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All Journal JKMS : Jurnal Ilmu Komunikasi Edutech Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Komunikasi Nomosleca ProTVF PRofesi Humas Jurnal Komunikasi Prosiding Magister Ilmu Komunikasi PRoMEDIA Avant Garde Jurnal Muara Ilmu Ekonomi dan Bisnis Widya Komunika: Jurnal Komunikasi Pendidikan Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Jurnal Ilmu Komunikasi Network Media Acta Diurna: Jurnal Ilmu Komunikasi MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Wahana Pendidikan Bulletin of Community Engagement Journal of Scientific Communication (JSC) Komunika: Jurnal Dakwah dan Komunikasi Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Signal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Socius: Social Sciences Research Journal Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Comdent: Communication Student Journal ARIMA : Jurnal Sosial Dan Humaniora Jurnal Kawistara PESHUM Komunikatif : Jurnal Ilmiah Komunikasi

FX. Ari Agung Prastowo

Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran

Author-ID : 268153

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Destination Branding Kabupaten Majalengka Oleh Dinas Pariwisata Dan Kebudayaan Kabupaten Majalengka Nanda Mutiara Ulfah; Susie Perbawasari; FX Ari Agung Prastowo
PRoMEDIA Vol 5, No 2 (2019): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v5i2.2335

In dealing with tourism issues such as the development of destinations that are not yet optimal, management of the tourism industry that is not yet optimal, as well as tourism resources that have not been integrated, it is necessary to do destination branding in Majalengka Regency. In addition, Majalengka Regency still does not have strong branding that can attract many foreign tourists to visit Majalengka Regency. The purpose of this study was to determine the stages of destination branding carried out by the Department of Tourism and Culture of Majalengka Regency in the development of tourism in Majalengka Regency. The method used is a descriptive qualitative research method with a post-positivistic paradigm. Data collection techniques used were interviews, observation, literature study, and documentation study. The results of this study indicate that the Department of Tourism and Culture of Majalengka Regency carried out the stages of market investigation, analysis, and strategic recommendations by conducting research mapping market potential analysis through three sources, namely experts from academia as facilitators; potential attraction of natural tourist attractions that are already running and already have decent natural visitors, and scoring techniques. At the Brand identity development stage, Majalengka Regency does not yet have a tourism destination identity because it is still in the process. For the stage of brand launch and introduction using three ways, namely special events, media, and involving the community. At the stage of brand implementation by making programs and tourism activities that involve pentahelix. And for the stages of monitoring, evaluation, and review related to the development of tourism destinations and statistical data of tourists visiting Majalengka Regency. Keywords: Destination Branding; Development; Tourism; Traveler; Majalengka Regency Abstrak Dalam menghadapi permasalahan kepariwisataan seperti pengembangan destinasi yang belum optimal, pengelolaan industri pariwisata yang belum optimal, serta SDM Pariwisata yang belum terintegrasi perlu dilakukan destination branding di Kabupaten Majalengka. Selain itu Kabupaten Majalengka pun masih belum memiliki branding kuat yang dapat menarik banyak minat wisatawan luar untuk berkunjung ke Kabupaten Majalengka. Tujuan penelitian ini adalah untuk mengetahui tahapan destination branding yang dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Majalengka dalam pengembangan pariwisata di Kabupaten Majalengka. Metode yang digunakan adalah metode penelitian deskriptif kualitatif dengan paradigma post-positivistik. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, studi pustaka, dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa Dinas Pariwisata dan Kebudayaan Kabupaten Majalengka melakukan tahapan market investigation, analysis, and strategic recommendations dengan melakukan riset pemetaan analisis potensi pasar melalui tiga sumber yaitu tenaga ahli dari akademisi sebagai fasilitator; potensi daya tarik objek wisata yang secara alami sudah berjalan dan sudah memiliki pengunjung alami yang lumayan, dan teknik skoring. Pada tahap Brand identity development, Kabupaten Majalengka belum memiliki identitas destinasi pariwisata dikarenakan masih dalam proses. Untuk tahapan brand launch and introduction menggunakan tiga cara yaitu special event, media, dan melibatkan komunitas. Pada tahapan brand implementation dengan membuat program serta kegiatan pariwisata yang melibatkan pentahelix. Dan untuk tahapan monitoring, evaluation, and review terkait dengan perkembangan destinasi pariwisata dan data statistik wisatawan yang berkunjung ke Kabupaten Majalengka. Kata Kunci: Destination Branding; Pengembangan; Pariwisata; Wisatawan; Kabupaten Majalengka

