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All Journal Indonesian Journal of Applied Sciences Jurnal Sosial Ekonomi Pertanian Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Empowerment : Jurnal Pengabdian Masyarakat REPOSITORY BUKU DAN JURNAL AGROMIX Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan OrchidAgri Bandung Conference Series: Economics Studies Journal of Innovation and Research in Agriculture Journal of Sustainable Agribusiness
Sri Ayu Andayani
Fakultas Pertanian Universitas Majalengka
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : OrchidAgri

 1 
Kinerja Bauran Pemasaran Para Pengumpul Dalam Meningkatkan Daya Saing Dan Omzet Penjualan Mangga Gedong Gincu The Collector’s Marketing Mix Performance In Improving The Competitiveness And Turnover Of Gedong Gincu Mango Sales Iis Barokah; Tuhpahwana P Sendja; Sri Ayu Andayani
OrchidAgri Vol 1, No 1 (2021)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.56 KB) | DOI: 10.35138/orchidagri.v1i1.256

Abstract

This study analyzes the Marketing Mix Performance of the collectors in increasing the competitiveness and sales turnover of Gedong Gincu mango. The formulation of the problem is how the performance of the collectors' marketing mix in increasing marketing competitiveness, and the sales turnover of the Gedong Gincu mango and the distribution of the Gedong Gincu mango marketing margin. This research uses descriptive survey methods (descriptive survey method) and explanatory (explanatory research). By using data analysis used is Structural Equation Modeling (SEM) in the AMOS 23 program and Marketing Margins. The high costs in the harvest and post-harvest phases have encouraged farmers to sell in bulk or slash to collectors, resulting in overexploitation of mango trees. Efforts to bridge these two problems are pursued by marketing cooperation and coaching carried out between farmers through farmer groups, PT Indofresh and the Department of Agriculture of Majalengka Regency. In general, the concept and direction of cooperation can be used as a program to accommodate the problems faced by farmers so far, so that technically this pattern can be developed in other mango commodities. Marketing mix performance on sales turnover. This shows that the willingness of collectors to implement the performance of the marketing mix will have an impact on the ability of collectors to compete with other collectors to export. The results of this research are marketing the gedong gincu mango in Panyingkiran District with the second channel with a total cost of Rp. 1,527,087 and a profit of Rp. 12,000 per kg, and resulting in a total margin of Rp. 1,515,087 from the second channel. Marketing of Gedong Gincu mango with the fourth channel. Total cost Rp. 4,656,562 with a profit of Rp. 123,750 per kg, resulting in a total margin of Rp. 4,532,812
Co-Authors Aaf Falahudin Aaz Azamudin Tifani Abdul Kholiq Aceng Hidayat Acep Atma Wijaya Adet Sumarna Adi Ferdiana Adi Oksifa Rahma Harti adi oksifa rahma harti Agus Yuniawan Isyanto Agyn Akhmad Gimnastiar Akhmad Gimnastiar Ali Djamhuri Amalia Nur Milla Andre Rivianda Daud Anis Nurul Fitria Arif Hudal Mutakin ARIF MUHAMAD NAWAWI Asep Wahyudin Billy Adrian Fernanda Dadan Ramdani Nugraha Dadan Ramdani Nugraha Dadan Ramdani Nugraha Dandy Nur Afriyandi Dedi Nurjaman Nugraha Dedi Widayat Delis Hadiana Denny Kurniadie Dewi Laelatul Badriah Dewi Lailatul Badriah Dinar Dinar Dinar Dinar Dinar Dinar DINAR, DINAR Engkos Koswara Euis Dasipah Febrian Saputra Fikri Hariz Priatama Gantini, Tuti Gilang Ginanjar Hafni Rizanuddin Nur Hafni Rizanuddin Nur Hanni Hidayati Nafi’ah Harun Sujadi Hendriyana Hendriyan Hilmi Ahmad Ida Marina Ida Marina Ida Marina Ida Marina Ida Marina Ida Marina Iis Barokah Ine Aprianti Ine Aprianti ISMAIL, AGUS YADI Itang Ismannudin Ivan Chofyan Jajang Nurjaman Jaka Sulaksana Karina Agisni Widyastuti Kosasih Sumantri Kosasih Sumantri Kosasih Sumantri Lies Sulistyowati Lies Sulistyowati Muh. Yunus Muhamad Dendi Purwanto Muhamad Hasan Hadiana Muhammad Dadi Priadi Muhammad Fahrudin Nadjwa Aulia Fajrin Nana Rusnadiatman Nur Sophia Sandora Nur Suciati Ramadan Nurhaeni Sikki Obi Nurhidayat Permana, Nendah Siti Purwoko, Agus Reny Sukmawani SISKA NURLAELA SARI Siti Syarah Maesyaroh Sondi Kuswaryan Sri Umyati Suhaeni, Suhaeni Sukmasari, Miftah Dieni Sukron Aminudin Suwari Akhmaddhian Syiffa Safiera Wahono Taufik Zulfikar Tintin Febrianti Tomy Perdana Tuhpahwana P Sendja Ulfa Indah Laela Rahmah Umar Dani Umar Dani Umar Dani Uum Umiyati Yahya Mitra Yayan Hendrayana Yayan Sumekar Yayan Sumekar Yeti Yosa Aisyah Fauziah Yuli Yuliawati Yusup Hidayat Yuyun Yuwariah