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Dian Ekawati
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Journal : JOURNAL LA MEDIHEALTICO

 1 
Implementation of the "Some" Communication Model on Social Media Marketing of Bayukarta Karawang Hospital Ekawati, Dian; Fransiska , Tria Maria
Journal La Medihealtico Vol. 4 No. 6 (2023): Journal La Medihealtico
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamedihealtico.v4i6.961

Abstract

As the current hospital in Indonesia has shifted toward profit oriented, one of the causes is that Indonesia's entry into a free-market system that requires us to change our perspective on hospitals, (manajemen.net, 26th June 2020). As the age and technology developed, social media is considered to be an effective and efficient marketing medium for hospitals. Social media is one of the few that make it easier for people to get information on things because social media is easily accessible to all. The purpose of this research is to learn about Bayukarta's hospital marketing strategies through social media of Instagram. The research used concept theory "The Circular Model of SOME" (share, optimize, manage, engage) by Regina Luttrell. Methods used case research with qualitative descriptive approaches and data-collection techniques with interviews, observations. As a result of this research, Bayukarta's hospital chose social media Instagram towards increasingly growing social media users and matched Bayukarta's hospital target market. Bayukarta Hospital's Marketing propagates information about products or services offered to audiences through a post on the social media account Instagram @rs.bayukarta, before posting content done by collecting photos of products or services, events, promotions and discounts. The social instagram of bayukarta hospital is staffed by social media admins to respond to individual comments or questions of followers. To build a trust in Bayukarta Hospital consumers involves competent medical professionals and health-care professionals.
Co-Authors Abdul Hadi Adhy Prasetyo, Yunus Adi Bangun Wiratmo, Yohanes Adi, Yohanes Angelina, Ria Aryanti, Maya Lisa Ayuni, Amalia Qurrota Badrul Munir, Badrul Cansrina, Genita Dede Endang Mascita Dian Kinayung Fahmi, Fahmi Fuadah Fransiska , Tria Maria Gatot Yudoko Gurdani Yogisutanti Hariningsih, Wintari Haryanti, Amelia Herdiana, Dadan Herlina Siwi Widiana Hidayah, Rohmatul Hotmaida, Linda Ika Lestari Damayanti Iriyanti Harun JULIYANTI JULIYANTI, JULIYANTI Kamelia Gantrisia, Kamelia KARYOTO, KARYOTO Komala, Kokom Marunduri, Albert Buala Zocho Muhammad Aminuddin, Muhammad Muhammad Kasim Muhammad Rifqi Mahmud Munalar, Sri Siti Nafhanda, Alyssa Myrelia Nani Darmayanti, Nani Natalia, Lidya Nenden Sri Lengkanawati Netti Herawati Ngadiman, Susanna Theresia Ngatiran, Ngatiran Nuryadin, Adriyana Adevia Pahlawan MP, Muhamad Rezky Permatasari, Mayang Januarti Prasetyo, Yunus Adhy Prastiko, Muhammad Adrea Dwi Prastiwi, Dian Eka Prayitno, Isnu Harjo Purgito, Purgito Rahayu, Ririn Apriana Riana , Asysyifa Saediman Sajidin Sajidin, Sajidin Santini, Inawati Sari, Nani Widya Sariningsih, OD Sinatin, Rasmi Siti Chadijah SITI MARYAM Sri Maryati Sri Rejeki Sri Rezeki Srihesty Manan Suidat, Suidat Sundariningsih, Sundariningsih Susanto Susanto Susi Machdalena Tambunan, Roselina Tohadi Tohadi Toto Tohir Tri Ardayani, Tri Utari, Ardhini Dwi Wardhani, Bilqis Pramudiya Wardhani, Dwi Kusumo Windarti, Sriyani Wisjnu Martani Yuliani Yuliani Yuliawati, Susi Yunengsih, Yuyun Yusida Gloriani Yusria Zulfikar, Andi