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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari
Rose Rahmidani
Universitas Negeri Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PKM Digital Marketing dan Branding: Strategi Pemberdayaan Ekonomi Masyarakat di Kecamatan Nan Sabaris, Kabupaten Padang Pariaman Rahmidani, Rose; Cerya, Efni; Dewi, Ika Parma; Rahmi, Elvi; Armiati, Armiati; Susanti, Dessi
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 1 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06240

Abstract

UMKM Virgin Coconut Oil (VCO) Darma menghadapi beberapa permasalahan dalam mengembangkan usahanya. Pertama, kemasan produk VCO Darma masih kurang menarik karena menggunakan botol plastik biasa tanpa merek dan logo. Kedua, jangkauan pemasaran VCO Darma masih terbatas pada area tertentu saja. Ketiga, UMKM ini belum memiliki izin SPP-IRT, yang penting untuk menjamin keamanan pangan dan meningkatkan kepercayaan konsumen. Keempat, promosi yang dilakukan masih minim sehingga produk VCO Darma belum dikenal luas oleh masyarakat, berdampak pada rendahnya omzet penjualan. Untuk mengatasi permasalahan tersebut, tim pengabdian melakukan pendampingan dengan metode berbasis kebutuhan. Pelatihan diberikan kepada pelaku UMKM VCO Darma meliputi bidang pemasaran digital, yang sangat penting di era saat ini untuk menjangkau pasar yang lebih luas, pendampingan pengurusan izin SPP-IRT dan pendampingan pembuatan merek dan logo untuk kemasan. Metode pelatihan yang digunakan bervariasi, meliputi ceramah, diskusi, tanya jawab, praktek langsung, dan pendampingan. Hasil yang dicapai dari program pengabdian ini antara lain: 1) Dihasilkannya disain logo dan merk VCO Darma yang menarik sehingga memiliki identitas yang kuat dan mudah diingat konsumen. 2) VCO Darma sudah memiliki SPP-IRT sehingga produk VCO Darma dapat beredar secara legal dan memenuhi standar keamanan pangan. 3) VCO Darma memiliki platform digital marketing sehingga produk bisa dikenal masyarakat luas. Dengan adanya program pendampingan ini, diharapkan UMKM VCO Darma dapat meningkatkan daya saing produknya, memperluas jangkauan pasar, dan meningkatkan omzet penjualan
Pengaruh Persepsi Kemudahan Penggunaan dan Kepercayaan terhadap Loyalitas Pengguna E-wallet DANA dengan Kepuasan Sebagai Variabel Intervening Raudatussyifa, Amani; Rose Rahmidani
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1700

Abstract

The purpose of this study is to analyze the influence of Perceived Ease of Use and Trust on DANA E-wallet User Loyalty, with Satisfaction as an intervening variable. The population in this study were students of Padang State University who had used the DANA e-wallet more than twice, the number of which is unknown. The sample determination in this study was 100 people using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale. The analysis method used was SEM with the SmartPLS 4.0 approach. The results showed that Perceived Ease of Use and Trust have a positive and significant influence on User Satisfaction. Furthermore, Satisfaction was proven to have a positive and significant influence on User Loyalty. Although Perceived Ease of Use and Trust do not show a significant direct influence on Loyalty, the mediating role of Satisfaction is very important in shaping the loyalty of DANA E-wallet users. This finding confirms that user satisfaction is important in driving the formation of loyalty in the context of using digital financial services.
The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable Valepi, Dinda Ayu; Rahmidani, Rose
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1018

Abstract

In recent years, the beauty industry has grown rapidly due to increasing public awareness of self-care and appearance. Demand for skincare and body care products has risen as consumers seek to boost their confidence. To meet these needs, companies must continue developing unique products to stay competitive. One strategy is using famous figures as brand ambassadors, as their popularity helps spread the brand’s message more widely. For example, Scarlett appointed TWICE, a South Korean girl group from JYP Entertainment, as its brand ambassador. However, this decision sparked controversy, with some consumers accusing Scarlett of skin color discrimination. This research examines the impact of TWICE as a Brand Ambassador and the Korean Wave on consumers’ purchasing decisions regarding Scarlett products, with Brand Image as a mediating variable. The study adopts a quantitative and associative research design. The target population consists of students at Padang State University familiar with both Scarlett products and TWICE. Using purposive sampling, 100 respondents were obtained. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The findings shed light that Brand Ambassador and Korean Wave significantly influence Brand Image; Brand Image significantly affects Purchasing Decisions; both Brand Ambassador and Korean Wave directly influence Purchasing Decisions; and both have indirect effects on Purchasing Decisions through Brand Image. These findings contribute to understanding celebrity endorsement and consumer behavior in global cultural trends. Practically, companies should carefully choose brand ambassadors and use cultural trends to boost the brand's image and drive sales.
PENGARUH BRAND TRUST, PERCEIVED VALUE DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY MELALUI BRAND COMMITMENT PADA PENGGUNA PRODUK WARDAH Kurnia, Fira; Rahmidani, Rose
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6350

