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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Pariwisata Jurnal Ilmiah Pariwisata Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Pengolahan Pangan JURNAL PENGABDIAN KEPADA MASYARAKAT At-Tadbir : jurnal ilmiah manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JURNAL MANAJEMEN Tourism Scientific Journal Jurnal Proaksi Tourism Reserch Journal Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Manajemen Perhotelan dan Pariwisata Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pemberdayaan Pariwisata Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism International Journal of Multidisciplinary Approach Research and Science Jurnal Kawistara TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Heny Ratnaningtyas
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Potential of MSMEs in the culinary sector: towards community-based economic empowerment Ratnaningtyas, Heny; Taviprawati, Ervina; Wicaksono, Haryo; Aditya, Michael Khrisna
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1773

Abstract

MSMEs in Cibeber Village have great potential thanks to superior products from local natural resources, such as nutmeg, mangosteen, papaya and cloves. However, they face challenges in terms of marketing, access to capital, and development of production capacity. This research aims to analyze the potential and challenges faced by MSMEs in Cibeber Village using the SWOT approach, focusing on existing strengths, weaknesses, opportunities and threats. The research method used is a qualitative approach with data collection techniques through surveys, interviews, observations and documentation studies, with samples of culinary MSME actors operating for at least two years. Research findings show that the main strength of MSMEs in Cibeber Village is products based on unique local natural resources. However, weaknesses are related to limited production equipment and marketing that relies on traditional channels. Tremendous opportunities are opening up through market trends for environmentally friendly and organic products, but threats come from intense competition and falling raw material prices. SWOT analysis leads to a WT (Weaknesses-Threats) strategy, which focuses on increasing internal capacity, product diversification and strengthening marketing channels. In conclusion, MSMEs in Cibeber Village need to improve entrepreneurial skills, diversify products, and adapt to changing policies to optimize opportunities and reduce threats. The suggestion of this research is the importance of support from the government and related institutions to increase the capacity of MSMEs in a sustainable manner.
Pemberdayaan UMKM Komunitas Jakarta Entrepreneur Tentang Inovasi Pengemasan Makanan Dan Minuman Alda Chairani; Heny Ratnaningtyas; Pricilia Johani Sakti; Michael Khrisna Aditya; Eduard Rudolf Pangkerego
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4479

Abstract

Extension activities regarding food and beverage packaging aim to provide relevant knowledge and skills to MSMEs in the Jakarta Entrepreneur community in an effort to improve the quality of their products and competitiveness in the market. This extension activity is carried out through direct assistance with initial observations and evaluations to understand and improve the packaging process, counseling with presentations, and training on packaging techniques. The pre-test and post-test are used to measure changes in participants' knowledge and skills, with the aim of improving the quality of product packaging and the competitiveness of MSMEs in the market. Product packaging outreach activities for MSMEs in the Jakpreneur community succeeded in increasing participants' understanding of the importance of good packaging. Through mentoring, counseling, outreach and consultation, participants now understand packaging as product protection and an important information medium. In order for this understanding to continue, MSME players are advised to take part in further training and ongoing assistance, as well as involving the government and industry associations to ensure compliance with packaging standards.
Pengelolaan Timbulan Sampah Untuk Menjaga Citra Industri Pariwisata Pada Daya Tarik Wisata di Bali Ni Made Rai Kristina; I Gusti Ketut Indra Pranata Darma; Heny Ratnaningtyas
Jurnal Ilmiah Pariwisata Vol 25 No 3 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i3.1351

Abstract

This research aims to community movements both spontaneously and in an organized manner, such as the Trash Hero Indonesia community and other community activities that care about the high waste generation. In addition to the Trash Hero community, in-depth interviews were conducted with the Waste Bank and tourist attraction in knowing the management of waste generation. It is hoped that alternative activities will be obtained to help reduce the generation of plastic waste that supports the implementation of Bali Governor Regulation number 97 of 2018. Activities from the community are expected to be able to maintain and provide a positive legacy for future generations. The purpose of this research is to find movements made by the community to help reduce the generation of plastic waste on the island of Bali. The results of this study are expected to increase public awareness of waste management both organic and non organic. Keywords : Waste; Plastic; Tourism Image
Pengaruh Interaksi Sosial dan Kebersihan Hotel Terhadap Niat Pemesanan Hotel Melalui Risiko Kesehatan Pada Hotel Mercure, Jakarta Andhalia Liza Marie; Tri Djoko Sulistyo; Heny Ratnaningtyas
Jurnal Ilmiah Pariwisata Vol 26 No 2 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i2.1475

Abstract

This research is a quantitative research using path analysis method which distributes google form questionnaires to 100 customers of Hotel Mercure Jakarta. The data is processed using SmartPLS. The results showed that the interaction of social influence was significant on hotel booking intentions through health risks. Meanwhile,hotel cleanliness has no significant effect on hotel booking intentions through health risks. Then social interaction has a significant effect on hotel booking intentions. Furthermore, hotel cleanliness has no significant effect on hotel booking intentions. Health risk has a significant effect on hotel booking intentions. Hotel guests expect a low level of social interaction from check in to check out, which can pose a health risk and intend to make hotel reservations. Hotel cleanliness through health risks cannot increase hotel booking intentions. Hotel guests expect the hotel to make technological innovations that increase guest intention to make room reservations. Hotel cleanliness is not the main expectation of hotel guests, guests expect a low level of social interaction during their stay at the hotel. Keywords: Social Interaction, Hotel Cleanliness, Hotel Booking Intention, Health Risk
Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Abstract

