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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Pendidikan Ekonomi (JUPE) Jurnal Ilmu Sosial dan Humaniora Jurnal Pemberdayaan Masyarakat Madani (JPMM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) JETL (Journal Of Education, Teaching and Learning) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) MANAJEMEN DEWANTARA Jurnal Ilmu Komputer dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management and Administration Provision Indonesian Journal of Advanced Research (IJAR) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JER Jurnal Salingka Nagari Jurnal Riset Multidisiplin Edukasi Jurnal Ecogen
Rose Rahmidani
Universitas Negeri Padang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable Valepi, Dinda Ayu; Rahmidani, Rose
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1018

Abstract

In recent years, the beauty industry has grown rapidly due to increasing public awareness of self-care and appearance. Demand for skincare and body care products has risen as consumers seek to boost their confidence. To meet these needs, companies must continue developing unique products to stay competitive. One strategy is using famous figures as brand ambassadors, as their popularity helps spread the brand’s message more widely. For example, Scarlett appointed TWICE, a South Korean girl group from JYP Entertainment, as its brand ambassador. However, this decision sparked controversy, with some consumers accusing Scarlett of skin color discrimination. This research examines the impact of TWICE as a Brand Ambassador and the Korean Wave on consumers’ purchasing decisions regarding Scarlett products, with Brand Image as a mediating variable. The study adopts a quantitative and associative research design. The target population consists of students at Padang State University familiar with both Scarlett products and TWICE. Using purposive sampling, 100 respondents were obtained. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The findings shed light that Brand Ambassador and Korean Wave significantly influence Brand Image; Brand Image significantly affects Purchasing Decisions; both Brand Ambassador and Korean Wave directly influence Purchasing Decisions; and both have indirect effects on Purchasing Decisions through Brand Image. These findings contribute to understanding celebrity endorsement and consumer behavior in global cultural trends. Practically, companies should carefully choose brand ambassadors and use cultural trends to boost the brand's image and drive sales.
Peningkatan Kompetensi Pedagogik dan Profesional Guru MGMP Bisnis Daring dan Pemasaran Provinsi Sumatera Barat Melalui Pelatihan Menggunakan Web-Blog Rahmidani, Rose; Armiati, Armiati; Syukhri, Syukhri; Susanti, Dessi
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.04120

Abstract

This community service activity aims to improve the pedagogical and professional competence of MGMP teachers in the Online Business and Marketing Department of West Sumatra in terms of: a) designing a website and b) creating a blog. Training activities take place on Wednesday and Thursday, September 30, 2020 and October 1, 2020 at the UNP Faculty of Economics computer Labor. There were 20 participants who took part in this training, namely teachers of MGMP Online Business and Marketing, West Sumatra Province. The methods and approaches used are as follows: 1) Lecture and question and answer methods. 2) Training methods and individual guidance. 3) The method of recitation or assignment. The results of this service activity are: 1) Increased teacher competence in designing websites. The size of this increase can be seen from 85% of West Sumatra's MGMP teachers of the Department of Online Business and Marketing being able to produce websites. 2) Increased teacher competence in creating blogs. The size of this increase can be seen from the 85% of the MGMP teachers of the Online Business and Marketing Department of West Sumatra being able to create a blog.
PKM Diversifikasi Produk Dan Pemasaran Online Tailor Di Kecamatan Tanjung Raya Kabupaten Agam Sebagai Upaya Revitalisasi Save Maninjau Kurniawati, Tri; Rahmidani, Rose; Aulia, Fauzan; Syofyan, Rita; Arita, Sri
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 3 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03220

