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Fahmy, Rahmi
Andalas University
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DIGITAL MARKETING PADA UKM : IDENTIFIKASI RISET GAP MELALUI STUDI LITERATUR REVIEW Rihan Hafizni; Rahmi Fahmy
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol 21, No 1 (2021): JURNAL SAINS DAN TEKNOLOGI
Publisher : Sekolah Tinggi Teknologi Industri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.023 KB) | DOI: 10.36275/stsp.v21i1.325

Abstract

The development of digitalization is getting faster, along with the growth in internet usage. Data from Kominfo, internet users in Indonesia, grow 10.2 percent annually or around 27 million users, when compared to internet users in the world, Indonesia is ranked 5th. This condition makes a very drastic change in the marketing world, namely a system change from conventional to digital. The need to conduct research on the use of digital marketing in SMEs is very important. The purpose of this study is to develop an understanding of research related to digital marketing in SMEs, and find research gaps in research published between 2015 and 2020. To analyze and reviewing literature on the theme of digital marketing in SMEs, using systematic analysis and classifying published data from marketing journals, economics, business and management journals as well as IT journals that can be accessed online. The results show. There is a research gap in the field of digital marketing, to fill it, research is needed to investigate the opportunities created by digital marketing for SMEs in Indonesia.
The Effect of Service Quality Moderated Policy Promotion on Customer Trust: A Study of the Port Sector Rosita Septiani; Rahmi Fahmy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3820

Abstract

This paper aims to examine and build a conceptual model regarding the effect of the effectiveness of service quality on the level of customer trust in the port sector in Indonesia. This study explores the value and need to significantly increase competitiveness in the port industry by identifying empirically in improving service quality as well as looking for whether the promotion of policies carried out can affect customer trust. Research design, data and methodology based on online survey by distributing questionnaires with ship owners and ship management. In this study, samples were taken by accident as many as 100 representative ships accessing anchorage services in the waters of the Indonesian archipelago. The estimation results of the regression model show that there is a linear relationship between service quality, policy promotion and the interaction between the two and service quality on the object of this study has an impact on customer trust.
Green Entrepreneurship and Performance Entrepreneurship Seen From the Aspect of Culture and Motivation: Preliminary Study Rinda Fithriyana; Rahmi Fahmy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3888

Abstract

The article discusses in more depth as a preliminary study on the development of green entrepreneurship, entrepreneurship performance seen from the aspect of culture and motivation. Articles are compiled using the literature study method. Literature study is done by looking at the results of the research and the instruments that can be used for preliminary studies. Green entrepreneurship is now getting better, with increasing concern for the environment from various circles of society, especially for companies, especially MSMEs. Another aspect that triggers the development of green entrepreneurship is culture and motivation. With these two aspects, it is expected to be able to improve entrepreneurial performance.
Peran Motivasi Sebagai Variabel Mediasi dalam Pengaruh Pelatihan Terhadap Kinerja Karyawan dalam Kondisi Pandemi Covid-19 Pada PT Jasa Raharja Cabang Sumatera Barat Muhammad Nurhalim; Rahmi Fahmy
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i2.365

Abstract

At the end of 2019, a case of pneumonia caused by the corona virus was first discovered in the city of Wuhan, China. The disease then began to spread around the world quickly and became known as Covid-19. The Covid-19 pandemic has had a tremendous impact on various aspects of life, one of which is the economic aspect, including the financial condition of various companies. As one of the companies affected by the Covid-19 virus, namely PT Jasa Raharja West Sumatra Branch. Since the Covid-19 virus pandemic, many changes have occurred and various efforts have been made within PT Jasa Raharja's West Sumatra Branch to break the chain of the spread of the Covid-19 virus and also to stabilize the company's financial condition and improve employee performance during the Covid-19 pandemic. some of them by providing training and motivational activities to their employees. This study aims to analyze the effect of training mediated by motivation on employee performance during the Covid-19 pandemic, carried out on 49 permanent employees of PT Jasa Raharja West Sumatra Branch through the distribution of questionnaires, then the data obtained was processed using the SmartPLS software version 3.3. The results of the research conducted, it was found that motivation is proven to have a partially mediating role on the relationship between training and employee performance of PT Jasa Raharja West Sumatra Branch, especially during the Covid-19 pandemic.
The Relationship Of Job Insecurity, Affective Commitment, And Job Performance Post Covid-19 Tari JN Syafitri; Laura Syahrul; Rahmi Fahmy
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to examine the effect of Job Insecurity on Job Performance with Affective Commitment as a Mediating Variable Post Covid-19 Pandemic (Case Study: Four Star Hotel employees in Padang City). The data processing was carried out through Smart-PLS. There was a total of 155 samples collected using purposive sampling method. The results showed that a) job insecurity has a negative but not significant effect on employee performance, b) job insecurity has a negative and significant effect on affective commitment, c) affective commitment has a positive and significant effect on employee performance, d) affective commitment mediates the relationship between job insecurity on employee performance.
Kolaborasi Model Quadpel Helix Dalam Pengembangan Smart City; Sebuah Tinjauan Teoritis Yohan Fitriadi; Rahmi Fahmy
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.825