Development of entrepreneurial interest in business actors through communication strategies in Pangandaran Priyo Subekti; Hanny Hafiar; FX Ari Agung Prastowo; Dwi Masrina
Jurnal Kajian Komunikasi Vol 10, No 1 (2022): June 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v10i1.36039

The gap between job vacancies and job seekers has increased the number of unemployed in Indonesia. Even a fact shows an ironic phenomenon appearing in the world of Indonesian education that the higher a person's education, the higher the probability of becoming unemployed. One of the problems in Pangandaran is that the number of entrepreneurs is not ideal, so the ratio is at 2.5%, which means it is still below the national entrepreneurship ratio of 3.6%. The problem in increasing the number of entrepreneurs in Pangandaran is the mindset and readiness of the MSME actors themselves and capital. This study aims to determine how the development of entrepreneurial interest of small business actors through communication strategies in Pangandaran by the Pangandaran Regional Government, in this case, the Department of Trade, Cooperatives, and MSMEs. The method used is the descriptive method with qualitative and quantitative data. The study results show that the Cooperatives and MSME Office uses three methods of communication strategy: 1) education through counseling and socialization; 2) dissemination of information through social media and internet-based media; 3) dissemination of information through communication networks called the entrepreneurial community. The obstacles faced are: 1) capital factors; 2) mindset about entrepreneurship; 3) the low level of education which impacts the lack of adaptation in using ICT; 4) business actors do not fully understand the rules and policies related to MSMEs; 5) communication network is not optimal.

HUBUNGAN ANTARA PENGGUNAAN MEDIA SOSIAL INSTAGRAM @INFOBDGCOM DENGAN PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS Difla Difla Firdaus; Yustikasari Yustikasari Yustikasari; FX Ari Agung Prastowo
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 3 Issue 2, Oktober 2021
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Penelitian ini bertujuan untuk mengetahui hubungan antara penggunaan media sosial Instagram @infobdgcom dengan pemuasan kebutuhan informasi followers. Penelitian ini menggunakan teori Uses and Gratifications dengan metode korelasional serta teknik analisis data deskriptif dan inferensial. Jumlah sampel sebanyak 100 orang. Responden di tentukan melalui teknik simple random sampling. Pengumpulan data dilakukan dengan cara penyebaran angket, observasi, wawancara dan studi pustaka. Hasil penelitian ini menyatakan terdapat hubungan yang signifikan antara akun Instagram @infobdgcom dinilai dari penggunaan, isi pesan media dan hubungan individu dengan isi media dengan pemenuhan kebutuhan kognitif, afektif, integrasi personal, integrasi sosial dan pelepasan ketegangan dari followers-nya.Kata kunci: Kebutuhan informasi, Media Sosial Instagram, Pemuasan Kebutuhan Informasi, Uses and Gratifications Theory

PERSONAL BRANDING RACHEL GODDARD SEBAGAI BEAUTY TRAVEL DAN PARODY VLOGGER Natasha Putri Tumakaka; Susanne Dida; FX Ari Agung Prastowo
Jurnal Ilmu Komunikasi Acta Diurna Vol 15 No 2 (2019)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Rachel Goddard memilih youtube untuk menjadi media utama dalam mata pencahariaanya. Melalui kegiatan video blogging, Rachel membuat konten-konten yang mendukung passionnya dalam berkarya. Sebagai sosok yang menggunakan dirinya sebagai pusat dari pekerjaannya, sangatlah perlu untuk memasarkan dirinya secara sistematis, secara singkat dapat dibilang bahwa seorang Youtuber perlu melakukan personal branding terhadap dirinya. Rachel mem-branding dirinya sebagai Beauty, Travel and Parody Vlogger yang ditunjukkan melalui akun Youtubenya. Rachel Goddard telah mengetahui identitas yang ingin dikeluarkan dalam dirinya kepada orang lain juga tujuan yang ia miliki dalam membuat video blog, Rachel memiliki cara untuk membentuk identitas onlinenya dalam proses personal brandnya sebagai beauty, travel & parody vlogger melalui video-video yang ia buat dan Rachel Goddard membentuk identitas online yang ia miliki dan apa yang menjadikannya menarik namun Rachel belum bisa menunjukkan konsistensi dirinya secara maksimal dalam pemerataan konten, penggunaan identitas online.

HEGEMONI AMERIKA SERIKAT DI SERI KOMIK CAPTAIN AMERICA STEVE ROGERS Rafiqoh Fitriani; Hanny Hafiar; Ari Agung Prastowo
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 1 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

This research aimed to describe a critical discourse analysis about hegemony where United States positionedtheir country as superpower country in Captain America: Steve Rogers comic series. Method used in thisresearch was Critical Discourse Analysis Norman Fairclough with qualitative data and critical paradigm. Theresults of this research showed that Captain America: Steve Rogers comic series has hegemony messages ofUnited States as superpower country. It was reflected through appearance, personality, words, and theideology of Captain America while positioning the enemy as the opposites of the aspects above. CaptainAmerica: Steve Rogers used social, historical, and political factors to ease their hegemony messages beingabsorbed by reader. The conclusion of this study is Captain America: Steve Rogers comic series have nationbranding hegemony messages of the United States as a superpower country. Furthermore, it is expected thatthe study about hegemony would get more attention because hegemony subject would evolve socially andideologically in our society.

Makna Logo Depok Friendly City (Analisis Semiotika Charles Sanders Peirce Pada Logo Depok Friendly City sebagai City Branding Kota Depok) Sultan Kemal Piagio; Hanny Hafiar; FX. Ari Agung Prastowo
Jurnal Nomosleca Vol 8, No 2 (2022): Oktober, 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v8i2.7751

As a metropolitan city, Depok City strives to improve the comfort of its city in accordance with its new nickname, a friendly city. This study aims to determine the symbols, meanings, and how the symbols contained in the “Depok Friendy City” logo could construct the “city branding” of Depok City as a “friendly city”. This study used a qualitative method with Charles Sanders Perice's semiotic analysis. The data collection techniques used were media text analysis, interview, documentation, and literature study. The results of this study indicate that there is a value to be given to the community, it is Depok as a “Friendly City". All symbols contained in the Depok Friendly City logo can construct according to what the Government wants to achieve through City Branding “Depok as a friendly city” by embracing the community, then there is no discrimination through race or gender, and upholding tolerance in social life so that all of residents could be feel safe and secure in all aspects of life in Depok City.Keywords: Semiotics, Charles Sanders Peirce, Logo, Depok City

Research and publication trends: Sports branding on the movie Hanny Hafiar; Putri Limilia; Ari Agung Prastowo; Kholidil Amin; Davi Sofyan
ProTVF Vol 6, No 2 (2022): September 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v6i2.39909

