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Edukasi Literasi Pengelolaan Keuangan dan Gaya Hidup Finansial bagi Pegawai Layanan Kebersihan di Lingkungan UKRIDA Tj, Hery Winoto; Colline, Fredella; Sukmarani, Sukmarani; Aprillita, Dwi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.940

Abstract

Pengelolaan keuangan menjadi tantangan bagi individu dengan pendapatan terbatas, termasuk petugas layanan kebersihan, dimana sering menghadapi kesulitan dalam memenuhi kebutuhan hidup sehari-hari. Keterbatasan pemahaman mengenai pengaturan pos pengeluaran dan strategi menabung mendorong munculnya perilaku untuk berhutang sebagai solusi jangka pendek. Kondisi tersebut menunjukkan bahwa masih rendahnya pemahaman petugas layanan keberishan dalam mengelola keuangan yang benar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi dan kemampuan pengelolaan keuangan petugas layanan kebersihan agar mampu mengelola pendapatan secara bijak dan tepat. Metode pelaksanaan kegiatan dilakukan melalui penyuluhan dan edukasi terkait perencanaan keuangan, pengelolaan pengeluaran, pemilihan investasi sederhana, serta pembentukan gaya hidup yang bijaksana. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman yang lebih baik mengenai pentingnya perencanaan keuangan dan mengelola keuangan sederhana, serta memahami untuk memprioritaskan kebutuhan dibandingkan keinginan. Kegiatan ini diharapkan dapat mendorong terbentuknya perilaku mengelola keuangan yang lebih sehat dan berkelanjutan, baik bagi peserta maupun lingkungan sekitarnya.
Workplace training mediates safety culture towards patient safety Lonatrista, Marcella Aprilia; Tj, Hery Winoto
Global Academy of Business Studies Vol. 2 No. 2 (2025): October
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gabs.v2i2.3609

Abstract

Purpose: This study aims to determine the effect of Safety Culture on Patient Safety, mediated by Work Training, among nurses in the Surgical Hospital CAP. The research focuses on how organizational safety values and continuous training contribute to reducing adverse events and improving healthcare service quality. Methodology: A quantitative approach was employed with a sample of 100 nurses selected through purposive sampling. Data were collected using structured questionnaires and analyzed through the Structural Equation Model (SEM) using Smart PLS to examine both direct and indirect effects among variables. Results: The results show that Safety Culture significantly affects Patient Safety (t = 2.657, p < 0.05), significantly influences Work Training (t = 14.962, p < 0.05), and Work Training significantly affects Patient Safety (t = 7.554, p < 0.05). Moreover, Work Training mediates the relationship between Safety Culture and Patient Safety (t = 6.775, p < 0.05). Conclusion: The findings confirm that Safety Culture directly and indirectly enhances Patient Safety through Work Training. A strong safety culture and ongoing professional development are essential for maintaining patient safety and comfort. Limitations: This study was limited to one hospital with a small sample, which may affect generalizability. Self-reported data may also introduce bias. Contribution: The research highlights the mediating role of Work Training between Safety Culture and Patient Safety, providing insights for hospital management to develop effective safety and training strategies.
The Effect of Digital Marketing and Sales Promotions on Consumer Purchasing Decisions Mediated by Brand Awareness Handryani, Venny; Tj, Hery Winoto
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3823

Abstract

Purpose: To analyze the influence of digital marketing through social media on promoting fast instant spices and how sales promotion strategies affect consumer purchase decisions, mediated by brand image, specifically for Sasa House Japanese Curry products. Methodology: This study employed a quantitative approach with purposive sampling. Questionnaires were distributed to 100 respondents who visited supermarkets in DKI Jakarta. Data analysis used Structural Equation Modeling (SEM) with SmartPLS. Results: Digital Marketing (X1) significantly influences brand awareness (Z), with a t-value of 5.696 and a p-value of 0.000, confirming the hypothesis. Sales Promotion (X2) significantly impacts Purchase Decisions (Y), though the influence is weaker, with a t-value of 1.994 and a p-value of 0.046. Both Digital Marketing and Sales Promotion affect Consumer Purchase Decisions through Brand Awareness for Sasa House Japanese Curry. Conclusions: Digital marketing strategies, particularly through social media, and sales promotions play important roles in shaping consumer purchase decisions for Sasa House Japanese Curry. Brand awareness mediates these processes, suggesting that strengthening the brand image could boost sales. Limitations: The study is limited by the sample size of 100 respondents from DKI Jakarta, which may not represent the broader population. The influence of sales promotions was modest, indicating the need for further research on additional factors affecting purchase decisions. Contribution: This research enhances understanding of how digital marketing and sales promotions influence consumer behavior, highlighting brand awareness as a mediator and offering valuable insights for marketers.
The Effect of Product Quality and Brand Awareness on Consumers’ Purchase Intention: The Mediating Role of Social Media Marketing Sigalingging, Galon Pernando; Tj, Hery Winoto
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3844

