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Hamzah Hamzah
State University of Makassar
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Journal : promedia

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Proses Kreatif Desain Grafis dalam Produksi Konten Feed Instagram TVRI Nasional Nashwa Aulia Ardhini; Amirudddin Saleh; Hamzah Hamzah
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9081

Abstract

Abstract The development of digital technology has changed the way society communicates and accesses information. Nowadays, information is not only obtained through television broadcasts but also through various digital platforms such as social media. As a public broadcasting institution, Televisi Republik Indonesia (TVRI) faces challenges in producing Instagram feed content. This study aims to analyze the creative process of graphic design and identify obstacles and solutions in the production of TVRI Nasional's Instagram feed content. This research uses a qualitative descriptive approach with data collection techniques through active participation, observation, and in-depth interviews. The theory used is Wallas' theory, which has four stages: preparation, incubation, illumination, and verification. The results show that the creative process of graphic design in producing TVRI Nasional's Instagram feed content runs adaptively. The creative process stages based on Wallas' theory are applied flexibly according to the characteristics of the @tvrinasional and @tvrisport accounts. The creative process carried out by graphic designers not only affects production but also impacts visual quality, information accuracy, and audience reception of the content. The obstacles encountered include technical issues related to network and design applications, high workload, and semantic barriers due to differences in understanding meanings. These obstacles were overcome through the implementation of SOPs, updating work equipment, utilizing design banks, setting production priorities, and strengthening team coordination The recommendations from this study are that TVRI improve the effectiveness of time management, optimize the use of work equipment, and improve coordination.Keywords: Creative process, Graphic Design, Instagram Feed, Social Media, TVRI        Abstraksi Perkembangan teknologi digital mengubah cara masyarakat dalam berkomunikasi dan mengakses informasi. Saat ini, informasi tidak hanya diperoleh melalui siaran televisi, namun juga berbagai platform digital seperti media sosial. Sebagai lembaga penyiaran publik, Televisi Republik Indonesia (TVRI) menghadapi tantangan dalam memproduksi konten feed Instagram. Penelitian ini bertujuan untuk menganalisis proses kreatif desain grafis serta mengidentifikasi hambatan dan solusi dalam produksi konten feed Instagram TVRI Nasional. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui partisipasi aktif, observasi, serta wawancara mendalam. Teori yang digunakan adalah teori Wallas memiliki empat tahapan, yaitu persiapan, Inkubasi, Iluminasi, dan Verifikasi. Hasil penelitian menunjukan bahwa proses kreatif desain grafis dalam produksi konten feed Instagram TVRI Nasional berjalan secara adaptif. Tahapan proses kreatif berdasarkan teori Wallas diterapkan secara fleksibel sesuai karakteristik akun @tvrinasional dan @tvrisport. Proses kreatif yang dilakukan desainer grafis tidak hanya memengaruhi produksi, tetapi juga berdampak pada kualitas visual, akurasi informasi, dan penerimaan audiens terhadap konten. Hambatan yang muncul mencakup kendala teknis terkait jaringan dan aplikasi desain, beban kerja tinggi, serta hambatan semantik akibat perbedaan pemahaman makna. Hambatan tersebut diatasi melalui penerapan SOP, pembaruan perangkat kerja, pemanfaatan bank desain, penentuan prioritas produksi, dan penguatan koordinasi tim. Saran dari penelitian ini adalah TVRI meningkatkan efektivitas manajemen waktu, mengoptimalkan penggunaan peralatan kerja, dan memperbaiki koordinasi.Kata Kunci:  Desain Grafis, Instagram Feed, Media Sosial, Proses Kreatif, TVRI
Co-Authors , Dasrol A. Sitti Chairunnisa Abd Haris Djalante ade muhamad putra ADNAN ADNAN ABIDIN Ahmad Faizal Ahsan Takwim Akhmad Syahri Alfa Astiana Afandi Amiluddin Amiluddin Amirudddin Saleh Andi Dian Eka Anggriani Andi Pangeran Syah R Andi Sugiati Ardi Amir Arnailis Arnailis Asti Proborini Atika Yunia Rahayu Awaluddin Awaluddin Bambang Hariyadi Basri Basri Benny Audi Jaya Gosari Brigita Novianti Butar-butar Budi Suhartono Candra Wijaya Catherine Christiana Pranata Chair Rani David Setiawan Deni Ariyati Desi Sukenti Didik Aribowo Djafar, Wihdat Eflita Meiyetriani Elizeus Hanindito Eric Hartono Erma Linda Siregar Farell Christian Gunaidi Farid Samawi Firman Firman Florensia, Lima Friliesa Averina Gusti Melia Hasani, Chasyim Helda Iriani Imam Teguh Saptono Imam Tholkhah Imran Ariadin Ira Kurniawati Junius Kurniawan Kaharuddin Latifa Siswati Leilea Azizathul Mukhtiya M Zaim M. Rizal Firmansyah M. Yusuf Ahmad Mansyur Hasbullah Marimin , Marselina Endah Hiswati Marwoto Marwoto Maryantho Masarrang Maryono Maryono Mashitah Sabdin Meria Eliza Mimi Mimi Amaludin Misliah Indrus Muflih Muflih Muhamad Faqihudin Muhamad Zulfahmi Muhammad Fathin Haqqar Muhammad Rahmat Alimin Muhsinin Muhsinin Murjani Murjani Murjani Naim Irmayani Nanang Nurofik Nashwa Aulia Ardhini Paulus Mudjihartono Prananda Surya Airlangga Ratu Bai Rohimah Ria Rahmiyanti Rica Rian Rifkah Fitriah Rusdi Noor Noor Semedi, Bambang Pujo Seprita Lidar Sitti Fakhriyyah Sitti Fatimah Soematri Diantha Sri Jumini Suarni Suarni Sulfadli Sulfadli Suryanti Suryanti Suyoto Suyoto Tambak, Syahraini Usaha Situmeang Utariani, Arie Yandri Yandri Yoga Yuniadi Yohanes Firmansyah Yuliani Budiyarti Yulius S. Pirade Yunaidi Yunaidi Zannatunnisya Zannatunnisya Zulfikar Jayakusuma