Many films have raised the story of sports as the major story or as the background of a film. However, so far, no research has been obtained that analyzes the mapping of research results related to film and sports. Therefore, this study intends to examine various studies related to film and sports that global researchers have produced. This research uses the bibliometric method. The data source used is the Web of Science, while the tools used to process and display the data are ScientoPy and VosViewer. The results showed that the development of scientific publications starts 2000 to 2021 related to films and sports experienced fluctuating developments. Authors from America and England occupy the top positions for the number of publications. However, in the period 2020 and 2021, researchers from France and Canada are researchers who are more productive in publishing their scientific works. They included most published scientific works related to films and sports in the WoS version of the Social science category. However, Between 2020-2022, more are categorized into the subject of Communication and Film, Radio, & Television. Reference sources widely cited in scientific publications related to film and sports are books by Beeton with the title film-induced tourism (2005) and Crosson's work with the title sport and film (2013). The results of the keyword mapping show that six clusters represent some keywords used by the author in scientific works related to films and sports. In conclusion, sports and cinema research are fully developed in this research.

Public’s perception on government’s public communication in handling covid-19 FX Ari Agung Prastowo; Centurion Chandratama Priyatna; Marroli Jeni Indarto
Jurnal Kajian Komunikasi Vol 9, No 2 (2021): December 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v9i2.33257

Covid Task Force was assigned to handle the spread of the covid-19 virus, which keeps increasing and has caused loss of life and materials in various sectors. The task force is required to act quickly and accurately and keep focused, integrated, and synergic with ministries and regional government institutions. In doing its duty, the task force made many efforts, including implementing medical approaches such as preparing reliable medical staff and hospital facilities, implementing legal approaches such as issuing regulations to limit people from gathering or doing activities that may attract many people, and implementing communicative approach by delivering persuasive messages to encourage people to participate in accelerating covid-19 alleviation efforts. Communication strategies are implemented through various media to disseminate persuasive messages. Communicators are also trained to be a source of information regarding handling covid-19. They have to disseminate information to the public concerning strategies that the government is implementing to support and trust the government’s efforts. In addition, the government also has to compose persuasive communication to encourage people to follow regulations and recommendations to suppress the spread of covid-19. The government’s public communication efforts can succeed when it involves all communication channels, both the conventional and the new media, such as online and social media. In a crisis, media should be used as a friendly platform; therefore, through the task force, the government should provide complete and comprehensive information in the media.

Optimalisasi teknologi informasi oleh lembaga pemerintah dalam aktivitas komunikasi publik Centurion Chandratama Priyatna; FX Ari Agung Prastowo; Fajar Syuderajat; Anwar Sani
Jurnal Kajian Komunikasi Vol 8, No 1 (2020): June 2020
Publisher : Universitas Padjadjaran

Humas di lembaga pemerintahan berperan penting dalam pengelolaan komunikasi publik. Tantangan yang dihadapi dalam pengelolaan komunikasi publik saat ini adalah perkembangan teknologi komunikasi dan derasnya arus informasi yang ada di masyarakat. Lembaga-lembaga pemerintah pusat maupun daerah dituntut untuk mengoptimalkan berbagai bentuk kemajuan teknologi komunikasi dalam pengelolaan komunikasi publik agar kebutuhan masyarakat akan informasi mengenai kebijakan dan program pemerintah bisa disampaikan dengan baik sehingga pada akhirnya dapat memperoleh dukungan yang positif dari masyarakat. Penelitian ini dilakukan untuk mengetahui pengelolaan komunikasi publik pada lembaga pemerintah dengan mengoptimalkan teknologi komunikasi sesuai dengan standar yang tertulis pada Instruksi Presiden No 9 Tahun 2015 tentang pengelolaan komunikasi publik. Penelitian ini menggunakan mix method dengan memadukan data kuantitatif dan kualitatif. Penggunaan mix method dalam penelitian ini diharapkan dapat memenuhi kebutuhan data yang diperlukan secara holistik agar diperoleh gambaran pengelolaan komunikasi publik di Kementerian, Lembaga dan Pemerintah Daerah. Hasil dari penelitian ini adalah mayoritas responden yang terdiri dari tenaga humas Kementerian, Lembaga dan Dinas Kominfo tingkat Provinsi telah melakukan pengelolaan komunikasi publik dengan mengoptimalkan teknologi komunikasi dalam bentuk penyebaran narasi tunggal dan program prioritas pemerintah melalui media online dan media sosial serta melakukan media monitoring dan audit komunikasi sebagai bentuk controlling dan evaluasi. Selain itu, telah dilakukan koordinasi antarlembaga pemerintah dalam pengelolaan komunikasi publik. Rekomendasi yang diberikan oleh peneliti adalah ditingkatkannya kualitas dan kuantitas SDM, infrastuktur komunikasi, melakukan perencanaan strategik yang mengutamakan pada komunikasi interpersonal pada pengelolaan komunikasi publik serta perlu dilakukan penguatan kelembagaan di Lembaga, Kementerian, dan Dinas Komunikasi dan Informatika.

