Article Per Year (5 Year)
p-Index From 2021 - 2026
5.867
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri SEIKO : Journal of Management & Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan BUDGETING : Journal of Business, Management and Accounting Jurnal At-Tamwil: Kajian Ekonomi Syariah International Journal of Business, Economics, and Social Development Arkus Jurnal Minfo Polgan (JMP) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) BULETIN BISNIS & MANAJEMEN (BBM) Formosa Journal of Applied Sciences (FJAS) Dinamika Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Qawanin: Journal of Economic Syaria Law Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dalwa Islamic Economic Studies: Jurnal Ekonomi Syariah Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Nusantara Economics and Entrepreneurships Journals Jurnal Strategi Bisnis Teknologi International Journal of Technology and Education Research International Journal Business, Management and Innovation Review Jurnal At-Tamwil: Kajian Ekonomi Syariah Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Iva Khoiril Mala
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
Pengaruh Inovasi Produk Terhadap Keberhasilan Usaha Kecil Dan Menengah (UKM) Kuliner Di Kota Tangerang Selatan Muhammad Rizki Armanda; Iva Khoiril Mala
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.3318

Abstract

The success of small and medium-sized enterprises (SMEs) in facing increasingly fierce market competition is highly dependent on product innovation. This study aims to find the types of product innovation applied and used by SMEs, analyze how product innovation affects the success of SMEs, and find factors that support and hinder the implementation of product innovation. This research method uses qualitative with data collection techniques through observation and interviews. The results showed that product innovation includes creating new products, improving product quality, product diversification and several factors through the 4Ps support innovation such as product, price, place, and promotion.
Manajemen Resiko Pengiriman Barang Online Menggunakan Sistem Pembayaran Cash on Delivery (COD) Maria Oktarina; Iva Khoiril Mala
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2563

Abstract

This research discusses risk management for online goods delivery using the Cash on Delivery (COD) payment system. The COD system has become very popular in online buying and selling transactions, especially in Indonesia, because it offers convenience for customers in transactions. This research method uses a qualitative approach with literature analysis. The aim is to analyze the risk management of online goods delivery using the COD payment system and offer solutions to reduce the risks faced by sellers and customers. The results of this research show that the COD system also has several weaknesses, such as customer misunderstanding of the COD system and the absence of information on goods in their actual condition. The recommendation of this research is that it can increase customer loyalty, protection for couriers, digitalization in this case non-cash transaction payments like using QRIS.
Strategi Promosi oleh Rumah Kurasi dalam Meningkatkan Penjualan yang Efektif melalui Platform TikTok Dewi Ayu Intan Lestari; Sutantri Sutantri; Iva Khoiril Mala
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1570

Abstract

This study aims to find out what strategies are carried out by the Rumah Kurasi in increasing effective sales through the TikTok platform. The method used in this study is with a qualitative descriptive approach, this research is a field research and the data used in this study are primary and secondary data, with data collection techniques through observation and interviews. The results showed that various TikTok features can make it easier for the Rumah Kurasi to create interesting content so that it can increase the audience. The large audience of content is very helpful for the Rumah Kurasi in marketing its products. Sales promotion through curated product reviews through live TikTok can increase effective sales.
Model Online Marketing Facebook Ads Dalam Peningkatan Penjualan UMKM Kediri Chiya Ratul Umah; Sutantri Sutantri; Iva Khoiril Mala
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1599

Abstract

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .
Peran Ekonomi Digital Terhadap Kinerja Pasar Modern Di Indonesia Dhea Isti Riyana; Iva Khoiril Mala; Sutantri Sutantri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1629

Abstract

This research aims to find out the role of the digital economy in the performance of modern markets in Indonesia. The method used in this research is a qualitative descriptive method by collecting data from various books and journals whose research focus is the same as the title of the research being studied. The research results show that the digital business economy has provided opportunities for entrepreneurs in the future. By using digital everyone can advance their business and gain profits. With this modern market, consumers will find it easier to access transactions with traders in unlimited areas. However, on the other hand, the modern market also has a negative impact on the Indonesian economy, such as the traditional market ecosystem which will be defeated by the modern market and fraud.
Pengaruh Harga serta Suasana Tempat terhadap Kepuasan Konsumen pada Warung Mbah Mut Dusun Suro Desa Sidomulyo Nasrulloh, Andryan Isa; Mala, Iva Khoiril; Sutantri, Sutantri
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8944

