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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Techno.Com: Jurnal Teknologi Informasi Ekuitas: Jurnal Pendidikan Ekonomi JUIMA : Jurnal Ilmu Manajemen Knowledge Engineering and Data Science Jurnal Ilmiah Manajemen dan Bisnis Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Artha Satya Dharma Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains West Science Business and Management West Science Interdisciplinary Studies Ekuitas Jurnal Pnedidikan Ekonomi
Ni Made Widnyani
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : West Science Business and Management

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The Influence of Social Media, Price, and E-Word of Mouth on Purchasing Decisions at Florist Flower Shops Ni Putu Ayu Putri Maharani; Ni Made Widnyani; A A Ngurah Bagus Aristayudha
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1230

Abstract

The study aims to determine how Social Media, Price, and E-Word of Mouth influence Purchase Decisions, particularly in flower shops in Denpasar city. This research uses a quantitative approach. Sampling was done using Nonprobability Sampling with Random Sampling, resulting in a sample size of 100 respondents. Data were processed using SPSS version 26 software. The analysis method used was multiple linear regression analysis, with respondents being customers of flower shops in Denpasar city. The research instrument was a questionnaire. Statistical analysis methods used in this study include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and correlation tests. The results showed that the t-value for social media was 6.123, which is greater than the t-table value of 1.66088, indicating that social media affects purchase decisions. The t-value for price was 2.829, greater than the t-table value of 1.66088, indicating that price affects purchase decisions. The t-value for E-WOM was 3.734, greater than the t-table value of 1.66088, indicating that E-WOM affects purchase decisions. The F-test value was 91.937, which is greater than the F-table value of 2.699, indicating that social media, price, and E-WOM simultaneously influence purchase decisions.
Co-Authors ., Ni Putu Ayu Laksmini A A Ngr Bagus Aristayudha Adie Wahyudi Oktavia Gama Aldri Frinaldi Berty Christina Lidyanita Putri Dewa Nyoman Agus Prasetya Elina Damayanti Febyola Agustina Gde Palguna Reganata Gusti Ayu Dhanu Wantari Dewi I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Nyoman Ade Mawan Setiawan Kadek Kristina Dewi Khadijah Febriana Rukhmanti Udhayana luh Gde Nita Sri Wahyuningsih Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Luh Putu Ayu Savitri Devi Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Eka Yudi Pratiwi Ni Luh Putu Surya Astitiani Ni Nyoman Diliyanti Ni Nyoman Sunariani Ni Putu Ayu Putri Maharani Ni Putu Surya Astitiani Ni Wayan Novi Budiasni . Putri Prema Paramitha Putu Febri Candra Dewi putu suparna, putu Richadinata, Kadek Riyan Putra Sri Ayuni, Ni Made Sugianta, Kadek Arya Vitalia Carla Rettobjaan Vitalia Carla Rettobjaan Vitalia Fina Carla Rettobjaan