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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SEIKO : Journal of Management & Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan BUDGETING : Journal of Business, Management and Accounting Jurnal At-Tamwil: Kajian Ekonomi Syariah International Journal of Business, Economics, and Social Development Arkus Jurnal Minfo Polgan (JMP) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) BULETIN BISNIS & MANAJEMEN (BBM) Formosa Journal of Applied Sciences (FJAS) Dinamika Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Qawanin: Journal of Economic Syaria Law Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Nusantara Economics and Entrepreneurships Journals Jurnal Strategi Bisnis Teknologi International Journal of Technology and Education Research International Journal Business, Management and Innovation Review Jurnal At-Tamwil: Kajian Ekonomi Syariah Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Iva Khoiril Mala
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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Globalizing Small Businesses: Harnessing Human Capital for Digital Marketing Success Choirul Anam; Iva Khoiril Mala; Imam Mukhlis; F. Danardana Murwani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2967

Abstract

In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expansion. The main results show that investment in human capital development and digital capability enhancement are key factors in the successful internationalisation of SMEs. The findings provide an in-depth understanding of how SMEs can effectively utilise their human capital in the face of increasingly complex global market challenges. Overall, this article concludes that the integration of strong human capital with digital marketing strategies can contribute significantly to the successful internationalisation of SMEs and has important implications for the future development of SMEs in an era of globalization.
Strategi Digital Marketing Oleh Rumah Kurasi Kediri Dalam Meningkatkan Omzet UMKM Fasluki, Risa Bella; Mala, Iva Khoiril; Sutantri, Sutantri
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana strategi digital marketing oleh Rumah Kurasi untuk meningkatkan omzet penjualan UMKM. Dalam penelitian ini menggunakan metode pendekatan deskriptif kaulitatif, penelitian ini merupakan penelitian lapangan dan data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Dengan Teknik pengumpulan data melalui wawancara, observasi dan studi dokumentasi. Hasil dari penelitian ini terdapat berbagai strategi digital marketing untuk meningkatkam osmet UMKM melalui pemetaan omzet online dan memaksimalkan penjualan online melalui komponen digital marketing, serta membuat strategi sosial media marketing. Keuntungan kurasi produk di Rumah Kurasi menjadikan produk yang dipasarkan menjadi lebih efektif karna sudah di kurasi meliputi kualitas produk, legalitas dan kemasan.
IMPLEMENTATION OF PROJECT BASED LEARNING TO IMPROVE ABILITY TO DEVELOP LEARNING STRATEGIES ICT BASED Hidayat, Rachmad; Suharsono, Naswan; Hari, Mohammad; Martha, Jefry Aulia; Mala, Iva Khoiril; Pratiwi, Titania Putri; Imania, Ekklesia
Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v2i3.62

Abstract

The emergence of a group of professional teachers in the field of ICT-based business education can be a driver for the birth of a group of young people who are market players for goods and services in the local, regional, national and global economy in the future. However, what learning strategies can be used and how to implement them in higher education is one of the efforts that must be prioritized for its realization. This study was conducted to test the effect of project-based learning models to improve students' abilities in making business plan projects. The research design used was a pre-experiment on 105 students starting from an initial competency analysis, selection of exercises in group assignments, and project assignments, followed by providing treatment with the application of PjBL in real class situations, data collection, and analysis of results. Data on improving managerial abilities and business plan making skills were analyzed using one-way analysis of variance. The results showed that the application of project-based learning can improve the ability to make business plan projects at a significance level of 5%.
MSMEs Move Up a Class: Sustainable Strategies to Encourage MSMEs to Enter the International Market , Sudarmiatin; Fitri, Raisa; Mala, Iva Khoiril; Setiawan, Bagus
International Journal of Business, Economics, and Social Development Vol 5, No 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v5i4.796

Abstract

Blitar City is the largest producer of jimbe drums in East Java, and even in Indonesia. The market segment for jimbe drum products is China and Canada. However, not all jimbe drum craftsmen in Blitar City are able to access the export market. This study aims to (a) Identify the characteristics of SMEs in the Jimbe drum industry in Blitar City (b) Describe the obstacles faced by jimbe drum craftsmen to move up to the export market (c) Develop strategies to encourage SMEs in the jimbe drum industry in Blitar City to move up in a sustainable manner. The type of research is a qualitative case study. The subjects of the study were jimbe drum craftsmen in Sentul Village, Blitar City, Head of the Cooperatives and MSMEs Office of Blitar City, Head of the Trade and Industry Office, Head of Sentul Village, Blitar City. Data collection was carried out by direct interviews with research subjects, observation and documentation. Triangulation of methods and data sources was carried out to obtain accurate data. Data analysis using the Miles, Huberman and Saldana (2024) formula and SWOT analysis. The results of the study showed that there are 2 types of Jimbe drums MSMEs in Sentul village, namely craftsmen and collectors, who do not yet have an association/ cooperative to accommodate the aspirations of craftsmen. The obstacles faced revolve around the difficulty of accessing capital and obtaining raw materials. Based on the SWOT analysis, the appropriate strategy for sustainable upgrading is to first improve the organization, help access capital and increase international marketing reach through partnerships.
Green Economic Development in Developing Countries: a Systematic Literature Review and Future Research Agenda Saputra, Priangga Eko; Muhammad, Naufal Dzakwana; Fattah, Fuad Abdul; Mala4, Iva Khoiril
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12975

Abstract

Global climate change is one of the major challenges of the 21st century, mainly caused by global warming which is closely related to environmental degradation.  This study analyzes the implementation of green economy in developing countries during 2019-2024, focusing on trends, enablers, barriers, and contributions to SDGs. Government policies play a key role through renewable energy investment, green technology innovation, circular economy, and incentive regulation. Key barriers include limited funding, transition costs, infrastructure, and dependence on fossil fuels. A holistic approach is needed, including international collaboration, strengthening research, and adaptive policies for an inclusive transition. Green economy supports SDGs 7, 8, 9, 11, 12, and 13, accelerating sustainable development. These results underscore the importance of strong policies to achieve social, economic, and environmental sustainability.
PELATIHAN MANAJEMEN DATABASE PELANGGAN MANJAH TOUR AND TRAVEL MENGGUNAKAN CRM SPREADSHEET UNTUK MENINGKATKAN KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN Lina Saptaria; Iin Kurniasari; Edwin Agus Buniarto; Iva Khoiril Mala; Ahmad Syamsudin
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract Manjah Tour & Travel provides travel services to various tourist destinations in Indonesia. The management of this bureau experienced difficulties in managing customer complaints, providing personal service, and retaining customers. This reduces customer satisfaction and the company's brand image. Customer database management is the key to the success of the tour and travel business. This Community Service Activity (PKM) aims to conduct customer database management training using CRM Spreadsheets to increase Manjah Tour and Travel customer satisfaction. The target of PKM activities is 10 employees in the Information Technology and Marketing fields. PKM activity methods consist of: 1) socialization, 2) training, 3) direct practice, and 4) evaluation of program sustainability. The results of PKM activities are in the form of increasing employee knowledge and skills in managing customer databases more effectively using CRM Spreadsheet. This activity is very useful in building stronger relationships with customers because it can provide more personalized service, increase customer satisfaction, improve the quality of decision making related to customer management so that it can improve service quality.   Abstrak Manjah Tour & Travel memberikan pelayanan perjalanan wisata ke berbagai destinasi wisata di Indonesia. Manajemen biro ini mengalami kesulitan dalam mengelola keluhan pelanggan, memberikan pelayanan secara personal, dan mempertahankan pelanggan. Hal ini menurunkan kepuasan pelanggan dan brand image perusahaan. Pengelolaan database pelanggan adalah kunci keberhasilan bisnis tour dan travel. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk melakukan pelatihan pengelolaan database pelanggan menggunakan CRM Spreadsheet untuk meningkatkan kualitas pelayanan dan kepuasan pelanggan manjah tour and travel. Sasaran kegiatan PKM adalah karyawan bidang Teknologi Informasi dan Marketing sebanyak 10 orang. Metode kegiatan PKM terdiri dari : 1) sosialisasi, 2) pelatihan, 3) praktik langsung, dan 4) evaluasi keberlanjutan program. Hasil kegiatan PKM berupa peningkatan pengetahuan dan keterampilan karyawan dalam melakukan pengelolaan database pelanggan secara lebih efektif menggunakan CRM Spreadsheet. Kegiatan ini sangat bermanfaat dalam membangun hubungan yang lebih kuat dengan pelanggan karena dapat memberikan pelayanan yang lebih personal, meningkatkan kepuasan pelanggan, meningkatkan kualitas pengambilan keputusan terkait manajemen pelanggan sehingga dapat meningkatkan kualitas pelayanan.
KEPEMIMPINAN WIRAUSAHA DAN PEMASARAN DIGITAL DALAM EKONOMI PASCA-MODERN: DEKONSTRUKSI FAKTOR-FAKTOR KEBERHASILAN Anam, Choirul; Mala, Iva Khoiril; Ariefin, Mesra Surya
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.732

Abstract

Penelitian ini mengeksplorasi hubungan antara kepemimpinan wirausaha dan pemasaran digital dalam konteks ekonomi pasca-modern yang berkembang pesat. Latar belakang penelitian ini menekankan peran penting kepemimpinan kewirausahaan dalam memanfaatkan pemasaran digital untuk mencapai kesuksesan dalam lingkungan bisnis yang semakin digital dan kompetitif. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menguraikan faktor-faktor kunci yang berkontribusi terhadap keberhasilan para pemimpin wirausaha dalam memanfaatkan teknologi digital untuk mendorong pertumbuhan dan inovasi dalam organisasi. Penelitian ini mengadopsi paradigma post-modern, menggunakan dekonstruksi sebagai metodologinya, menantang asumsi-asumsi tradisional dan mengungkap dinamika kekuasaan dalam ekonomi post-modern yang terus berkembang. Penelitian ini mengkaji transformasi kepemimpinan dan pemasaran yang dipengaruhi oleh kemajuan teknologi dan perubahan perilaku konsumen. Kepemimpinan saat ini ditandai dengan desentralisasi, kolaborasi, dan kemampuan beradaptasi, sementara pemasaran bergeser ke arah personalisasi dan keterlibatan konsumen yang lebih dalam. Teknologi memainkan peran penting dalam mendukung upaya kepemimpinan dan pemasaran dengan menyediakan alat untuk inovasi dan manajemen data. Organisasi yang sukses adalah organisasi yang dapat beradaptasi dengan perubahan ini, menumbuhkan budaya yang mendukung kolaborasi dan responsif terhadap penekanan konsumen yang semakin meningkat pada nilai-nilai sosial dan inklusivitas.
Meningkatkan Kualitas SDM Untuk Mencapai Keunggulan Kompetitif Perusahaan di Era Digital: Tren, Inovasi, dan Tantangan Guruh Suksmono Aji; Iva Khoiril Mala
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.357

Abstract

To face the challenges of globalization and digital change, companies must focus on improving the quality of their workforce through training and HR development efforts. This is a crucial step in achieving competitive advantage in an ever-changing market Successful training is not just about improving technical skills, but also building a responsive and creative organizational culture. Quality human resources are identified as the main key in facing the challenges of changing dynamic business environments. This research uses literature analysis methods to examine various innovative strategies in developing HR training programs, including the use of AI and VR technology, microlearning and blended learning approaches, and the implementation of gamification. Proactive investment in training programs that are relevant to needs will have a significant impact in increasing company efficiency, productivity, innovation and adaptation to changes in the business environment. Therefore, the aim of this research is to provide comprehensive insight into the importance of investment in training and development of human resources (HR). It is hoped that by emphasizing improving the quality of human resources and continuity of training programs, companies can achieve and maintain their competitive advantage in the long term.
Literature Review: Challenges and Strategies For Implementing Digital Marketing Literacy in F&B Business Innovation in School Canteen Areas Adelia Rahma; Imam Mukhlis; F. Danardana Murwani; Iva Khoiril Mala
International Journal Business, Management and Innovation Review Vol. 1 No. 2 (2024): May : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i2.19

Abstract

The global phenomenon shows rapid digital transformation in various sectors, including the food and beverage industry. At the local level, school canteen areas face challenges in following this trend, especially in implementing digital marketing literacy. This research aims to identify challenges and formulate effective strategies in implementing digital marketing literacy to support food and beverage business innovation in school canteens. The novelty of this research lies in its specific focus on the school canteen area, an area that is often overlooked in studies of digital literacy and business innovation. The urgency of this research is driven by the urgent need to increase the competitiveness and sustainability of the school canteen business through the adoption of digital technology. The method used in this research is Systematic Literature Review (SLR) by collecting relevant previous research through publish or publish then analyzing the article and narrowing it down regarding keywords. The research results show that although there are significant obstacles such as limited skilled human resources and access to technology, there are also great opportunities through increased training and digital capacity development. The implications of this research show that with the right strategy, school canteens can increase operational efficiency, consumer appeal, and ability to innovate, thus contributing positively to the educational ecosystem and student health.
The Effect of KPRS Akad Selection on the Profitability of Bank Jatim Syari'ah Kediri Branch Sutantri, Sutantri; Mala, Iva Khoiril; Ma'rifah, Selah Nurul
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5021

Abstract

One of the most productive financing products is KPR Syari'ah. The KPRS application at BJS Kediri uses two contracts, namely Murabahah and Musyarakah Mutanaqishah (MMQ). The difference in contracts causes different performance results for KPRS, especially in terms of profitability. Then, which contract has the potential to be more profitable for BJS Kediri? This research is a descriptive quantitative research. The sample is 28 from the performance and financial statements for the period 2016–2022. Data collection using documentation, observation and interview techniques. The data processing and analysis techniques used are the Coefficient of Determination Test and Moderated Regression Analysis (MRA) with the help of SPSS 29.0 Software for Window. The results showed that the contract that affects the profitability of BJS is MMQ, while the Murabahah contract. Then, NPF only moderated the effect of Murabahah on BJS Profitability and not on MMQ. Researchers concluded that the KPRS contract that is more profitable for BJS is MMQ, but it still requires more attention in several aspects such as promotion and recording system.
Co-Authors Adelia Rahma Adi Masliardi Agung Winarno Ahmad Syamsudin Alqarana Pitra Adhitiya Alqarana Pitra Adhitiya Ana Sopanah, Ana Anam, Hoirul ANNISA RAHMAWATI Arief Noviarakhman Zagladi Ariefin, Mesra Surya Aulia Maharani Aysa, Imma Rokhmatul Bagus Setiawan Chiya Ratul Umah Choirul Anam Choirul Anam AM Diponegoro Danardana Murwani Devi Luviyanti Devi Luviyanti Dewi Ayu Intan Lestari Dewi Zahro Pertiwi Dhea Isti Riyana EDWIN AGUS BUNIARTO Effendi, Marwan Erna Retno Rahadjeng Falencia Sally Marcella Dermawan Fasluki, Risa Bella Fattah, Fuad Abdul Florinda Putri Feriana Fulgentius Danardana Murwani Guruh Suksmono Aji Hanif Rani Iswari Hanisa Ulfa Hanisa Ulfa Harnovinsah Harnovinsah Hasanah, Putri Imroatul Hasnidar Heri Pratikto Husna, Murni Iin Kurniasari Imam Mukhlis Imania, Ekklesia Intan Febbellia Rizqy Intan Febellia Rizqy Istikomah Istikomah Laela Hasmia Lestari, Dewi Ayu Intan Ludi Wishnu Wardana Luluk Anggraeny Suryandari Ma'rifah, Selah Nurul Maharani, Luviana Maria Oktarina Martha, Jefry Aulia Maulidiya, Siti Rohmatul Miranti Puspaningtyas Mohammad Hari Mohammad Hari, Mohammad Muhammad Rizki Armanda Muhammad, Naufal Dzakwana Nasrulloh, Andryan Isa Naswan Suharsono Ningrum, Prissiani Andi Pratiwi, Maheswary Sekar Pratiwi, Titania Putri Puji Handayati Putri Dwi Endah Muliyani Rachmad Hidayat Raisa Fitri Romadhon, Bagus Safitri, Frestina Maya Saptaria, Lina Saptaria, Lina Saputra, Priangga Eko Shidiq, Abdan Sudarmiatin Sulastri Sutantri Sutantri Sutantri Sutantri Sutantri Wardani, Eka Muda Yayan Hadijah