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All Journal Jurnal Studi Pemerintahan Jurnal Kebijakan Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Governance and Public Policy Jurnal Komunikasi Lontar : Jurnal Ilmu Komunikasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Journal of Social Politics and Governance (JSPG) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Bina Pengabdian Kepada Masyarakat Communicator Sphere Journal of Educational and Cultural Studies Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Jurnal Mahasiswa Kreatif JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmiah Multidisiplin Ilmu Jurnal Studi Pemerintahan Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara Kajian Administrasi Publik dan ilmu Komunikasi
Winda Dwi Astuti Zebua
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Representation of Humanistic Policing in Digital Communication Winda Dwi Astuti Zebua; Syifa Astasia Utari; Jamiati KN; Nyimas Aulia Zalma; Neima Aulia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 2 (2026): September 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22226851

Abstract

The rapid development of digital communication has encouraged police institutions to utilize social media not only as a channel for disseminating information but also as a space for constructing institutional meaning and legitimacy. This study aims to examine how humanistic policing is represented in digital communication through a video published on the Resmob Brebes Police YouTube channel. A qualitative approach with a constructivist paradigm was employed using Stuart Hall's theory of representation. The object of analysis was the YouTube video entitled “77-Year-Old Grandmother Robbed and Assaulted: Within Eight Hours, the Resmob Unit of Brebes Police Successfully Arrested the Perpetrator.” Data were analyzed by interpreting representational elements, including visual composition, institutional symbols, gestures, facial expressions, verbal narration, background music, cinematography, and framing. The findings reveal four major forms of representation: victim vulnerability as the moral foundation of police action, interpersonal communication as a practice of humanistic policing, professionalism represented through communication-based investigation, and a narrative shift from a law enforcement-centered narrative to a victim-centered narrative. These findings demonstrate that police success is represented not merely through the arrest of offenders but also through victim protection, assistance, and recovery. This study contributes to the literature on digital communication by demonstrating that audiovisual narrative structures play a significant role in constructing institutional legitimacy and the representation of humanistic policing.
Beyond Clarification: Empathic Communication In Corporate Crisis Communication Winda Dwi Astuti Zebua; Nyimas Aulia Zalma
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 2 (2026): September 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22013944

Abstract

Contemporary corporate crisis communication requires organizations to address both stakeholders’ need for accurate information and their expectations for empathy, recognition, and relational sensitivity. This conceptual paper aims to develop an integrated framework positioning empathic communication alongside organizational clarification in corporate crisis communication. The study employs a narrative literature review to synthesize scholarship on crisis communication, empathic communication, stakeholder trust, and organization–public relationships. The literature was thematically analyzed to identify organizational clarification as an informational function and empathic communication as a relational function. The synthesis resulted in the Beyond Clarification Framework, which conceptualizes effective crisis communication as the integration of these two complementary functions. Organizational clarification provides factual certainty through timely, accurate, and transparent information, while empathic communication recognizes stakeholder experiences and demonstrates organizational concern. An illustrative application to Green SM Indonesia’s crisis statements following the Bekasi railway crossing accident demonstrates how factual clarification can be complemented by explicit expressions of empathy and recognition of affected stakeholders. The framework contributes to crisis communication scholarship by repositioning empathy from a supporting rhetorical element to a core relational communication function. The study concludes that effective corporate crisis communication should move beyond factual clarification toward an integrated approach addressing both informational and relational stakeholder expectations.
Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation Alfareji Febrian Hanom; Muhamad Firzan Akbar; Putri Vania Iftatunnisa; Bintang Awal Ramadhan; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 1 (2024): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i1.653

Abstract

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.
Aktivitas Humas Pemerintah Kota Tangerang Selatan Dalam Program Tempat Pembuangan Sampah Reduce, Reuse, Recyle (3R) Ghaly Rakha Surya; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.978

Abstract

South Tangerang City Government (Tangsel) is one of the regions in Banten Province, Indonesia, which has been experiencing rapid growth in recent decades. High population growth and urbanization have brought various challenges especially in waste management. Tangsel, like many other cities around the world, is faced with serious problems related to increasing waste volumes and the negative environmental impacts caused by irregular waste disposal. Public Relations activities are organizing reciprocal communication (two ways communications) between a company or an institution and the public which aims to create mutual understanding and support for the achievement of certain goals, policies, activities, production of goods or services and so on for the progress of the company or a positive image for the institution concerned, according to The British Institute Of Public Relations quoted by Ruslan (2020: 16) Public Relations activities in this study. Researchers use qualitative methods, qualitative methods are research that utilizes descriptive data in the form of written or spoken words from people and sources that can be observed. descriptive research type is a research method that utilizes qualitative data in the form of oral written words from people and actors that can be observed and described descriptively. This type of descriptive In the form of written or spoken words from people and sources that can be observed. descriptive research is a research method that utilizes qualitative data in the form of oral written words from people and actors that can be observed and described descriptively. This type of descriptive research is often used to analyze social phenomena or conditions.1. Public Relations Activities of the South Tangerang City Government in Efforts to Instill Awareness and Confidence in the Community stage in the waste management campaign program. Government Public Relations formed a team and assigned it to conduct periodic direct observations throughout the South Tangerang area besides coordinating with all stakeholders such as community leaders, academics, environmental experts, non-governmental organizations and the general public
Pengaruh Cyber Public Relations Pada Event Festival Jajanan Bango 2022 Terhadap Brand Image Bango : Survei Pada Pengikut Akun Instagram @bangowarisankuliner Fathur Rodzi Firmanto; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.980