Abstract

The idea of Smart City Development has become a trend for the last 10 years. The key concept in this development emphasizes collaboration. Providing concepts, building designs, up to the implementation of building cities that are able to accommodate various interests. But how does this vision relate to current practice in cities? This paper discusses the role of stakeholders who collaborate and build cooperation networks for the development of Smart City. The approach used in this article is a form of collaboration and the idea of a "quadruple helix" for urban innovation. quadruple helix model as a smart city design principle in which technological and social innovations result from cooperation and synergy between four stakeholder groups: administration, business, science, and residents. This study finds information that each entity has a major role in the development of Smart City. Then there is the need for other entities in other helix models that need to be involved in the development of smart cities in urban settings.
The Impact of Human Resources Aspects in Supporting Readiness for Change at PT Pertamina (Persero) Moresia Raditya; Hafiz Rahman; Rahmi Fahmy
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (919.669 KB)

Abstract

The purpose of this research is to determine and analyze the impact of employee engagement and resistance to change on readiness for change with perceived organizational support as an intervening variable in change management at PT Pertamina (Persero). Readiness for change is an important thing that must be considered by companies when implementing change management. Aspects of human resources that affect readiness for change are employee engagement, resistance to change, and perceived organizational support. In this case, the researcher focuses on perceived organizational support variable as an intervening variable that links employee engagement and resistance to change with readiness for change. The population of this research were employees of PT Pertamina (Persero) with a sample of 154 people. The analytical method used descriptive statistical analysis and factor description analysis using SPSS V.23 and SmartPLS 3.0 software. The results showed that employee engagement and resistance to change have a positive and negative impact on perceived organizational support; employee engagement and perceived organizational support have no impact on readiness for change; resistance to change has a negative impact on readiness for change; employee engagement and resistance to change have no impact on readiness for change with perceived organizational support as intervening variable.
Evaluating Performance Through Organizational Commitments: Testing Transactional Leadership and Job Satisfaction In The Public Legal Entity Sector Angga Saputra Desti; Rahmi Fahmy; Yulihasri Yulihasri
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to examine the effect of transactional leadership style and job satisfaction on employee performance, as well as the mediating contribution of organizational commitment, by using a total sampling technique of 50 employees, then the data analyzed by assisting of SPSS V 26, Mc. Excel, and PLS software 3.3. We found that transactional leadership has a negative but not significant on employee performance, negative and significant on commitment, while job satisfaction has a positive and significant on employee performance and commitment. Organizational commitment has a positive and significant on employee performance. Transactional leadership on employee performance through commitment has a significant negative effect, while job satisfaction on employee performance through commitment has a positive and significant with the total mediation both effects categorized partial mediation.
The Effect of Work-Life Balance and Work Environment on Job Satisfaction with Work Stress as a Mediating Variable at the Class I Immigration Office of TPI Padang Syafira Aviola; Rahmi Fahmy; Hendra Lukito
Journal of Social Research Vol. 2 No. 1 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i1.441