Abstract

Purpose: This study examines the effects of product quality and brand awareness on skincare purchase intention, with social media marketing as a proposed mediating mechanism, among Generation Z consumers in Jakarta. Methodology: Data were collected from 100 Generation Z consumers in Jakarta with prior skincare usage experience, using a cross-sectional survey. Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 was used to analyze the data, assessing direct and indirect relationships among the constructs. The measurement model showed satisfactory reliability and validity. Results: Product quality and brand awareness significantly influence social media marketing, which, in turn, affects purchase intention. However, social media marketing did not mediate the relationship between product quality or brand awareness and purchase intention. All three constructs—product quality, brand awareness, and social media marketing—exert significant positive effects on purchase intention. Conclusions: Product quality and brand awareness remain the dominant drivers of purchase intention for Generation Z consumers, operating independently of social media marketing. Limitations: The study's focus on Generation Z consumers in Jakarta limits the generalizability of findings to other regions or age groups. Additionally, social media marketing did not mediate the relationship between product quality or brand awareness and purchase intention, suggesting the need for further research on other mediators. Contribution: This study adds to the literature on consumer behavior and digital marketing by highlighting the limited role of social media marketing as a mediator in the skincare purchase context in emerging markets.
Co-Authors -, Magus Sitindaon ., Fushen Aini Kusniawati Amelinda, Rita Andri Martinius Andrian Andrian Angelica, Marcella Angelina Lumintang, Sheren Apriliantari, Astuti Aprillita, Dwi Ardi Kurniaputra Tamzil Ariawan, Ariawan Aryana, Permata Aurora Oktabella Andini Bambang Siswanto Bambang Siswanto Catalya Christina Cantika Devi Kristina Dwiyanti Putri, Rosana Efendi Efendi Eka Desy Purnama Eka Desy Purnama Eka Desy Purnama Ellen Priskila Erwin Paulus Ester Rita Evelyn Maurencia Felicia Melinda, Thong Ferdian Ferdian Ferryday Ferryday Fredella Colline Fushen Fushen Fushen Fushen Fushen Fushen Fushen, Fushen Guntur Novizal Handryani, Venny Hans Harischandra Tanuraharjo Hendra Hendra Hong, Joni Husain, Muhammad Najib I Gusti Bagus Mahendra Putra Ika Gunawan Indra Kertati Insani, Kristina Dian Irene Putri Jauri Irma Rasita Gloria Barus Irwan Istiqomah, Sarah Nabila Josephine, Jodie Karlina Karlina Kelvin Yonathan Laurentia Cindy Gani Wijaya Lolinia Agustina Florensia Lonatrista, Marcella Aprilia Melinda Rambing Kong Melitina Tecoalu Melitina Tecoalu Melitina Tecoalu Melitina Tecualu Muhammad Basri Only Pricilia Paulus, Erwin Permata Aryana Pieter Andre Puteri, Teresa Kwantoro Rampi, Chintya Natalia Riruma, Olfien Rizki Aprilia Sanchez, Carlos Y.T. Saparso Saparso Saparso , Saparso Saparso Saparso Saparso Saparso Saparso Saparso Shierli Wijaya Sianipar, Sandri Sigalingging, Galon Pernando Siska Sjahruddin, Herman Soegeng Wahyoedi Sonny Hadi Wijaya Sri Nani Stefanie, Nadia Cecilia Steffe Lie Steven Sukmarani, Sukmarani Surachman S.A Surachman SA Surachman Surjaatmadja Susy Susy Takim Andriono Tania Larasati Tarigan, Krisnawati Tasya Amanda Teresa Kwantoro Puteri Tria Monika Dewi Triasmani, Astuti Veronica Norman Adinda Maha Veronika Irawan Victorya, Jonathan Wahyuningtyas, Heni Widjaja, Daniel Wijaya, Arry Yani Puji Mustika Sari Yanto Kurniawan Yohana, Elesia Santa Yuwanda, Tonny