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All Journal Humaniora Interaksi : Jurnal Ilmu Komunikasi LiNGUA: Jurnal Ilmu Bahasa dan Sastra Dia: Jurnal Administrasi Publik Jurnal Ilmu Komunikasi Mozaik Humaniora Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication ETNOSIA : Jurnal Etnografi Indonesia Jurnal Studi Komunikasi Nyimak: Journal of Communication Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Capture : Jurnal Seni Media Rekam Journal of Urban Sociology Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Profetik Darmabakti Cendekia: Journal of Community Service and Engagements Kumawula: Jurnal Pengabdian Kepada Masyarakat The Journal of Society and Media Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Aspirasi : Jurnal Masalah-masalah Sosial Jurnal Sosiologi Dialektika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Biokultur Jejaring Administrasi Publik (JAP) Jurnal Komunikasi Islam Indonesian Journal Of Educational Research and Review Journal of Community Service Journal of Governance and Administrative Reform al-Balagh : Jurnal Dakwah dan Komunikasi Journal of Law and Legal Reform Society INJECT Interdisciplinary Journal of Communication
Rachmah Ida
Department Of Communication, Faculty Of Social Science And Political Science, Universitas Airlangga, Surabaya-Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Profetik

 1 
THE EXPLOITATION OF AUDIENCE AS DIGITAL LABOUR IN INDONESIAN YOUTUBE PLATFORM Febriyanti, Syafrida Nurrachmi; Ida, Rachmah; Susan, Novri
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.1876

Abstract

Abstract. In today's digital era, the internet is present in new media and has eliminated the boundaries between production and consumption space. Audiences are no longer just consumers but also actively participate in producing digital content that is uploaded and shared with other audiences. YouTube as one of the most consumed platforms by the audience has driven cultural change in the digital society. YouTube audiences are no longer simply enjoying content produced by the media as in the era of Television but they are watching content produced by other YouTube audiences. The YouTube audience is no longer the role of consumers but also as digital labours who are exploited above economic interests. This study aims to determine the role of the audience as digital labours in the YouTube industry in Indonesia. The research method used is digital discourse which will help researchers to uncover the motivations behind a text. The research results show that the YouTube audience is exploited in the accumulation of capital owners because their activities in producing culture and their attention to cultural content that generates data to attract advertisers' attention have resulted in profits for capital.
Co-Authors A.A. Ketut Agung Cahyawan W Abbas, Ansar Ahmad Zamzamy Ahmad, Araz Ramazan Anbreen Yasin Khan Angga Prawadika Aji Ansar Abbas Araz Ramazan Ahmad Arianto, Irwan Dwi Aribowo Asfar, Ais Shafiyah Ashfaq, Asia Asia Ashfaq Bagong Suyanto Budi Irawanto Budi Irawanto Burhan Bungin Cosmas Gatot Haryono Delta Bayu Murti Emy Susanti Emy Susanti Endah Siswati Fakhri Zakaria Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida Nurrahmi Fikry Zahria Emeraldien Fortuna, Edyna Fransiscus Xaverius Sri Sadewo Gustaf Wijaya Gustaf Wijaya Hasanatul Jannah Hotman M. Siahaan Ilahiati, Nisa Kurnia Irfan Wahyudi Irfan Wahyudi Irwan Dwi Arianto Javaid Aslam Jokhanan Kristiyono Kacung Marijan Kacung Marijan, Kacung Kim, Seokkyu Laurentius Dyson Liestianingsih Dwi Dayanti Liestianingsih Dwi Dayanti M. Gufran Mochamad Andhy Nurmansyah Monika Teguh Muhammad Saud Musta'in Mashud Mustain Mustain Mustain Nisa Kurnia Ilahiati Nisa Kurnia Ilahiati Pamuji, Eko Prawadika Aji, Angga Puji Rahayu, Titik Rahayu, Titik Puji Ramadhiansyah, Dimas Ratih Puspa Ratih Puspa REFTI HANDINI LISTYANI Romadhona, Mochamad Kevin Romdhi Fatkhur Rozi RR. Ella Evrita Hestiandari Sadewo, Fransiscus Xaverius Sri Sa’diyah, Kamila Sa’diyah, Kamilah Sri Endah Kinasih Stepanus Bo'do Subiakto, Henri Sudahri, Sudahri Susan, Novri Syafarani, Yavrina Toetik Koesbandiarti Toetik Koesbardiati Victor Glodev Wahyu Izzati Surya, Yuyun Wijaya, Gustaf Yuyun Wahyu Izati Surya Yuyun Wahyu Izzati Surya Zainal Abidin Achmad