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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Product Quality dan Online Shopping Experience terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening Suriani, Weli; Rahmidani, Rose
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pengalaman belanja online terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian ini dilakukan pada konsumen Compact Powder Pixy di Kota Padang dengan jumlah sampel sebanyak 100 responden perempuan yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) menggunakan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan pengalaman belanja online dan kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Selain itu, kepuasan pelanggan tidak memediasi hubungan antara kualitas produk dan pengalaman belanja online terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan terhadap Compact Powder Pixy lebih dipengaruhi oleh kualitas produk dibandingkan pengalaman belanja online maupun tingkat kepuasan pelanggan.
Pengaruh Brand Experience dan Online Experience Terhadap Brand Equity Skincare Ms Glow Pada Masyarakat Kota Padang Putri, Dita Indriani; Rahmidani, Rose
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15751

Abstract

This research aims to: (1) The influence of Brand Experience and Online Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) The influence of Brand Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) The influence of online experience on Brand Equity of Ms Glow Skincare in the people of Padang City. This type of research is causative descriptive research. The population in this research is the people of Padang City. The sample used was 97 people using a non-probability sampling method. The sampling technique is purposive sampling. The type of data in this research is primary data. The data collection technique used is a questionnaire, the data that has been collected is analyzed using descriptive analysis. This research uses Multiple Regression analysis. The research results show that (1) Brand Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) Brand Experience and Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City.
The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang Ramadhani, Delfi; Hayati, Annur Fitri; Rahmidani, Rose
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.662

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.
PKM LEGALITAS USAHA DAN PACKAGING PRODUK PADA UMKM DI KABUPATEN AGAM Rahmidani, Rose; Widarsa, Aditya Hanum; Rahmi, Elvi; Armiati, Armiati; Susanti, Dessi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.21552

Abstract

UMKM mendapatkan perhatian besar semenjak krisis moneter karena UMKM dapat bertahan dengan segala keterbatasan dan kemampuan yang dimilikinya. UMKM yang menjadi mitra dan sasaran program pengabdian pada masyarakat kali ini adalah kelompok UMKM Tani Tanjung Sani. Kelompok UMKM Nagari Tanjung Sani merupakan kumpulan pelaku usaha rinuak dan bada yang tersebar di Nagari Tanjung Sani yang beranggota 20 pelaku usaha. Permasalahan utama yang dihadapi mitra adalah daerah pemasaran hasil produksi rinuak dan bada hanya untuk pasar lokal Kabupaten Agam dan sekitarnya. Persoalan krusial lainnya yaitu hasil produksi rinuak dan bada yang kurang menarik karena produk yang sangat berminyak dan belum memiliki merek. Mitra juga belum memiliki legalitas izin SPP-IRT yang sangat diperlukan karena produk terkait dengan produksi pangan yang harus mendapatkan sertifikasi dari Dinas Kesehatan. Dari permasalahan di atas menyiratkan bahwa mitra membutuhkan pelatihan dan pembinaan untuk meningkatkan kualitas produk, membuat kemasan dan merek yang menarik dan bagaimana cara pengurusan SPP-IRT. Persoalan lainnya yang juga dialami mitra yang diperoleh dari hasil diskusi dan wawancara ketika tim melakukan observasi ke lokasi mitra yaitu mitra tidak memiliki catatan keuangan untuk memisahkan pembukuan keuangan usaha dengan keuangan rumah tangga. Sehingga mitra kesulitan ketika menentukan laba usaha dan harga pokok produksi. Jadi dapat dikatakan permasalahan utama yang dihadapi mitra adalah bagian produksi, pemasaran dan keuangan usahanya. Untuk mengatasi masalah mitra ini maka Tim PKM memberikan solusi dalam bentuk pelatihan dan pendampingan pada bidang produksi yaitu pelatihan diversifikasi produk berbahan ikan dan pelatihan desain merek dan kemasan. Mitra dilatih menciptakan desain merek dan membuat kemasan agar mampu memasarkan produknya secara online baik di media sosial maupun marketplace. Mitra juga dilatih pengetahuan dan keterampilannya tentang legalitas usaha dan manajemen keuangan usaha dengan menggandeng narasumber dan fasitator yang kompeten.
PKM BUDIDAYA & PENGOLAHAN MAGOT SEBAGAI SOLUSI GREEN ECONOMY RANGKA REVITALISASI SAVE MANINJAU Susanti, Dessi; Irianto, Agus; Lestari, Tuti; LV, Yuhendri; Syofyan, Rita; Armiati, Armiati; Rahmidani, Rose
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27661