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.
KEMASAN BERDAYA JUAL BERBASIS IDENTITAS LOKAL UNTUK MENINGKATKAN DAYA TARIK PRODUK UMKM KULINER DI DESA WISATA CIBEBER, PURWAKARTA Ratnaningtyas, Heny; Aditya, Michael Khrisna; Wicaksono, Haryo; Taviprawati, Ervina
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.27165

Abstract

ABSTRAK Penelitian ini bertujuan untuk merancang dan memvalidasi strategi kemasan berdaya jual bagi UMKM kuliner di Desa Cibeber, Purwakarta, guna meningkatkan minat beli wisatawan, memperkuat persepsi kualitas produk, dan mendukung citra desa wisata. Metode penelitian menggunakan pendekatan kualitatif dengan studi kasus, melibatkan 8–10 pelaku UMKM. Data dikumpulkan melalui wawancara semi-terstruktur, observasi, dan dokumentasi foto, serta dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa desain kemasan mayoritas masih sederhana, didominasi warna netral, tipografi standar, dan minim identitas budaya lokal. Label produk umumnya tidak memuat informasi lengkap seperti komposisi, nilai gizi, dan sertifikasi halal resmi, sementara material kemasan lebih dipilih berdasarkan harga murah dibandingkan aspek keberlanjutan. Hambatan utama meliputi keterbatasan anggaran, rendahnya literasi desain, dan minimnya akses ke pemasok berkualitas. Penelitian ini menegaskan pentingnya integrasi elemen visual khas lokal, label informatif sesuai regulasi, material ramah lingkungan yang fungsional, serta dukungan pelatihan dan kebijakan. Kesimpulan penelitian menyoroti perlunya strategi kemasan yang terintegrasi untuk daya saing UMKM. Saran penelitian selanjutnya adalah melakukan uji kuantitatif dan eksperimen pasar terhadap prototipe kemasan untuk validasi efektivitasnya di berbagai konteks desa wisata. Kata Kunci: kemasan berdaya jual, UMKM kuliner, identitas lokal, keberlanjutan ABSTRACT This study aims to design and validate a marketable packaging strategy for culinary MSMEs in Cibeber Village, Purwakarta, to increase tourist purchase intention, strengthen product quality perception, and support the image of the tourism village. The research employed a qualitative approach with a case study method, involving 8–10 MSME actors. Data were collected through semi-structured interviews, observations, and photographic documentation, and analyzed using thematic analysis. The findings reveal that most packaging designs remain simple, dominated by neutral colors, standard typography, and minimal representation of local cultural identity. Product labels generally lack complete information such as composition, nutritional values, and official halal certification, while packaging materials are often chosen based on low cost rather than sustainability considerations. The main constraints include limited budgets, low design literacy, and minimal access to quality suppliers. This study emphasizes the importance of integrating distinctive local visual elements, informative labels in compliance with regulations, functional eco-friendly materials, and the support of training and policy. The conclusion highlights the need for an integrated packaging strategy to enhance MSME competitiveness. Future research is suggested to conduct quantitative testing and market experiments on packaging prototypes to validate their effectiveness across various tourism village contexts. Keywords: marketable packaging, culinary MSMEs, local identity, sustainability
Strategy for The Development of Culinary Sector Entrepreneurs in The Cipondoh Lake Tourism Destination, Tangerang Regency, Banten Province Amrullah, Amrullah; Nurbaeti, Nurbaeti; Ratnaningtyas, Heny; Asmaniati, Fetty; Osman, Ismeth Emier
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.255

Abstract

This study aims to determine the strategy for developing entrepreneurship in the culinary field in the tourist area of ​​Lake Cipondoh. This type of research uses a qualitative description with the SWOT analysis method with observations and interviews with entrepreneurs in the culinary field at Lake Cipondoh. The results showed that the primary strategy produced was the SO strategy, with the highest score of 3.44 in quadrant I. The culinary entrepreneur development strategy at Lake Cipondoh can be implemented with the SO strategy program, namely: (1) a varied food menu; (2) Doing promotions on social media; (3) Increasing the number of employees on weekends; (4) Providing promotions or discounts. It is hoped that food stalls in Lake Cipondoh will continue to innovate in improving the quality of their products and promoting them on social media. The Tangerang City Government is expected to train managers and entrepreneurs on the quality of human resources for creating websites and social media promotions and organizing certain events at Lake Cipondoh. Keywords: SWOT analysis, entrepreneurs, culinary sector
PENGARUH ATRAKSI DAN FASILITAS TERHADAP MINAT BERKUNJUNG DAN PENINGKATAN PELAKU WIRAUSAHA DI DANAU CIPONDOH Ratnaningtyas, Heny; Amrullah, Amrullah; Ingkadijaya, Rahmat
Jurnal Pariwisata Vol 10, No 2 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i2.15756