Abstract

Studi ini ditujukan untuk menelaah dampak dari kepercayaan terhadap merek, persepsi nilai, dan kepuasan konsumen terhadap komitmen merek, serta meninjau peran komitmen merek sebagai variabel perantara pada konsumen produk Wardah (kasus pada mahasiswa Universitas Negeri Padang). Penelitian ini bersifat kausal, dengan populasi berupa mahasiswa Universitas Negeri Padang yang telah membeli produk Wardah sedikitnya dua kali. Responden penelitian ditentukan sebanyak 100 orang menggunakan rumus Cochran dan metode purposive sampling. Data primer dikumpulkan melalui kuesioner sebagai sumber utama. Analisis dilakukan dengan pendekatan SEM memakai software SmartPLS 4.0. Temuan mengindikasikan bahwa 1) kepercayaan merek berpengaruh signifikan pada loyalitas merek, 2) nilai persepsi berdampak signifikan pada loyalitas merek, 3) kepuasan pelanggan berkontribusi signifikan terhadap loyalitas merek, 4) kepercayaan merek memengaruhi komitmen merek secara signifikan, 5) nilai persepsi tidak berpengaruh signifikan terhadap komitmen merek, 6) kepuasan pelanggan berpengaruh signifikan terhadap loyalitas merek, 7) komitmen merek memberikan dampak positif pada loyalitas merek, 8) komitmen merek menjadi mediator antara kepercayaan merek dan loyalitas merek, 9) komitmen merek juga memediasi hubungan nilai persepsi dengan loyalitas merek, serta 10) komitmen merek memediasi kaitan antara kepuasan pelanggan dan loyalitas merek.
Pengaruh e-service quality terhadap custome loyalty dengan customer trust sebagai variabel mediasi Sari, Wulan Dia Nopita; Rahmidani, Rose
Jurnal Pendidikan Ekonomi (JUPE) Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v13n3.p346-357

Abstract

This study aims to analyze the influence of e-service quality and e-word of mouth on customer loyalty with customer trust as a mediating variable on ShopeeFood service users in Padang City. The population in this study were Padang City residents who had used ShopeeFood services twice, with a sample size of 100 respondents selected through a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling method with the Partial Least Square (SEM-PLS) version 4.0 approach. The results of the analysis show that e-service quality, e-word of mouth, and customer trust have a positive and significant influence on customer loyalty. Furthermore, e-service quality and e-word of mouth have a positive and significant influence on customer trust. E-service quality has a positive and significant influence on customer loyalty through customer trust as a mediating variable. Meanwhile, e-word of mouth has a positive and significant influence on customer loyalty through customer trust as a mediating variable.
Peningkatan Kompetensi Pedagogik dan Profesional Guru MGMP Bisnis Daring dan Pemasaran Provinsi Sumatera Barat Melalui Pelatihan Menggunakan Web-Blog Rahmidani, Rose; Armiati, Armiati; Syukhri, Syukhri; Susanti, Dessi
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.04120

Abstract

This community service activity aims to improve the pedagogical and professional competence of MGMP teachers in the Online Business and Marketing Department of West Sumatra in terms of: a) designing a website and b) creating a blog. Training activities take place on Wednesday and Thursday, September 30, 2020 and October 1, 2020 at the UNP Faculty of Economics computer Labor. There were 20 participants who took part in this training, namely teachers of MGMP Online Business and Marketing, West Sumatra Province. The methods and approaches used are as follows: 1) Lecture and question and answer methods. 2) Training methods and individual guidance. 3) The method of recitation or assignment. The results of this service activity are: 1) Increased teacher competence in designing websites. The size of this increase can be seen from 85% of West Sumatra's MGMP teachers of the Department of Online Business and Marketing being able to produce websites. 2) Increased teacher competence in creating blogs. The size of this increase can be seen from the 85% of the MGMP teachers of the Online Business and Marketing Department of West Sumatra being able to create a blog.
PKM Diversifikasi Produk Dan Pemasaran Online Tailor Di Kecamatan Tanjung Raya Kabupaten Agam Sebagai Upaya Revitalisasi Save Maninjau Kurniawati, Tri; Rahmidani, Rose; Aulia, Fauzan; Syofyan, Rita; Arita, Sri
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 3 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03220

