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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari Jurnal Riset Multidisiplin Edukasi
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Brand Experience dan Online Experience Terhadap Brand Equity Skincare Ms Glow Pada Masyarakat Kota Padang Putri, Dita Indriani; Rahmidani, Rose
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15751

Abstract

This research aims to: (1) The influence of Brand Experience and Online Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) The influence of Brand Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) The influence of online experience on Brand Equity of Ms Glow Skincare in the people of Padang City. This type of research is causative descriptive research. The population in this research is the people of Padang City. The sample used was 97 people using a non-probability sampling method. The sampling technique is purposive sampling. The type of data in this research is primary data. The data collection technique used is a questionnaire, the data that has been collected is analyzed using descriptive analysis. This research uses Multiple Regression analysis. The research results show that (1) Brand Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) Brand Experience and Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City.
The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang Ramadhani, Delfi; Hayati, Annur Fitri; Rahmidani, Rose
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.662

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.
PKM LEGALITAS USAHA DAN PACKAGING PRODUK PADA UMKM DI KABUPATEN AGAM Rahmidani, Rose; Widarsa, Aditya Hanum; Rahmi, Elvi; Armiati, Armiati; Susanti, Dessi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.21552

Abstract

UMKM mendapatkan perhatian besar semenjak krisis moneter karena UMKM dapat bertahan dengan segala keterbatasan dan kemampuan yang dimilikinya. UMKM yang menjadi mitra dan sasaran program pengabdian pada masyarakat kali ini adalah kelompok UMKM Tani Tanjung Sani. Kelompok UMKM Nagari Tanjung Sani merupakan kumpulan pelaku usaha rinuak dan bada yang tersebar di Nagari Tanjung Sani yang beranggota 20 pelaku usaha. Permasalahan utama yang dihadapi mitra adalah daerah pemasaran hasil produksi rinuak dan bada hanya untuk pasar lokal Kabupaten Agam dan sekitarnya. Persoalan krusial lainnya yaitu hasil produksi rinuak dan bada yang kurang menarik karena produk yang sangat berminyak dan belum memiliki merek. Mitra juga belum memiliki legalitas izin SPP-IRT yang sangat diperlukan karena produk terkait dengan produksi pangan yang harus mendapatkan sertifikasi dari Dinas Kesehatan. Dari permasalahan di atas menyiratkan bahwa mitra membutuhkan pelatihan dan pembinaan untuk meningkatkan kualitas produk, membuat kemasan dan merek yang menarik dan bagaimana cara pengurusan SPP-IRT. Persoalan lainnya yang juga dialami mitra yang diperoleh dari hasil diskusi dan wawancara ketika tim melakukan observasi ke lokasi mitra yaitu mitra tidak memiliki catatan keuangan untuk memisahkan pembukuan keuangan usaha dengan keuangan rumah tangga. Sehingga mitra kesulitan ketika menentukan laba usaha dan harga pokok produksi. Jadi dapat dikatakan permasalahan utama yang dihadapi mitra adalah bagian produksi, pemasaran dan keuangan usahanya. Untuk mengatasi masalah mitra ini maka Tim PKM memberikan solusi dalam bentuk pelatihan dan pendampingan pada bidang produksi yaitu pelatihan diversifikasi produk berbahan ikan dan pelatihan desain merek dan kemasan. Mitra dilatih menciptakan desain merek dan membuat kemasan agar mampu memasarkan produknya secara online baik di media sosial maupun marketplace. Mitra juga dilatih pengetahuan dan keterampilannya tentang legalitas usaha dan manajemen keuangan usaha dengan menggandeng narasumber dan fasitator yang kompeten.
PKM BUDIDAYA & PENGOLAHAN MAGOT SEBAGAI SOLUSI GREEN ECONOMY RANGKA REVITALISASI SAVE MANINJAU Susanti, Dessi; Irianto, Agus; Lestari, Tuti; LV, Yuhendri; Syofyan, Rita; Armiati, Armiati; Rahmidani, Rose
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27661

