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Strategi Manajemen SDM dalam Menyatukan Tenaga Kerja Full -Time dan Freelance Firmansyah Firmansyah; Thahir Lenamah; Walidul Muharrom; Teguh Santoso; Sentot Imam Wahjono
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5123

Abstract

Perkembangan gig economy dan digitalisasi kerja telah mendorong organisasi untuk mengadopsi model tenaga kerja hibrida yang menggabungkan karyawan full-time dan freelance. Meskipun menawarkan fleksibilitas dan akses ke kompetensi spesialis, model ini menimbulkan tantangan serius bagi manajemen Sumber Daya Manusia (SDM), terutama terkait kesenjangan kompensasi, integrasi budaya, serta pengukuran kinerja. Penelitian ini bertujuan untuk menganalisis strategi MSDM yang efektif dalam menyatukan dua kelompok tenaga kerja tersebut. Menggunakan metode Systematic Literature Review (SLR) terhadap artikel ilmiah dan laporan industri terbitan 2020–2025, penelitian ini mengidentifikasi tiga pilar utama integrasi: keadilan kompensasi, budaya organisasi inklusif, dan manajemen kinerja berbasis hasil. Hasil analisis menunjukkan bahwa transparansi total rewards, desain kontrak berbasis output, sistem komunikasi yang seimbang, serta kepemimpinan transformasional merupakan faktor kunci keberhasilan kolaborasi tenaga kerja hibrida. Integrasi ketiga pilar tersebut menghasilkan kerangka kerja MSDM yang mampu meningkatkan rasa keadilan, memperkuat kohesi tim, serta mendorong produktivitas dan keberlanjutan organisasi. Temuan ini memberikan kontribusi praktis bagi organisasi yang ingin mengoptimalkan tenaga kerja hibrida sekaligus memperkecil potensi konflik antara pekerja full-time dan freelance.
Peran Qris dalam Mengoptimalkan Pendapatan dan Kinerja UMKM Anggraeni, Novita Fena; Muarrofah, Muarrofah; Maulia, Hera Restika; Wahjono, Imam Sentot
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10543

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) memiliki peran krusial dalam perekonomian, khususnya di negara berkembang seperti Indonesia. Salah satu tantangan utama yang dihadapi UMKM adalah akses terhadap teknologi pembayaran yang modern dan efisien. Penelitian ini bertujuan untuk menganalisis peran sistem pembayaran digital dalam meningkatkan penjualan UMKM. Metode penelitian yang digunakan adalah studi kepustakaan dengan menelaah berbagai literatur ilmiah yang relevan. Hasil penelitian menunjukkan bahwa adopsi sistem pembayaran digital, seperti dompet elektronik (ewallet), QRIS, dan transfer bank online, dapat meningkatkan efisiensi operasional, mengurangi risiko transaksi tunai, serta memperluas jangkauan pasar UMKM. Penggunaan metode pembayaran digital juga memungkinkan UMKM untuk meningkatkan transparansi keuangan dan lebih mudah mengakses layanan keuangan seperti pinjaman atau investasi. Namun, terdapat beberapa tantangan dalam implementasi sistem pembayaran digital, di antaranya rendahnya literasi digital di kalangan pelaku UMKM, keterbatasan infrastruktur teknologi di beberapa wilayah, serta kurangnya sosialisasi mengenai manfaat digitalisasi. Oleh karena itu, diperlukan strategi yang komprehensif, seperti peningkatan literasi digital dan penyediaan infrastruktur yang mendukung, untuk mengoptimalkan manfaat dari sistem pembayaran digital bagi UMKM.
ANALISIS PENGARUH IMPLEMENTASI QRIS TERHADAP PENINGKATAN VOLUME TRANSAKSI UMKM DI INDONESIA TAHUN 2020–2025” Awang, Risqi; Walidain, M. Sulton Rosyid Birrul; Mubarok, Rizky; Hidayat, Mohammad Wahyu Dwi; Wahjono, Sentot Imam
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.10576