Abstract

Background: The Covid-19 virus attack has had a great impact on human life in the world and has changed many important aspects of life such as health, the economy, politics, and also security. It has also led to changes in working methods and also human interaction within the organization. As one of the agencies affected by the Covid-19 virus, namely the Class I Immigration Office of TPI Padang. Since the Covid-19 virus pandemic, many changes have occurred and various efforts have been made within the Class I Immigration Office of TPI Padang to break the chain of the spread of the Covid-19 virus, one of which is by working from home for ASN. Objective: This study aims to examine and build a conceptual model of the effect of work-life balance and work environment mediated by work stress on job satisfaction in ASN employees. Methods: This study used a non-probability sampling technique with the sample used being 72 civil servants through the distribution of questionnaires. Results: This study found that work trends do not mediate the effect between work-life balance and work environment on job satisfaction in employees of the Class I Immigration Office of TPI Padang. Conclusion: The Class I Immigration Office of TPI Padang has provided appropriate working hours so that the personal life and working life of employees can be balanced and the existing work environment of the TPI Padang Class I Immigration Office provides a sense of security and comfort to employees. With a sense of security and a sense of comfort at work, employee job satisfaction will increase.
The Effect of Compensation and Workload on Employee Performance at PT. X Padang City with Job Satisfaction as a Mediating Variable Nabila Hendrasti; Laura Syahrul; Rahmi Fahmy
Journal of Social Research Vol. 2 No. 1 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i1.451

Abstract

Background: Based on the production data of PT. X Padang City is known that starting in 2020 there was a decrease in the average number of Production until 2021 and it is also known that from 2019 to 2021 there was no production that reached the target so it was known that employees experienced a decrease in performance. Objective: This study aims to see the effect of compensation and workload on employee performance at PT. X Padang City with job satisfaction as a mediating variable. Method: The determination of samples in this study was carried out by the type of Probability Sampling. The sample in this study was factory employees who worked at PT. X Padang City with 100 employees. The data analysis technique used is path analysis using Smart PLS software. Research hypothesis testing uses T-statistical tests obtained through the bootstrapping process. The hypothesis will be accepted if the T-statistical value > 1.96 and the significance value < 0.05. Results: Results show that employee performance is affected by compensation, workload, and job satisfaction. Work satisfaction mediates the effect of compensation on employee performance job satisfaction does not mediate the effect of of workload on employee performance. Conclusion: PT. X has not provided compensation by employee performance standards and the workload given to employees can be said to be excessive or overloaded with targets to be achieved. This makes employees dissatisfied so that employees become physically tired, psychologically tired, and not excited at work which results in a decrease in performance production at PT X.
Co-Authors ., Yulihasri Abdasni Marta, Kurnia Abdi Pratama Abel Tasman Afdhal Naufal Sofyan Afifah Amatul Firdausa Nasa Angga Saputra Desti Anisa Sri Utami Arifa Sabardilla Bachtiar, Nasri Budi Rahmadya Dewi Murni Diana, Rezi Delvia Donard Games Dwi Novrianda Dyana Yuri Aurora Emil Huriani ERI BESRA, ERI Fanessa, Fanessa Febrian Rahmat Suwandi Firdaus Firdaus Hafiz Rahman Hafiz Rahman Hafiz Rahman, Hafiz Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Haspemi, Yenof Patrione Hendra Lukito Henny Lucida Husnul Khatimah Jeli Nata Liyas lala septiyani sembiring, lala septiyani Laura Syahrul Leni Merdawati Leo Agustigno M. Arief Wahyudi Ginting Ma&#039;ruf Ma&#039;ruf Ma&#039;ruf Ma&#039;ruf Marisih Damanik Matondang, Rizki Meifal Rusli Meri Susanti Meuthia Meuthia Meuthia, Meuthia Mira Susanti Moresia Raditya MUHAMMAD NURHALIM Muhammad Zuhri Nabila Hendrasti Nadia Angraini Nelwati Nelwati Nia Maimunah Novita, Wellia Okti Rahayu Asih Prima Yulianti Putri Uyun, Azane Rahayu, Rita Rahmi Yanti Ahdinur Rahmi Yuliyasti Rahmita, Silvia Ratni Prima Lita Rida Rahim Rihan Hafizni Rike Gussanti Handayani Nasution Rima Semiarty Rinda Fithriyana Riska Susanti Rosita Septiani Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari, Dellani Mutia Sidaria, Sidaria Siska Oktari Supriyansyah, Mekri Suziana, Suziana Syafira Aviola Syafira, Tama Aulia Syaiful Anwar Tari JN Syafitri Tri Rahayuningsih Triani, Laura Amelia Vera Pujani Verinita, Verinita Vindi Putri Kurnia Illahi Wawan Novianto Wayu Meilastri Wulandari Yanti Yanti Yenof Patrione Haspemi Yohan Fitriadi Yosea Kurnianto Yulastri Arif Yulia Sari, Anita Yuliandi Yunahar, Yayan Yulianti, Prima - Yulihasri Yuliyasti, Rahmi Zifriyanthi Minanda Putri Zifriyanti Minanda Putri