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Peningkatan Kapasitas Life Skill Pada Program Kewirausahaan Siswa SMK Pelita IV dan Kelurahan Tanjung Duren Utara Saparso, Saparso; Tecoalu, Melitina; Siswanto, Bambang; Tarigan, Krisnawati; Widjaja, Daniel; Amelinda, Rita; Riruma, Olfien; TJ, Hery Winoto
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 3 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/rqs66g67

Abstract

Empowerment is the development of self-potential in meeting their own economic needs without the help of others. This is done with an entrepreneurship workshop to open the participants' horizons so that they have the same mindset about entrepreneurship. Through this workshop, the participants opened their horizons about the business opportunities around them. The community service carried out aims to develop the economic potential of the existing community and improve community skills and students have the drive and ability to create jobs for themselves and for the surrounding community. With several approaches in the implementation of abmas, it is intended that the participants are easy to accept and implement them in the community so that the target can be achieved in order to have skills and create new jobs as expected.
PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP BRAND EQUITY YANG DIMEDIASI CUSTOMER EXPERIENCE: STUDI PIPA PVC MEREK VINILON PADA TOKO BAHAN BANGUNAN AREA TANGERANG Hong, Joni; Tj, Hery Winoto; Purnama, Eka Desy
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.32341

Abstract

Seiring perkembangan dalam kemajuan teknologi, memudahkan orang dalam mengakses kebutuhannya sehingga menciptakan persaingan bisnis yang semakin sengit, di mana setiap perusahaan harus mampu berkompetisi serta mempertahankan diri guna menjamin kelangsungan perusahaan. Industri pipa PVC saat ini berkembang pesat, ekuitas merek menjadi faktor penting yang bisa mempengaruhi kesuksesan suatu merek dalam mempertahankan pangsa pasarnya serta memperoleh keunggulan kompetitif. Tujuan dari penelitian ini untuk meneliti pengaruh langsung brand awareness dan brand loyalty terhadap brand equity dan pengaruh tidak langsung yang dimediasi oleh customer experience. Populasi penelitian adalah toko bahan bangunan yang berada pada area Tangerang. Dan pengambilan sampel memakai metode purposive sampling dengan pemanfaatan model persamaan struktural SEM (Structural Equation Modeling), ukuran sampel terselesaikan dengan strategi HAIR sebanyak 100 responden. Hasil penelitian memperlihatkan bahwa seluruh hipotesis terdukung oleh data yang ada, dimana terbukti terdapat pengaruh secara langsung antara brand loyalty terhadap brand equity, tetapi tidak signifikan mempengaruhi antara brand awareness terhadap brand equity dan customer experience tidak memediasi brand equity.
PENGARUH KUALITAS PELAYANAN DAN PENANGANAN KELUHAN TERDAHAP LOYALITAS PASIEN BPJS DIMEDIASI OLEH KEPUASAN PASIEN PADA KLINIK MUTIARA GADING MEDIKA BEKASI Tania Larasati; Hery Winoto Tj; Soegeng Wahyoedi
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.281

Abstract

Meningkatnya jumlah pasien di Klinik Mutiara Gading Medika Bekasi sejak akhir tahun 2019 – 2021 yang didominasi oleh pasien BPJS Kesehatan mendorong pengelola untuk menjaga kualitas pelayanan kesehatan yang diberikan rumah sakit. Tujuan dari penelitian ini adalah untuk melihat hubungan dan pengaruh langsung dan tidak langsung kualitas pelayanan dan penanganan keluhan terhadap loyalitas yang dimediasi oleh kepuasan pasien menggunakan BPJS Kesehatan. Penelitian ini dilakukan pada pasien pengguna BPJS Kesehatan yang berobat di klinik dengan jumlah sampel sebanyak 116 responden. Pengolahan data pada penelitian ini menggunakan Software Smart-PLS SEM (Partial Least Square - Structural Equation Modeling). PLS mempunyai kemampuan dalam menjelaskan hubungan antar variabel dan kemampuan melakukan analisis dalam satu kali pengujian. Uji validitas (Validitas Konvergen dan Validitas Diskriminan) dan uji reliabilitas (Cronbach’s Alpha dan Composite Reliability) dilakukan dengan hasil uji keduanya valid dan reliabel. Pada hasil uji hipotesis, pengaruh langsung seperti kualitas pelayanan dan penanganan pengaduan mempunyai hubungan yang lebih signifikan terhadap kepuasan pasien, hanya saja kepuasan pasien dan penanganan pengaduan terhadap loyalitas tidak mempunyai hubungan yang signifikan. Dalam uji hipotesis, pengaruh tidak langsung kualitas pelayanan dan penanganan keluhan terhadap loyalitas yang dimediasi kepuasan pasien mempunyai hubungan yang tidak signifikan. Dengan hasil tersebut, kami menyarankan untuk pengembangan kinerja rumah sakit sebaiknya lebih.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Pelanggan dan Impikasinya pada Loyalitas Pelanggan Klinik Kecantikan Jakarta Barat Yohana, Elesia Santa; Tj, Hery Winoto; Wahyoedi, Soegeng
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research involves 125 respondents to identify factors influencing customer satisfaction at Erha beauty clinic. The research findings indicate that both product quality and service quality have a significant impact on customer satisfaction. Product quality, encompassing dimensions such as Perceived Quality, product durability, reliability, product features, and aesthetics, plays a key role in enhancing customer satisfaction. Additionally, good service quality is identified as a crucial factor, with deficiencies in this area considered as customer dissatisfaction. However, brand image is not proven to have a significant impact on customer satisfaction. Furthermore, the study reveals that customer satisfaction positively contributes to customer loyalty, a crucial factor for the sustainable growth of Erha beauty clinic. These findings offer a comprehensive insight into the prioritized factors needed to enhance customer satisfaction and loyalty in the beauty industry. Keywords: Beauty Clinic, Brand Image, Customer Satisfaction, Product Quality, Service Quality
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PASIEN YANG DIMEDIASI KEPUASAN PASIEN DI KLINIK UTAMA ARDITA Rampi, Chintya Natalia; Winoto Tj, Hery; Fushen, Fushen
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.57420

Abstract

This study was conducted with the aim of determining the effect of service quality and trust on patient loyalty mediated by patient satisfaction. Respondents in this study were patients who came for outpatient treatment at the Ardita Main Clinic. Hypothesis testing was conducted using quantitative research with a sample size of 200 respondents. Data collection was carried out by distributing questionnaires to respondents. The analysis in this study was carried out through Structural Equation Modeling (PLS-SEM) analysis. Based on the results of data processing and data analysis it was found that there is no direct effect of service quality on patient loyalty, no direct effect of trust on patient loyalty. There is significant effect service quality on patient satisfaction, there is a significant influence of trust on patient satisfaction, there is the effect of service quality on patient loyalty mediated by patient satisfaction, and indirectly there is a significant effect of trust on patient loyalty by mediating patient satisfaction. Utama Ardita Clinic is a clinic located in Cilangkap, with this the management can improve the health service that can increase patient satisfaction so that there is an increase in Visits to the Utama Ardita Clinic Keywords: service quality,Trust, customer satisfaction, patient loyalty
Job Satisfaction Memediasi Work Environment dan Compensation: Employee Retention Andri Martinius; Hery Winoto Tj; Melitina Tecoalu
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17762

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh lingkungan kerja dan kompensasi terhadap retensi karyawan yang dimediasi oleh kepuasan kerja pada salah satu perusahaan Telecommunication VSAT Services di Tangerang. Populasi dalam penelitian ini sebanyak 384 karyawan dengan sampel penelitian ini adalah 132 karyawan yang telah bekerja minimal 7 tahun dan secara konsisten menduduki jabatan staf. Pengujian hipotesis dilakukan dengan menggunakan pendekatan Structural Equation Model (SEM) dengan SmartPLS (Partial Least Square). Hasil penelitian menunjukkan bahwa lingkungan kerja dan kompensasi memiliki dampak positif terhadap kepuasan kerja dan retensi karyawan. Selain itu, lingkungan kerja dan kompensasi secara positif mempengaruhi retensi karyawan melalui kepuasan kerja. Kepuasan kerja juga berpengaruh positif terhadap retensi karyawan.
The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Equity and Brand Trust Angelica, Marcella; Winoto Tj, Hery
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3671

Abstract

This research investigates the influence of social media marketing (SMM) on purchase decisions mediated by brand equity and brand trust. In this digital era, SMM has emerged as a critical strategy for businesses to engage consumers, specifically in the competitive fashion footwear market, such as PT Buccheri Indonesia. Using a quantitative approach, data were collected from 280 respondents domiciled in Jakarta, who had interacted with Buccheri’s Instagram account. The analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) with WarpPLS software. The results reveal that: (1) SMM positively and significantly influenced brand equity, (2) SMM positively and significantly influenced brand trust, (3) SMM positively and significantly influenced purchase decision, (4) brand equity positively and significantly influenced purchase decision, (5) brand trust positively and significantly influenced purchase decision. Strengthening brand equity through brand awareness, perceived value, and brand loyalty, alongside building trust through consistent service, privacy protection, and fulfilling promises significantly impacts purchase decisions. This research highlights the role of SMM and provides actionable insights for Buccheri to optimize its SMM strategy by enhancing Instagram marketing content, reinforcing brand positioning, and converting digital interactions into tangible sales on Shopee
Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Dimediasi Oleh Kepuasan Pasien Dwiyanti Putri, Rosana; Winoto TJ, Hery; Wahyoedi, Soegeng
GEMA EKONOMI Vol 11 No 4 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Pasien yang loyal memiliki peran yang penting dalam meningkatkan kinerja keuangan dan mempertahankan kelangsungan rumah sakit, hal ini yang menjadi alasan utama bagi rumah sakit untuk menarik dan mempertahankan loyalitas pasien. Tujuan dilakukan penelitian ini adalah untuk melihat adanya pengaruh kualitas pelayanan dan citra merek terhadap loyalitas yang dimediasi oleh kepuasan pasien. Penelitian ini menggunakan penelitian kuantitatif dengan jumlah sampel 150 responden. Teknik analisis yang digunakan adalah SMART-PLS. Pada hasil hipotesis pengaruh lansung seperti kualitas pelayanan, citra merek dan kepuasan pasien berpengaruh signifikan terhadap loyalitas pasien. Pada uji hipotesis pengaruh tidak langsung citra merek dan kualitas pelayanan yang dimediasi oleh kepuasam pasien memiliki pengaruh yang signifikan terhadap loyalitas pasien. Dengan hasil tersebut menyarankan rumah sakit untuk menjaga dan meningkatkan komitmen untuk mencapai kepuasan dan loyalitas pasien
The Influence of Transformational Leadership on Career Development of Generation Y and Z Employees Mediated by Job Satisfaction at PT.VCN Veronica Norman Adinda Maha; Hery Winoto Tj; Soegeng Wahyoedi
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i2.657

Abstract

This study aims to examine the impact of transformational leadership on the career development of Generation Y and Z employees, mediated by job satisfaction at PT. VCN. The research was motivated by the perception among some employees of limited career advancement opportunities within the organization. Data was collected through questionnaires distributed to 108 employees meeting the study criteria, and the analysis was conducted using the SEM-PLS method.The findings reveal that transformational leadership significantly influences both job satisfaction and career development. Job satisfaction is demonstrated to be an effective mediator in the relationship between transformational leadership and career development. Although the direct impact of transformational leadership on career development is moderate (coefficient value: 2.744), the study underscores a clear relationship between leadership style and career advancement. Despite the implementation of transformational leadership, challenges related to career development remain prevalent among employees at PT. VCN. Factors such as self-confidence, work motivation, and recognition are critical to enhancing job satisfaction and fostering a more conducive environment for career growth. This research offers practical insights for the organization, emphasizing the need to optimize transformational leadership practices to boost job satisfaction and employee loyalty. By doing so, the company can better support the sustainable career development of its workforce.
The Influence of Communication and Work Discipline of Doctors on Loyalty Mediated by Patient Satisfaction at the Pediatric Polyclinic of RSHMCB Wijaya, Arry; TJ, Hery Winoto; Saparso
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 5 No. 2 (2025): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v5i2.321

Abstract

The decline in patient visits at the Pediatric Polyclinic of RSHMCB is influenced by issues related to doctor communication and discipline. This study aims to examine the effect of doctor communication and discipline on patient loyalty, with patient satisfaction as a mediating variable. To analyze the effect of doctor communication and discipline on patient loyalty, with satisfaction as a mediator. This study uses a quantitative survey approach with 95 respondents. Data were collected using questionnaires and analyzed with Partial Least Square (PLS). Doctor communication significantly affects loyalty (p = 0.000) and patient satisfaction (p = 0.028). Discipline significantly affects satisfaction (p = 0.000) but does not directly affect loyalty (p = 0.922). Patient satisfaction mediates the relationship between discipline and loyalty (p = 0.027). Doctor communication and discipline affect patient satisfaction, which in turn increases patient loyalty. Hospitals should improve doctor communication and discipline to enhance patient loyalty
Co-Authors -, Magus Sitindaon ., Fushen Aini Kusniawati Amelinda, Rita Andri Martinius Andrian Andrian Angelica, Marcella Aprillita, Dwi Ardi Kurniaputra Tamzil Ariawan, Ariawan Aryana, Permata Aurora Oktabella Andini Bambang Siswanto Bambang Siswanto Bernard T. Widjaja Catalya Christina Cantika David Muliawan Hadiwidjaja Devi Kristina Dwiyanti Putri, Rosana Efendi Efendi Eka Desy Purnama Eka Desy Purnama Eka Desy Purnama Ellen Priskila Erwin Paulus Ester Rita Evelyn Maurencia Felicia Melinda, Thong Ferdian Ferdian Ferryday Ferryday Fredella Colline Fushen Fushen Fushen Fushen Fushen Fushen Fushen, Fushen Guntur Novizal Hans Harischandra Tanuraharjo Hong, Joni Husain, Muhammad Najib I Gusti Bagus Mahendra Putra Ika Gunawan Indra Kertati Irene Putri Jauri Irma Rasita Gloria Barus Irwan Istiqomah, Sarah Nabila Josephine, Jodie Karlina Karlina Kelvin Yonathan Laurentia Cindy Gani Wijaya Lolinia Agustina Florensia Lonatrista, Marcella Aprilia Luciawati Megasari, Lilian Melinda Rambing Kong Melitina Tecoalu Melitina Tecoalu Melitina Tecoalu Melitina Tecoalu Melitina Tecualu Muhammad Basri Only Pricilia Paulus, Erwin Permata Aryana Petricia Pieter Andre Puteri, Teresa Kwantoro Rampi, Chintya Natalia Riruma, Olfien Rizki Aprilia Ruth Dewi Mundari Sanchez, Carlos Y.T. Saparso Saparso Saparso , Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sheren Angelina Lumintang Shierli Wijaya Siska Sjahruddin, Herman Soegeng Wahyoedi Sonny Hadi Wijaya Sri Nani Stefanie, Nadia Cecilia Steffe Lie Steven Sukmarani, Sukmarani Surachman S.A Surachman SA Surachman Surjaatmadja Susy Susy Tania Larasati Tarigan, Krisnawati Tasya Amanda Teresa Kwantoro Puteri Tria Monika Dewi Tris Yulianti Vania Fredline Artanti Veronica Norman Adinda Maha Veronika Irawan Victorya, Jonathan Wahyuningtyas, Heni Widjaja, Daniel Wijaya, Arry Yani Puji Mustika Sari Yanto Kurniawan Yohana, Elesia Santa Yuwanda, Tonny