Abstract

UMKM mendapatkan perhatian besar semenjak krisis moneter karena UMKM dapat bertahan dengan segala keterbatasan dan kemampuan yang dimilikinya. UMKM yang menjadi mitra dan sasaran program pengabdian pada masyarakat kali ini adalah Usaha Jahit Erna. Usaha Jahit Erna menjahit pakaian laki-laki dan perempuan seperti baju kurung, kemeja laki-laki dan baju seragam pesta pernikahan. Permasalahan utama yang dihadapi mitra adalah minimnya pesanan terutama di masa pendemi sehingga pendapatan mitra menurun cukup signifikan. Mitra tidak memiliki pengetahuan dan skill yang memadai agar usahanya bisa bertahan bahkan berkembang. Mitra ingin membuat produk- produk yang bisa dipasarkan tanpa pesanan tapi masih ragu dan gamang untuk membuat produk sendiri. Ditambah lagi mitra belum memiliki pengetahuan dan keterampilan yang memadai dalam hal memasarkan produk. Apalagi ambil bagian dalam pemasaran online yang sedang trend saat ini, baik menggunakan media sosial maupun berbagai marketplace yang tersedia. Jadi bisa dikatakan produksi dan pemasaran adalah permasalahan utama yang dihadapi mitra untuk bisa bertahan pada kondisi pandemi dan urgen untuk diberikan solusi. Untuk mengatasi masalah mitra ini maka Tim PKM memberikan solusi dalam bentuk pelatihan dan pendampingan pada bidang produksi yaitu diversifikasi produk seperti peltihan membuat seprei, taplak meja dan sarung bantal dan bidang pemasaran, Mitra dilatih agar mampu memasarkan produknya secara online baik di media sosial maupun marketplace dengan menggandeng narasumber dan fasilitator yang kompeten.
PKM Pengembangan Keprofesian Berkelanjutan Melalui Desain Pembelajaran dan Soal Berbasis HOTS Susanti, Dessi -; Rino, Rino; Padli, Padli; Armiati, Armiati; Rahmidani, Rose
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.04130

Abstract

Teachers of Accounting expertise at SMK Negeri 2 Kota Pariaman are unable to: 1) Design learning oriented to higher-order thinking skills, 2) Design questions with the HOTS category, 3) Designing questions in accordance with the rules of writing questions. The solutions offered are: 1) Training and workshops Designing learning oriented towards higher order thinking skills, 2) Training and workshops Designing questions with the HOTS category, 3) Training and workshops to design questions in accordance with the rules of writing questions. The approach method used is: 1) Using needs- based methods, the community service team entrusts educational evaluation experts to provide training and workshops, 2) Using the method of lecturing, question and answer, discussion, assignment, and demonstration. The results achieved are: 1) Most (60%) teachers of Accounting skills were produced learning designs that were oriented towards higher order thinking skills, 2) The result of the design of questions with the HOTS category by the majority (60%) of the teachers of Accounting expertise, 3) The result of the design of questions in accordance with the rules of writing questions by the majority (60%) of teachers of accounting skills teachers of SMK Negeri 2 Kota Pariaman. 
Pemberdayaan Masyarakat Pesisir Padang melalui Inovasi Pengolahan Produk Olahan Ikan dalam Upaya Penguatan Ekonomi Masyarakat Ulak Karang Selatan Rahmi, Elvi; Susanti, Dessi; Rahmidani, Rose; Sofya, Rani; Hayati, Annur Fitri; Armiati, Armiati; Cerya, Efni
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1137

Abstract

The coastal area of Padang City, particularly Ulak Karang Selatan, possesses abundant fisheries resources. However, local fishing communities still face challenges such as limited product innovation, weak branding, inadequate financial management skills, and minimal use of digital marketing. This community service program aimed to empower the Kelompok Pengolah dan Pemasar (POKLAHSAR) through training in fisheries product innovation, particularly the processing of fish into value-added products such as dim sum and batagor. The program was complemented by capacity-building activities in digital marketing, business financial management, and the design of product logos and packaging. The activities were conducted using a participatory approach through counseling, demonstrations, hands-on practice, and evaluation. The results indicated a significant improvement in participants’ skills, particularly in production, financial recording, and digital marketing strategies. Furthermore, participant evaluation revealed a high level of satisfaction, with an average achievement of over 90% across all indicators. This program not only enhanced the economic capacity of fishing households but also contributed to the achievement of the Sustainable Development Goals (SDGs).
Pengaruh Brand Awareness terhadap Keputusan Pembelian (Studi Kasus pada Pengguna Pelembab Wajah Skintific di Kota Padang) Putri, Silvi Yulita; Rahmidani, Rose
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand awareness terhadap keputusan pembelian pada pengguna pelembab wajah Skintific di Kota Padang. Sampel dalam penelitian ini adalah masyarakat Kota Padang. Pengambilan sampel dilakukan dengan teknik purposive sampling. Pengumpulan data dilakukan dengan kuesioner yang disebarkan kepada 140 masyarakat Kota Padang yang pernah melakukan pembelian pada pelembab wajah Skintific. Dalam penelitian ini, analisis regresi sederhana digunakan. Hasil penelitian ini menunjukkan bahwa brand awareness sangat mempengaruhi keputusan pembelian pelembab wajah Skintific di Kota Padang.
Pengaruh Product Quality dan Online Shopping Experience terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening Suriani, Weli; Rahmidani, Rose
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pengalaman belanja online terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian ini dilakukan pada konsumen Compact Powder Pixy di Kota Padang dengan jumlah sampel sebanyak 100 responden perempuan yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) menggunakan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan pengalaman belanja online dan kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Selain itu, kepuasan pelanggan tidak memediasi hubungan antara kualitas produk dan pengalaman belanja online terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan terhadap Compact Powder Pixy lebih dipengaruhi oleh kualitas produk dibandingkan pengalaman belanja online maupun tingkat kepuasan pelanggan.
Pengaruh Brand Experience dan Online Experience Terhadap Brand Equity Skincare Ms Glow Pada Masyarakat Kota Padang Putri, Dita Indriani; Rahmidani, Rose
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15751