Abstract

ABSTRAK Atraksi dan fasilitas yang menarik di Danau Cipondoh meningkatkan kunjungan wisatawan dan memberi dampak positif pada para pelaku usaha kecil, terutama warung makan. Meskipun demikian, pelaku usaha kecil belum mampu berinovasi dengan baik dalam menciptakan produk makanan yang unik dan berbeda.Penelitian ini bertujuan Untuk mengetahui pengaruh atraksi dan fasilitas terhadap minat berkunjung dan dampaknya terhadap peningkatan jumlah pelaku usaha warung makan di Danau Cipondoh.  Jenis penelitian ini adalah deskriptif kuantitatif dengan metode analisis jalur. Populasi dalam penelitian ini adalah seluruh pengunjung yang datang ke Danau Cipondoh, sedangkan sampel dalam penelitian ini berjumlah 150 responden. Metode pengumpulan data dengan menyebarkan kuisioner dengan skala likert dari 1 sampai dengan 5. Teknik pengambilan sampel menggunakan accidental sampling. Hasil penelitian menunjukkan bahwa : (1) Atraksi wisata dan fasilitas wisata berpengaruh signifikan terhadap minat berkunjung ; (2) Minat berkunjung berpengaruh signifikan terhadap peningkatan jumlah pelaku wirausaha. Danau Cipondoh memiliki pemandangan danau yang hijau dan indah serta memiliki berbagai atraksi buatan seperti memancing, berkemah, sepeda air, wahana bebekan dan berperahu serta. Danau Cipondoh memiliki fasilitas yang memadai  seperti area parkir, mushola, tempat istirahat, toilet, dan tempat sampah serta warung makan. Minat berkunjung berpengaruh berdampak pada meningkatnya jumlah pelaku usaha warung makan disebabkan banyaknya permintaan kebutuhan  makanan dan minuman para pengunjung. Saran dari penelitian ini adalah para pengelola Danau Cipondoh diharapkan dapat mempromosikan  Danau Cipondoh melalui media sosial seperti Website, Instagram, dan Facebook. Kata Kunci : Atraksi, Fasilitas, Minat Berkunjung, Pelaku Wirausaha ABSTRACT Interesting attractions and facilities at Lake Cipondoh increase tourist visits and have a positive impact on small business actors, especially food stalls. Even so, small business actors have not been able to innovate properly in creating unique and different food products. This study aims to eliminate the influence of entertainment and convenience on interest in visiting and its impact on increasing the number of food stalls in Lake Cipondoh. This type of research is descriptive quantitative with path analysis method. The population in this study were all visitors who came to Lake Cipondoh, while the sample in this study was 150 respondents. The data collection method is by distributing questionnaires with a Likert scale from 1 to 5. The sampling technique uses accidental sampling. The results of the study show that: (1) tourist attractions and tourist facilities have a significant effect on visiting intentions; (2) Interest has a significant effect on increasing the number of entrepreneurs. Lake Cipondoh has a green and beautiful view of the lake and has various man-made attractions such as fishing, camping, water bikes, duck rides and boating as well. Lake Cipondoh has adequate facilities such as parking areas, prayer rooms, rest areas, toilets and trash cans as well as food stalls. Interest has an impact on the increasing number of food stall business actors due to the large number of requests for food and beverage needs from visitors. The suggestion from this research is that the managers of Lake Cipondoh are expected to be able to promote Lake Cipondoh through social media such as Websites, Instagram and Facebook. Keywords: Attractions, Facilities, Visit Interest, Entrepreneurial Actors  
Co-Authors Alda Chairani Amalia Mustika Amalia Mustika Amalia Mustika Inong Amrullah Amrullah Amrullah Amrullah Amrullah Amrullah Amrullah Amrullahi Andhalia Liza Marie Andhalia Liza Marie Anita Swantari, Anita Azzira Koesoema Zuleika David Manumpak Devita Gantina Eduard Rudolf Pangkerego Elda Nurmalinda Ervina Taviprawati, Ervina Fachrul Husain Habibi Fachrul Husain Habibie, Fachrul Husain Fetty Asmaniati Filma Festivalia, Filma Haryo Wicaksono Haryo Wicaksono, Haryo Indra Pranata Darma, I Gusti Ketut Ira Mayasari Irfal, Irfal Joshua Budi Kevin Rais Rachman Kristina, Ni Made Rai Linda Desafitri RB Michael Khrisna Aditya Michael Khrisna Aditya Mila Monita Muh. Rajesh Singh Myrza Rahmanita Novita Widyastuti Sugeng Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Osman, Ismeth Emier Owen Edwardlis Pricilia Johani Sakti Rahmat Ingkadijaya Rahmat Ingkadijaya Rina Suprina Savitri Hendradewi Sugeng, Novita Widyastuti Tri Djoko Sulistyo Tri Djoko Sulistyo Velicia Noveti Willy Arafah