Abstract

The rapid development of digital payment technology in Indonesia has significantly transformed the financial transaction ecosystem, particularly for Micro, Small, and Medium Enterprises (MSMEs). The Quick Response Code Indonesian Standard (QRIS), launched by Bank Indonesia in 2019 and widely implemented from 2020 onwards, represents a strategic government initiative to accelerate financial inclusion and modernize payment systems. This study aims to analyze the influence of QRIS implementation on the increase in MSME transaction volume in Indonesia during the period 2020–2025. Using a quantitative approach with secondary data drawn from Bank Indonesia reports, the Financial Services Authority (OJK), the Ministry of Cooperatives and SMEs, and relevant academic literature, the study employs descriptive statistical analysis and trend analysis to examine growth patterns. The findings indicate a significant positive correlation between expanding QRIS adoption and rising MSME transaction volume, with registered QRIS merchants growing from approximately 6 million in 2020 to over 50 million by 2024. Key enabling factors include ease of use, low implementation cost, government digital literacy programs, and the acceleration caused by the COVID-19 pandemic which pushed consumer behavior toward contactless payments. Challenges remain, including uneven digital infrastructure in rural areas and low financial literacy among certain MSME segments. The study concludes that QRIS has been a transformative instrument for MSME financial inclusion and recommends continued policy support, infrastructural investment, and tailored financial literacy programs to sustain and expand its positive impact.
Analisis Strategi Pemasaran E-Commerce Dalam Meningkatkan Minat Beli Konsumen : Studi Atas Platform Shopee Ramadhani, Muhammad; Maharani, Puan; Fajri, Muhammad Alaika; Wahjono, Sentot Imam
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Perkembangan teknologi digital dan pesatnya pertumbuhan pengguna internet di Indonesia telah mendorong perubahan signifikan dalam pola konsumsi masyarakat, khususnya dalam bidang perdagangan elektronik (e-commerce). Shopee sebagai salah satu platform e-commerce terbesar di Indonesia, menawarkan berbagai fitur digital marketing untuk membantu pelaku usaha meningkatkan penjualan. Namun, tidak semua penjual mampu memanfaatkan fitur-fitur tersebut secara optimal. Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh para penjual di platform Shopee serta mengevaluasi efektivitasnya dalam meningkatkan volume penjualan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi pustaka dan observasi daring terhadap aktivitas penjual aktif di Shopee. Data diperoleh dari sumber sekunder seperti laporan industri, artikel ilmiah, dan hasil observasi langsung. Hasil penelitian menunjukkan bahwa strategi digital marketing yang paling efektif dalam meningkatkan penjualan meliputi penggunaan Shopee Ads, program flash sale, gratis ongkir, promosi melalui media sosial, serta kolaborasi dengan influencer. Penjual yang menggabungkan strategi internal dan eksternal secara konsisten cenderung mengalami peningkatan kunjungan dan transaksi yang signifikan.
Peran Crowdfunding Sebagai Inklusi Keuangan di Era Digital terhadap Pelaku Usaha Aulia Dila Agustina; Yadila Fany Asrofi; Aan Saputra; Sentot Imam Wahjono
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.691

Abstract

Crowdfunding is a method of collective fundraising through a digital platform involving a large number of individuals to support a project, business, or social activity. Over time, crowdfunding has become a technology-based financial innovation (fintech) that provides alternative funding outside of traditional financial institutions such as banks. This study aims to understand the concept of crowdfunding, its types, and its role in supporting the growth of the creative economy and micro, small, and medium enterprises (MSMEs). The method used is a literature study by examining various relevant scientific sources. The results of the study indicate that crowdfunding is divided into several models: donation-based, reward-based, lending-based, and equity-based crowdfunding. Each model has different characteristics and objectives according to funding needs. Crowdfunding has been proven to increase access to capital for entrepreneurs experiencing limitations in conventional financing, while strengthening community participation in digital economic activities. Furthermore, crowdfunding also plays a role in building social engagement, expanding market networks, and increasing transparency in fund management. However, several challenges remain, such as the risk of fraud, a lack of strict regulations, and low digital literacy among the public. Therefore, strengthening regulations and educating the public is necessary to ensure optimal and sustainable development of crowdfunding in Indonesia as a vital instrument in the modern digital economic ecosystem.
DAMPAK KEPEMIMPINAN KEWIRAUSAHAN PADA KINERJA UKM: EFEK MEDIASI DARI FAKTOR ORGANISASI Riski Yuliana; Henandiva Adiel; Reyza Shafira; Amalia Wilda; Sentot Imam Wahjono
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

This research empirically examines the effect of entrepreneurial leadership, entrepreneurial orientation, and technological innovation capability on SMEs' performance. Interestingly, this study investigates the mediating effects of internal organizational factors such as entrepreneurial orientation, team creativity, dynamic capabilities, and competitive advantage on the relationship between entrepreneurial leadership and SMEs' performance. The consistent PLS-SEM approach was applied to analyze valid data collected from 182 small and medium IT enterprises operating at Surabaya, Indonesia. The empirical results reveal that entrepreneurial leadership via the full mediators of team creativity, dynamic capabilities, and competitive advantages can enhance the performance of IT SMEs. While entrepreneurial orientation does not influence SMEs' business performance, technological innovation capabilities can provide some benefits. Besides, entrepreneurial orientation plays no mediation role in the relationship between entrepreneurial leadership and SMEs’ performance. Finally, the results allow us to provide meaningful insights and recommendations to manage and promote better entrepreneurial inspiration.Keywords: Business performance; Entrepreneurial leadership; Entrepreneurial     orientation.
Talent Management dan Knowledge Management dalam Mempengaruhi Kinerja Karyawan di PT. Sari Fajar Waru Sidoarjo Riko Bagus Prakoso; Sentot Imam Wahjono; Samsul Hadi; Marista Oktaviani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

The purpose of this study was to determine the simultaneous positive and significant effect of Talent Management and Knowledge Management on employee performance. This quantitative research approach uses hypothesis testing based on data obtained from distributing questionnaires. The population and sample in this study were 63 people. The results of this study indicate that there is a positive (0.397) and significant (0.000) influence between Talent Management and Employee Performance. The Knowledge Management variable has a positive (0.181) and essential (0.002) effect on employee performance. Lastly, Talent Management and Knowledge Management simultaneously have a positive (0.457) and practical (0.000) impact on Employee Performance.Keywords: Talent Management; Knowledge Management; Employee Performance 
Pengaruh Likuiditas dan Solvabilitas terhadap Kinerja Keuangan (Periode 2013-2018) PT. Gudang Garam Tbk Rizki Wakhida Kusuma Wardani; Sentot Imam Wahjono; Dahruji Dahruji; Nurullaili Mauliddah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Financial management, or in other literature called spending, is all company activities related to obtaining, using funds, and managing assets by the company's overall goals. Liquidity Ratio is used to measure the company's ability to fulfil its financial obligations that are immediately fulfilled or short-term obligations. Solvency Ratio is a ratio that measures how much the company uses funds from debt (loans).This research aims to determine the effect of liquidity and solvency simultaneously on the financial performance of PT Gudang Garam Tbk, which is listed on the Indonesian stock exchange. The population in this research is the entire financial report of PT Gudang Garam Tbk for the last five years, while the sample is the balance sheet and income statement for five years (2013-2018). The data collection technique used in this research is library research and google study and access to the Indonesia Stock Exchange website (www.idx.co.id). This research indicates that the liquidity variable (X1) has a significant effect on financial performance (Y). While the solvency variable (X2) also has a substantial impact on the financial performance (Y) of PT Gudang Garam Tbk Keywords: Service quality; Price; Trust; Intention to purchase 
Integrasi Strategis TikTok Shop dan Tokopedia: Transformasi Ekosistem E-Commerce Indonesia dalam Perspektif Manajemen Strategis, Regulasi, dan Kedaulatan Ekonomi Digital Yazid Jamaludin Al-Azhar; Muhammad Makdum Ibrahim; Rosyihan Ihza Firdaus; Sentot Imam Wahjono
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Lanskap ekonomi digital Indonesia mengalami pergeseran paradigma yang fundamental menyusul kemitraan strategis dan integrasi bisnis antara TikTok Shop Indonesia dan Tokopedia. Penelitian ini bertujuan untuk menganalisis secara komprehensif dinamika akuisisi 75,01% saham Tokopedia oleh ByteDance Ltd. senilai USD 1,5 miliar sebagai respons adaptif terhadap Peraturan Menteri Perdagangan (Permendag) Nomor 31 Tahun 2023. Dengan menggunakan metode penelitian kualitatif dengan pendekatan deskriptif-analitis serta yuridis-normatif, laporan ini mengevaluasi implikasi integrasi terhadap struktur pasar e-commerce nasional, efisiensi operasional GoTo Group, serta pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui model "shoppertainment". Temuan menunjukkan bahwa merger ini tidak hanya memulihkan operasional TikTok Shop melalui entitas hukum yang sah, tetapi juga menghasilkan sinergi baru yang mengintegrasikan basis pengguna media sosial masif dengan infrastruktur pembayaran dan logistik lokal. Meskipun memberikan dampak positif berupa peningkatan penjualan UMKM hingga 125% selama kampanye awal, tantangan kritis muncul terkait dominasi produk manufaktur asing yang mencapai 70-80% di platform, penyesuaian tarif logistik per Mei 2026, skema pengembalian barang per Juni 2026, serta risiko kedaulatan data nasional di bawah kendali modal global. Analisis menyimpulkan bahwa keberlanjutan model bisnis ini bergantung pada efektivitas pengawasan regulasi dalam menjaga persaingan usaha yang sehat dan memastikan perlindungan terhadap aset data serta produk domestik.
Strategi Pengembangan Sistem Insentif yang Berkeadilan bagi Tenaga Penjualan dalam Meningkatkan Daya Saing Organisasi Rini Falensia; Medy Idrian Witrisna; Arisandi Arisandi; Sentot Imam Wahjono
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.213

Abstract

This study addresses the low effectiveness of human resource (HR) strategies, which affects employee performance and organizational outcomes. The purpose is to examine the effectiveness of a fair incentive system for sales personnel and strategies for its development to enhance organizational competitiveness. Using a library research method, secondary data were collected from scientific journals (2020-2025) via the Publish or Perish application. Data were analyzed qualitatively and descriptively through content analysis, comparing perspectives from various studies to identify similarities, differences, and research gaps. Findings indicate that a fair incentive system enhances motivation, productivity, and loyalty when it applies principles of fairness in distribution, procedures, and interactions. Effective incentive strategies integrate financial and non-financial rewards, leverage innovation and digital tools, and promote two-way communication. Combining individual and group incentives fosters team synergy and strengthens organizational competitiveness. The study highlights that transparent and performance-relevant incentives are essential for sustainable HR development and organizational success.
Co-Authors Aan Saputra Abbas, Ahmad Adi Pramono Adinda Eka Rahmawati Adinda Fitri Nur Karomah Ageng Samudera Agustinu Tri Atmojo Ahmad Abbas Ahmad Saifullah Aisyah Mutiara Ramadhan Akhmad Chaerul Alvi Al Qowiy , Dafa Rasendriya Alamin, Muhammad Salman Bintang Rahmat Alamsyah, Thoriq Alfarizi, Rafly Alfian Rizki Badarudin Amalia Wilda Ananda Putri Nabila Anggraeni, Novita Fena Anis Rahmawati Ningrum Anna Marina Aprilya, Eka Aqsa, Arsyid Fadillah Arisandi Arisandi Arsana Indah Salsabillah Asmawati, A. Aufi Nur Masita Aulia Dila Agustina Awang, Risqi Ayaz, Mohammad Bagus Dwi Priyanto Bilal Baswedan Bima Sholihul Umam Brillian Yogi Al Ghifari Budi Wahyu Mahardhika Bulan Ajeng Rayhana Dahruji Dahruji Dahruji Darwis Dahlan Desipradani, Gita Dhea Salsabilla Dicky Hikam Azzuhdi Dieky Firdaus Kurniawan Dini Nur Ardila Dita Alifyah Asmara Djunarto Dwy Evanda Eko Purwanto Erni Eryanti Fadia Azahra Faisal Arief Akhmad Prasojo Fajri, Muhammad Alaika Fam Soo Fen Fam, Soo-Fen Fam, Soo-Fen Fani Tsania Putri Farrel Ariefandy Radhiya Haqqi Fen, Fam Soo Ferdy Husni Nurdin Firmansyah Firmansyah Fitria, Dinda Gabi Anggela Stepani Gambong Dwi Prakoso Halima Halima Helmi Helmi Hemy Maulana Henandiva Adiel Herlinda Putri Hidayat, Mohammad Wahyu Dwi Hindarto, Djarot Husna, Miftahul Idrawahyuni Idrawahyuni Idrawahyuni, Idrawahyuni Ilham Hilwa Zulfikar Ilham Leosta Attoillah Indah, Capriyan Latara Iqbal Bagaswara Irgi Achmad Farezi Isfahan Ali Darmawan Ismail Rasulong Ivana Meilisa Jaelani, Muhammad