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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JMK Jurnal Manajemen dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Annals of Management and Organization Research Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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Credibility in Female Consumer Engagement: An Examination of Influencer Influence on Purchasing Local Muslim Fashion Brands in Batam Islands Putra, Edy Yulianto; Hapsari, Ratih Regina; Ariyanto, Hepy Hefri
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 2 (2026): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i2.8176

Abstract

Purpose – This study aims to analyze the influence of authenticity of influencer credibility (influencer credibility), and Electronic Word of Mouth (e-WOM) on consumer purchase intention (purchase intention) of local Muslim fashion products, with influencer authenticity as a mediating variable. Methodology – This study uses a quantitative approach with a survey method on 312 respondents who have purchased local Muslim fashion products. The analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach using SmartPLS 4.0 software. Findings – The research findings revealed that Influencer authenticity, influencer credibility, and content engagement directly stated a very strong positive effect on consumer purchase intention. In addition, influencer authenticity was also proven to be able to mediate the significant relationship between E-WOM, influencer credibility, and content engagement on purchase intention. Originality/Novelty – The novelty of this study lies in the mediating role of influencer factors in influencing purchase intentions in the local Muslimah fashion industry, which has not been widely researched. Implications – The implementation of marketing strategies through E-WOM, influencer credibility, and content engagement will be more effective in encouraging purchase intentions if delivered through an influencer figure who is considered authentic by the audience.
FROM BROWSING TO BUYING: MICRO-CELEBRITY CONTENT AUTHENTICITY AND GEN Z’S IMPULSE PURCHASING BEHAVIOR Lady Lady; Kelly Lim; Hepy Hefri Ariyanto
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9993

Abstract

The rapid acceleration of digital transformation has significantly reshaped consumer patterns, particularly among Generation Z, who increasingly rely on online marketplaces for skincare consumption. Grounded in the Stimulus–Organism–Response (S–O–R) framework, this study analyzes how micro-celebrity content authenticity influences utilitarian and hedonic browsing, and how these internal processes subsequently drive reminiscence and designed impulse purchases. Utilizing a quantitative approach, data were collected from 266 valid Generation Z respondents in Indonesia through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results support all seven hypotheses, indicating that micro-celebrity content authenticity acts as a significant stimulus triggering both rational and emotional search patterns. Notably, hedonic browsing was identified as the critical mediating mechanism translating authentic digital content into spontaneous buying actions, exerting the strongest influence on reminiscence impulse purchases. These findings enrich the theoretical understanding of online consumer behavior and provide practical insights for skincare brands to prioritize content credibility and emotional engagement over traditional advertising metrics
ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA Perdinan Machelino Pardede; Hepy Hefri Ariyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 1 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.977

Abstract

Consumer decision making on online travel products through online applications continues to increase until now which is based on consumer trust and the risks taken, consumer satisfaction is also a major factor in making repurchase decisions in the future. This study aims to analyze travel relate behavior, online reviews, personal traits, perceived risk, online satisfaction, trust, product quality, how to influence purchase intention in people in Indonesia. In this study, an online survey was conducted to 410 respondents and the results showed that, online review, perceived risk, trust, product quality had a significant effect on purchase intention. On the other hand, travel relate behavior, personal traits, and online satisfaction have no significant effect on purchase intention.Keywords – Travel Relate Behaviour, Online Review, Personal Traits, Perceived Risk, Online Satisfaction, Trust, Product quality, Purchase intention.
Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust Lady Lady; Hepy Hefri Ariyanto; Cindy Olivia
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.3854

Abstract

Purpose: This study aims to examine the influence of trust in the platform and electroEnic Word-of-Mouth (e-WOM) components social media communication, ratings and reviews, and recommendations and references on purchase intention through the mediating role of trust in the retailer among Gen Z consumers. Research Methodology: This study utilized a quantitative explanatory design with purposive sampling (N=301). Data were collected using a 5-point Likert scale instrument and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. Results: Trust in the platform significantly acts as an antecedent that enables all e-WOM components. Specifically, social media communication and recommendation and reference are primary drivers of trust in the retailer and purchase intention. In contrast, ratings and reviews do not significantly impact trust in the retailer or purchase intention, leading to the rejection of the corresponding mediation hypotheses. Conclusions: Purchase decisions among Gen Z consumers are more effectively driven by institutional trust in the platform and interactive communication signals than by traditional static rating systems. The findings indicate that peer-driven validation and platform security provide more reliable cues for this demographic group than conventional feedback mechanisms. Limitations: The study is limited by its specific urban geographic context and structural model fit, which requires further refinement in future research. Contributions: This study contributes to digital marketing strategy, social commerce platform management, and the literature on consumer behavior.
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Ardianata, Kristi Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Cindy Olivia Cristina Anggrena Dafi Pralibdo Debora Sri Intan Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Gamelia, Warni Golan Hasan, Golan Hapsari, Ratih Regina Kelly Lim Kevin Winata, Kevin Kho, Karen Kwok, Sherly Lady Lady Lady Lady Lady Lily Purwianti Lily Purwianti Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Melina, Bonita Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Syahputra, Ulung Vanessa Vanessa Verlyn Evajelista Warna Gamelia Wenky Wenky Wicipto, Wicipto Wijaya, Jacky Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi, Yulfiswandi Yuliana Yuliana Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha