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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JMK Jurnal Manajemen dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
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Strategi Pemasaran Digital Terintegrasi untuk Membangun Digital Trust pada UMKM Jasa Konstruksi Lady; Ardianata, Kristi; Ariyanto, Hepy Hefri
Jurnal PubBis Vol 10 No 1 (2026)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v10i1.1524

Abstract

The evolution of digital media requires MSMEs, particularly in the custom construction service sector, to adopt digital marketing strategies to build visual credibility and expand market reach. This study aims to analyze the implementation of an integrated digital marketing strategy through Instagram, Facebook, WhatsApp Business, a website, and Google Maps at Nicko Kaca & Aluminium. A descriptive qualitative case study method was employed, where data were collected through observation, digital insight documentation, and interviews with six informants consisting of one business owner and five customers. Data analysis was conducted through four interactive stages including data collection, data condensation, data display, and conclusion drawing and verification. The results show that the implementation of this digital ecosystem significantly increased business visibility, which the Instagram Ads platform contributed an 85% reach rate out of a total of 3,230 new audience members. Meanwhile, other platforms such as Google Maps, the website, and Facebook provided value in the credibility dimension through physical location verification and visual portfolios, which served as determining factors for consumer trust. This research produces the Digital Trust Funnel model, which synergizes the visibility, credibility, and conversion stages. The implications of this study emphasize that building an interconnected digital ecosystem can mitigate information asymmetry and establish consumer trust in service industries with high levels of uncertainty