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All Journal Jurnal Bisnis dan Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Optimum : Jurnal Ekonomi dan Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi DIJB (Diponegoro International Journal of Business) At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Jurnal Mantik Budimas : Jurnal Pengabdian Masyarakat Community Empowerment JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Innovation in Community Empowerment (JICE) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) International Journal of Management Science and Information Technology (IJMSIT) Jurnal of Applied Business and Banking (JABB) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ekonomika Dan Bisnis Jurnal Teknologi dan Manajemen Industri Terapan ASEAN Marketing Journal Prosiding University Research Colloquium Jurnal Manajemen dan Pemasaran Jasa Jurnal Pemberdayaan Masyarakat Jurnal Pendidikan Surya Edukasi (JPSE) Score: Jurnal Lentera Manajemen Pemasaran Volatilitas : Jurnal Manajemen Dan Bisnis Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat Manage
Murry Harmawan Saputra
Universitas Muhammadiyah Purworejo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimization of relational capital and the strength of SMEs network collaboration to improve its performance: Evidence from Indonesia Murry Harmawan Saputra; Luki Adiati Pratomo
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.16527

Abstract

This study aims to develop a conceptual model framework that elucidates strategies for enhancing the performance of SMEs using a network theory approach. The novelty lies in developing a conceptual model that proposes the strength of SMEs network collaboration as an intervening variable, addressing the gap in the literature regarding the impact of relational capital on its performance. The study involves 238 SMEs in six regencies in Central Java and the Special Region of Yogyakarta, Indonesia. The majority of the proposed hypotheses are supported, indicating that relational capital, quality of value co-creation, voluntary knowledge sharing, and the strength of network collaboration significantly improve SMEs performance. The results validate the logical connection between the variables and clarify the reference theories. Additionally, the conceptual model is suitable for capturing business phenomena in the field, making it a valuable reference for SME development in Indonesia and other emerging market countries.
Peran Halal Awareness dan Brand Image Terhadap Keputusan Pembelian Produk Richeese Factory dengan Minat Beli Sebagai Variabel Intervening: Studi pada Konsumen Richeese Factory di Yogyakarta Putri Alifka Muchtiara; Murry Harmawan Saputra; Hubi Rahmat Andika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12990

Abstract

This study aims to analyze the effect of halal awareness and brand image on purchase decisions through purchase intention as an intervening variable among Generation Z consumers of Richeese Factory in Yogyakarta. The research employed a quantitative approach with a survey method. Data were collected through an online questionnaire distributed to consumers who had previously purchased products from Richeese Factory in Yogyakarta. The sampling technique used was purposive sampling, resulting in 150 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.1 software. The results indicate that halal awareness has a positive and significant effect on purchase decisions and purchase intention. Brand image also has a positive and significant effect on purchase decisions and purchase intention. Furthermore, purchase intention has a positive and significant effect on purchase decisions. The mediation analysis reveals that purchase intention successfully mediates the relationship between halal awareness and purchase decisions, as well as the relationship between brand image and purchase decisions. These findings suggest that consumers' awareness of halal aspects and positive perceptions of a brand play important roles in increasing purchase intention, which subsequently encourages purchase decisions. This study contributes to the development of consumer behavior literature, particularly in the halal food industry, and provides practical implications for companies in strengthening halal awareness and brand image to improve consumers' purchase decisions.
Pengaruh Content Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Melalui Fomo (Fear of Missing Out) Sebagai Variabel Mediasi pada Produk Lozy Hijab: Studi pada Generasi Z di Kabupaten Purworejo Rukhama Futarini; Murry Harmawan Saputra; Hubi Rahmat Andika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.12991