Abstract

Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency is unable to: 1) Carry out magot cultivation to improve the family's economy as well as an effort to reduce the amount of waste, 2) Carry out magot processing as an alternative fish feed in order to increase family economy. Based on the urgent needs of the Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency, for them Lake Maninjau is the main source of livelihood and economy for their families (Lake Maninjau is one of the critical lakes which is a super priority lake to be saved through the government's revitalization program ). So the solution offered to solve the problem of the Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency is: 1) Workshop and assistance in magot cultivation as a green economy solution in the context of revitalizing save maninjau, 2) Workshop and assistance in processing magot into alternative fish food as a green economy solution in the context of revitalizing save maninjau The targets to be achieved through this PKM activity are as follows: 1) 20 fishermen who are members of Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency are able to carry out magot cultivation as a green economy solution in the context of revitalizing save maninjau, 2) 20 fishermen who are members of Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency are able to process magot into alternative fish food as a green economy solution in the context of revitalizing save maninjau.
Community Economic Empowerment Through Processing Water Hyacinth Into A Variety Of Crafts In An Effort To Support The Save Maninjau Program: Pemberdayaan Ekonomi Masyarakat Melalui Pengolahan Eceng Gondok Menjadi Aneka Kerajinan Dalam Upaya Mendukung Program Save Maninjau Armiati*, Armiati; Rahmidani, Rose; Irawan, Indra; Susanti, Dessi; Arita, Sri
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i2.19361

Abstract

This community service activity aims to: 1) Provide training on how to produce water hyacinth into various kinds of craft products; 2) Provide training on digital marketing; and 3) Provide training on financial management. The series of training activities took place from August to October 2023. This activity began with an initial coordination meeting to prepare for the implementation of PKM activities with Partners in August 2023, followed by the implementation of training. The partners for this activity are the Sadama Group and the Aua Sarumpun Group with a total of 20 participants. The method used is community development through lectures, discussions, questions and answers, practice and mentoring to provide knowledge and skills in craft making, understanding of digital marketing and financial management. Partners also received assistance from water hyacinth drying machines, press machines and sewing machines. Apart from that, partners also created packaging designs, logo and Instagram designs. The results of this service are important for participants to be able to improve product quality and marketing and financial management of partners.
PENGARUH HASIL BELAJAR MATA PELAJARAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DENGAN SELF EFFICACY SEBAGAI VARIABEL INTERVENING Muhammad, Faddel; Rahmidani, Rose
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5350

Abstract

This research aims to analyse the effect of entrepreneurship learning outcomes and family environment on entrepreneurial interest with self-efficacy as an intervening variable. This study is associative in nature. The population in this study were students in grades XI and XII at SMKN 6 Padang. The sample size was determined to be 100 samples using the Slovin formula and proportional random sampling technique. The data used is primary data obtained through the distribution of questionnaires to students in grades XI and XII at SMKN 6 Padang. The data analysis techniques used are descriptive analysis, classical assumption testing, path analysis, t-test and Sobel test using SPSS software. The results of the study showed that: 1) Learning outcomes did not have a significant effect on entrepreneurial interest, 2) Family environment had a significant effect on entrepreneurial interest, 3) Self-efficacy has a significant effect on entrepreneurial interest, 4) Academic achievement does not have a significant effect on self-efficacy, 5) Family environment has a significant effect on self-efficacy, 6) Academic achievement does not have a significant effect on entrepreneurial interest through self-efficacy, 7) Family environment has a significant effect on entrepreneurial interest through self-efficacy. The limitations of this study are the limited research time and sample size, as well as the addition of other variables that influence entrepreneurial interest. 
Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan terhadap Loyalitas Pengguna E-wallet DANA dengan Kepuasan Sebagai Variabel Intervening Raudatussyifa, Amani; Rose Rahmidani
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1700

Abstract

The purpose of this study is to analyze the influence of Perceived Ease of Use and Trust on DANA E-wallet User Loyalty, with Satisfaction as an intervening variable. The population in this study were students of Padang State University who had used the DANA e-wallet more than twice, the number of which is unknown. The sample determination in this study was 100 people using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale. The analysis method used was SEM with the SmartPLS 4.0 approach. The results showed that Perceived Ease of Use and Trust have a positive and significant influence on User Satisfaction. Furthermore, Satisfaction was proven to have a positive and significant influence on User Loyalty. Although Perceived Ease of Use and Trust do not show a significant direct influence on Loyalty, the mediating role of Satisfaction is very important in shaping the loyalty of DANA E-wallet users. This finding confirms that user satisfaction is important in driving the formation of loyalty in the context of using digital financial services.
PENGARUH BRAND AMBASSADOR, DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK EMINA PADA MAHASISWA UNIVERSITAS NEGERI PADANG Octaviana, Sovia; Rahmidani, Rose
MANAJEMEN DEWANTARA Vol 9 No 2 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20557

