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All Journal JAAKFE UNTAN ( (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura) Jurnal Nasional Komputasi dan Teknologi Informasi JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Ensiklopedia Social Review Jurnal Review Pendidikan dan Pengajaran (JRPP) Altasia : Jurnal Pariwisata Indonesia Jurnal Wacana Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Kewarganegaraan Jurnal Kajian Pembelajaran dan Keilmuan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer El-Rusyd Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Sewagati Journal of Social Science and Business Studies Jurnal Pengabdian Tri Bhakti Jurnal Penelitian Pendidikan Indonesia Ahlussunnah: Journal of Islamic Education Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen)
Budi Harto
Dosen STIE El Hakim Solok
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Aroma yang Menyentuh Hati: Analisis Pengaruh Persepsi Kualitas Produk terhadap Loyalitas Pelanggan Parfum Fres & Natural Teti Sumarni; Harto, Budi; Prima Vandayani; Mira Kharisma
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2146

Abstract

Companies not only need to make high-quality products in the era of globalization and increasingly fierce competition, but also need to know how consumers' perception of product quality affects their decision to remain loyal to the brand. This is especially true for local brands such as Fres & Natural, where consumer perception of product quality is crucial to building a loyal customer base, especially those who live in the area. In the perfume industry, this study found that many people do not know about how perceived product quality affects customer loyalty. The results of the analysis show that positive perceptions of product quality, such as aroma, durability, and packaging design, have a significant effect on customer loyalty. This study uses a descriptive correlational method with data collection through a Likert scale-based questionnaire. In addition, consumers who are satisfied with product quality tend to buy the product again and suggest others to buy. The results suggest that companies should continue to improve product quality and conduct regular brand performance evaluations to maintain customer loyalty.
E-commerce Love Story: Bagaimana Skintific Menaklukkan Hati Gen Z dan Mengubah Keputusan Pembelian Lina Parlina; Harto, Budi; Dewi Reniawaty; Rosliana Marsya Anggraeni
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2147

Abstract

One of the most effective marketing tools in the digital age is E-Commerce, especially when it comes to influencing Generation Z's inclination towards technology and social media. Skintific, merek produk kulit, and use digital marketing strategies like influencer marketing and social media to draw attention to this group. This study, which included 100 respondents, used a quantitative approach using a questionnaire to assess the impact of e-commerce strategy on customer satisfaction. The results show that e-commerce has a significant positive impact on consumer behavior with a regression coefficient of 0.605 and a contribution of 36.7%. Compared to traditional advertising, Gen Z is more responsive to relevant content, with Instagram and TikTok serving as the primary media. This highlights the importance of innovative digital marketing strategies in building strong relationships with Generation Z consumers and increasing sales in the worldwide market.
Canva Magic: Menggali Perilaku Pengguna dalam Membangun Brand Identity UMKM Bandung di Era Digital Panji Pramuditha; Harto, Budi; Neng Siti Lutfia Alfani Kurnia Sari
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2173

Abstract

This research focuses on the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Bandung in creating a strong identity in the digital era. There are many MSMEs that struggle to create attractive and effective promotional content, so they need tools that can help them in the design process. The purpose of this study is to find out how MSMEs can use the Canva application to improve their design skills and strengthen their identity. The method used in this research is a quantitative approach by distributing questionnaires to 100 MSME employees who use Canva. The data was analyzed to determine the frequency of application use, the most frequently used features, and the impact of Canva on user identity development. The findings showed that after attending Canva training, MSMEs experienced a significant improvement in terms of the ability to create visually appealing content. In addition, Canva is quite effective in increasing the visibility and position of MSMEs on digital platforms.
Scientific Neutrality in the Age of Artificial Intelligence: A Critical Analysis of the Value-Free Ideal Harto, Budi; Ahida, Ridha
El-Rusyd Vol. 10 No. 2 (2025): December
Publisher : Sekolah Tinggi Ilmu Tarbiyah (STIT) Ahlussunnah Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58485/elrusyd.v10i2.486

Abstract

The debate on the neutrality of scientific knowledge whether science is value-free or value-laden has been a central discussion in the philosophy of science from the era of logical positivism to the present. The positivist tradition of Carnap and Reichenbach, along with Popper’s falsificationism, argues that the process of scientific justification must be separated from non-epistemic values in order to secure objectivity. However, the use of artificial intelligence (AI) in contemporary scientific research presents empirical evidence that challenges this ideal of value-free science. This study critically examines how the use of AI in science supports the value-laden position advocated by Thomas Kuhn, Helen Longino, and feminist epistemology. Employing a qualitative method with a content analysis approach, the study is analyzed through a philosophical analytical framework. The findings identify three major positions: neopositivism, which defends the value-free ideal; the Kuhnian position, which acknowledges the role of epistemic values; and the radical value-laden position. The discussion demonstrates that artificial intelligence substantiates the value-laden view through four dimensions: algorithmic bias as a manifestation of social values, value-laden design choices in artificial intelligence systems, the incommensurability of artificial intelligence paradigms, and situated objectivity, which requires explicit recognition of embedded values. The study concludes that artificial intelligence not only confirms but reinforces the argument that the value-free ideal is a philosophical illusion, and that responsible science requires critical reflexivity toward the values embedded within scientific practice.
Institutional Transformation of Pesantren in the Era of Disruption: Analysis of Structural Problems and Development Strategies Based on Local Wisdom Harto, Budi; Aprison, Wedra
Ahlussunnah: Journal of Islamic Education Vol. 4 No. 3 (2025): December
Publisher : STIT Ahlussunnah Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58485/jie.v4i3.476

Abstract

This study analyzes the dynamics of institutional transformation in Islamic boarding schools in Indonesia in the face of the digital disruption era, which is characterized by rapid social, technological, and educational changes. Using a systematic literature review of 45 articles indexed in Scopus and SINTA 1-2 for the period 2018-2024, this study identifies three main structural problems that hinder the transformation of Islamic boarding schools: cultural resistance to innovation, limited institutional capacity, and dualism in the education system. The findings were analyzed through the triangulation of three theoretical frameworks: Talcott Parsons' structural-functional theory, Douglass North's institutional theory, and Jack Mezirow's Transformative Learning theory. The synthesis resulted in a holistic transformation model based on local wisdom that integrates five strategic dimensions: leadership transformation, curriculum, pedagogy, management, and external networks. This model emphasizes the importance of Kyai leadership as Norm Entrepreneurs, the integration of traditional values with modern innovation, and the continuous strengthening of organizational capacity.
Co-Authors Aam Hamdani, Aam Achmad Syaifudin Ade Gafar Abdullah, Ade Gafar Aditya Wardhana Afifah, Fahmi Agus Sigit Pramono Aini, Laura Sidratil Alhadi, Kafi Hannan Alief Wikarta Amandasari, Nur Azyani Andina Dwijayanti Aulia, Rifa Nurul Azandra, Erien Nada Cecep Taufikurachman desi kristanti, desi Dewi Reniawaty Dwi Puryati Elwardah, Khairiah Erry Sukriah, Erry Faizah, Ana Fardila, Siska Nur Hamdi, Khairil Harnani, Nining Harus Laksana Guntur Hendy Tannady Hery Syaerul Homan I Nyoman Sutantra Ikhsan Ikhsan Iljasmadi, Iljasmadi Indah, Zuraedah Irzan Soepriyadi Isma Widiaty Ismael, Ismael Joko Ariawan Judijanto, Loso Juliawati, Poniah Juniardi, Agripa Lilis Saidah Napisah Lina Parlina Linda Daniati Melinda Lubis, Muhammad Hasan Magdalena Magdalena Mahessya, Raja Ayu Mira Kharisma Mokhamad Syaom Barliana Neng Siti Lutfia Alfani Kurnia Sari Noviana, Anna Novinaldi, Novinaldi Nurdiani, Tanti Widia Okta Sastra Zaenudin Pahrijal, Rival Palembang, Septianti Permatasari Panji Pramuditha Parlina, Lina Pramesti, Puji Prima Vandayani Ramadhani Ramadhani Ramanda, Renja Reniawati, Dewi Ridha Ahida Ridma Meltareza Rita Komalasari Rosliana Marsya Anggraeni Rukmana, Arief Yanto Samir, Haddad Sari, Ade Risna Sari, Mike Febri Mayang Sofyan, Harnavela Solapari, Nuryati Solichin, Moch. Sri Marhanah, Sri Steffanie, Reggina Amelia Sulistianingsih Sulistianingsih Sulistianingsih Sumarni, Teti Suryaningsih, Lilik Susanti Susanti Sutikno Sutikno Taufikurachman, Cecep Taufikurochman, Cecep Teti Sumarni Vandayani, Prima Violin, Anita Wahyuni, Ning Wedra Aprison Wiwiek Hendrowati Yanni Suherman, Yanni Yohanes Totok Suyoto Yuniarto, Muhammad Nur Yusniar, Yusniar Yuyun Taufik Zai, Cinthya Ersa Dewanti