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Pemanfaatan Media Sosial Untuk Pemasaran Produk Pada UMKM Kelurahan Meteseh Kecamatan Tembalang Emaya Kurniawati; Adijati Utaminingsih; Widjaksono R Hartoto
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The Community Service activities that we carry out at the Joint Jaya Lestari UMKM Business Group in Meteseh Subdistrict, Tembalang District, Semarang City, where business actors or members of Jaya Lestasi UMKM have not been able to market and sell their products widely using social media. So far, it has only been marketed to nearby areas and close friends or relatives. With the existing problems, this community service activity provides training on using social media to market and introduce products online, so that it can increase sales and income for Jaya Lestari MSME members. product marketing and also provides practice on how to make product photos so they are attractive to consumers.
Pelatihan Manajemen Usaha Dan Pemasaran Kelompok Tani Hutan Di Sekitar Tahura KGPAA Mangkunegoro I Ngargoyoso Karanganyar Any Setyarini; Adijati Utaminingsih; Rohmini Indah Lestari; Emaya Kurniawati
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 12 : Januari (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Business Management and Photography Techniques Training for the Lumintu Berkah Forest Farmers Group in Segorogunung Village, Ngargoyoso District, Karanganyar Regency, aims to improve members' skills in managing their eco-tourism campsites and agricultural businesses, as well as increasing their understanding of photography techniques for digital promotional purposes. This program is part of the implementation of cooperation between LPPM USM and DLHK Central Java Province. The training focused on managing eco tourism businesses, natural photography techniques, and the use of social media, especially Instagram, as a marketing tool. With 20 participants, this training not only provided new insights into business management and marketing strategies, but also trained them to produce attractive visual content for promotions. The results of the evaluation showed that the participants' business management skills and photography techniques had improved significantly. This program is expected to help forest farmer groups to more optimally manage their businesses, as well as introduce their products and services to the wider community through digital platforms.
Job Satisfaction as a Mediator of The Effects of Emotional Intelligence and Digital Literacy on Employee Performance at PT Pos Indonesia KC Purworejo Wandhani, Fatonah Isnaini; Utaminingsih, Adijati; Widhiastuti, Hardani
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8411

Abstract

This study examines the effects of emotional intelligence and digital literacy on employee performance, with job satisfaction as a mediating variable, at PT Pos Indonesia, Purworejo Branch. Using a quantitative approach, data were collected from 80 employees through structured questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The findings reveal that emotional intelligence positively and significantly influences both job satisfaction and employee performance. Digital literacy significantly affects job satisfaction but has no direct effect on performance. Mediation analysis confirms that job satisfaction mediates the relationships between emotional intelligence and performance, as well as between digital literacy and performance.