Abstract

The Muslim fashion industry in Indonesia, particularly the hijab sector, has experienced rapid growth alongside the increasing use of social media for digital marketing. Lozy Hijab utilizes content marketing and influencer marketing through TikTok and Instagram to attract consumers and encourage purchase decisions. This study aims to analyze the effects of Content Marketing and Influencer Marketing on Purchase Decisions, with Fear of Missing Out (FoMO) as a mediating variable. A quantitative approach was employed using data collected from 150 Generation Z respondents in Purworejo Regency through Likert-scale questionnaires. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.1.1.6. The findings reveal that Content Marketing and Influencer Marketing positively and significantly influence both Purchase Decisions and FoMO. Furthermore, FoMO has a positive and significant effect on Purchase Decisions and significantly mediates the relationships between Content Marketing and Purchase Decisions, as well as between Influencer Marketing and Purchase Decisions. These findings indicate that effective digital marketing strategies supported by influencers can strengthen consumers' purchasing decisions by increasing FoMO among Generation Z.
Model Integratif Dalam Menelusuri Motivasi dan Preferensi Perjalanan Pada Wisatawan Lansia di Sumatera Barat Eka Mariyanti; Murry Harmawan Saputra; Puti Embun Sari; Siska Lusia Putri; Widia Ananda
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 3 (2026): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i3.4670

Abstract

The increasing number of senior tourists has intensified the need for tourism destinations that prioritize comfort, healthcare, safety, and high-quality travel experiences. Senior tourists represent an important market segment to be studied because they generally possess greater leisure time, stronger financial stability, and higher tourism expenditure tendencies compared to other age groups. West Sumatra has significant potential to become a senior-friendly tourism destination through its rich cultural, religious, culinary, and natural tourism attractions; however, the development of the senior-friendly tourism concept remains suboptimal. This study aims to analyze the relationships among self-determined motivation, tour preferences, memorable experience, emotions, perceived benefits, and life satisfaction of senior tourists visiting West Sumatra. This research employed a quantitative approach using the SEM-PLS method. The study sample consisted of 320 pre-senior and senior tourists who had previously visited tourism destinations in West Sumatra, determined using the Raosoft sample size calculator. The findings reveal that self-determined motivation and tour preferences significantly influence memorable experience. Furthermore, perceived benefits exert the strongest influence on senior tourists’ life satisfaction. The study also confirms that perceived benefits mediate the relationship between memorable experience and emotions toward senior tourists’ life satisfaction. Padang and Bukittinggi emerged as the most preferred destinations due to their cultural, religious, culinary, and natural tourism attractions that align with the characteristics and preferences of senior tourists. This study concludes that memorable tourism experiences and perceived benefits play a crucial role in enhancing senior tourists’ life satisfaction. The implications of this research highlight the importance of developing a senior-friendly tourism concept through improvements in accessibility, destination cleanliness, safety, healthcare facilities, rest areas, and slower-paced travel packages to sustainably support the quality of life of senior tourists.
The effect of online marketing and e-service quality on customer loyalty with customer satisfaction as an intervening variable Wahyu Aji Prabowo; Murry Harmawan; Fitri Rahmawati
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7236

Abstract

The primary objective of this research is to analyze the impacts of online marketing and e-service quality on customer loyalty, with customer satisfaction operating as a mediating factor. While digital marketing frameworks are widely explored, empirical focus on localized broadband infrastructures within expanding regional markets remains limited, presenting a distinct research gap regarding telecommunication user behavior. Through a quantitative survey approach, data collection involved 151 IndiHome users based in Kebumen who filled out questionnaires via Google Forms, which were then processed using multiple linear regression analysis via SPSS 25.0. The findings indicate that Online Marketing exerts a positive and significant effect on both Customer Loyalty and Customer Satisfaction. Similarly, E-Service Quality demonstrates a positive and significant impact on both Customer Loyalty and Customer Satisfaction. In addition, Customer Satisfaction significantly influences Customer Loyalty and partially mediates the effects of both Online Marketing and E-Service Quality on Customer Loyalty. These statistical outcomes emphasize that strengthening online promotional frameworks and elevating electronic service delivery are vital to boost user contentment and cultivate sustainable brand allegiance. Consequently, this study implies that PT Telkom IndiHome must continuously refine its digital marketing execution and electronic service infrastructure to preserve consumer satisfaction and maintain long-term loyalty within an increasingly competitive broadband sector
Exploration Of Service Strategy and Operational Innovation In Service SME’s In Purworejo Regency Hubi Rahmat Andika; Ishak Ishak; Murry Harmawan Saputra; Tika Awalia
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 2 (2026): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i2.22427