Public Perception of Indonesian Television Broadcasting Programs Quality FX Ari Agung Prastowo; Dadang Rahmat Hidayat
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 16 No. 2 (2022)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v16i2.6776

The public's interest in television programs is raised due to their function to increase education and protect the country from conflict or disharmony. According to the function of media, the media has three purposes: as a watchdog, a public forum, and media for public participation. The media also has the assignment to critique the government if they need to be released good regulations for the public. So the researchers are interested in exploring media content, especially television. This research analyzes the public perception of television programs such as news, talk shows, variety shows, infotainment, soap opera, religion, kids' programs, and tourism and culture. In collaboration with Komisi Penyiaran Indonesia (KPI), researchers collect program samples from television from August until December. To collect the data, we held a focus group discussion with eight informants from Universitas Padjadjaran who are experts in media, politics, religion, cinema, and content. The research results show that four programs have an index below the line. The programs include infotainment 2,81; variety shows 2,72; soap operas 2,83, and tourism and culture 2,43. Therefore, producers need to do more in-depth research before creating a show. It is useful for increasing the overall understanding of the target audience's tastes, preferences, characteristics, and knowledge level.

Co-Authors Abdul Hanis Embong Agus Rahmat Almira, Sherica Rafa Annisa Aulia Yusuf Anwar Sani Arien Afriesta Atikah Nabilah Sari Bakry, Gema Nusantara Berry Olan Fikri Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Dadang Rahmat Hidayat Damayanto, Trie Davi Sofyan Diana Septy Dwi Lestari Difla Difla Firdaus Dwi Masrina Evi Novianti Fajar Syuderajat Fauzi Ahmad Warimin Feliza Zubair Fikri, Berry Olan Firdaus, Difla Difla Gema Nusantara Bakry Ghassani, Alvenia Azzah Hadi Suprapto Arifin Hanny Hafiar Hanny Hafiar Herladiati, Anggita Heru Ryanto Budiana Irfani Nurul Azizah Jamaluddin Hos Khaliaphnie, Anisah Kholidil Amin Kokom Komariah Lestari, Diana Septy Dwi Marroli Jeni Indarto Maryani, Eni Meria Octavianti Nanda Mutiara Ulfah Natasha Putri Tumakaka Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Paramitha Wydaswari Pertiwi, Dinda Ayu Pratama, Abisha Akmal Priyo Subekti Priyo Subekti Priyo Subekti Putri Limilia Putri, Nur Mizaniyah Rafiqoh Fitriani Rahmavika, Ella Fatasya Nur Rahul Chauhan Ramdani, Adisti Citra Ratnasari, Eny Renata Anisa Salsabilla, Syifa Ayu Shafira Putri Citra Utami Sultan Kemal Piagio Susanne Dida Susie Perbawasari Suwandi Sumartias Syauqy Lukman Syauqy Lukman Syifa Ayu Salsabilla Teddy K. Wirakusumah Teddy Kurnia Wirakusumah Trie Damayanti Utami, Shafira Putri Citra Wan Mohd Khairul Firdaus Wan Khairuldin Warimin, Fauzi Ahmad Weny Widyowati Yanti Setianti Yasmin Yasmin Yustikasari

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