Abstract

This research aims to: (1) The influence of Brand Experience and Online Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) The influence of Brand Experience on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) The influence of online experience on Brand Equity of Ms Glow Skincare in the people of Padang City. This type of research is causative descriptive research. The population in this research is the people of Padang City. The sample used was 97 people using a non-probability sampling method. The sampling technique is purposive sampling. The type of data in this research is primary data. The data collection technique used is a questionnaire, the data that has been collected is analyzed using descriptive analysis. This research uses Multiple Regression analysis. The research results show that (1) Brand Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (2) Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City. (3) Brand Experience and Online Experience have a significant effect on the Brand Equity of Ms Glow Skincare in the people of Padang City.
The Influence of Product Quality and Price on Samsung Smartphone Purchasing Decisions among Students of Universitas Negeri Padang Ramadhani, Delfi; Hayati, Annur Fitri; Rahmidani, Rose
Journal of Management and Administration Provision Vol. 5 No. 2 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i2.662

Abstract

The aim of this study is to investigate the impact of product quality (X1) and price (X2) on Samsung smartphone purchasing decisions (Y) among students at Universitas Negeri Padang. The research approach employed was exploratory research, with variables measured on a Likert scale. The data collection method is a questionnaire using Google Form, with the research population consisting of all active students at Universitas Negeri Padang. The sampling technique is purposive sampling with a sample size of 97. The sample criteria included active students at Universitas Negeri Padang (UNP) at the time of the study who had acquired a Samsung smartphone. The data is processed using SPSS software version 20, which includes descriptive analysis, classical assumption analysis, and hypothesis testing. The study found that product quality and price have a significant and favorable impact on purchasing decisions.
PKM LEGALITAS USAHA DAN PACKAGING PRODUK PADA UMKM DI KABUPATEN AGAM Rahmidani, Rose; Widarsa, Aditya Hanum; Rahmi, Elvi; Armiati, Armiati; Susanti, Dessi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.21552