Abstract

Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency is unable to: 1) Carry out magot cultivation to improve the family's economy as well as an effort to reduce the amount of waste, 2) Carry out magot processing as an alternative fish feed in order to increase family economy. Based on the urgent needs of the Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency, for them Lake Maninjau is the main source of livelihood and economy for their families (Lake Maninjau is one of the critical lakes which is a super priority lake to be saved through the government's revitalization program ). So the solution offered to solve the problem of the Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency is: 1) Workshop and assistance in magot cultivation as a green economy solution in the context of revitalizing save maninjau, 2) Workshop and assistance in processing magot into alternative fish food as a green economy solution in the context of revitalizing save maninjau The targets to be achieved through this PKM activity are as follows: 1) 20 fishermen who are members of Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency are able to carry out magot cultivation as a green economy solution in the context of revitalizing save maninjau, 2) 20 fishermen who are members of Maju Bersama Mandiri Fishermen's Group Galapung Tanjung Sani, Tanjung Raya, Agam Regency are able to process magot into alternative fish food as a green economy solution in the context of revitalizing save maninjau.
Community Economic Empowerment Through Processing Water Hyacinth Into A Variety Of Crafts In An Effort To Support The Save Maninjau Program: Pemberdayaan Ekonomi Masyarakat Melalui Pengolahan Eceng Gondok Menjadi Aneka Kerajinan Dalam Upaya Mendukung Program Save Maninjau Armiati*, Armiati; Rahmidani, Rose; Irawan, Indra; Susanti, Dessi; Arita, Sri
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i2.19361

Abstract

This community service activity aims to: 1) Provide training on how to produce water hyacinth into various kinds of craft products; 2) Provide training on digital marketing; and 3) Provide training on financial management. The series of training activities took place from August to October 2023. This activity began with an initial coordination meeting to prepare for the implementation of PKM activities with Partners in August 2023, followed by the implementation of training. The partners for this activity are the Sadama Group and the Aua Sarumpun Group with a total of 20 participants. The method used is community development through lectures, discussions, questions and answers, practice and mentoring to provide knowledge and skills in craft making, understanding of digital marketing and financial management. Partners also received assistance from water hyacinth drying machines, press machines and sewing machines. Apart from that, partners also created packaging designs, logo and Instagram designs. The results of this service are important for participants to be able to improve product quality and marketing and financial management of partners.
PENGARUH HASIL BELAJAR MATA PELAJARAN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DENGAN SELF EFFICACY SEBAGAI VARIABEL INTERVENING Muhammad, Faddel; Rahmidani, Rose
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5350

Abstract

This research aims to analyse the effect of entrepreneurship learning outcomes and family environment on entrepreneurial interest with self-efficacy as an intervening variable. This study is associative in nature. The population in this study were students in grades XI and XII at SMKN 6 Padang. The sample size was determined to be 100 samples using the Slovin formula and proportional random sampling technique. The data used is primary data obtained through the distribution of questionnaires to students in grades XI and XII at SMKN 6 Padang. The data analysis techniques used are descriptive analysis, classical assumption testing, path analysis, t-test and Sobel test using SPSS software. The results of the study showed that: 1) Learning outcomes did not have a significant effect on entrepreneurial interest, 2) Family environment had a significant effect on entrepreneurial interest, 3) Self-efficacy has a significant effect on entrepreneurial interest, 4) Academic achievement does not have a significant effect on self-efficacy, 5) Family environment has a significant effect on self-efficacy, 6) Academic achievement does not have a significant effect on entrepreneurial interest through self-efficacy, 7) Family environment has a significant effect on entrepreneurial interest through self-efficacy. The limitations of this study are the limited research time and sample size, as well as the addition of other variables that influence entrepreneurial interest. 
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati