most crucial mediator linking sustainability orientation to competitive advantage. In contrast, government policy support does not significantly moderate this relationship, indicating a gap between policy instruments and the reality of MSMEs. These findings enrich the theory of sustainable business models by demonstrating the circular economy mechanisms of resource-constrained MSMEs. Practically, this study provides insights for MSME practitioners and policymakers in developing countries to integrate environmental sustainability and business viability.
STRATEGI PENGEMASAN DAN PELABELAN BAGI KELOMPOK USAHA PRODUSEN JAJANAN PASAR DI PUCANG GEDE, KELURAHAN BATURSARI, KECAMATAN MRANGGEN Christy, Nisa Novia Avien; Utaminingsih, Adijati; Meiriyanti, Rita
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v6i1.190

Abstract

Di Pucang Gede, Kelurahan Batursari, Kecamatan Mranggen terdapat kelompok usaha produsen jajanan pasar. Aspek pemasaran dari produk jajanan pasar di Pucang Gede masih terbatas, hanya dijual secara keliling dan dititipka di toko-toko. Dari segi kemasan, jajanan pasar tersebut juga belum dikemas secara higienis dan menarik untuk menambah nilai produk dan menarik minat pembeli, hanya dikemas dalam plastik bahkan sering kali disajikan tanpa kemasan. Permasalahan yang dihadapi adalah 1) kelompok usaha produsen jajanan pasar belum memahami tentang pentingnya pengemasan dan pelabelan produk, 2) terbatasnya pangsa pasar karena keterbatasan dalam pengemasan dan pelabelan. Untuk itu, Tim Pengabdian kepada Masyarakat bermaksud memberikan solusi permasalahan kitra melalui 1) penyuluhan tentang pentingnya pengemasan dan pelabelan produk, 2) pelatihan dalam membuat kemasan dan label produk. Target dari program Pengabdian kepada Masyarakat ini adalah kelompok usaha produsen jajanan pasar di Pucang gede, Kelurahan Batursari, Kecamatan Mranggen mampu menerapkan strategi pemasaran dalam mengembangkan produknya melalui pengemasan dan pelabelan. Luaran yang dihasilkan adalah peningkatan ketrampilan pengemasan dan pelabelan. Metode yang diggunakan dalam kegiatan penelitian ini adalah metode penyuluhan dan pelatihan. Tim Pengabdian kepada Masyarakat memiliki jenis kepakaran yang sesuai dengan kebutuhan mitra yaitu manajemen. Sehingga dengan kepakaran dan solusi yang sesuai dengan kebutuhan mitra, maka program Pengabdian kepada Masyarakat ini layak untuk dilaksanakan. Selanjutnya, saran yang disampaikan kepada mitra terhadap Tim Penabdian kepada Masyarakat supaya ada tindak lanjut kembali untuk pelatihan berupa pengemasan dan pelabelan.
The Role of Owner-Employee Relationship Quality and Perceived Owner Support on Employee Retention through Affective Commitment with Moderation of Environmental Turbulence Heru Sri Wulan; Rohmini Indah Lestari; Adijati Utaminingsih
Greenation International Journal of Economics and Accounting Vol. 4 No. 4 (2026): Greenation International Journal of Economics and Accounting (September - Octob
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i4.955

Abstract

This study examines how owner–employee relationship quality and perceived owner support affect employee retention, with affective commitment as a mediating variable and environmental turbulence as a moderating variable. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia encounter significant employee retention issues due to high workforce turnover, which disrupts productivity and business continuity. The study employed a quantitative approach with a survey design. The sample consisted of 245 MSME employees from 12 regencies/cities in Java, namely Semarang City, Semarang Regency, Salatiga City, Surakarta City, Kudus Regency, Yogyakarta City, Sleman Regency, Bantul Regency, Surabaya City, Malang City, Sidoarjo Regency, and Gresik Regency, selected using purposive sampling based on predetermined criteria. Data were analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. Among the structural relationships, affective commitment showed a strong direct effect on employee retention (β = 0.495; p < 0.01). The model explained 52.8% of the variance in affective commitment (R² = 0.528) and 61.1% of the variance in employee retention (R² = 0.611), indicating strong explanatory power. These findings confirm that interpersonal relationships between owners and employees are strategic factors in retaining human resources in MSMEs. Practically, MSME owners are encouraged to improve employee retention by fostering trust, recognizing employee contributions, providing consistent support, and strengthening employees’ emotional attachment to the business, especially in uncertain environments.
The Effect of Digital Asset Diversification on Individual Financial Resilience in the Digital Economy Era Ervinna Kristyaningsih; Indarto Indarto; Adijati Utaminingsih
Greenation International Journal of Economics and Accounting Vol. 4 No. 4 (2026): Greenation International Journal of Economics and Accounting (September - Octob
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of digital technology has fundamentally altered individual financial management. This study examines the effect of digital asset diversification on individual financial resilience in the digital economy era. Employing a quantitative approach with survey methods, this study involved 150 respondents across five major cities in Indonesia. The data were analyzed using multiple linear regression and moderated regression analysis, with financial literacy as the moderating variable. The results reveal that digital asset diversification, which encompasses digital savings, digital investment, digital insurance, and cryptocurrency, exerts a significant positive effect on individual financial resilience. The diversification index demonstrates a strong correlation (r = 0.712) with the financial resilience score. Respondents who diversified across three or more digital asset categories exhibited financial resilience scores 42% higher than those relying on a single instrument. Digital investment registered the highest coefficient (B = 0.341), followed by digital insurance (B = 0.298), digital savings (B = 0.287), and cryptocurrency (B = 0.142). Financial literacy was confirmed as a moderating variable that amplifies the relationship between diversification and financial resilience. Together, the four dimensions explained 50.7% of the variance in individual financial resilience (R² = 0.507). These findings affirm that the strategic orchestration of multiple digital financial instruments strengthens the financial buffer of individuals against economic shocks and supports long-term economic stability.