Noer Qamaruddin Jaesi Winda Kurniawati Jalaludin Rabbani Jati Wahyuningsih Johan Tri Arifin Judijanto, Loso Kurnoawati, Tri Luliana Riantika Putri M Sulton Rosyid Birul Walidain M. Yahya Al-Farabi Maf’ula Nurhidayah Maharani, Puan Mahendra Satria Zulkarnain Maretasari, Rina Mario Dwi Putra Marsa Duo Cikita Maulia, Hera Restika Maya Mustika Sari Maziah kholidia Medy Idrian Witrisna Miftah Farid Affandi Miftahul Husna Misbahul Millah Moch Berlian Ananda Kharisma Moch Dwi Toby Mohammad Ayaz Mohammad Rizky Ramdhani Mohammad Wahyu Dwi Hidayat Muarrofah Muarrofah, Muarrofah Mubarok, Rizky Mufida, Alfriana Zahru Muhammad afrizal Muhammad Alfin Putra Mulya Muhammad Fadil Prakoso Muhammad Fadil Prakoso Muhammad Fatih Nurrohman Muhammad Fauzan Adhima Subianto Muhammad Furqon Muhammad Hafizan Muhammad Ilham Prayogo Muhammad Makdum Ibrahim Muhammad Rafli Reyhan Dwi Putranto Muhammad Rayhan Budiman Muhammad Rayhan Yasser Nento Muhtady, Nazhir Hafni Nadia Charissa Nadya Furi Karinda Nadya Nur Kholifah Nakhla Aliyah Fitri Nashihatus Saidah Nauval Buya Dwi andhika Ningsih, Widya Kurniawati Nisa Novia Nonita Rahmatiyah Arfianty Norman Diaz Brahmantio Nur Choidah Nuris Fitra Alamsyah Nurullaili Mauliddah Oktavia Anggraini Oktaviani, Marista Putri Nur Shovia Putri, Nadhiyatul Aulia Putri, Yuli Anika Rabbani, Jalaludin Rabbina, Hammi Nikma Rafli Aldo Adriano Rahayu Lutfifa Rahim, Ahmad Ghulam Amrullah Ramadhani, Muhammad Razan, Hilmy Regal Galih Sabala Renata Aulia Zahra Hapsari Reyza Shafira Riki Kurniawan Riko Bagus Prakoso Rini Rini Falensia Riski Yuliana Risqi Awang Rizki , Moch Rizki Wakhida Kusuma Wardani Rizky Mubarok Rosyihan ihza firdaus Rovieana Rosady Sabri Balafif Safiudin, Frumeyza Chabella Sahila, Nasywania Risfa Sakhroni, Imam Salim, Rizhfa Amalia Rahmadani Samsul Hadi Samsul Rizal Samtani, Rachel Dwi Santoso, Oktavia Artikawati saputra, aan Saputra, Yusril Handardi Saputra Sari, Rita Irma Satrio Habibullah Sa’diyah, Rifka Rofidah Sekar Ayu Rofiani Sekar Galuh Septyawati Septy Ayu Ladhuri Setio Dharma Negara Siti Salbiyah Soo Fen Fam Soo, Jia Hui Soo, Jia Hui Soo-Fen Fam Sri Astini Suci Amalia Permata S Syamsul Hidayat Talitha Marcella Salsabila Teguh Santoso Thahir Lenamah Thalita Aprilia Syahputra Tihani Nafa Az Zahro Titis Rahayu Tri Danarti Tri Kurniawati Ulfiyah Qutratun Nada Umi Fatimatus zahro Vadilla, Anatasya Eka Valensia Marsha Agustin Vio Berjian Virza Setya Almindanu Wa Ode Rayyani Wahidah, Roisatul Walidain, M. Sulton Rosyid Birrul Walidul Muharrom Wardhana, Andi warsidi warsidi WIDAYAT - Wildan Alamudi Wildan hafiz Yadila Fany Asrofi Yanuar Azka Amali Yazid Jamaludin Al Azhar Yazid Jamaludin Al-Azhar Yaziid Akmal Gymnastiar Wijaya Zahara, Chintya Zidayatullah, Muhammad Hamid