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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JMK Jurnal Manajemen dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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Strategi Pemasaran Digital Terintegrasi untuk Membangun Digital Trust pada UMKM Jasa Konstruksi Lady; Ardianata, Kristi; Ariyanto, Hepy Hefri
Jurnal PubBis Vol 10 No 1 (2026)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v10i1.1524

Abstract

The evolution of digital media requires MSMEs, particularly in the custom construction service sector, to adopt digital marketing strategies to build visual credibility and expand market reach. This study aims to analyze the implementation of an integrated digital marketing strategy through Instagram, Facebook, WhatsApp Business, a website, and Google Maps at Nicko Kaca & Aluminium. A descriptive qualitative case study method was employed, where data were collected through observation, digital insight documentation, and interviews with six informants consisting of one business owner and five customers. Data analysis was conducted through four interactive stages including data collection, data condensation, data display, and conclusion drawing and verification. The results show that the implementation of this digital ecosystem significantly increased business visibility, which the Instagram Ads platform contributed an 85% reach rate out of a total of 3,230 new audience members. Meanwhile, other platforms such as Google Maps, the website, and Facebook provided value in the credibility dimension through physical location verification and visual portfolios, which served as determining factors for consumer trust. This research produces the Digital Trust Funnel model, which synergizes the visibility, credibility, and conversion stages. The implications of this study emphasize that building an interconnected digital ecosystem can mitigate information asymmetry and establish consumer trust in service industries with high levels of uncertainty
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Ardianata, Kristi Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Dafi Pralibdo Debora Sri Intan Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Gamelia, Warni Golan Hasan, Golan Kevin Winata, Kevin Kho, Karen Kwok, Sherly Lady Lily Purwianti Lily Purwianti Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Melina, Bonita Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Syahputra, Ulung Vanessa Vanessa Verlyn Evajelista Warna Gamelia Wenky Wenky Wicipto, Wicipto Wijaya, Jacky Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi, Yulfiswandi Yuliana Yuliana Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha