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All Journal Media Kesehatan Masyarakat Indonesia Jurnal Mirai Management Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business YUME : Journal of Management POINT Management Studies and Entrepreneurship Journal (MSEJ) HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Scientium Management Review Proceedings of The International Conference on Business and Economics The Scientia Law and Economics Review Journal of Accounting Issues Journal of Business Issues The Scientia Journal of Economics Issues
Fauziah Umar
Hasanuddin University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of the Role of Coorporate Image in Mediated Marketing Communications of Public Sector Services towards Public Trust (Study of the PMPTSP Service of Buton Selatan District) Wa Ode Asrina Azizah Tasrif; Fauziah Umar; Syamsuddin Syamsuddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7748

Abstract

The type of research used in this study is a type of correlational research. The research was conducted at the offices of the Investment and PTSP Office of South Buton Regency. According to Sugiyono (2019) population is a generalization area which consists of: objects/subjects that have certain quantities and characteristics set by researchers to study and then draw conclusions. The number of samples for this study was 90. In this study using accidental sampling techniques or other terms Random sampling. Data collection was carried out through questionnaires, observations, and interviews. This study was tested using Lenear Regression Analysis and Moderated Regression Analysis with the SPSS application; the results of this study indicate that communication has a positive and significant influence on government public trust. More interestingly, corporate image is proven to play an important role as a moderator in this relationship. These findings underscore the importance of transparent and open communication, as well as a positive corporate image in building and strengthening positive relations between government and society. The implication of this research is the need for the government to develop an effective communication strategy and maintain a positive image in order to strengthen the level of public trust in the government.
Co-Authors A. Nurul Asma Dini Abd. Rahman Kadir Abdul Rahman Kadir Adiba Mubasyarah Ahmad Ahmad Andi Jazai Aserina A. Mushawir Andi Muhammad Dhaifullah Andi Nur Ainun Prawi Utama Andi Nur Karima Anis Mid Roroh Ardiansyah Adil Hanif Balan Aji Bramantyo Bintang Balele Cepi Pahlevi Dian Anggraece Sigit Parawansa Dian Retno Pratiwi Djabir Hamzah Fajar Adhi Nugroho Suratno Ferawaty Usman H Syamsul Alam Hawa Hardiyanti Abdullah La Tunrung Idayanti Idayanti Idayanti Nursyamsi Iis Rahmadani Iman Arifin Iman Arifin Indrianty Sudirman Jemi Pabisangan Tahirs Jusni Ambo Upe Kumala Jodie Pranata L Laksono Trisnantoro Mahlia Muis Mahlia Muis Martinus Kirimanop MUH ASDAR Muhammad Asdar Muhammad Idrus Taba Muhammad Mursham Musran Munizu Naftalli Suzan Nur Ainal Karima Nuraeni Kadir Nuraeni Kadir Nurdin Brasit Otto Randa Payangan Puti Tahira Amalia RIA MARDIANA Rianda Ridho Hafizh Thaha Riswandi Raja Siti Haerani Siti Haerani Siti Haerani Sudirman Basri Sumardi Sumardi Syamsuddin Syamsuddin Wa Ode Asrina Azizah Tasrif Wulan, Dewi Putri Anjar Yustin Sesa zaenal Zainal Ruma