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Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Habibie, Fachrul Husain; Mustika, Amalia; Ratnaningtyas, Heny; Noveti, Velicia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Agrotourism Development Using Location Quotient Analysis in Cibuntu-Kuningan Village Swantari, Anita; Ratnaningtyas, Heny; Festivalia, Filma
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.126

Abstract

Cibuntu Village is a sub-district area that is one of the villages that has the potential for the development of the agricultural, plantation, and livestock sectors. In addition to these sectors, the tourism sector with the concept of agrotourism is expected to be developed and will make a significant contribution to the economy in Cibuntu Village. The purpose of this study is to determine the location of tourist attractions in Cibuntu Village and determine the types of tourism that can be developed in that location. The data analysis method used is divided into two parts, namely policy analysis and basic sector analysis using LQ (Location Quotient) calculation analysis. With applicable policy restrictions, tourism activities in Cibuntu Village are agrotourism and ecotourism. From the results of the LQ calculation, there are superior commodities, namely sweet potatoes, these commodities are worthy of investment to be developed in the future. Several alternative locations for tourism objects and activities that can be developed are agro-tourism activities in agricultural areas located in Cibuntu village which are designated as ecotourism areas. Keywords: Cibuntu Village Kuningan, Agrotourism, Location Quotient
Pengaruh Interaksi Sosial dan Kebersihan Hotel Terhadap Niat Pemesanan Hotel Melalui Risiko Kesehatan Pada Hotel Mercure, Jakarta Marie, Andhalia Liza; Sulistyo, Tri Djoko; Ratnaningtyas, Heny
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1475

Abstract

This research is a quantitative research using path analysis method which distributes google form questionnaires to 100 customers of Hotel Mercure Jakarta. The data is processed using SmartPLS. The results showed that the interaction of social influence was significant on hotel booking intentions through health risks. Meanwhile,hotel cleanliness has no significant effect on hotel booking intentions through health risks. Then social interaction has a significant effect on hotel booking intentions. Furthermore, hotel cleanliness has no significant effect on hotel booking intentions. Health risk has a significant effect on hotel booking intentions. Hotel guests expect a low level of social interaction from check in to check out, which can pose a health risk and intend to make hotel reservations. Hotel cleanliness through health risks cannot increase hotel booking intentions. Hotel guests expect the hotel to make technological innovations that increase guest intention to make room reservations. Hotel cleanliness is not the main expectation of hotel guests, guests expect a low level of social interaction during their stay at the hotel. Keywords: Social Interaction, Hotel Cleanliness, Hotel Booking Intention, Health Risk
Pengelolaan Timbulan Sampah Untuk Menjaga Citra Industri Pariwisata Pada Daya Tarik Wisata di Bali Kristina, Ni Made Rai; Darma, I Gusti Ketut Indra Pranata; Ratnaningtyas, Heny
Jurnal Ilmiah Pariwisata Vol 25 No 3 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i3.1351

Abstract

This research aims to community movements both spontaneously and in an organized manner, such as the Trash Hero Indonesia community and other community activities that care about the high waste generation. In addition to the Trash Hero community, in-depth interviews were conducted with the Waste Bank and tourist attraction in knowing the management of waste generation. It is hoped that alternative activities will be obtained to help reduce the generation of plastic waste that supports the implementation of Bali Governor Regulation number 97 of 2018. Activities from the community are expected to be able to maintain and provide a positive legacy for future generations. The purpose of this research is to find movements made by the community to help reduce the generation of plastic waste on the island of Bali. The results of this study are expected to increase public awareness of waste management both organic and non organic. Keywords : Waste; Plastic; Tourism Image
Transforming Culinary MSME Sales through E-Commerce to Strengthen Tourism Villages: A Case Study of Cibeber Village, Purwakarta Heny Ratnaningtyas; Alda Chairani; Pricilia Johani Sakti; Irfal; Eduard Rudolf Pangkerego
Journal of Hospitality Accommodation Management (JHAM) Vol. 5 No. 1 (2026): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v5i1.2188

Abstract

This study aims to analyze the use of e-commerce by culinary MSMEs in Cibeber Village, Purwakarta, to support the development of culinary-based tourism villages. The research focused on identifying barriers, opportunities, and strategic assistance needed to enable MSMEs to transform digitally. The research method used a qualitative approach with a case study design. Data were collected through semi-structured interviews, field observations, and documentation with key informants, culinary MSME owners who had been operating for at least two years. The results showed that most MSMEs still rely on traditional sales through local markets, consignment sales at stalls, and word-of-mouth promotion. Low digital literacy, limited internet infrastructure, and a culture of face-to-face transactions are the main factors inhibiting e-commerce adoption. Nevertheless, MSMEs expressed interest in utilizing the market if training, technical assistance, and better internet access were available. The study's conclusions confirm that digital transformation for culinary MSMEs in Cibeber Village is not merely a necessity but also a strategic opportunity to increase competitiveness and support the village's branding. Research recommendations include implementing ongoing digital literacy training, improving internet infrastructure, providing comprehensive transaction security education, and integrating mentoring based on collaboration among the government, academics, and the private sector