Abstract

This research was conducted with the aim of evaluating how the prices and atmosphere of Mbah Mut coffee stall influence customer satisfaction. The study employed a quantitative method with a survey as its framework, and a random sampling method was used to gather data from 100 respondents. Data collection techniques in this research utilized a questionnaire assisted by the SmartPLS 4 application. The results of the study indicate that the prices and atmosphere of the stall have a positive impact on customer satisfaction at Mbah Mut Coffee Stall. Furthermore, these findings also demonstrate that both the price and atmosphere of the stall positively affect the satisfaction level of customers who consume coffee at Mbah Mut Coffee Stall. Keywords: Atmosphere, Customer Satisfaction, Price.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Santri Asrama Ar-Raudhoh Cetakan Toko At-Tazkiyah HM Al-Mahrusiyah Lirboyo Kota Kediri Maharani, Luviana; Mala, Iva Khoiril; Sutantri, Sutantri
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9137

Abstract

This study aims to determine the effect of quality and price on buying interest of As-arroudho lirboyo Kediri students. The book is one of the most important needs for students. Sehimgga kitab itself is also a product that is always needed by students. The method used in this research is a quantitative method. Quantitative research is research conducted by collecting data from a list of structured questions (questionnaire). Data collection techniques by distributing questionnaires, and observation. While analyzing the data using validity and reliability tests and normality and homogeneity followed by kendall tau correlation: 1) quality has an effect on buying interest with the results obtained a value of 0.726 with a significance of 0.346. This means that 0.726 <0.05 so it can be concluded that the hypothesis has a very high significance relationship. And quality there is an influence between the two variables. 2) price on buying interest with the results obtained a value of 0.709 with a significance of 0.379. This means that 0.709 <0.05 so it can be concluded that the hypothesis is accepted and the price has an effect on the students' buying interest in the alfiyah book in the At-Tazkiyah lirboyo kediri shop. 3) The results of the correlation test show that the two variables quality and price have an effect on buying interest. This is indicated by the quality variable (X1) in the alfiyah book printed by the At-Tazkiyah store obtained a value of 0.726 with a significance of 0.346. This means that 0.726 <0.05. While the variation variable (X2) in the printed alfiyah book of the At-Tazkiyah store obtained a value of 0.709 with a significance of 0.379. This means that 0.709 <0.05 So it can be concluded that the hypothesis is accepted, meaning that quality and price have an effect on santri buying interest in the alfiyah book in the At-TAzkiyah Al-mahrusiyah shop in Lirboyo Kediri City. Keywords: Farming, Oil Palm, Revenue.
Dampak Internet terhadap Pola Interaksi Masyarakat di Desa Tawangharjo Istikomah Istikomah; Iva Khoiril Mala
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 2 (2024): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i2.122

Abstract

This study aims to reveal the impact of the internet on community interaction patterns in Tawangharjo Village through a qualitative approach. Qualitative research methods are used to deeply understand how the internet has affected social interaction, communication, and relationships between individuals in the village context. Data were collected through in-depth interviews, participatory observation, and content analysis of various online information sources relevant to the village community. The findings show that the internet has had a significant impact in expanding access to information, changing communication patterns, influencing the way people establish social relationships, and posing new challenges related to data privacy and security. The implications of these findings highlight the importance of improving digital literacy and awareness of the risks and benefits of the internet in the context of rural communities. This research contributes to further understanding of the role of the internet in social transformation in rural areas.
Pengaruh Pengalaman Kerja, Motivasi, dan Kemampuan Kerja terhadap Kinerja Karyawan PT. PLN (Persero) di Kecamatan Sekayu Kabupaten Musi Banyuasin Florinda Putri Feriana; Ivala Khoiril Mala
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 2 (2024): Juni : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i2.142