Abstract

UMKM mendapatkan perhatian besar semenjak krisis moneter karena UMKM dapat bertahan dengan segala keterbatasan dan kemampuan yang dimilikinya. UMKM yang menjadi mitra dan sasaran program pengabdian pada masyarakat kali ini adalah Usaha Jahit Erna. Usaha Jahit Erna menjahit pakaian laki-laki dan perempuan seperti baju kurung, kemeja laki-laki dan baju seragam pesta pernikahan. Permasalahan utama yang dihadapi mitra adalah minimnya pesanan terutama di masa pendemi sehingga pendapatan mitra menurun cukup signifikan. Mitra tidak memiliki pengetahuan dan skill yang memadai agar usahanya bisa bertahan bahkan berkembang. Mitra ingin membuat produk- produk yang bisa dipasarkan tanpa pesanan tapi masih ragu dan gamang untuk membuat produk sendiri. Ditambah lagi mitra belum memiliki pengetahuan dan keterampilan yang memadai dalam hal memasarkan produk. Apalagi ambil bagian dalam pemasaran online yang sedang trend saat ini, baik menggunakan media sosial maupun berbagai marketplace yang tersedia. Jadi bisa dikatakan produksi dan pemasaran adalah permasalahan utama yang dihadapi mitra untuk bisa bertahan pada kondisi pandemi dan urgen untuk diberikan solusi. Untuk mengatasi masalah mitra ini maka Tim PKM memberikan solusi dalam bentuk pelatihan dan pendampingan pada bidang produksi yaitu diversifikasi produk seperti peltihan membuat seprei, taplak meja dan sarung bantal dan bidang pemasaran, Mitra dilatih agar mampu memasarkan produknya secara online baik di media sosial maupun marketplace dengan menggandeng narasumber dan fasilitator yang kompeten.
PKM Pengembangan Keprofesian Berkelanjutan Melalui Desain Pembelajaran dan Soal Berbasis HOTS Susanti, Dessi -; Rino, Rino; Padli, Padli; Armiati, Armiati; Rahmidani, Rose
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.04130

Abstract

Teachers of Accounting expertise at SMK Negeri 2 Kota Pariaman are unable to: 1) Design learning oriented to higher-order thinking skills, 2) Design questions with the HOTS category, 3) Designing questions in accordance with the rules of writing questions. The solutions offered are: 1) Training and workshops Designing learning oriented towards higher order thinking skills, 2) Training and workshops Designing questions with the HOTS category, 3) Training and workshops to design questions in accordance with the rules of writing questions. The approach method used is: 1) Using needs- based methods, the community service team entrusts educational evaluation experts to provide training and workshops, 2) Using the method of lecturing, question and answer, discussion, assignment, and demonstration. The results achieved are: 1) Most (60%) teachers of Accounting skills were produced learning designs that were oriented towards higher order thinking skills, 2) The result of the design of questions with the HOTS category by the majority (60%) of the teachers of Accounting expertise, 3) The result of the design of questions in accordance with the rules of writing questions by the majority (60%) of teachers of accounting skills teachers of SMK Negeri 2 Kota Pariaman. 
Pemberdayaan Masyarakat Pesisir Padang melalui Inovasi Pengolahan Produk Olahan Ikan dalam Upaya Penguatan Ekonomi Masyarakat Ulak Karang Selatan Rahmi, Elvi; Susanti, Dessi; Rahmidani, Rose; Sofya, Rani; Hayati, Annur Fitri; Armiati, Armiati; Cerya, Efni
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1137

Abstract

The coastal area of Padang City, particularly Ulak Karang Selatan, possesses abundant fisheries resources. However, local fishing communities still face challenges such as limited product innovation, weak branding, inadequate financial management skills, and minimal use of digital marketing. This community service program aimed to empower the Kelompok Pengolah dan Pemasar (POKLAHSAR) through training in fisheries product innovation, particularly the processing of fish into value-added products such as dim sum and batagor. The program was complemented by capacity-building activities in digital marketing, business financial management, and the design of product logos and packaging. The activities were conducted using a participatory approach through counseling, demonstrations, hands-on practice, and evaluation. The results indicated a significant improvement in participants’ skills, particularly in production, financial recording, and digital marketing strategies. Furthermore, participant evaluation revealed a high level of satisfaction, with an average achievement of over 90% across all indicators. This program not only enhanced the economic capacity of fishing households but also contributed to the achievement of the Sustainable Development Goals (SDGs).
Pengaruh Brand Awareness terhadap Keputusan Pembelian (Studi Kasus pada Pengguna Pelembab Wajah Skintific di Kota Padang) Putri, Silvi Yulita; Rahmidani, Rose
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand awareness terhadap keputusan pembelian pada pengguna pelembab wajah Skintific di Kota Padang. Sampel dalam penelitian ini adalah masyarakat Kota Padang. Pengambilan sampel dilakukan dengan teknik purposive sampling. Pengumpulan data dilakukan dengan kuesioner yang disebarkan kepada 140 masyarakat Kota Padang yang pernah melakukan pembelian pada pelembab wajah Skintific. Dalam penelitian ini, analisis regresi sederhana digunakan. Hasil penelitian ini menunjukkan bahwa brand awareness sangat mempengaruhi keputusan pembelian pelembab wajah Skintific di Kota Padang.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Armiati Armiati Armiati*, Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Firman Puanda Fransiska Madai Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Hidayat, M. Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irsan, Fachri Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur Kurnia, Fira L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Muhammad, Faddel Murni Atifah Muthia Afridita Nadya Nyssa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Okla Hanifa Onelfa, Nelsa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Sari, Wulan Dia Nopita Septi Ayu Lestari Sofya, Rani Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Winda Octaviani Wiwik Handayani Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati