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All Journal Jurnal Bisnis dan Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Optimum : Jurnal Ekonomi dan Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi DIJB (Diponegoro International Journal of Business) At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Jurnal Mantik Budimas : Jurnal Pengabdian Masyarakat Community Empowerment JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovation in Community Empowerment (JICE) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) International Journal of Management Science and Information Technology (IJMSIT) Jurnal of Applied Business and Banking (JABB) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomika Dan Bisnis Jurnal Teknologi dan Manajemen Industri Terapan ASEAN Marketing Journal Prosiding University Research Colloquium Jurnal Manajemen dan Pemasaran Jasa Jurnal Pemberdayaan Masyarakat Jurnal Pendidikan Surya Edukasi (JPSE) Score: Jurnal Lentera Manajemen Pemasaran Volatilitas : Jurnal Manajemen Dan Bisnis Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat Manage
Murry Harmawan Saputra
Universitas Muhammadiyah Purworejo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Social Media Marketing and Social Influence on Purchase Intention: The Mediating Effect of Fear of Missing Out Among Mie Gacoan Consumers Mayka Nur Sagita; Murry Harmawan Saputra; Hubi Rahmat Andika
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7985

Abstract

The fear of missing out (FoMO) is taken into consideration as a mediating element in this study, which examines how purchase intentions are impacted by social media marketing and social influence of Generation Z customers of Mie Gacoan. 150 participants were determined using purposive sampling from an online survey conducted as part of a quantitative technique utilizing Google Forms. Partial Least Squares Structural Equation Modeling with SmartPLS 4 software was used to analyze the dataset after constructs were evaluated using a five-point Likert scale, therby emphasizing the innovative methodological approach applied in this study The findings demonstrate that social media marketing and social influence have a significant and positive impact on both FoMO and purchase intention. Furthermore, FoMO strengthens the relationship between these two factors and purchase intention by serving as a critical mediator in consumer decision-making. By demonstrating the mediating role of FoMO, these findings reinforce the theoretical viewpoint on digital consumer behavior and offer Mie Gacoan and similar food businesses useful insights for creating more effective and long-lasting social media marketing strategies. In addition, by situating the study within the rapidly growing food industry exemplified by Mie Gacoan, the research underscores its contemporary relevance and practical significance.
Disaster-Resilient Village Development: Implementing Landslide Detection Tools and a Solar Cell-Based Coffee Processing System Adi Sucipto; Hesti Respatiningsih; Rusmiyatun Rusmiyatun; Suyitno Suyitno; Murry Harmawan Saputra; Jeki Mediantari Wahyu Wibawanti
Jurnal Pemberdayaan Masyarakat Vol 5, No 2 (2026)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v5i2.658

Abstract

This community service article talks about the results of the Kolaborasi Sosial Membangun Masyarakat (KOSABANGSA) program in Donorejo, Purworejo. The program combines landslide Early Warning System (EWS) technology with solar-powered coffee processing after harvest to help reduce disaster risk and boost the economy. The program's goal was to make communities more resilient to hydrometeorological hazards while also making local coffee more productive and easier to sell by sharing technology and building capacity through collaboration. The intervention was carried out using a participatory, descriptive, qualitative method. It included socialization, technical training, technology installation, focused mentoring, and long-term evaluation with the FPRB and Bangun Semi Farmers' Group. The results showed that participants made big strides in being ready for disasters, running their businesses, getting to alternative energy sources, and coming up with new products. The program comes to the conclusion that people should be involved in their communities and use the right technology.
Technology-based empowerment and disaster resilience strengthening for coffee farmer groups in Donorejo Village, Purworejo Sucipto, Adi; Respatiningsih, Hesti; Rusmiyatun, Rusmiyatun; Suyitno, Suyitno; Saputra, Murry Harmawan; Wibawanti, Jeki Mediantari Wahyu; Wicaksana, Yoga; Saputra, Singgih Maulana Wira Adi; Aji, Satrio Budi; Nurkhasanah, Aprilia Dewi; Widyastuti, Talita Erina Tri
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.16004

Abstract

Coffee farming is a major source of livelihood for rural communities, but its sustainability is threatened by weak managerial capacity, low technology adoption, and landslide risks. This community service activity aims to strengthen the economic independence of the “Bangun Semi” Coffee Farmer Group in Donorejo Village, Purworejo. The program was implemented using a Participatory Action Research (PAR) approach through the stages of socialization, training, technology application, mentoring, and evaluation. Interventions included digital bookkeeping training, strengthening the branding and digital marketing of Kopi Semi, installing a solar-powered coffee roasting machine, utilizing coffee husk waste into fermented animal feed, and implementing a Landslide Early Warning System (LEWS). The results showed an increase in business capacity and partner resilience. The selling price of coffee increased by more than 120%, roasting productivity rose from 2 kg/day to 12 kg/day, and energy costs decreased by up to 88%. In addition, the utilization of coffee husk waste reduced feed costs by up to 20%, while LEWS strengthened early warning and community preparedness. This integrated model is effective in strengthening a resilient local economic independence and has the potential to be replicated in other disaster-prone areas.
Co-Authors Adi Sucipto Adi Sucipto, Adi Adinda Mustanti Ahmad Fathoni Aji, Satrio Budi Aldri Frinaldi Andiniar Salwitri Annisa Oktaviana Ari Okta Viyani Ari Okta Viyani B Budiyanto, B Bahtiar Maulana BUDIYANTO Budiyanto, Budiyanto Citra Maharani Ivoniya Dedi Runanto Dedi Runanto Denny Bernardus Eka Mariyanti Elia Ardyan Elvika Fit Ari Shanti Elvika Fit Ari Shanti Endah Pri Ariningsih Endah Pri Ariningsih Endah Puji Astuti Esti Margiyanti Utami Febri Damayanti Finetta Rizkya Arzety Fitri Rahmawati Hafifah Nawang Anggraeni Hesti Respatiningsih Hubi Rahmat Andika Intan Puspitasari Intan Puspitasari Irfan Romadhon Ishak Ishak Iyus Herdiana, Iyus Jeki M.W. Wibawanti Jeki Mediantari Wahyu Wibawanti Jeki Mediantari Wahyu Wibawanti Katrin Werdi Utami Kharisma Kharisma Kharisma Luki Adiati Pratomo M. Slamet Riyadi Maichal Maichal Mayka Nur Sagita Murhadi Nabilla Aulia Putri Nurhikmah Sasna Junaidi Sasna Junaidi, Nurhikmah Sasna Junaidi Sasna Nurkhasanah, Aprilia Dewi Puji Astuti, Endah Puti Embun Sari Putri Alifka Muchtiara Ridwan Baraba Ridwan Sinurat Rofiq Nurhadi Rukhama Futarini Rusmiyatun Rusmiyatun Saputra, Singgih Maulana Wira Adi Satrio Setiana, Syuvi Sinta Aprilian Siska Lusia Putri Siwi Lestari Suyitno Suyitno Suyitno Suyitno Suyitno Suyitno Suyitno Tanesia, Cindy Yoel Tika Awalia Titin Ekowati Titin Ekowati Tri Sunarsih Tri Wijiati Usmiyatun Usmiyatun Wahyu Aji Prabowo Wibawanti, Jeki Mediantari Wahyu Wicaksana, Yoga Widia Ananda Widyastuti, Talita Erina Tri Yuliyanti Jauharoh