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All Journal Signifikan : Jurnal Ilmu Ekonomi JURNAL ECONOMIA Jurnal Sosial Ekonomi Pertanian IQTISHODUNA Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Sosioteknologi ASEAN Journal on Hospitality and Tourism Jurnal Manajemen Indonesia Jurnal Pendidikan Ekonomi & Bisnis Emerging Science Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Minda Baharu ASEAN Journal on Science and Technology for Development Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Perencanaan Pembangunan Jurnal Abdimas Mandiri Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Tourism and Leisure Indonesian Journal of Social Science Research Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business on Hospitality and Tourism Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Ekonomi dan Studi Pembangunan (JESP)
Dio Caisar Darma
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah Robiansyah; Dio Caisar Darma; Gusti Noorlitaria Achmad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2150

Abstract

The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products but the experiences created and the emergence of emotions are also expected by consumers when consuming a product. This study uses multiple linear regression analysis tools and the data used are primary data respondents of users of Shinzu'i UME body mist products. The purpose of this study is to find out whether storytelling marketing, content marketing, and social media marketing have an influence on purchasing decisions of Shinzu'i UME body mist products. The results of this study indicate that storytelling marketing has no effect on purchasing decisions, content marketing has an effect on purchasing decisions, and social media marketing has no influence on purchasing decisions. The low coefficient of determination shown by these three variables in predicting purchasing decisions for Shinzu'i UME body mist products needs to be evaluated in the future.
Co-Authors A, Erwin Kurniawan A., Erwin Kurniawan Adi Wijaya Adi Wijaya Adi Wijaya Agus Junaidi Akbar Lufi Zulfikar Ardi Paminto Arfiah Busari Ashari, Ihsan Asnawati Asnawati Aso Sukarso Bernard Ak Stephen Jussem Dhika Amalia Kurniawan Dian Wahyuningsih Diana Lestari Dirga Lestari Dirga Lestari Erwin Kurniawan A Erwin Kurniawan A Erwin Kurniawan A. Erwin Kurniawan A. Etik Umiyati Fitriadi Fitriadi Fitriadi, Fiitriadi Fitriansyah, Fitriansyah Gusti Noorlitaria Achmad Hakim, Y. Permadi Hakim, Yundi Permadi Hanapia, Asep Yusup Haryadi Haryadi Heksarini, Ariesta Hiram Ting Irsan Tricahyadinata Irwansyah Jati Kasuma Jati Kasuma Jiuhardi Jiuhardi Jiuhardi, Jiuhardi Johan Johan Juliansyah Roy Juliansyah Roy Jumri Jumri, Jumri Kuleh, Yohanes Kurniawan A., Erwin Kustiawan, Andriawan Kusuma, Jati Michael Hadjaat Mudrajad Kuncoro Muh. Alvianto Putra Arizandi Sadarrudin Muhammad Nurhikmat Muhammad Qodri Muhammad Ridlo Zarkasyi Musdalifah Azis Nia Kurniadin Nisa, Febriana Khoirun Nugraha, Cindera Syaiful Pratidhina, Puti Harissa Pratiwi, Resi Priyagus Priyagus, Priyagus Purwadi Purwadi Purwaningsih, Fita Purwinahyu, Purwinahyu Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Robiansyah, Robiansyah Rusliana, Nanang Sampeliling, Alexander Siti Amalia Siti Maria Siti Maria Syachrani, Syaparliddin Tommy Pusriadi Widaryo, Chandika Mahendra Widayanti, Nurfiza Wijayanti, Tri Cicik Y. Permadi Hakim Y., Syaharuddin Yana Ulfah Yundi Permadi Hakim Yunita Ali Pujiastuti ZA, Saida Zainurossalamia Zainal Abidin Zainal Arifin Zainal Ilmi Zainal Ilmi Zamruddin Hasid