Abstract

UMKM mendapatkan perhatian besar semenjak krisis moneter karena UMKM dapat bertahan dengan segala keterbatasan dan kemampuan yang dimilikinya. UMKM yang menjadi mitra dan sasaran program pengabdian pada masyarakat kali ini adalah kelompok UMKM Tani Tanjung Sani. Kelompok UMKM Nagari Tanjung Sani merupakan kumpulan pelaku usaha rinuak dan bada yang tersebar di Nagari Tanjung Sani yang beranggota 20 pelaku usaha. Permasalahan utama yang dihadapi mitra adalah daerah pemasaran hasil produksi rinuak dan bada hanya untuk pasar lokal Kabupaten Agam dan sekitarnya. Persoalan krusial lainnya yaitu hasil produksi rinuak dan bada yang kurang menarik karena produk yang sangat berminyak dan belum memiliki merek. Mitra juga belum memiliki legalitas izin SPP-IRT yang sangat diperlukan karena produk terkait dengan produksi pangan yang harus mendapatkan sertifikasi dari Dinas Kesehatan. Dari permasalahan di atas menyiratkan bahwa mitra membutuhkan pelatihan dan pembinaan untuk meningkatkan kualitas produk, membuat kemasan dan merek yang menarik dan bagaimana cara pengurusan SPP-IRT. Persoalan lainnya yang juga dialami mitra yang diperoleh dari hasil diskusi dan wawancara ketika tim melakukan observasi ke lokasi mitra yaitu mitra tidak memiliki catatan keuangan untuk memisahkan pembukuan keuangan usaha dengan keuangan rumah tangga. Sehingga mitra kesulitan ketika menentukan laba usaha dan harga pokok produksi. Jadi dapat dikatakan permasalahan utama yang dihadapi mitra adalah bagian produksi, pemasaran dan keuangan usahanya. Untuk mengatasi masalah mitra ini maka Tim PKM memberikan solusi dalam bentuk pelatihan dan pendampingan pada bidang produksi yaitu pelatihan diversifikasi produk berbahan ikan dan pelatihan desain merek dan kemasan. Mitra dilatih menciptakan desain merek dan membuat kemasan agar mampu memasarkan produknya secara online baik di media sosial maupun marketplace. Mitra juga dilatih pengetahuan dan keterampilannya tentang legalitas usaha dan manajemen keuangan usaha dengan menggandeng narasumber dan fasitator yang kompeten.
Co-Authors Abel Tasman Aditya Hanum Widarsa Adrianto, Yuda Agus Irianto Alida Putri Delina Alifia, Annisa Andi Alatas, Andi Apriani Wulandari Arita, Sri Armiati Azizah Pratika Sari Bustari Muchtar Carla Firma Oktipa Cherrysa Denis Monica Cindy Fatika Danang Krismisandi Desma Putri Dessi Susanti Desy Gusrita Dian Afrilisa Dini Novalia Dola Permata Sari Elvi Rahmi Ervina Ervina Fachri Irsan Faddel Muhammad Fauzan Aulia Fazli Dermawan Fera Mardiana Finky’an Syafana Putri Fira Kurnia Firman Puanda Fransiska Madai Friyatmi Friyatmi Geby Alfaren Gita Remeo Nensi Hayati, Annur Fitri Hidayat, M Topit Ika Parma Dewi Indra Irawan Indri Sefrina Irwannus Pratama Jelli Anggraini Khairani Dwi Hadrina Pohan Khairudin Khairudin Khairudin Khairudin Khofifah Nur L. V, Yuhendri Lestari, Tuti lnzaghi, Dhani LV, Yuhendri M. Topit Hidayat Marwan Marwan Mega Anggraini Meri Ariani Mir’atil Isnaini Monalisa Monalisa Muhammad Apit Murni Atifah Muthia Afridita Nadya Nyssa Nelsa Onelfa Nita Alida Sari Hasibuan Nurhafizah Nurhafizah Nurhidayah Nurhidayah Nurhizrah Gistituati Okla Hanifa Padli Padli Putri Rahayu Putri, Dita Indriani Putri, Silvi Yulita Rahmandani, Suci Alifah Rahmawida RAHMI, ELVI Ramadhani, Delfi Raudatussyifa, Amani Resti Febrianis Rezka Rahmadita Rezki Nofriyanto Rino Rino Rita Syofyan Rosita Melia Nopisi Rusdinal Rusdinal Rusdinal, Rusdinal Sarah Fauziah Septi Ayu Lestari Septi Wahyuni Sofya, Rani Sovia Octaviana Sri Rahma Yani Sucia Pratiwi Sulikah Sulikah Suriani, Weli Susanti, Dessi - Syofyan, Rita Syukhri Syukhri Syukhri, Syukhri Tia Ardila Tia Indriani Tia Rahmadhani Tika Afriyanti Toberi Vonika Tri Kurniawati Tri Kurniawati, Tri Tria Anggina Putri Tuti Susanti Valepi, Dinda Ayu Vidyarini Dwita Vivi Rizky Aulya Wella Nadila Winda Octaviani Wiwik Handayani Wulan Dia Nopita Sari Yolanda Yolanda Yulhendri Yulhendri Yunita Larasati