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All Journal Jurnal Manajemen dan Agribisnis JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu Lingkungan Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR ELKHA : Jurnal Teknik Elektro Perkebunan dan Lahan Tropika Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRISE Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Jurnal Agribest JURISMA: Jurnal Riset Bisnis & Manajemen Abditani : Jurnal Pengabdian Masyarakat J-SEA (Journal Socio Economic Agricultural) Agriecobis : Journal of Agricultural Socioeconomics and Business Interdisciplinary Social Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Innovative: Journal Of Social Science Research Holistic: Journal of Tropical Agriculture Sciences Journal of Innovative and Creativity AGRARIS: Journal of Agribusiness and Rural Development Research Botani: Publikasi Ilmu Tanaman dan Agribisnis Jurnal Riset Multidisiplin Edukasi Jurnal Abdimas Ilmiah Citra Bakti
Wanti Fitrianti
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Veterinary Other

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Journal : Indonesian Community Journal

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Peningkatan Kapasitas Kewirausahaan Petani Muda Melalui Pelatihan Aplikasi Canva Sebagai Media Pendukung Pemasaran Digital di Desa Bintang Mas Kabupaten Kubu Raya Wanti Fitrianti; Jajat Sudarajat; Adi Suyatno
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4682

Abstract

ABSTRACT Currently, it shows that the entrepreneurial mindset and involvement in the marketing process among young farmers are still weak. This has implications for the sustainability and income of farming, thereby slowing down farmer regeneration. However, there is potential for farming business development by utilizing digital marketing for the agricultural business interests of young farmer groups in Bintang Mas Village, Kubu Raya Regency. This community service activity (PKM) focuses on increasing the entrepreneurial capacity of young farmers in the context of expanding digital-based marketing activities by providing training in making posters, e-flyers, story feeds, and posts using the Canva application via social media as a promotional tool so that it is hoped that reach a broader market through the use of digital marketing strategies. The results of the training and mentoring showed a positive response and high enthusiasm from participants and an increase in the entrepreneurial capacity of young farmers through digital marketing in the agricultural business. Another result is that the group of young farmers who are partners have been able and skilled in creating promotions designs, logos, and branding which are characteristic of agricultural products uploaded via social media accounts.
Co-Authors Abdul Hamid A. Yusra Abdul Hamid A.Yusra Adi Suyatno Adi Suyatno Agung Setiawan Agustia, Dini Aliung, Aliung Aminuyati Anita Suharyani ari krisnohadi Ari Natul Hidayah Assiddiq, Hasbi Ayu Safitri Ayuni, Ayuni Bayo, Oktovorus Bayu Try Wibowo Boby, Antonius Dewi Kurniati Didik Wiranda Dwi Prasetiyo Dwi Prasetyo Dwi Raharjo DWI RAHARJO Dwi Zulfita Eli Yansih Erkulanus Wawan Erlinda Yurisinthae Erlinda Yurisinthae Erval Alziansyah Eva Dolorosa Fariyanti, Anna Febian, Rachmad Febriana, Dega Febriansyah Febriansyah Handayani Handayani Hapzi Ali Hartoyo Hartoyo Hendi, Hendrikus Hiromitsu, Kuno Indrawati, Urai Suci Yulies Vitri Irwanto, Ignasius Ivan Sujana Jajat Sudarajat Jajat sudrajat Jitro Rian Atria Kartika, Anna Silviyana Kurniari, Dewi Kurniati*, Dewi Kusairi, Yudi Lestari, Mar'ah Lestari, Yuti Lilis Handayani Marisi Aritonang Marisi Aritonang Maswadi Maswadi Maswadi - Maswadi Maswadi Maswadi Maswadi Maswadi Maswadi Maulidi Maulidi Melaelika, Anastasia Muhamad Kardiansyah Nalius Nalius Naomi Claudia Situmorang Nelyanti, Oktavia Novira Kusrini Novira Kusrini Nur Arifin, Nur Nurliza Nurliza Nurul Huda Parulian, Joshua Popilianus, Hendra Qohhaarudin Barokah Trisbyono Ratih Puspa Rini Rini Hazriani rini hazriani Romiyanto, Romiyanto Sabina Sabina Sahat Irawan Manik Sandini, Sari Sekarya Sembiring Meliala Septia Wulandari Tia Shenny Oktoriana Tamaulina Br Sembiring Taufiq Rahman Tia, Septia Wulandari U Edi Suryadi Yohana Yohana Yopa Eka Prawatya Yufita, Franciska Yusman Syaukat Zakaria, Bagus