Abstract

In this era of globalization, rapid development of information technology and digitalization, the role of Cyber Public Relations in influencing brand image has become crucial to the success of companies. In this context, "Bango," a well-known seasoning brand among Indonesians, has utilized Cyber Public Relations strategies to promote and publicize the Bango Jajanan Festival Event. The approach taken in this research is to use a quantitative approach to measure the influence of cyber public relations on Instagram on Bango's brand image. Using a quantitative approach, it is necessary to conduct a survey research method. Based on the results of research and data analysis, it can be seen that this study uses two variables consisting of independent variables (X), namely Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event on the dependent variable (Y), namely Bango Brand Image. From the results of this study, the t_hitung value is 12.378 > 2.628 t_table, so H_o is rejected and H_a. So that the results show that there is a significant influence between the influence of Cyber Public Relations on Brand Image. In addition, based on the correlation value R, it shows that the influence of Cyber Public Relations (X) in publicizing the 2022 Bango Snack Festival Event on Bango's Brand Image (Y) has a positive, strong, and high effect by obtaining an R value of 0.681. While the R_Square number is 0.463. The R_square number is also known as the coefficient of determination, the amount of determination is 0.463 or equal to 46.3%, this figure means that 46.3% of Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event affects Bango's Brand Image. While the remaining 53.7% is influenced by other variables not mentioned in this study.
Pengaruh Pesan Kampanye #Mandirinzeoperational2030 di Instagram Terhadap Citra Perusahaan Bank Mandiri Mandiri David Pamungkas; Winda Dwi Astuti Zebua
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2580

Abstract

With the rapid advancement of technology, the world is increasingly shifting toward the digital era, influencing various aspects of life, including the field of Public Relations (PR). Traditional PR activities that previously relied on print media, radio, or television broadcasts are now experiencing a decline in effectiveness. In response to this shift, organizations and companies are transitioning their communication strategies to digital platforms, one of which is through digital campaigns. Digital campaigns have emerged as a modern form of PR activity that leverages the power of social media to reach a wider, interactive, and more segmented audience. The success of a digital campaign is largely determined by the media used. Currently, Instagram stands out as one of the most popular social media platforms, especially among younger generations, due to its ability to present engaging and easily accessible visual content.Bank Mandiri, as one of the largest banks in Indonesia, is taking advantage of this digital trend by launching digital campaigns through its official Instagram account. This strategy aims to strengthen brand image, increase audience engagement, and expand the company’s communication reach. By utilizing interactive features such as Instagram Stories, Reels, and Live, Bank Mandiri is able to establish more effective two-way communication with its audience. This study aims to analyze the effectiveness of Bank Mandiri’s digital campaign on Instagram and its impact on audience perception and engagement. The results of this analysis are expected to contribute to the development of more adaptive digital PR strategies in the current era of digital transformation.
Co-Authors Abdul Rahman Aditia Saputra Ahmad Haikal Kahfi Ahmad Mujammil Raza Al Firza, Chalifa Al Firza Alan Kusuma, Andrean Alfareji Febrian Hanom Alfatah, Rivan Ali Izah Robbani Ananda Devina Putri Andiani, Devia Andrean Alan Kusuma Asep Setiawan Asri Pratiwi Tenggara Azmi, Fina Malika Barikatul Hikmah Bintang Awal Ramadhan David Pamungkas Diaz Mega Reanata Diaz, Carolina Fernanda Dina Nurdiana Djatimas Tandjung Djuwardie Donny Kurniawan Dwi Rahma Dwinarko Endang Rudiatin Evi Satispi Fadhilah Zahrah Based Fadhlan Arrasyid Hadizein Fahdiansyah Putra Fathur Rodzi Firmanto Ghaly Rakha Surya Hasna Nuha Tsabitah Hastri Rosiyanti Hidayah, Hanifah Ulfa Tri Istisari Bulan Lageni Izzatusholekha Jamiati KN Khairatun Hisan KN, Jamiati Kombara, Galuh Medal Lilik Sumarni Lilik Sumarni Lingga Syahid Ramadhan Ramadhan Mahardika, Galang Prakarti Maulidina Wamareta Putri Mayra Khalidazia Ahyar Meitana, Nabila Putri Mizna Sabilla Muhamad Firzan Akbar Muhamad Rizkian Fajar Muhamad Syamsi Muhammad Saleh Nabila Nursabrina Daud Neima Aulia Neima Aulia Nida Handayani Nugroho, Sidiq Nurul Baridah Fauzi Nyimas Aulia Zalma Nyimas Aulia Zalma Pamungkas, David Puan Dinaphia Yunan Puspaningtyas, Raden Roro Nadya Oktaviany Putri Ananda Putri Aulia Putri Vania Iftatunnisa Putri, Ananda Devina Ramadhanty, Sucianty Retnowati Wahyuning Dyas Tuti Salsabila, Rara Sayyidatina Vista Kintani Shubham Bapusaheb Wakchaure Sucianty Ramadhanty Surya Rezeki Sitompul Syifa Astasia Utari Tiara Nurul Hidayah Tito Laurens Tsaqif, Gattan Qilabi Tuti, Retnowati Wahyuning Dyas Wisnu Hasanudin Zahriatul Aini Zahriatul Aini