Abstract

In 2017 employee performance has not reached the target due to lack of work experience, motivation and a work environment that is less supportive of employee performance, but in the following year the realization of employee performance began to increase due to the influence of work experience, the form of motivation provided by the company to employees and a directed and more conducive work environment. So that in 2018 to 2021 there was an increase in employee performance due to the influence of work experience, motivation and a good work environment. The purpose of this study was to analyze the effect of work experience, motivation, and work environment on the performance of employees of PT PLN (Persero) in Sekayu District, Musi Banyuasin Regency. The research used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. The technique of analyzing the data is reduction, presentation and conclusion. The results of descriptive analysis show that work experience affects employee performance in doing their work, motivation has an influence on improving employee performance, work ability overcomes good ability to work and employee performance can be improved both good and bad.
Faktor-Faktor yang Mempengaruhi Kepuasan Pelanggan di Kedai Kopitiam Laoban Surabaya Falencia Sally Marcella Dermawan; Iva Khoiril Mala
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 3 (2024): Agustus : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.169

Abstract

The development rapidly growing of the Indonesian food and beverage industry increases the risk of business competition. To develop and overcome the food and beverage industry, Laoban Surabaya must have the advantage of being a kopitiam shop. The aim of this research is to cover all components that can influence customer satisfaction. Qualitative research uses interviews to collect data. The data analysis method used was data reduction and drawing conclusions, with eight respondents being owners and visitors to Laoban Surabaya. The research results show that product quality, price and service are three components that influence customer satisfaction. In terms of product quality, providing high quality food and drinks with unique flavors that can be enjoyed by everyone. In terms of price, affordable price offers start from IDR 10,000 to IDR 50,000. In terms of service quality, ensuring customer comfort, friendly and alert service, and fast service.
Co-Authors Adelia Rahma Adi Masliardi Agung Winarno Ahmad Syamsudin Alqarana Pitra Adhitiya Alqarana Pitra Adhitiya Ana Sopanah, Ana Anam, Hoirul ANNISA RAHMAWATI Arief Noviarakhman Zagladi Ariefin, Mesra Surya Aulia Maharani Aysa, Imma Rokhmatul Bagus Setiawan Chiya Ratul Umah Choirul Anam Choirul Anam AM Diponegoro Danardana Murwani Devi Luviyanti Devi Luviyanti Dewi Ayu Intan Lestari Dewi Zahro Pertiwi Dhea Isti Riyana EDWIN AGUS BUNIARTO Effendi, Marwan Erna Retno Rahadjeng Falencia Sally Marcella Dermawan Fasluki, Risa Bella Fattah, Fuad Abdul Florinda Putri Feriana Fulgentius Danardana Murwani Guruh Suksmono Aji Hanif Rani Iswari Hanisa Ulfa Hanisa Ulfa Harnovinsah Harnovinsah Hasanah, Putri Imroatul Hasnidar Heri Pratikto Husna, Murni Iin Kurniasari Imam Mukhlis Imania, Ekklesia Intan Febbellia Rizqy Intan Febellia Rizqy Istikomah Istikomah Laela Hasmia Lestari, Dewi Ayu Intan Ludi Wishnu Wardana Luluk Anggraeny Suryandari Ma'rifah, Selah Nurul Maharani, Luviana Maria Oktarina Martha, Jefry Aulia Maulidiya, Siti Rohmatul Miranti Puspaningtyas Mohammad Hari Mohammad Hari, Mohammad Muhammad Rizki Armanda Muhammad, Naufal Dzakwana Nasrulloh, Andryan Isa Naswan Suharsono Ningrum, Prissiani Andi Pratiwi, Maheswary Sekar Pratiwi, Titania Putri Puji Handayati Putri Dwi Endah Muliyani Rachmad Hidayat Raisa Fitri Romadhon, Bagus Safitri, Frestina Maya Saptaria, Lina Saptaria, Lina Saputra, Priangga Eko Shidiq, Abdan Sudarmiatin Sulastri Sutantri Sutantri Sutantri Sutantri Sutantri Wardani, Eka Muda Yayan Hadijah