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All Journal Saraswati Otoritas : Jurnal Ilmu Pemerintahan Jurnal SOLMA Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Hasil Pengabdian Kepada Masyarakat urnal Interaksi: Jurnal Ilmu Komunikasi JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Dinamika Governance : Jurnal Ilmu Administrasi Negara Majalah Ilmiah Warta Dharmawangsa Computer Science and Information Technologies Ihsan: Jurnal Pengabdian Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Intervensi Sosial dan Pembangunan (JISP) COMMICAST Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Jurnal Kajian Agraria dan Kedaulatan Pangan Jurnal Penelitian Pendidikan Indonesia Proceedings of Jogjakarta Communication Conference (JCC)
Sigit Hardiyanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Computer Science and Information Technologies

 1 
Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia Muhammad Said Harahap; Rizal Khadafi; Effiati Juliana Hasibuan; Agung Saputra; Sigit Hardiyanto; Faizal Hamzah Lubis
Computer Science and Information Technologies Vol 4, No 3: November 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/csit.v4i3.p208-216

Abstract

Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism_sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.
Co-Authors Abrar Adhani Achmad Nurmandi Agung Saputra Ali Sahbana Ali, Khaidir Andi Prayogi, Muhammad Arifin Saleh Arifin Saleh Armaini, Sri Asliani, Asliani Atikah Ulayya Az Zahra, Alivia Dalimunthe, Rehana Salsabila Damayanti, Astri Darmansyah Pulungan Daulay , Syahru Ramadhan Dody Firman, Alivia Az-Zahra Effiati Juliana Hasibuan Elfi Syahri Romadhona Emelia Lestari Erlindawaty, Erlindawaty Fadhil Pahlevi Hidayat Fahada, Adjie Imam Faisal Riza, Faisal Faizal Hamzah Lubis Febriyanti, Eka Fitra Zambak, Muhammad Ginting, Gita Elsa Kurniati Br. Hadipramana, Josef Hamzah Lubis, Faizal Harisman Harisman, Harisman Hatta, Tengku Zaifach Hidayat, Fadil Pahlevi Husnah, Raudha Hasanatul Indainanto, Yofiendi Indah Irfansius Roni Darmawan Izharsyah, Jehan Ridho Jumardi Budiman Khairina, Nadhilah Khoirul Fahmi Lubis, Chalisa Audia Mohamad, Hafizal Muhammad Irfan Nasution Muhammad Said Harahap Muhammad Said Siregar Muhammad, Daffa Mujahiddin Mujahiddin Mujahiddin, Mujahiddin Mujahiddin, Mujahiddin Nasution, Khairil Azmi Novrizal, Baihaqi Septiansyah Nurhasanah Nasution Pamungkas, Yoma Bagus Prabhaswara, Muhammad Prakoso Pulungan, Darmansyah Purba, Arief Marizki Putri, Mayolla Fransiska qarin ensri hidayat, Qarin Ensri Hidayat Rahmi, Atikah Ramlan, H. Ritonga, Soritua Rizal Khadafi Rizal Khadafi, Rizal Saleh, Arifin Saputra, Sahran Sari, Rahma Atika Soraya, Rani Syahbana, Tengku Erwin Syahputri, Nazwa Ayu Syaiful Amri Saragih Thariq, Muhammad Wahyuni Wahyuni Yurisna Tanjung Zambak, Muhammad Fitra Zuhdi, Abdurrahman Zulfahmi Zulfahmi Zulfahmi Zulfahmi