Abstract

This study aims to analyze the integration of digital service strategies and operational innovation in service MSMEs in Purworejo Regency. The study used a descriptive qualitative approach with a multiple case study design on ten service MSMEs. Data were collected through interviews and observations, then analyzed using the Miles & Huberman interactive analysis model, which includes data condensation, data presentation, and conclusion drawing. Data processing in this study used Nvivo software version 12. The results show that customer orientation is at the core of the implementation of digital strategies and operational innovation. Digital strategies such as the use of social media, optimization of Google Maps, and paid promotions act as external triggers to expand market reach and increase customer interaction. Meanwhile, operational innovations such as pre-order systems, payment flexibility, application use, and increased work efficiency serve as internal adjustments to maintain service quality and responsiveness. This study concludes that digital strategies and operational innovation must be carried out in tandem to increase the competitiveness of service MSMEs. These findings emphasize that digital strategy transformation depends not only on the use of technology but also on the readiness of simultaneous internal process innovation
The Role of Product Quality and Brand Image on Repurchase Intention Mediated by Brand Trust Among Consumers of Healthy Food Products Finetta Rizkya Arzety; Murry Harmawan Saputra; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1109

Abstract

The rapid growth of the healthy food industry in Indonesia has increased competition, making it important for companies to understand the factors influencing consumers’ repurchase intention. This study aims to examine the effects of product quality and brand image on repurchase intention, with brand trust as a mediating variable, among consumers of Hotto healthy food products. A quantitative approach was employed using a survey of 130 consumers. Primary data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and brand image have positive and significant effects on repurchase intention. Both variables also positively and significantly affect brand trust. In addition, brand trust positively influences repurchase intention and significantly mediates the relationships between product quality, brand image, and repurchase intention. These findings suggest that maintaining product quality, strengthening brand image, and building consumer trust are essential strategies for increasing repeat purchases. This study contributes to the marketing literature by confirming the mediating role of brand trust in explaining repurchase intention in the healthy food industry.
The Role of Product Quality and Brand Image on Repurchase Intention Mediated by Brand Trust Among Consumers of Healthy Food Products Finetta Rizkya Arzety; Murry Harmawan Saputra; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1109

Abstract

The rapid growth of the healthy food industry in Indonesia has increased competition, making it important for companies to understand the factors influencing consumers’ repurchase intention. This study aims to examine the effects of product quality and brand image on repurchase intention, with brand trust as a mediating variable, among consumers of Hotto healthy food products. A quantitative approach was employed using a survey of 130 consumers. Primary data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and brand image have positive and significant effects on repurchase intention. Both variables also positively and significantly affect brand trust. In addition, brand trust positively influences repurchase intention and significantly mediates the relationships between product quality, brand image, and repurchase intention. These findings suggest that maintaining product quality, strengthening brand image, and building consumer trust are essential strategies for increasing repeat purchases. This study contributes to the marketing literature by confirming the mediating role of brand trust in explaining repurchase intention in the healthy food industry.
Analisis Label Halal dan Citra Merek Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen pada Pembeli Produk CEDEA Nabilla Aulia Putri; Murry Harmawan Saputra; Hubi Rahmat Andika
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1364

Abstract

Studi ini dilakukan untuk menganalisis bagaimana label halal dan citra merek memengaruhi keputusan pembelian, dengan menempatkan kepercayaan konsumen sebagai variabel perantara (mediasi). Objek penelitian difokuskan pada produk makanan olahan beku merek CEDEA yang dipasarkan di Kabupaten Purworejo. Dengan menggunakan pendekatan kuantitatif dan desain survei, data dikumpulkan melalui kuesioner dari 150 responden yang dipilih melalui metode purposive sampling. Kriteria responden meliputi konsumen yang berdomisili di Kabupaten Purworejo, berusia minimal 17 tahun, dan pernah membeli produk CEDEA. Seluruh data kemudian dianalisis menggunakan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Temuan riset mengungkapkan bahwa label halal maupun citra merek memberikan dampak positif yang signifikan terhadap kepercayaan serta keputusan pembelian konsumen. Lebih lanjut, kepercayaan konsumen juga terbukti menjadi pendorong signifikan dalam memfinalisasi keputusan untuk membeli. Secara spesifik, penelitian ini menemukan bahwa kepercayaan konsumen bertindak sebagai mediator komplementer yang menghubungkan label halal dan citra merek dengan perilaku pembelian. Hasil studi ini menegaskan bahwa sertifikasi halal yang kredibel serta reputasi merek yang baik sangat efektif dalam membangun keyakinan konsumen. Tingginya tingkat keyakinan tersebut menjadi kunci yang memicu terbentuknya keputusan pembelian terhadap produk CEDEA. Sebagai implikasi manajerial, perusahaan harus konsisten dalam memelihara keabsahan label halal serta terus memperkuat citra merek sebagai langkah strategis untuk menumbuhkan kepercayaan pelanggan sekaligus meningkatkan angka penjualan.
Business Agility Mediates Product Innovation and Digital Marketing Effects on MSME Competitiveness Andiniar Salwitri; Murry Harmawan Saputra; Hubi Rahmat Andika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i2.44645

Abstract

The competitiveness of micro, small, and medium enterprises (MSMEs) increasingly depends on their ability to innovate, utilize digital technology, and respond rapidly to dynamic market changes. This study aims to examine the effects of product innovation and digital marketing on MSME competitiveness, with business agility as a mediating variable. An explanatory quantitative approach was employed using survey data collected from 115 MSME owners or managers in Purworejo Regency who were selected through purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that product innovation has a positive and significant effect on MSME competitiveness (β = 0.420; p < 0.001), whereas digital marketing has no significant direct effect (β = 0.231; p = 0.073). Product innovation (β = 0.216; p = 0.008) and digital marketing (β = 0.669; p < 0.001) positively and significantly affect business agility. Business agility also positively affects MSME competitiveness (β = 0.333; p < 0.001). Furthermore, business agility partially mediates the relationship between product innovation and competitiveness (β = 0.072; p = 0.017) and fully mediates the relationship between digital marketing and competitiveness (β = 0.223; p = 0.003). These findings confirm that digital marketing alone is insufficient to create competitive advantage. MSMEs must strengthen their adaptive capabilities, responsiveness to market information, and strategic decision-making to transform product innovation and digital marketing into sustainable competitiveness.
Co-Authors Adi Sucipto Adi Sucipto, Adi Adinda Mustanti Ahmad Fathoni Aji, Satrio Budi Aldri Frinaldi Andiniar Salwitri Annisa Oktaviana Ari Okta Viyani Ari Okta Viyani B Budiyanto, B Bahtiar Maulana BUDIYANTO Budiyanto, Budiyanto Citra Maharani Ivoniya Dedi Runanto Dedi Runanto Denny Bernardus Eka Mariyanti Elia Ardyan Elvika Fit Ari Shanti Elvika Fit Ari Shanti Endah Pri Ariningsih Endah Pri Ariningsih Endah Puji Astuti Esti Margiyanti Utami Febri Damayanti Finetta Rizkya Arzety Fitri Rahmawati Hafifah Nawang Anggraeni Hesti Respatiningsih Hubi Rahmat Andika Intan Puspitasari Intan Puspitasari Irfan Romadhon Ishak Ishak Iyus Herdiana, Iyus Jeki M.W. Wibawanti Jeki Mediantari Wahyu Wibawanti Jeki Mediantari Wahyu Wibawanti Katrin Werdi Utami Kharisma Kharisma Kharisma Luki Adiati Pratomo M. Slamet Riyadi Maichal Maichal Mayka Nur Sagita Murhadi Nabilla Aulia Putri Nurhikmah Sasna Junaidi Sasna Junaidi, Nurhikmah Sasna Junaidi Sasna Nurkhasanah, Aprilia Dewi Puji Astuti, Endah Puti Embun Sari Putri Alifka Muchtiara Ridwan Baraba Ridwan Sinurat Rofiq Nurhadi Rukhama Futarini Rusmiyatun Rusmiyatun Saputra, Singgih Maulana Wira Adi Satrio Setiana, Syuvi Sinta Aprilian Siska Lusia Putri Siwi Lestari Suyitno Suyitno Suyitno Suyitno Suyitno Suyitno Suyitno Tanesia, Cindy Yoel Tika Awalia Titin Ekowati Titin Ekowati Tri Sunarsih Tri Wijiati Usmiyatun Usmiyatun Wahyu Aji Prabowo Wibawanti, Jeki Mediantari Wahyu Wicaksana, Yoga Widia Ananda Widyastuti, Talita Erina Tri Yuliyanti Jauharoh