Article Per Year (5 Year)
p-Index From 2021 - 2026
6.332
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MABIS: Manajemen dan Bisnis JMK Jurnal Manajemen dan Kewirausahaan BUDGETING : Journal of Business, Management and Accounting Jurnal At-Tamwil: Kajian Ekonomi Syariah International Journal of Business, Economics, and Social Development Arkus Jurnal Minfo Polgan (JMP) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) BULETIN BISNIS & MANAJEMEN (BBM) Formosa Journal of Applied Sciences (FJAS) Dinamika Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Qawanin: Journal of Economic Syaria Law Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Kreatif dan Inovasi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Nusantara Economics and Entrepreneurships Journals Jurnal Strategi Bisnis Teknologi International Journal of Technology and Education Research International Journal Business, Management and Innovation Review Jurnal At-Tamwil: Kajian Ekonomi Syariah Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Journal of Shariah Economics Jurnal Riset dan Inovasi Manajemen
Iva Khoiril Mala
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
MSMEs Move Up a Class: Sustainable Strategies to Encourage MSMEs to Enter the International Market , Sudarmiatin; Fitri, Raisa; Mala, Iva Khoiril; Setiawan, Bagus
International Journal of Business, Economics, and Social Development Vol. 5 No. 4 (2024)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v5i4.796

Abstract

Blitar City is the largest producer of jimbe drums in East Java, and even in Indonesia. The market segment for jimbe drum products is China and Canada. However, not all jimbe drum craftsmen in Blitar City are able to access the export market. This study aims to (a) Identify the characteristics of SMEs in the Jimbe drum industry in Blitar City (b) Describe the obstacles faced by jimbe drum craftsmen to move up to the export market (c) Develop strategies to encourage SMEs in the jimbe drum industry in Blitar City to move up in a sustainable manner. The type of research is a qualitative case study. The subjects of the study were jimbe drum craftsmen in Sentul Village, Blitar City, Head of the Cooperatives and MSMEs Office of Blitar City, Head of the Trade and Industry Office, Head of Sentul Village, Blitar City. Data collection was carried out by direct interviews with research subjects, observation and documentation. Triangulation of methods and data sources was carried out to obtain accurate data. Data analysis using the Miles, Huberman and Saldana (2024) formula and SWOT analysis. The results of the study showed that there are 2 types of Jimbe drums MSMEs in Sentul village, namely craftsmen and collectors, who do not yet have an association/ cooperative to accommodate the aspirations of craftsmen. The obstacles faced revolve around the difficulty of accessing capital and obtaining raw materials. Based on the SWOT analysis, the appropriate strategy for sustainable upgrading is to first improve the organization, help access capital and increase international marketing reach through partnerships.
Pengaruh Kualitas Pelayanan dan Produk Terhadap Kepuasan Pelanggan Dimediasi Kebijakan Harga di Koperasi Al Misky Pondok Pesantren Al Mahrusiyah Ngampel Maulidiya, Siti Rohmatul; Mala, Iva Khoiril; Sutantri, Sutantri
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.8573

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh kualitas pelayanan (X), produk (Y) terhadap kepuasan pelanggan (Z) di koperasi Al Misky pada Pondok Pesantren Al Mahrusiyah Ngampel. Sampel dalam penelitian ini adalah santri asrama al misky pondok pesantren al mahrusiyah ngampel dengan penyebaran kuesioner 98 responden, teknik dalam penelitian ini menggunakan simple santri Mahasantri dan anak SMK. analisis penelitian ini menggunakan algoritma PLS-SEM. Hasil penelitian ini menghasilkan betapa pentingnya kualitas pelayanan dan kualitas produk dalam kepuasan pelanggan.
Pengaruh Kualitas Pelayanan Dan Produk Terhadap Tingkat Kepuasan Konsumen pada UMKM Otak-Otak SLG Kediri Hasanah, Putri Imroatul; Mala, Iva Khoiril; Sutantri, Sutantri
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.8574

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada UMKM otak-otak SLG kediri .Jenis penelitian ini adalah penelitian kuantitatif. Subjek penelitian adalah konsumen yang membeli produk UMKM otak-otak SLG kediri. Data primer diperoleh dari kuesioner terhadap135 responden dengan teknik purposive sampling. Kemudian data tersebut akan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian uji t menunjukkan bahwa variabel Kualitas Produk (X) berpengaruh positif dan signifikan terhadap variabel Kepuasan Pelanggan (Y) dengan nilai sebesar 0,01 dan variabel Kualitas Pelayanan (Y) berpengaruh positif. dan berpengaruh signifikan terhadap Kepuasan Pelanggan (Z) dengan nilai sebesar 0,01. Hasil uji F, Kualitas Produk dan Kualitas Pelayanan secara simultan berpengaruh terhadap Kepuasan Pelanggan yang ditunjukkan dengan nilai signifikansi sebesar 0,001.
Perkembangan Bisnis Model Canvas FnB Berbasis Start-up Pada Gen-Z Di Kota Blitar Luluk Anggraeny Suryandari; Iva Khoiril Mala
Journal of Management and Social Sciences Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i2.1211

Abstract

This research aims to discuss the development of the canvas business applied by Gen-Z in start-up businesses. This research method uses a qualitative approach with a business model canvas which is needed to design and build a model concept that can be understood. The results of this research are the development of the canvas business, which is one way for the FnB business to compete by creating good and appropriate business development strategies,- so that the company has a good business model. Good recommendations or suggestions for FnB business development are needed to design and build a business model concept for company development. The canvas model business innovation strategy and marketing strategy model play a significant role in the sustainability of a company as a guide to achieving a goal. This research activity plays an important role for Gen-Z as young entrepreneurs in the FnB sector. The results of this research are for the development and utilization of start-up-based FnB business opportunities among gen-z in the city of Blitar which shows progress.
Strategi Pemasaran Pada Embun Cake N Cookies Jember Dalam Meningkatkan Penjualan Safitri, Frestina Maya; Mala, Iva Khoiril; Sutantri, Sutantri
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 1 No. 3 (2024): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, September, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/sosaintek.v1i3.7181

Abstract

Strategi pemasaran yang tepat diperlukan melihat banyaknya pesaing bisnis olahan produk yang serupa dan menyebabkan persaingan bisnis semakin ketat. Tujuan usaha agar tercapai dengan baik yaitu sebuah usaha harus menggunakan strategi yang baik dan tepat. Maka, penelitian ini bertujuan untuk mengetahui dan menganalisis strategi marketing mix dalam meningkatkan penjualan usaha kue kering “Embun Cake n Cookies” Jember. Penelitian menggunakan jenis metode penelitian kualitatif. Dengan menggunakan data primer dan sekunder yang telah dikumpulkan berupa wawancara, observasi serta dokumentasi. Hasil penelitian yang telah dilakukan yaitu 1) Embun Cake n Cookies telah menerapkan strategi pemasaran mix marketing 4 P: produk, harga, tempat dan promosi. 2) Embun Cake n Cookies telah melakukan strategi pemasaran yang baik, dilihat dari segi kualitas dan kreatifitas dengan inovasi terhadap produk kue kering. Harga yang tetap menunjukkan keterjangkauan sesuai dengan daya beli masyarakat, dan meminimalisir tempat namun tetap eksis melalui saluran distribusi yang baik dan mendukung.
Protective and Social Motives behind Green Purchase Value: Evidence from Gen Z Green Cosmetics Consumers Muhammad, Naufal Dzakwana; Saputro, Priangga Eko; Mala, Iva Khoiril; Asti, Arsy Annisa; Esera, Hilda
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2316

Abstract

Existing green marketing research largely conceptualizes Green Purchase Value (GPV) as the outcome of stable cognitive evaluations driven by environmental attitudes, social norms, and identity-based considerations. This approach overlooks how deeper, context-sensitive motivational systems may dynamically shape value construction, particularly in symbolic product categories such as cosmetics and within emerging markets. Addressing this theoretical gap, this study reconceptualizes GPV as a motivationally constructed outcome by integrating fundamental motives theory from evolutionary psychology into the sustainability marketing framework. Using a quantitative survey of 170 Generation Z consumers in Indonesia and analyzing the data with Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4, this study examines the effects of six fundamental motives, kin care, mate acquisition, mate retention, self-protection, group affiliation, and status seeking on GPV in the context of green cosmetics. The results reveal that group affiliation, mate acquisition, and self-protection exert significant positive effects on GPV, while kin care, mate retention, and status seeking do not. Theoretically, this study advances the GPV literature by demonstrating that value formation in green consumption is driven by adaptive social and protective motives rather than purely cognitive or identity-based evaluations. Practically, the findings suggest that green cosmetic brands should emphasize health protection narratives and community-based, lifestyle-oriented positioning to resonate with Generation Z consumers in emerging markets
A meaning of branding: factors that influence purchase intention for food and beverage products SMEs Mala, Iva Khoiril; Muhammad, Naufal Dzakwana; Saptaria, Lina; Anam, Choirul; Deuraseh, Nurdeng
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1015

Abstract

The purpose of this study is to reveal various factors that influence the interest in purchasing Islamic-based food and beverage products, considering that the majority of Indonesia's population is Muslim, supported by a sustainable system for all food and beverage products that are required to have halal certification, which can have a major impact on whether or not people are interested in consuming Islamic-based products. The analysis method uses a quantitative method, namely SEM-PLS, it is stated that related factors that can influence consumer purchasing interest are product quality, social media marketing supported by brand trust and brand image that can influence it mediatingly. The population of this study is followers and the sample of this study is 359, while the sampling technique used is proportional random sampling. In addition, other factors such as Islamic branding can also strengthen the increase in consumer purchasing interest to ensure that products produced through Islamic products are in accordance with Islamic religious law and are guaranteed halal.
Pengaruh Literasi Keuangan Terhadap Pertumbuhan Usaha UMKM Di PPHY Wildan Falikhin; Iva Khoiril Mala; Sutantri Sutantri
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.947

Abstract

The subjects of this research are UMKM around the PPHY Lirboyo area. The method used in this research is quantitative with a descriptive research type. The sampling method was carried out using a non-probability method, saturated sampling, with a total of 35 people studied. Based on the results of hypothesis testing, financial literacy influences business growth. Based on the results of decision coefficient research, financial knowledge has a significant influence on business growth of up to 40.3%. while 59.7% was influenced by other factors not considered in this study. The financial literacy level of UMKM in HY Boarding School is classified as poor. To help UMKM develop their businesses, financial knowledge must always be improved.
Pengaruh Inovasi Produk Terhadap Keberhasilan Usaha Kecil Dan Menengah (UKM) Kuliner Di Kota Tangerang Selatan Muhammad Rizki Armanda; Iva Khoiril Mala
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.3318

Abstract

The success of small and medium-sized enterprises (SMEs) in facing increasingly fierce market competition is highly dependent on product innovation. This study aims to find the types of product innovation applied and used by SMEs, analyze how product innovation affects the success of SMEs, and find factors that support and hinder the implementation of product innovation. This research method uses qualitative with data collection techniques through observation and interviews. The results showed that product innovation includes creating new products, improving product quality, product diversification and several factors through the 4Ps support innovation such as product, price, place, and promotion.
Hasanah Card, Implementasi Kolaborasi Fintech dalam Lembaga Keuangan Syari’ah (Studi Kasus pada PT Bank Syariah Indonesia Hasanudin KC Kediri Jl.Hasanudin No. 21B Business Center) Eka Muda Wardani; Sutantri Sutantri; Iva Khoiril Mala
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13459

Abstract

Kemajuan teknologi yang terus merambah pada dunia ekonomi melahirkan berbagai layanan keuangan berbasis digital. Implementasi fintech tidak hanya berokus pada pembiayaan tetapi juga pada layanan kredit yang kemudian melahirkan Hasanah Card aplikasi kredit berdasarkan prinsip syari’ah yang dikeluarkan secara sah oleh PT Bank Syari’ah Indonesia. Peneltian ini dilakukan menggunakan metode field research (penelitian lapangan) dengan pendekatan kualitatif, data primer dikumpulkan melalui wawancara, dan data sekunder didapatkan dari berbagai sumber referensi. Dari hasil penelitian dapat ditarik kesimpulan bahwasanya teknologi turut berperan atas perkembangan ekonomi saat ini. Melahirkan berbagai inovasi layanan keuangan yang lebih efisien. Penggunaan Hasanah Card sebagai kartu kredit digital berbasis aplikasi dinilai lebih mempermudah para penggunanya menjadi salah satu bukti peran teknologi dalam membantu efektivitas layanan Bank Syari’ah terhadap para nasabahnya.
Co-Authors Adelia Rahma Adi Masliardi Agung Winarno Ahmad Syamsudin Alqarana Pitra Adhitiya Alqarana Pitra Adhitiya Ana Sopanah, Ana Anam, Hoirul ANNISA RAHMAWATI Arief Noviarakhman Zagladi Ariefin, Mesra Surya Asti, Arsy Annisa Aulia Maharani Aysa, Imma Rokhmatul Bagus Setiawan Chiya Ratul Umah Choirul Anam Choirul Anam AM Diponegoro Danardana Murwani Devi Luviyanti Devi Luviyanti Dewi Ayu Intan Lestari Dewi Zahro Pertiwi Dhea Isti Riyana EDWIN AGUS BUNIARTO Effendi, Marwan Eka Muda Wardani Erna Retno Rahadjeng Esera, Hilda Falencia Sally Marcella Dermawan Fasluki, Risa Bella Fattah, Fuad Abdul Florinda Putri Feriana Fulgentius Danardana Murwani Guruh Suksmono Aji Hanif Rani Iswari Hanisa Ulfa Hanisa Ulfa Harnovinsah Harnovinsah Hasanah, Putri Imroatul Hasnidar Heri Pratikto Husna, Murni Iin Kurniasari Imam Mukhlis Imania, Ekklesia Intan Febbellia Rizqy Intan Febellia Rizqy Istikomah Istikomah Laela Hasmia Lestari, Dewi Ayu Intan Ludi Wishnu Wardana Luluk Anggraeny Suryandari Ma'rifah, Selah Nurul Maharani, Luviana Maria Oktarina Martha, Jefry Aulia Maulidiya, Siti Rohmatul Miranti Puspaningtyas Mohammad Hari Mohammad Hari, Mohammad Muhammad Rizki Armanda Muhammad, Naufal Dzakwana Nasrulloh, Andryan Isa Naswan Suharsono Ningrum, Prissiani Andi Nurdeng Deuraseh Pratiwi, Maheswary Sekar Pratiwi, Titania Putri Puji Handayati Putri Dwi Endah Muliyani Rachmad Hidayat Raisa Fitri Romadhon, Bagus Safitri, Frestina Maya Saptaria, Lina Saptaria, Lina Saputra, Priangga Eko Saputro, Priangga Eko Shidiq, Abdan Sudarmiatin Sulastri Sutantri Sutantri Sutantri Sutantri Sutantri Sutantri Sutantri Wildan Falikhin Yayan Hadijah