Abstract

This study aims to was conducted to determine the influence of Brand Ambassadors, Digital Marketing and Electronic Word of Mouth on Purchasing Decisions for Emina Cosmetic Products for Padang State University Students. The type of research used is causative research with a quantitative approach. The number of samples in this study were 100 Padang State University students, using purposive sampling technique. The data collection technique was carried out using a questionnaire with a Likert scale. This instrument has passed the validity and reliability tests, using the multiple linear regression analysis method with SPSS version 22 which has passed the classical assumption prerequisite test, namely the normality test, multicollinearity test and heteroscedasticity test, the hypothesis is then tested using the f-test, t-test, and coefficient of determination. The results of this study indicate that (1) Brand Ambassadors have a significant influence on Purchasing Decisions, (2) Digital Marketing has a significant influence on Purchasing Decisions, (3) E-WOM has proven significant to purchasing decisions, (4) Brand Ambassadors,Digital Marketing and Electronic word of mouth (E-WOM) have a significant influence on purchasing decisions
THE EFFECT OF PRODUCT QUALITY, ONLINE SHOPPING EXPERIENCE, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE KAYLAA_KIDS CONSUMERS IN PAYAKUMBUH CITY Geby Alfaren; Rose Rahmidani
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 3 (2026): Jurnal Riset Multidisiplin Edukasi (Maret 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i3.1751

Abstract

This study aims to analyze the effect of Product quality , Online shopping experience, and Brand image on Customer loyalty through Customer satisfaction as a mediating variable among Kaylaa_ Kids consumers in Payakumbuh City. The population in this study consists of all Kaylaa_ Kids consumers who have purchased products. The sample size used was 100 respondents, with the sampling technique employing purposive sampling, specifically consumers who had made at least two purchases. The data used in this study is primary data obtained through the distribution of questionnaires using a Likert scale. Meanwhile, secondary data was obtained from reference books and internet sources. The analysis method used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS software. The results of the study indicate that Product quality, Online shopping experience, and Brand image have a positive and significant effect on Customer satisfaction and Customer loyalty. In addition, Customer satisfaction has been proven to mediate the relationship between Product quality, Online shopping experience, and Brand image on Customer loyalty among Kaylaa_ Kids consumers in Payakumbuh City.
The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable Valepi, Dinda Ayu; Rahmidani, Rose
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1018

Abstract

In recent years, the beauty industry has grown rapidly due to increasing public awareness of self-care and appearance. Demand for skincare and body care products has risen as consumers seek to boost their confidence. To meet these needs, companies must continue developing unique products to stay competitive. One strategy is using famous figures as brand ambassadors, as their popularity helps spread the brand’s message more widely. For example, Scarlett appointed TWICE, a South Korean girl group from JYP Entertainment, as its brand ambassador. However, this decision sparked controversy, with some consumers accusing Scarlett of skin color discrimination. This research examines the impact of TWICE as a Brand Ambassador and the Korean Wave on consumers’ purchasing decisions regarding Scarlett products, with Brand Image as a mediating variable. The study adopts a quantitative and associative research design. The target population consists of students at Padang State University familiar with both Scarlett products and TWICE. Using purposive sampling, 100 respondents were obtained. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The findings shed light that Brand Ambassador and Korean Wave significantly influence Brand Image; Brand Image significantly affects Purchasing Decisions; both Brand Ambassador and Korean Wave directly influence Purchasing Decisions; and both have indirect effects on Purchasing Decisions through Brand Image. These findings contribute to understanding celebrity endorsement and consumer behavior in global cultural trends. Practically, companies should carefully choose brand ambassadors and use cultural trends to boost the brand's image and drive sales.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Geby Alfaren Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Octaviana, Sovia Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati