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Journal : Jurnal Representamen

Komunikasi Pemasaran melalui Pemanfaatan Media Sosial dalam Promosi Guwang Village Festival Anggreswari, Ni Putu Yunita; Parasari, Nyoman Sri Manik; Maheswari, A.A. Istri Agung
Jurnal Representamen Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.898 KB) | DOI: 10.30996/representamen.v8i2.7327

Abstract

The Covid-19 pandemic has paralyzed various sectors in Bali, especially the tourism sector. The recovery of various tourism destinations after the pandemic is a responsibility for tourism actors and all levels of society. One of the recovery steps taken is to carry out the Guwang Village Festival. The implementation of the Guwang Village Festival aims to revive several tourist destinations in Guwang village, as well as introduce various works of art from Guwang Village SMEs. This study uses a qualitative approach, with three data collection technique which include observation, documentation, and interview techniques. The results of this study are that promoting the Guwang Village Festival is carried out using the AIDDA communication model consisting of Awareness, Interest, Desire, Decision, and Action. The use of the AIDDA communication model was carried out through the use of Instagram social media so that the Guwang Village Festival managed to get 10.000 visits. Utilization od social media is done by presenting information, conducting social interactions, and providing entertainment facilities. Keywords: Marketing Communication, Social Media
Komunikasi Pemasaran Digital PT. Adhi Darma Cargo Dalam Upaya Membangun Brand Awareness Anggreswari, Ni Putu Yunita; Nugraha, I Putu Jaya Putra; Parasari, Nyoman Sri Manik; Maheswari, Anak Agung Istri Agung
representamen Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i01.12039

Abstract

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali. Keywords: Cargo, Marketing Communication Mix, Brand Awareness
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A. Gede Putra Pemayun A.A. Istri Agung Maheswari, A.A. Istri Agung Adiani, Cahya Izati Adriati, I Gst. Ayu Wirati Aldo Wilyam Ferari Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Bagus Narendra Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Anand Arya Mahesa, I Putu Gede Ari Maulana Bastian Ari, Gede Yona Krisna Ariwangsa, I Gusti Ngurah Oka Bagus Adhi Pradipta Basmantra, Ida Nyoman Bayu Ardika Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Christian Cassano Putra Tampuk Delina Putri Purwandari Desak Made Febri Purnama Sari Dewi, Putu Dian Prasetia Dewi, Putu Purnama Dewi, Putu Sasmita Diarsa, Raymundus Arkananta OKa Dwi Yudiasana Dharma Eileen Vridynia Setligt Ermenilda Indra Wahyu Febrianti, Ni Putu Debi Gorda, A.A Ngurah Eddy Supriyadinatha Gusi Putu Lestara Permana I Gede Adi Artawan I Gede Dimas Dewangga I Gst. Ayu Wirati Adriati I Gusti Agung Shadevaningrat I Gusti Ayu Made Katarina Mahottama I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Made Chandra Mandira I Made Galang Suputra I Made Ricky Indra Primadana I Made Sindhu Yoga I Putu Dharmawan Pradhana I Putu Gede Anand Arya Mahesa I Putu Krishna Widyaskara I Putu Satria Parayangan Ida Ayu Iswari Pidada Ida Ayu Oka Martini Ida Ayu Parwati Ida Nyoman Basmantara Jayati, Kadek Elda Kadek Andika Darma Putra Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Nila Komang Widhya Sedana Putra P Kusuma, I Wayan Ari Indra Laksmi, Kadek Wulandari Mahadewi, Ni Ketut Ayu Maharani, Ni Putu Ayu Rishya Maheswari, A. A. Istri Agung Maheswari, A.A Istri Agung Maheswari, AA Istri Agung Maheswari, Anak Agung Ari Maheswari, Anak Agung Istri Agung Meita Kusuma Dewi Mira Yanti, Ni Putu Nadya Dominica Putri Yudda Nata Kusuma Ni Kadek Belinda Marmora Ni Kadek Diah Dharmaputri Ni Kadek Sindy Dwi Anjani Ni Ketut Anjani Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Putri Saraswati Ni Nyoman Sri Wisudawati Ni Nyoman Tania Maharani Ni Putu Bayu Widhi Antari Ni Putu Nina Eka Lestari Ni Putu Swari Febrianti Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Nilna Muna Ningsih, Ni Made Ayu Dwi Listya Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Nurwijayanti Nyoman Aditya Brahma Putra Pani, Ni Made Harum Pranji Perwira, Setya Andika Pika, Putu Ayu Titha Paramita Pramesti, I Gusti Ayu Ratna Pranajaya, I Kadek Widi Pratyahar, Kadek Yora Purwandari, Delina Putri Putra, I Dewa Gede Sanjaya Putra, Nyoman Aditya Brahma Putu Diah Sundari Dewi, Ni Putu Dyah Permatha Korry Putu Irma Yunita Putu Nina Eka Lestari, Ni Putu Ratna Juwita Sari Raymundus Arkananta Oka Diarsa Renata, Ni Komang Nadia Sukma Roziana, Komang Cesie Agnestia Sahri Aflah Ramadiansyah Saputra, I Gusti Ngurah Jhon Saraswati, Ni Komang Putri Sari, Putu Ratna Juwita Sartika, Filomena Sesilia Lay, Clarissa Setya Andika Perwira Soemitro, Bunga Ayu Retno Syafitri Suanda, I Wayan Seven Wisnu Putra Susanti, Gusti Ayu Komang Viona Ary Syadza Rafa Nafisah, Ghalda Wahyu, Ermenilda Indra Wijaya, Gede Crisna Willy Deka Dianto Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono yumi arya