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All Journal Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology AGRIEKONOMIKA Jurnal Agro Ekonomi Jurnal Pembangunan dan Alam Lestari ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat AGRIVITA, Journal of Agricultural Science PROFIT : Jurnal Administrasi Bisnis Agro Ekonomi Jurnal Dinamika Pengabdian (JDP) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Societas : Jurnal Ilmu Administrasi dan Sosial Agro Bali: Agricultural Journal JAS (Jurnal Agri Sains) Jurnal Agro Ekonomi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Rosihan Asmara
Agricultural Economics/Agribusiness Department, Faculty Of Agriculture, University Of Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : AGRIEKONOMIKA

 1 
Analisis Kesediaan Membayar (Willingness to Pay) Masyarakat Terhadap Pertanian Organik Buah Naga Kustiawati Ningsih; Halimatus Sakdiyah; Herman Felani; Rini Dwiastuti; Rosihan Asmara
Agriekonomika Vol 8, No 2: Oktober 2019
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.179 KB) | DOI: 10.21107/agriekonomika.v8i2.5425

Abstract

Pertanian organik merupakan jawaban atas revolusi hijau yang digalakkan pada tahun 1960-an yang menyebabkan (a) Berkurangnya kesuburan tanah dan (b) Kerusakan lingkungan akibat pemakaian pupuk dan pestisida kimia yang tidak terkendali. Gagalnya revolusi hijau menyebabkan masyarakat semakin sadar akan pentingnya mengembangkan sistem pertanian yang berwawasan lingkungan dan berkelanjutan. Program “Go Organik 2010” merupakan implementasi dukungan pemerintah terhadap sistem pertanian organik. Sehingga pertanian organik mulai berkembang di Indonesia umumnya dan di Kabupaten Pamekasan, khususnya. Pertanian organik buah naga merupakan pertanian organik yang sedang berkembang di Kabupaten Pamekasan. Sebagai implementasi untuk mewujudkan kelestarian pertanian organik buah naga, maka dibutuhkan analisis tentang kesediaan membayar masyarakat terhadap nilai keberadaan (Existence Value) dan nilai penggunaan alternatif (Option Value) pertanian Organik Buah Naga. Penelitian ini menggunakan metode CVM (Contingent Valuation Method) untuk mengestimasi biaya yang akan dikeluarkan masyarakat. Hasil penelitian menunjukkan bahwa besarnya estimasi WTP (Willingness To Pay) masyarakat terhadap nilai keberadaan pertanian organik buah naga adalah sebesar Rp. 42.060.403,89 / hektar per tahun. Sedangkan besarnya estimasi WTP (Willingness To Pay) masyarakat terhadap nilai penggunaan alternatif pertanian organik buah naga sebesar Rp. 41.633.017,67 / hektar per tahun.
Enhancing agro-tourism through travel inspiration and hedonic motivation on visit intention Sa'adah, Siti Lailatus; Maulidah, Silvana; Asmara, Rosihan; Rahman, M Shadiqur
Agriekonomika Vol 14, No 2: October 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i2.28364

Abstract

The proliferation of short-form videos, especially on platforms like TikTok, has become a powerful tourism marketing tool, influencing travelers' decisions and intentions. This study examines how the characteristics of these videos affect visit intentions, with travel inspiration and hedonic motivation as mediators, and openness to experience as a moderator. Using convenience sampling, 174 active TikTok users were surveyed and analyzed through partial least squares. The results show that short-form videos significantly influence travel inspiration, which in turn positively impacts hedonic motivation and travel intention. Travel inspiration also mediates the effect of short-form videos on both hedonic motivation and travel intention. Furthermore, openness to experience enhances the relationship between short-form videos and travel intention. All eight hypotheses tested were found to have a positive and significant effect, indicating that short-form videos effectively shape travel decisions through various motivational factors.
Co-Authors Abdul Aziz Abid Eka Pradana Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Alia Fibrianingtyas Aliviyanti, Dian Andi Sri Bintang Anfendita Azmi Rachmatika Anindita, Ratya Annisa Annisa Ardiany Sulistyaningrum Arifin Zainul Berti Genia Dwi Saputri Bita Noor Rahmah Budi Hartono Budi Setiawan Budiyanto, Ari Sugeng Candra Adi Intyas, Candra Adi Carani, Ni Made Metili Citra Saragih Condro Puspo Nugroho Condro Puspo Nugroho Dian Ayu Novia Djoko Kustiono Dwi Candra Pratiwi Dwi Retno Andriani Dwi Retno Andriani Elita Dewi, Heptari Elva Rahmat W Ernita Dian Puspasari FAHRIYAH Fahriyah Fahriyah Fahriyah Fahriyah Fahriyah Fahriyah Fahriyah Fahriyah Febryna Ramadhani Feni Iranawati firmanda, syauqi agung Fitria Dina Riana Fitrotin Nazizah Gomgom Haggai Manik Gunawan Prabowo, Gunawan Hafiidha, Laila Nur Halimatus Sakdiyah Hamdayyuwaafi, M. Wildan Hana' Salsabila Hari Prabowo Hastutik, Puji Hendrick Aristar Manurung Herman Felani Herman Felani Herman Felani, Herman Hidayat, Abdul Haris Ika Ayu Purwaningsih Imanullah, Muhammad Diffa Jihad, Baroroh Nur Kliwon Hidayat Kurniawati, Esti Kustiawati Ningsih Lailatus Sa'adah, Siti Mikchaell Alfanov Pardamean Panjaitan Moch. Muslich Mustadjab Moh. Shofiyur Rohman Mohammad Bisri Mohammad Shoimus Sholeh Muhammad Faishal Farras Muhammad Miftahul Huda Mujaddid, Muhammad Ashri Nesia Artdiyasa Nidamulyawaty Maarthen Nidamulyawaty Maarthen Niken Irawati Nira Praditya Sari Noor, Arif Yustian Maulana Nuhfil Hanani Nuhfil Hanani Nuhfil Hanani Prihantini, Campina Illa Priyono Priyono Pujiyanti Rahayu1 Purba, Pebli Adenesli Putritamara, Jaisy Aghniarahim Putu Laksmi Pramita Rahman, M Shadiqur Rahman, Moh Shadiqur Rarasrum Dyah Kasitowati Ratya Anindita Ratya Anindita Ratya Anindita Ratya Anindita Rhomsia Nurholifah Rini Dwiastuti Rini Dwiastuti Rini Dwiastuti Rini Mutisari Risma Suryaningtyas Rohmatul Khasanah, Ulfa Ruri Ardhiani S Syafrial Sa'adah, Siti Lailatus Setyono Yudo Tyasmoro Shaleh, Mohammad Ilyas Silvana Maulidah Sugiyanto - Suhartini Suhartini Suhartini Sujarwo Sujarwo Sujarwo Sujarwo Sujarwo Sujarwo Sulastri Arsad SULISTIOWATI, Susanti Evie Suprapedi Susanti Evie Sulistiowati Susanti Evie SULISTIOWATI Syafrial Syafrial Syafrial Tita Pradiptia Ula, Mahfudlotul Uswatun Khasanah Virdaus, Ruly Wen-Chi Huang Wen-Chi Huang Wenny Mamilianti Winni Nurlita Putri Wiwit Widyawati Yundari, Yundari Yustisianto Nugroho