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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JMK Jurnal Manajemen dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Annals of Management and Organization Research Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust Lady Lady; Hepy Hefri Ariyanto; Cindy Olivia
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3854

Abstract

Purpose: This study aims to examine the influence of trust in the platform and electroEnic Word-of-Mouth (e-WOM) components social media communication, ratings and reviews, and recommendations and references on purchase intention through the mediating role of trust in the retailer among Gen Z consumers. Research Methodology: This study utilized a quantitative explanatory design with purposive sampling (N=301). Data were collected using a 5-point Likert scale instrument and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. Results: Trust in the platform significantly acts as an antecedent that enables all e-WOM components. Specifically, social media communication and recommendation and reference are primary drivers of trust in the retailer and purchase intention. In contrast, ratings and reviews do not significantly impact trust in the retailer or purchase intention, leading to the rejection of the corresponding mediation hypotheses. Conclusions: Purchase decisions among Gen Z consumers are more effectively driven by institutional trust in the platform and interactive communication signals than by traditional static rating systems. The findings indicate that peer-driven validation and platform security provide more reliable cues for this demographic group than conventional feedback mechanisms. Limitations: The study is limited by its specific urban geographic context and structural model fit, which requires further refinement in future research. Contributions: This study contributes to digital marketing strategy, social commerce platform management, and the literature on consumer behavior.
ANALISA PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP PURCHASE INTENTION YANG DIMEDIASIKAN TRUST DAN BRAND IMAGE Edy Yulianto Putra; Hepy Hefri Ariyanto; Meliana Meliana
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3085

Abstract

The research in this article aims to analyze the influence of entertainment, interaction, and trendiness on customer purchase intentions in social media marketing content which is mediated by trust and brand image. The method used in this research is a quantitative method with purposive sampling technique. This research uses primary data, namely data obtained by distributing questionnaires via Google Form to 318 respondents with 27 questions. This research data was processed using the PLS-SEM program. The results of this research are that entertainment, interaction, and trendiness have a positive effect on trust and brand image. Trust and brand image also have a significant influence on Purchase Intention. Apart from that, there is a significant relationship between Entertainment, Interaction, and Trendiness on Purchase Intention which is mediated by Trust and Brand Image, so it can be concluded that marketing activities carried out on social media through content can grow customer purchase intentions. Therefore, companies or businesses can be more active in cyberspace to carry out their marketing and advertising programs with social media platforms through more interesting marketing content.
Reinforcing Green Consumption Intentions: Attitudes as a Mediator and the Role of Environmental Concerns, Lifestyles, Social Media, and Subjective Norms Lily Purwianti; hepy Hefri Ariyanto; Kevin Winata; Liu Changbo
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1275

Abstract

This study explores the determinants of green consumption intention, with attitude acting as a mediating variable. The examined characteristics include subjective norms, environmental concerns, healthy lifestyles, and social media engagement. We employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing SEM-PLS for analysis. The results demonstrate that attitude functions as a vital mediating element in the association between the four elements and the inclination towards green consumption. Without attitude serving as a mediator, subjective norms, healthy lifestyles, and environmental concerns do not significantly impact green consumption intentions. These conclusions highlight the significant influence of mindset on the development of green consumer behavior. The study's recommendations, particularly the suggestion to incorporate factors such as the urge to spend for environmentally friendly products in future research, have the potential to inspire further exploration of the topic. The findings provide vital guidance, enabling governments and organizations to develop more effective policies that promote sustainable and environmentally responsible consumption.
THE INFLUENCE OF VOTER BEHAVIOR ON THE GENERAL ELECTION OF REGIONAL HEADS IN THE RIAU ISLANDS PROVINCE Bonita Melina; Hepy Hefri Ariyanto; Ferdinand Nainggolan
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.10554

Abstract

This study aims to examine the factors influencing voter decision-making among first-time voters in the 2024 regional head elections in the Riau Islands Province. Employing a quantitative research design, the study utilizes survey methods through questionnaires distributed to 100 respondents selected using purposive sampling. The research investigates five key variables: Attitude Toward the Behavior, Subjective Norms, Perceived Behavioral Control, Social Media Political Marketing Activity, and Negative Political Advertising. Data collection was conducted using a Likert-scale questionnaire, and the data were analyzed using SPSS version 25. Hypothesis testing was carried out through both partial and simultaneous regression analyses. The results indicate that all five independent variables significantly affect the voting decisions of first-time voters, suggesting that individual beliefs, social expectations, perceived ease of performing the behavior, online political engagement, and exposure to negative campaigning all play substantial roles in shaping voter behavior. These findings underscore the importance of strategic communication and ethical political engagement tailored to the youth demographic. For policymakers and campaign teams, understanding these determinants can support more inclusive and effective approaches to encourage political participation among young voters in regional elections, particularly in geographically dispersed areas like the Riau Islands.
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Ardianata, Kristi Bonita Melina Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Cindy Olivia Cristina Anggrena Dafi Pralibdo Debora Sri Intan Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Gamelia, Warni Golan Hasan, Golan Hapsari, Ratih Regina Kelly Lim Kevin Winata Kho, Karen Kwok, Sherly Lady Lady Lady Lady Lady Lily Purwianti Lily Purwianti Liu Changbo Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Melina, Bonita Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Syahputra, Ulung Vanessa Vanessa Verlyn Evajelista Warna Gamelia Wenky Wenky Wicipto, Wicipto Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi, Yulfiswandi Yuliana Yuliana Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha