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Singgih Purnomo
Universitas Duta Bangsa, Surakarta
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Journal : Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat

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Assistance for the Management of Micro, Small and Medium Enterprises (MSMEs) "Dawet Ayu" Typical of Banjarnegara Puput Mulyono; Singgih Purnomo
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2240

Abstract

Dawet Ayu in Banjarnegara Regency is one of the traditional culinary micro, small, and medium enterprises (MSMEs) that until now is still able to survive and continue to grow. This typical beverage product not only has cultural value, but also has the potential to be a promising economic source for the local community. However, the reality on the ground shows that Dawet Jabung's business actors are still facing various serious obstacles. Limited understanding of business management, difficulties in calculating production costs in detail, and inability to determine the right selling price of products are the main obstacles. In addition, the low knowledge related to aspects of marketing, promotion, and business communication strategies makes it difficult for this business to expand the market. As a result, some business actors have actually experienced a significant decrease in sales from year to year. To answer these challenges, community service activities are carried out through two approaches, namely Action and Quality Awareness and Rapid Rural Appraisal (RRA). Action and Quality Awareness are carried out through extensive counseling, lectures, and mentoring aimed at increasing the knowledge of business managers. In this activity, business actors are guided to understand the importance of financial recording, cost management, and strategies to improve product quality. Meanwhile, the RRA method is used to identify real needs in the field, as well as prepare training, mentoring, and coaching programs that are relevant to business conditions. The results of the activity showed an increase in the ability of partners to classify production costs into the categories of raw materials, labor, overhead, marketing, and transportation. In addition, business actors are now more skilled in determining selling prices based on the realization of costs incurred, not just estimates. They also began to compile simple bookkeeping related to assets, debts, and capital, so that business management became more professional, transparent, and sustainable
Co-Authors . Junaedi Agus Suyatno Al-Shami, Sameer Ali Hussein Al-Shami Annisa Ita Yulianti Arfandi Prasetyo Aris Prio Agus Santoso Arum, Rina Asri Laksmi Riani Atif Ali Gill Awang Long, Zalizah Awong Long, Zalizah Baaq, Shalli Habiibika binti Mohd, Farahwahida Carreon, Jonthan Rante Che Mustapha, Jawahir Dr. Du Ngoc Bich Dwi Rahmawati, Esti Eko Purwanto Eko Purwanto Eliana Wulandari Endang Siti Rahayu Erna Chotidjah Suhatmi Esti Dwi Rahmawati Fadila, Sarah Fanny Widadie Farahwahida binti Mohd Farida Indriani Faulinda Ely Nastiti FAULINDA ELY NASTITI Fauzan Muflih Prakoso Fawzi’ah, Nurul Itsna Habib, Muhamad Indah Wahyu Utami Indra Hastuti Indra Hastuti Indra Hastuti, Indra Jaco Barkhuizen Jasur Ehsonov KHABIB ALIA AKHMAD Khabib Alia Akhmad Khabib Alia Akhmad Khotham, Nur Khotham Al Firman Kresna Agung Yudhianto Kuncoro, Aditya Bagus Lestari, Retna Dewi Long, Zalizah Awang Marni Marni, Marni Maulindar, Joni Mohd, Farahwahida binti Muftiyanto, Taufiq Nur Nur Muftiyanto, R. Taufiq Nurchim Nurchim Nurmalitasari Nurmalitasari Nurullia Rizkyani Osman, Sharina Puput Mulyono Purwandari, Suci Purwanto, Eko Rahmawati Setyani Ratini Setyowati Rayhan Gunaningrat Rayhan Gunaningrat Risna Ardianto Saryadi Saryadi Sentosa, Ilham Sharina Osman Sopingi Sopingi Sopingi, Sopingi Suci Purwandari Suci Purwandari Suci Purwandari Sukendar Sukendar Suminah Thi Thu Hang, Nguyen Umi Salamah Wahyu Adhi Saputro Wiji Lestari Wiji Lestari Wijiyanto Wijiyanto, Wijiyanto Zalizah Awong Long